Smart People Should Build Things Summary

Smart People Should Build Things SummaryHow to Restore Our Culture of Achievement

Do you know what smart people do?

They build things.

Read on to find out how.

Who Should Read “Smart People Should Build Things” and Why?

Big companies are not the drivers of economic progress. Instead, startups are pushing the world forward.

So, instead of securing a job with many benefits at a big company, smart people should follow another direction: become the innovators of tomorrow.

We recommend “Smart People Should Build Things” to all students who are contemplating about their future career choices, as well as those wanting to know why students want to work in big companies, and how this world can correct this wrong tendency.

About Andrew Yang

Andrew YangAndrew Yang has a background in startups and is the CEO and founder of Venture for America.

“Smart People Should Build Things Summary”

After years of diligent studying, every student has to make a decision about the path they are going to take after finishing their studies.

Where should they head to? Where should they start?

What kind of job should they look for?

Sadly, many colleges nowadays, the elite ones most of all, limit their students’ worldview and position them to look only in one direction: big, professional service companies.

Statistical data shows that most elite school graduates decide to work in finance, law or management consultancy firms.

Why?

Because they believe that these professions will bring them money and prestige – and that is what they are after.

Moreover, elite colleges prepare their students for the hard application process that these companies use to pick their future employees – the application for elite schools is equally as challenging.

Hence, these students do not have a hard time to get a place in their wanted companies, so why shouldn’t they?

Let’s not mention that all of their friends also apply for such jobs, so it is only natural that they do as well.

These companies promise them money, benefits and learning experience that they could get nowhere else.

However, despite the fact that all that we mentioned above sounds like a “dream job,” the reality is that not everyone is ready to work in such a company.

These companies do give some sort of security and benefits, but they do so at a certain price.

Usually, the workload employees have in such companies is immense, and the environment is highly competitive.

As a result, these companies attract a large number of applicants, but the turnover is big as well.

Employees are used to seeing their colleagues come and go, which makes it hard for them to develop lasting friendships, makes them constantly stressed that they will be the ones who go next, and can leave a mark on their wellbeing and happiness.

You might think that if you do not feel good in a good company, you will move to a smaller one, right?

Well, that is not as easy as you might think.

Big companies make their employees used to high salaries and other benefits, which small companies do not offer.

Just imagine the shock one receives after they lose the status that they once had, and has to start anew. Can you think of all the adjustments to the lifestyle he or she has to make?

However, that is not the only problem.

Small companies actually need employees with different approach and skills to their job. They need to get things done and get to actual solutions to their problems.

Professional service firms, on the other hand, practice a more theoretical and analytic approach.

Finally, just like in every other area in life, startups use networking as a primary recruiting source, so they usually just hire people from their own network and do not reach out to big companies.

Why are we telling you all of this?

Because you need to think if you really want to work in a big company in the long term. If you do not see yourself in such an environment, it may be easier for you if you do not get into the “race” at all, and follow a different path.

In fact, we encourage you to take a different approach.

Let’s say: start your own business.

Sadly, being smart and graduating from a good school does not mean that you will be a good businessperson.

Thankfully, you can learn how you can succeed.

What is the process that will inevitably lead you to success?

Well, it all starts with extensive preparation.

First, do thorough market research: know your competitors, know your potential customers, and know their needs.

Next, build your online presence – no company can survive without it in today’s environment.

Finally, get the people close to you excited about your idea, and reach out to investors, co-founders, and staff.

Of course, these are just the preparatory stages.

Building your own business from the ground up is not an easy task, but we assure you, it is worth the effort.

For the detailed approach, read this book and find out why smart people build things, and how they do it successfully.

Key Lessons from “Smart People Should Build Things”

1.      Most Graduates Choose their Careers for the Wrong Reasons
2.      Big Firms Imprison Elite College Graduates
3.      Big Companies are Not That Beneficial to the Economy

Most Graduates Choose their Careers for the Wrong Reasons

Only a small percentage of the elite college applicants get into their schools of choice.

Sadly, the lucky few choose their careers for the wrong reasons. Most students follow a direction in which they believe money and status await.

Big Firms Imprison Elite College Graduates

The firms everyone wants to get into, pressure college graduates to either progress and get promoted, or leave the firm.

However, it is too hard to leave these companies, since they offer all the benefits anyone could ask for.

So, what is left for employees is to work night and day and try to stay “alive” another year, and then another, and then another.

Big Companies are Not That Beneficial to the Economy

Contrary to what you may believe big companies are not the central pillar of a healthy economy. If you want to know who drives the economy forward, startups are your answer.

The problem is that big companies take up a significant market share and do not allow for many startups to develop.

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“Smart People Should Build Things” Quotes

It wasn’t until I got to the law firm that things started hitting me. Click To Tweet It seemed kind of ridiculous to me; what the heck had I done to deserve that kind of money? As you can tell, not a whole lot… Most worrisome of all, my brain started to rewire itself after only the first few months. I was adapting. Click To Tweet Organizations give rise to other organizations like themselves. Click To Tweet I wanted a position that required broad management in a growth enterprise that was doing something I could get excited about. I wanted to be an owner and to be committed to helping a team achieve its goals. Click To Tweet Basically, I wanted to build something. Click To Tweet

Our Critical Review

An excellent book that will help everyone understand the job market reality and make better career choices for the right reasons.

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Rejection Proof Summary

Rejection Proof SummaryHow I Beat Fear and Became Invincible Through 100 Days of Rejection

Rejection does not have to be something you fear.

Instead, it can make you stronger, and teach you some valuable lessons.

Who Should Read “Rejection Proof” and Why?

You have faced so many rejections that you do not believe you are worthy of success anymore?

You are wrong!

Rejection is not a reality; it is just a subjective opinion.

If you are someone who plans on giving up on their dreams or is afraid to make a change that they want to make, read “Rejection Proof” and learn more about the sense of rejection as well as about the coping mechanisms.

About Jia Jiang

Jia JiangJia Jiang is an entrepreneur and author, as well as a creator of an online course that teaches people how to face rejection and turn it into something positive.

He has founded the 100 Days of Rejection YouTube series and blog.

“Rejection Proof Summary”

Everyone has faced or will ultimately face a time when he or she gets rejected.

Rejection is something you cannot escape and can happen in any area of life.

In business life, it is more common than anywhere.

However, too much rejection can make people lose their enthusiasm and quit.

Yet, usually, you have to bear it in order to become successful.

So, how do you do it?

Well, first it is important you have enough motivation.

Right now, you may be working in a field that you feel is not your true calling, and we have to give it to you – not following your passions is not an easy burden to bear.

However, you must not feel unhappy.

Instead, decide to change jobs and try yourself out at your wanted field, by giving yourself a deadline.

The deadline should tell you what you need to accomplish in a given timetable, in order to know that it is worth following your dream.

If not, you can always go back to your previous job choice.

This approach is practical since people are more motivated and productive when they have time pressure.

After you handle this one, you also need to find a way to deal with rejection.

Every business needs someone to invest in it, and finding investors is a hard job. Many times the investors you pitch to will say no to you.

However, that must not discourage you or make you feel less worthy.

Instead, it needs to be another engine that moves you forward.

But how do you to this? How do you transform rejection from being a negative force into a positive one?

Well, for starters you need to understand its psychological background.

Our fear of rejection is connected to our instinct to stay alive and to belong.

Interestingly enough, researchers show that when they feel rejected, people’s brains release the same substances as when people go through physical pain.

This means that people actually feel pain when they get rejected.

This explains the biological side of why rejection is on the list of top fears of most people.

However, many people make a mistake and mix up rejection and failure.

And to be successful and continue on the path of understanding rejection, you have to make a clear distinction between the two.

Failure is something we do not feel is personal – it is a situation that has happened due to external circumstances our of our reach. It is not positive nor desired, but does not makes us as unhappy as rejection since we do not think that it is something up to us.

Rejection, on the other hand, is hard to connect to external factors, and because of it, it is more personal and hurts people more.

However, the only way to enjoy life and all of its blessings is to beat the fear of rejection.

Just think back to all the things you did not do and wanted to, just because you were afraid you were going to get rejected.

So, what can you do to overcome these fears?

Well, since rejection is “personal” you have to change the way you look at it. In other words, do not base the external reality on the opinion of others.

Do not understand rejection as something that gives an objective picture of your worth. Instead see it as a personal, subjective opinion of the rejector, that has nothing to do with other beliefs out there.

You have to understand that in this world they are so many different people with different backgrounds and characters, who will respond a different way.

You know the saying “One man’s trash is another man’s treasure”?

Well, that is entirely correct.

Even if you have not found your chance now, it does not mean that you are not worth it. It just means that your idea is not suited for one single person.

And what is a person compared to the world?

So, stop fearing rejection, and face the world. You will certainly find someone who shares your worldview out there.

Key Lessons from “Rejection Proof”

1.      Rejection Feels Personal; Failure Does Not
2.      No “No” Lasts Forever
3.      Everything You See Around You Was Once Thought to Be Crazy

Rejection Feels Personal; Failure Does Not

The difference between rejection and failure is that the one feels personal and the other one does not.

We understand that when you feel rejected it is very hard not to blame yourself and not to feel less worthy, but you have to look at it another way, and see it as a subjective opinion of the other party, and not as an objective image that defines you as a person.

No “No” Lasts Forever

All negative events are temporary and so is rejection.

When you understand that rejection is subjective and connected to an opinion, and not to objective reality, then you will also understand that every “no” can be changed by just changing the viewpoint.

And people’s opinions change all the time.

So, hang on, and keep going.

Everything You See Around You Was Once Thought to Be Crazy

Most of the revolutionary ideas that have changed the world were once thought to be crazy.

So, if your ideas are constantly getting rejected, it does not have to mean that they are bad, it can just mean that you are ahead of the crowd seeing things others are not aware of yet.

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“Rejection Proof” Quotes

But by not even asking, we are rejecting ourselves by default—and probably missing out on opportunity as a result. Click To Tweet If something can´t hurt me, then why should it scare me? Click To Tweet Rejection is just an opinion, remember? It reflects them more than me, right? Click To Tweet Is your dream bigger than your rejections? If it is, maybe it´s time to keep going, instead of giving up. Click To Tweet It doesn’t matter how amazing your performance or products are, if you target the wrong audience, who don’t recognize, appreciate, or need your value, your effort will be both wasted and rejected. Click To Tweet

Our Critical Review

The author does a great job in getting you motivated to change your view on rejection.

He has created a 100-day rejection challenge, which shares the concept with any other similar challenge, but it is something that can help immensely.

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Facebook Ads Manual Summary

Facebook Ads Manual Summary

Everything You Need to Know to Get Started

You want to become a social media star? And you’re pretty sure you got what it takes – the only thing is you can’t reach a wider audience no matter what you do?

Mojca Mars’ “Facebook Ads Manual” is here – with a step-by-step Facebook advertising blueprint!

Who Should Read “Facebook Ads Manual”? And Why?

Two years ago, a reviewer at Product Hunt quipped: “Mojca is THE expert on the topic. This book will print you money if you apply her advice with due diligence.”

And, really, the book is probably the best structured, most comprehensible and most up-to-date Facebook advertising manual.

If you’ve never tried Facebook Ads or have tried them but have never seen the results in terms of website visitors, engagement and especially, conversion – this book is the one you should read.

Especially if you’re a consultant or a freelancer.

About Mojca Mars

Mojca MarsMojca Mars is a Slovenian marketing mastermind and the founder of Super Spicy Media, a Facebook advertising agency.

She was fired from Mediamix, an advertising agency she worked for a year and a half, in 2014. Almost immediately, she started Super Spicy Media, and, by the end of the year, she was making twice more money than before.

She has worked with many big companies, speaking at events as diverse as MicroConf, BabelCamp, and Double Your Freelancing Conference.

“Facebook Ads Manual Summary”

Facebook marketing is not that difficult, right?

After all, there are books which have explained it before for 5-year-olds! So, what’s the point in having to read one more book on the subject?

Well, if everything is going well with your business, and you know your way around Facebook Advertising, then you don’t! And Mojca Mars is actually the first one to tell you this. She didn’t write the book for professionals. She wrote it for those who want to become ones.

And the best way to do this is to use her very own, experience-based and reality-proof GRAB2 model.

GRAB2 stands Goal, Results, Audience, Budget, Brand. And, as Mars says – “these 5 words are extracted from the 5 key questions you have to ask yourself before creating each new Facebook Ads Campaign.”

So, let’s go – one by one.

G stands for GOAL. The Question: What is my #1 goal?

Mars reminds you numerous times throughout the book that you can’t have a successful Facebook campaign if you don’t have a single, clearly defined and focused objective. It can be increasing traffic or purchases, increasing the number of app downloads, or creating awareness of your new product.

Either way – it needs to be one. Focusing on more than one goal severely limits your chances for success. On the contrary, directing all of your attention to say, increased signups, will result in many beneficial side effects.

R stands for RESULTS. The Question: What results do I have to achieve to be satisfied with the campaign?

If you’ve ever watched some sports event, you know that the appointing of a new manager is always related to expectations. You can’t expect miracles – so there are managers who are anticipated to win the league, and others who are merely required to build a good team for the future.

So, even before starting a Facebook campaign, write down which outcome should satisfy you.

A stands for AUDIENCE. The Question: Who is my target audience?

This one should be an obvious one. You don’t want an advertising campaign directed at the wrong audience, right? Just think how bad it would look like if you advert your meat products to a vegan!

Facebook has a large array of tools you can use to target the right audience. Be specific. Neither too broad, nor too narrow.

B stands for BUDGET. The Question: What’s my budget?

Of course, you should be realistic when it comes to money. Earning more than you invest is not something which will happen right away. Fortunately, Mars has the ultimate budgeting system – which goes by the name “20/30/50” – and you need no more than $20 to get it under way!

For our intents and purposes, we’ll suppose that you have $500 for your advertising campaign.

First, you start by investing 20% of it – so $100 – for the initial campaign. Of course, you need to have the ads developed beforehand.

Then, once that budget runs out, turn of the lower performing ads, and invest 30% of the initial budget ($150) in the other ones.

Finally, it’s time to narrow down your audience via Facebook powerful optimizing tools. Analyze the data and see where your ads got the best response. And spend the rest of your budget – 50% or, in our case, $250 – to fund the rest of the campaign.

No, we didn’t forget the 2 above GRAB. That’s one more B for you.

B stands for BRAND. The Question: What’s my brand voice?

This one’s for you to ponder. You can’t be successful if you’re like the rest: most of them fail. You have to be different.

And using the GRAB2 model will make you different than about 90% of the Facebook ad creators. And, very probably, more successful than as many.

Key Lessons from “Facebook Ads Manual”

1.      Setting Up a Facebook Ad Campaign? Try the GRAB2 Model!
2.      Budget Your Campaign Using the 20/30/50 Rule
3.      Don’t Be an Advertiser – Be a Friend

Setting Up a Facebook Ad Facebook Campaign? Try the GRAB2 Model!

Mojca Mars provides an easy step-by-step tutorial for everybody who has never tried – or hasn’t been successful in trying – Facebook Ads. It’s a 5-phase process called the GRAB2 Model.

The G stands for Goal – which is what you must have before doing anything (not just a Facebook Ad campaign). The R stands for Results – which are essential to have in mind from the start so that you know whether your campaign is successful or not.

Next, the A stands for Audience: target the right one. The first B stands for Budge – use the ultimate budgeting method explained in our second key lesson. Finally, the second B stands for Brand – build it, if you don’t want to be muffled by the noisy advertising world out there.

Budget Your Campaign Using the 20/30/50 Rule

Your budget will be vital to your campaign. That’s why – use it smartly. Mars’ strategy works great.

First, you invest 20% of your budget in the ad campaign you believe should work. After a while, you check the data and invest 30% of your initial budget only in the best-performing ads.

After that budget runs out as well, you analyze the response of the audience, and invest the rest of your money (50%) in advertising only for the most interested people.

Don’t Be an Advertiser – Be a Friend

But, how should your ads look like?

Well, have in mind that people don’t use Facebook to be bombarded with apps. They use it to catch up with friends and read interesting stuff. Use this to your benefit: make your ads look much more like friendly updates than product-pushing commercials.

Use videos (Facebook autoplays them) and faces (people are more attracted to them; after all – it is Facebook!). Finally, use Canva – it’s easy to learn and even easier to use.

And it will save you money – because you won’t need to pay someone to design an ad for you!

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“Facebook Ads Manual” Quotes

The guys with the big bucks don’t always win. The smart ones do, no matter the budget. Click To Tweet Your #1 goal could be anything from creating awareness for your new product, increasing traffic to your blog post, getting new subscribers, increasing purchases of your product or even increasing the number of app downloads. Click To Tweet Before creating every campaign, write down a specific outcome you would be satisfied with. That will enable you to track the course of the campaign and modify it a little bit to reach or surpass those results. Click To Tweet It’s a beautiful paradox: When you blend in, you actually stand out for your audience. Users don’t visit facebook.com to watch ads; they come to see what their friends are doing. Click To Tweet Here’s the harsh truth - the vast majority of Facebook Ads you see every day are too promotional and totally lack a unique brand voice. Click To Tweet

Our Critical Review

As its title neatly suggests, “Facebook Ads Manual” is about those who want to reach a wider audience via the most popular social networking site. You may think that it’s something you already know how to do it, but once you read this book, you’ll probably realize that you’ve been doing it wrong all the time.

Because like everything else in marketing, Facebook advertising is also based on having a well-thought-out strategy. So, read “Facebook Ads Manual” – and learn the most efficient one.

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The House Of Rothschild Summary

The House Of Rothschild SummaryMoney’s Prophets 1798–1848

We all strive for money, and ways to survive.

Rothschilds realized that people will always be in need of financing and increasing their wealth.

Therefore, their banking business continues to support various causes, for certain compensation.

Who Should Read “The House Of Rothschild”? And Why?

The bottom line is that banks and corporations are on the top of the world. Their agenda spreads like wildfire, and the Rothschilds knew this fact – two centuries ago.

The House of Rothschild” is an amazing book suited for various profiles of people who want to understand the banking business and its impact on the world economy.

About Niall Ferguson

Niall FergusonNiall Ferguson can be labeled as an author, tutor at Jesus College – Oxford University, and a political commentator who uses his knowledge and expertise to dig deep and discover unvarnished stories and truths.

“The House Of Rothschild Summary”

If you haven’t heard of The Rothschild family, you probably need some schooling. Not only that Rothschild was (and still is) one of the wealthiest families in the history of the world, but it was also highly influential in politics and other spheres.  

The real question is – How can we explain that expansion and success? It all started with Mayer Amschel Rothschild (1744-1812). As a father and a Jew living in Germany, he didn’t have a flying start, but a step-by-step growth and vision.

Anti-Semitism was ever-present in those days, and Jews not only in Frankfurt but throughout Europe faced constant discrimination in matters of arts, economics, law, politics by anti-Jewish individuals.

At the beginning of the 19th century, Rothschild was literally one of the wealthiest members of that community – owing his success to banking.

According to some testimonies, Rothschild at the height of his success often had a large pile of money lying around on his desk, or on the floor.

Mayer Amschel Rothschild established a large base of influential clients, among them were William IX, Hereditary Prince, Landgrave and many others.

By the time Napoleon launched a massive campaign on Tsar’s Russia, he already planned to annihilate Hesse-Kassel’s army and influence. William was left with two options – to fight or to flee, he chose the second one.

What does that have anything to do with Rothschild? The first branch of Rothschild’s banks was responsible for financing wars and managing the investments of few privileged individuals – which was also the case with William.

These contacts and investments laid the foundations for successful business endeavors in all parts of Europe, starting with London, England. Nathan Rothschild seized the moment and expanded the banking business abroad, which will later turn out to be the beginning of Rothschild’s imperialistic reign.

By the time Nathan, launched the business on British soil – located in London, Mayer Amschel passed away, and his five sons succeeded him after his death.

Three days after becoming ill, Mayer Amschel Rothschild passed away, leaving a financial legacy to his sons, which continued the business. In his testament, Mayer Amschel declared that his sons must continue expanding as one – in a union.

By the 1830s, the Rothschilds had already positioned themselves above the Baring Brothers & Co, with an astonishing £4 million in wealth.

Ever since, many European governments, in need of capital demanded financing from the Rothschild banks, to cover their expenses. The mass loan campaign began under the baton of the Rothschilds.

Rothschilds were no strangers to war, and after the Napoleonic Wars (1803-1815) France, alongside the “Holy Alliance” and Confederate army formed by Austria, Russia had to rebuild and reestablish the economy, which was severely damaged during the clash.

So, how did the Rothschild’s banks gain profit from the situation? – The first thing was to demand payment up to eight percent, via commissions and the other one – rarely used, was to exploit the rapid fluctuations of not just the economy but the exchange rates.

The 19th century brought new more sophisticated methods for the bankers and numerous ways of making money. It was just a matter of time when all politicians would require a certain favor in terms of information or a hint such as “when a loan is required.”

The Rothschilds felt no hesitation to join the political circle, and in doing so, they became close allies with important figures from all European countries and unions. The political elite was aware of Rothschilds’ wealth and influence, and in order to gain their favor, they granted them many privileges.

The Rothschild brothers tried to persuade their friends in politics, to give the Jews equal civil rights and elevate their status.

Salomon Rothschild signed a petition in order to inform Metternich and the Prussian chancellor Hardenberg about the Jewish Cause; driven by an urge to improve the Jewish rights in all European countries.

The survival of the 1848 crash gave the Rothschilds a new motivation and passion for facing obstacles and maintaining stability even when the odds are against them.

Key Lessons from “The House Of Rothschild

1.      Arts – a source of superiority
2.      It’s not just about making money but enjoying the process
3.      New times, new measures

Arts – a source of superiority

The Rothschilds surely realized the value of entertainment and the availability of sources that can always provide prestige and admiration.

In such regards, they began focusing on arts and collecting masterpieces for personal interest.

It’s not just about making money but enjoying the process

Due to their political strength and financial independence, they supported many composers, not just financially but morally as well.

According to their beliefs and understanding, good music is an absolute victory during hardship and war.

New times, new measures

Their business took a sudden turn when Nathan as the head of the Rothschild family decided to enter a new kind of “financial entertainment.”

Industrialism and the railway construction marked the beginning of a new era, vital for the family and its influence.

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“The House Of Rothschild” Quotes

They sought, from their earliest days, to use their financial leverage over individual states to improve the legal and political position of the Jews living there. Click To Tweet A project such as this depends heavily on the expertise and toil of archivists and librarians. Click To Tweet August Belmont was widely attacked in the North during the American Civil War because he favored a negotiated peace with the South and supported General George McClellan’s nomination as Democrat candidate in 1864. Click To Tweet

Our Critical Review

The House of Rothschild continues its reign to this very day.

We encourage to give this book a try and to discover more about their way of reaching the top.

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Content Inc. Summary

Content Inc. SummaryHow Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

OK – so you’ve built a beautiful business website, but no matter what you publish there, people don’t seem that interested in visiting it? Can you do something different?

Of course you can.

And Joe Pulizzi has all the neat tips and tricks to turn your small business into a giant “Content Inc.

Who Should Read “Content Inc.”? And Why?

If you are not aware what content marketing is, then this book is certainly not for you.

But, wait a minute! We may have formulated that wrong!

So, let’s try again:

If you want a thriving business in the age of websites and the Internet, then, on the contrary, “Content Inc.” is undoubtedly the book you should buy first!

Because let’s face it: if you don’t know what content marketing is, you don’t stand a chance against those who do. Because, nowadays, it is not only a branch of marketing, it is basically part of marketing’s definition!

So, future entrepreneurs and current CEOs, startup-ers and audience-less Einsteins, wannabe influencers and digital writers of all ages – dive deep into Joe Pulizzi’s radical six-step business strategy and start building your own personal Content Inc today!

About Joe Pulizzi

Joe PulizziJoe Pulizzi is an entrepreneur, author, podcaster and venue speaker. He is one of the leading figures in the content-marketing movement, and the founder of the foremost company in the field, the Content Marketing Institute (CMI). Some even say that he’s the one who coined the phrase “content marketing” about two decades ago.

A winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council, Pulizzi has written four books. “Get Content Get Customers” and “Managing Content Marketing” were well received, but his third book, “Epic Content Marketing,” was a stellar success. In fact, “Fortune” magazine named it among the “Five Must-Read Business Books of the Year” in 2014!

You don’t expect anything less from a man of Joe Pulizzi’s profession but a strong internet presence. So, find out more at http://joepulizzi.com/. But, also, read his blog at http://contentmarketinginstitute.com/author/joepulizzi/; and, while you’re there, listen to some podcasts at http://contentmarketinginstitute.com/podcast-network/.

“Content Inc. Summary”

When David Ogilvy wrote “Confessions of an Advertising Man” back in 1963, he couldn’t have supposed that half a century later, the world of advertising would be radically different. Although, he might have intuitively understood something, because – let’s face it – you can consider that book as one of the precursors to content marketing!

Because content marketing is all about the stories. Or, as Harry Beckwith would say – it’s all about selling the invisible!

Really!

Once upon a time, you needed a great product and millions of dollars for an even better marketing campaign! Nowadays, you need nothing more but a good storyteller and a free online platform of your choice to disseminate your stories.

Oh, and of course – Joe Pulizzi’s 6-step strategy. Which, in video form (see Key Lesson n. 5), looks something like this:

Put down in writing, in a nutshell, it boils down to a simple premise: first build an audience, then create a product, and monetize only in the end.

We know it sounds counter-intuitively. But, according to Pulizzi, the strategy is reverse engineered from those practiced by some of the most successful entrepreneurs in the world.

So, without further ado – let’s go!

Step-by-step.

Key Lessons from “Content Inc.”

1.      Find Your Sweet Spot
2.      Create Your Unique Content Tilt
3.      Choose Your Platform and Build Your Base
4.      Harvest Your Audience
5.      Diversify
6.      Monetize

1. Find Your Sweet Spot

Your sweet spot is where your interests, your knowledge, and your passion intersect. It’s basically what you want to do the most – and are able to do with the most confidence.

The best way to find your sweet spot is if you make three lists – of your interests, your skills, and your passions. Now, see where they intersect. That – that is your bliss!

And it can be anything – believe it or not, there’s an audience for anything you can think of!

Take, for example, Andy Schneider. He wanted to teach, and he knew a lot about raising chickens. Today, he’s a chicken whisperer, with books, magazines, and even a radio show!

2. Create Your Unique Content Tilt

This may be the most important of the six steps.

Because, as we said above, there’s an audience for everything. Consequently, at least some of it has already ventured into the world of business. So, your job is to find out how can you be a bit different than them!

You can do this by doing a survey – or you can simply research things online. The latter is fairly easy – and, let’s face it, you’re doing it on a daily basis.

And, then, there are only three things left to consider: focusing on your niche; highlighting the special skills only you can offer and letting know your audience what they should expect from you from the start.

After all, nobody has time to lose nowadays!

3. Choose Your Platform and Build Your Base

There are so many channels available out there to disseminate your knowledge that choosing the right one may seem like a daunting task. But it’s crucial if you want to build your base!

For example, the stats show that 62% of YouTube’s audience consists of males and that the majority of them watches soccer or game related videos. Consequently, the only channel where Matthew Patrick’s (MatPat) Game Theory – where he comments on the scientific accuracy of various video games – had a chance of succeeding was YouTube!

But, choosing the channel is only part of it! You build your base not merely by attracting the right people, but also by keeping them hooked.

And the best part to do this?

With a publishing schedule, of course. Don’t be haphazard: make them know when you’ll publish something new!

4. Harvest Your Audience

Reaching your target audience is one thing; turning them into loyal listeners, visitors, or subscribers – is a completely different thing!

There are many ways to do this too. Facebook and Twitter were probably the first things that crossed your mind, right?

Well, it seems that email subscribers and search engine optimization are more important! And yield better results!

Here are some tips and tricks as far as the latter is concerned. And once you’re on the first page of Google – the former should inevitably follow.

5. Diversify

Now that you have harvested your audience, it’s time to diversify! And there are few ways to do this!

The first one is the simplest one: add more channels! You have become a YouTube sensation – create a podcast. You are the podcaster of the moment – build a WordPress website and use your harvested audience to get among the top of Google’s results.

If you want to be a bit bolder, you can start writing books and magazine articles, or even begin offering speeches. After all, that’s what Pulizzi did!

Finally, if you have the money, you can even go as far as buying a content asset! It can be an influencer or a magazine with an already built base of subscribers.

6. Monetize

Finally, monetize!

There’s no point in doing anything described above if you don’t end up making some money in the end, right?

Well, wrong!

That’s the beauty of content marketing! Remember: you don’t have a product and you’re telling other people stories about what you really want to do in life! If it works out – add ads to your channel, ask for some small fee from your subscribers!

And if it doesn’t – well, you can’t say it wasn’t a great adventure!

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“Content Inc.” Quotes

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. Click To Tweet For each article, Upworthy writes a minimum of 25 different headlines. Then the company does various A/B tests with its subscription lists to see which headline led to the most e-mail opens and the most shares. Click To Tweet The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them. Click To Tweet When you’re creating content and you’re getting feedback from the audience it allows you to hone your vision, as well as embed your vision ultimately with whatever it is that you’re creating. Click To Tweet What I now know is that it’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks. Click To Tweet

Our Critical Review

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business” – wrote the one and only Guy Kawasaki once Pulizzi published “Content Inc.” “It’s called content marketing, and this book is a great way to master this new technique.”

Well-structured and even better written, think of “Content Inc.” as a sort of a simple roadmap to success. Because even if you can’t translate this into money –  just as we wrote in our final key lesson from above – using content marketing usually means doing the thing that you like the most!

And having a hell of a good time!

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Alibaba’s World Summary

Alibaba's World SummaryHow a Remarkable Chinese Company Is Changing the Face of Global Business

Sure – you know everything about “Amazon” and Jeff Bezos. But, do you know who is poised to become its main competitor during the following years?

You’re wrong if you’ve answered anything other than “Alibaba.” And as we’re heading for an Amazon-Alibaba e-commerce showdown, it’s about time you learned something more about the latter company.

Its former vice president, Porter Erisman, has all the details in “Alibaba’s World.”

Who Should Read “Alibaba’s World”? And Why?

Most of all, “Alibaba’s World” is about businessmen who are still failing to realize that what’s happening in China happens in the U.S. as well; soon enough, China will be a global leader, and “Alibaba” is the earliest evidence we have of it.

However, it’s also a book perfect for entrepreneurs – both would-be and struggling ones; because, let’s face it: there may be no better way to learn the basics of business than by reading the stories of successful companies.

About Porter Erisman

Porter ErismanPorter Erisman is an expert in e-commerce, especially when it comes to the emerging markets. In fact, he has advised and consulted many companies located in the so-called Third World, whether in Africa, Asia, or Latin America.

However, he’s most famous as the former Vice President of “Alibaba,” where he worked from 2004 to 2008, the period during which the company moved from Jack Ma’s apartment to the pedestal of world’s ecommerce.

He has written one more book, “Six Billion Shoppers” and written and directed a documentary about “Alibaba,” “Crocodile in the Yangtze.”

“Alibaba’s World Summary”

As every entrepreneur knows, good ideas are not enough. After all, every entrepreneur tries to change the world a bit, and his or her good ideas have the problem of being new ideas, as well.

However, selling something new also means trying to gain traction in a relatively new market. And new markets are difficult!

But, tell that to Jack Ma!

When he founded “Alibaba” – the now second greatest leader in the world, according to “Fortune” – had to found a market as well! Because, back in 1999, e-commerce was virtually non-existent in China.

No, scratch that: it was the Internet. Yes – Internet was non-existent in China only 20 years ago.

Really!

In 1999, only 1% of the Chinese population had an access to the Internet. And most of them didn’t even know that it’s possible to buy something online! Fast forward two decades, and “Alibaba” is a giant comparable to Amazon, possibly capable of even overcoming it in the following years, and, thus, becoming the first $500 billion e-commerce company in the world!

This has made Jack Ma – who owns about one tenth of Alibaba’s shares – one of the wealthiest people alive. And before he started “Alibaba” – knowing almost nothing about computers and technology – he worked as an English teacher, earning no more than $20 a month!

So, yes – there’s still hope for you!

However, don’t take it for granted! You’ve got to work a lot before becoming the next Jack Ma!

One of the lessons you can learn from him: build your company for growth!

For example, when he started “Alibaba,” Jack Ma wanted to found a company which will last for 80 years, i.e., a human lifetime. And he did everything he could to make this happen.

And he didn’t back off even during Alibaba’s buy-out of “Yahoo! China” in 2005!

Namely, that event may have signaled the end of “Alibaba” as we know it, since “Yahoo! China” asked that it is renamed to “Alibaba-Yahoo.” But Ma wanted his company to last – not a “Yahoo!” puppet. So, he completed the deal only after “Yahoo! China” gave up on the renaming demand!

The rest is history. Ignored up until then, afterward, everybody started making note of “Alibaba,” the fabled Crocodile in the Yangtze.

However, in order to get to there, “Alibaba” had to make some adjustments. And Jack Ma always knew where to look to when making them: the customers!

Even though his investors pressured him into doing something more profitable, Ma was sure that offering free premium services is the only viable option in a non-existent market. So, instead of copying eBay’s model, he launched Alibaba’s C2C service “TaoBao” as a free service.

The move was mocked by eBay at the start, but, soon after, they had to shut down their China website. Because – surprise! surprise! – TaoBao grew to become one of the largest online shopping websites worldwide!

eBay’s fall seems even funnier when you think about the length to which they went to deride TaoBao. Once, they even invited TaoBao’s team to a party they were hosting – and uninvited them at the last minute!

They wanted to show who’s the boss.

Soon enough, they couldn’t: TaoBao’s market share grew from 8% to 59% in two years, and eBay China’s plunged from 79% to 36%.

And soon, there was only one competitor.

Key Lessons from “Alibaba’s World”

1.      Alibaba is a Giant – and It Started in Jack Ma’s House
2.      Alibaba’s Success Is Based on a String of Bold Decisions
3.      Build a Company for Your Customers – Not for You

Alibaba is a Giant – and It Started in Jack Ma’s House

“Alibaba” was founded in 1999 in Jack Ma’s house – from where it was operated until 2004. Nowadays, it’s a multinational conglomerate for which the sky’s the only limit.

Here are the stats:

“Alibaba” is the world’s largest retailer, passing “Walmart” about two years ago. Along with “Tencent,” it’s one of only two Asian companies which have broken the US$500 billion valuation mark. It operates in 200 countries and is one of the world’s largest Internet companies.

Finally, its online sales surpass all US retailers – and that means: Amazon + eBay + Walmart – combined!

Alibaba’s Success Is Based on a String of Bold Decisions

Alibaba wouldn’t have become what it currently is, if Jack Ma hadn’t make few very bold decisions. And any future entrepreneur should really learn from him how it’s done!

Number one: he found an online e-commerce company in China, when 99% of the Chinese didn’t even have Internet.

Next, he offered many free services when eBay China – and everyone else – was charging.

Finally, he didn’t sell any shares of “Alibaba” to “Yahoo! China” until they gave up on the demand to rename the company!

Build a Company for Your Customers – Not for You

What made “Alibaba” different than its competitors – Jack Ma claims – is his disinterest in computers and tech-related stuff. That’s why, he adds, he had no option but to look at his own business through the eyes of the customers.

And that’s the most important takeaway from “Alibaba’s World”: build your business for your customers. Of course, it’s essential to identify them and analyze their behavior first!

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“Alibaba’s World” Quotes

Learn from competitors but never copy them. Copy them and you will die. Click To Tweet Alibaba is no longer a David. It is a Goliath. And as a Goliath it will face an entirely new set of challenges. Click To Tweet Today is tough. Tomorrow is tougher. The day after tomorrow is beautiful. But most people die tomorrow night and don’t get the chance to see the sun rise the day after tomorrow. (via Jack Ma) Click To Tweet I’m 100 percent ‘made in China.’ I learned English myself, and I know nothing about technology… One of the reasons why Alibaba survived is because I know nothing about computers. I’m like a blind man riding on the back of a blind tiger.… Click To Tweet eBay is a shark in the ocean. We are a crocodile in the Yangtze river. If we fight in the ocean, we will lose. But if we fight in the river, we will win. (via Jack Ma) Click To Tweet

Our Critical Review

Since “Alibaba’s World” was written, “Alibaba” just grew and grew. And it doesn’t show any sign that it will stop in the near future.

“Fascinating,” wrote “The Financial Times,” adding that “stories don’t get much better than Alibaba’s.” And Nick Arnold, former Head of Marketing for “Apple” Asia, was wordier and even more flattering in his assessment: “A must-read, full of practical learning for anyone seeking to understand Chinese entrepreneurship or build the business of their dreams.”

Back in 2015, “Wall Street Journal” chose this book as one of the best business books of the year. Unsurprisingly, three years later, we still agree!

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Scaling Up Summary

Scaling Up Summary

How a Few Companies Make It…and Why the Rest Don’t (Mastering the Rockefeller Habits 2.0)

“Scaling Up” is a guideline for growth.

Arm yourself with these useful tools, and spread your business successfully.

About Verne Harnish

Verne Harnish

Verne Varnish is an author, a columnist for fortune and the founder of Gazelles.

“Scaling Up Summary”

Why is it that so many companies are created over the years, and only a few of them become big game changers?

No matter how good your business is going and how superior your product is, the scaling process is an important part of the equation for success.

It seems that getting bigger does not make things easier.

On the contrary, it challenges you more.

So how do you go about the scaling up the process?

First, you need to make sure that you have the right people on board. Provide your staff with coaching, training, and create a culture of constant learning.

Second, find the point of balance between what your stakeholders demand and what your work demands.

Do not overlook the importance of the relationship you have with the stakeholders.

Third, build discipline, because, without it, you will not be able to implement your strategies.

Finally, start acting and making decisions on the most pressing questions.

First, take care of the biggest issues, and then continue to the smaller ones.

You can build these previously mentioned four D’s by focusing on your people, strategy, cash flows, and execution.

First, let’s talk about people.

Establishing communication among your employees is vital since information needs to flow among your teams and sub-teams.

Hence, if you feel that you are stuck in growth, review your team size and the current communication in your company.

Next, you need to establish a core purpose and core values of your company, as well as your goals for the next 20-25 years.

Only then you can build a successful strategy that focuses on the right markets and people.

To reach the goals fast, take the time to determine where your company’s biggest strengths are.

Once you have the strategy, keep the progress of execution in check.

Gather qualitative and quantitative data, develop a steady meeting routine, motivate employees to measure their daily performance, and gather customer feedback.

Finally, you have to understand cash flow and manage to create some cash reserves.

To expand your cash reserves use the cash conversion cycle (CCC). To simplify it, break it down into components: delivery, sales, production/inventory, billing/payment, and work with each of them separately.

Find ways to reduce the cycle and improve your overall business model.

Key Lessons from “Scaling Up”

1.      The Elements of Discipline
2.      Invest in Your People
3.      Find Your Company’s Strengths

The Elements of Discipline

  • Be aware of your priorities
  • Organize regular meetings
  • Review data constantly

Invest in Your People

It is important that you invest in your people and help them achieve their full potential.

You can do this by training, empowerment, simply listening to them, establishing core values and purpose, and setting clear goals and expectations.

Find Your Company’s Strengths

  • Look into your customers’ minds
  • Look at the x-factor that differentiates you from your rivals

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“Scaling Up” Quotes

There are no straight lines in nature or business. Click To Tweet If the Core Values are the soul of the organization, the core Purpose (some call it “mission”) gives it heart. Click To Tweet Letting go and trusting others to do things well is one of the more challenging aspects of being a leader of a growing organization. Click To Tweet People join companies. They leave managers. Click To Tweet

Goals without routines are wishes; routines without goals are aimless. The most successful business leaders have a clear vision and the disciplines (routines) to make it a reality. Click To Tweet

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Radical Candor Summary

Radical Candor SummaryBe a Kickass Boss Without Losing Your Humanity

“Radical Candor” will teach you how to be a boss everyone respects, and everyone loves.

About Kim Scott

Kim ScottKim Scott is a CEO of Candor, Inc., and a former faculty member of Apple University.

“Radical Candor Summary”

Try to ask a few people what they think makes a good leader, and you will most probably get many different opinions.

Some believe that quiet bosses are ideal, while other prefer a strong and strict boss.

However, there is one kind of boss who can be both kind and empathic, as well as direct and strict.

This is the radically candid boss.

Every workplace could benefit from practicing radical candor.

If you decide to adopt this approach, you will continuously be excited about the opportunity to motivate your team through another day of work.

Radical candor consists of two core principles.

First, the boss should genuinely care about his staff, and second – he should challenge his employees to improve their work.

You might think that because different people have different characters and behaviors, radical candor might not work for everyone.

However, we are here to tell you that you are wrong.

Radical candor is a proven way to improve and strengthen the relationship with just about any employee.

The first step you need to take is to transform your relationship to more than just a relationship with coworkers.

You need to show that you care, to open up, and to communicate on matters other than business.

However, we do not mean to say that you should make friends and forget to be a manager who challenges his staff when the expectations he sets are not met.

This is the hardest part for managers since they do not understand how they can be both caring and direct.

However, honesty and directness will open up many new lines of communication among you and your employees.

You will notice how they will become more receptive to feedback, and how they will more readily give feedback on your job as a manager.

Key Lessons from “Radical Candor”

1.      How to Offer Criticism
2.      Avoid Manipulative Insecurity
3.      Know Your Employees

How to Offer Criticism

There is a fine line between positive criticism and being mean.

Try to compliment your employees, at the same time while you are giving criticism. Do not sugar coat things, and be as direct as you can.

This is the only way you will show that you care about your employees.

Avoid Manipulative Insecurity

Manipulative insecurity is walking the easier path. It is a sign that a manager is lazy and does not care about his or her staff.

Such a manager would state that something is good, just because he or she wants to avoid getting into conversations about how something can be improved.

Know Your Employees

There are two types of employees: rockstars and superstars, and to be able to manage them, you have to know the difference.

You need to challenge superstars, so they can quickly reach their full potential.

Rockstars, on the other hand, need stability and time, in order to become the best at the job they are given.

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“Radical Candor” Quotes

Make sure that you are seeing each person on your team with fresh eyes every day. People evolve, and so your relationships must evolve with them. Care personally; don’t put people in boxes and leave them there. Click To Tweet A good rule of thumb for any relationship is to leave three unimportant things unsaid each day. Click To Tweet The essence of leadership is not getting overwhelmed by circumstances. Click To Tweet When bosses are too invested in everyone getting along they also fail to encourage the people on their team to criticize one another other for fear of sowing discord. Click To Tweet The fastest path to artificial relationships at work, and to the gravitational pull of organizational mediocrity, is to insist that everyone have the same worldview before building relationships with them. Click To Tweet

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Legendary Service Summary

Legendary Service SummaryThe Key Is to Care

“It is 6-7 times more costly to attract a new customer than it is to retain an existing one.” But retaining existing customers is not something you can learn overnight. And, Ken Blanchard says, you don’t need just an ordinary service to do it.

You need “Legendary Service.”

About Ken Blanchard, Kathy Cuff and Vicki Halsey

Ken BlanchardKenneth Blanchard is an American writer and management expert. He received a Ph.D. in leadership from Cornell in 1967. He is currently the Chief Spiritual Officer of the Ken Blanchard Companies.

Blanchard has authored and co-authored over 60 books, many of which have become classics. In fact, you’ve probably already heard about “The One Minute Manager” and “Whale Done.”

Kathy CuffKathy Cuff is a senior consulting partner with the Ken Blanchard Companies.

She has also co-authored with Blanchard one more book, “Leading at a Higher Level.”

Vicki HalseyVicki Halsey is a vice president of applied learning at the Ken Blanchard Companies.

In addition, she has also co-authored – with Blanchard – “Situational Leadership,” and wrote “Brilliance by Design.”

“Legendary Service Summary”

The customer is always right… right?

Of course! But, that’s just the beginning of the story. If you want to hear the rest of it – please, be our guest!

First of all, you have to realize that customer service is both a science and an art. “Legendary Service” tries to transform the latter into the first – and make things easier for you.

At its core is, pretty obvious by now, building lasting relationships.

And there are two of them: internal and external.

The internal relationships are those you build with your employees. This is the largely ignored part of customer service. And it’s just as important! Because, after all, if your employees are satisfied, they’ll enjoy coming to work. And transfer some of that energy to your customers as well!

The external relationships are those you build with your customers. You can’t overestimate their importance in view of the success of your company.

Legendary Service is built upon five foundations. You may have already heard the acronym of the model: I CARE.

Let’s break it down.

“I” stands for Ideal Service.

The question this part of the model begs is “what you can do to meet your customers’ needs on a daily basis?” The answer is not that simple: you’ll get to it after spending some time analyzing your customers’ behavior. However, making them feel special is certainly a common denominator. So, light their fire!

“C” stands for Culture of Service.

It’s not just about devising the ideal service. It’s also about relating it to everyone in your company. And every culture is based on two things: vision and values. The clearer they are – the better the cohesion. Nations are created around stories; why should companies be any different?

“A” stands for Attentiveness.

Customers change. And so should your relationship with them. They are, after all, a fragile bunch: even if you had been great with them in 99 cases, be less than great the next time – and you’ll lose them. So attentively analyze them constantly. A great way to do this is by chunking them into smaller categories.

“R” stands for Responsiveness.

This is especially important in the case of an unsatisfied customer. It works just like in parenting: if you’re unresponsive, you’ll let your child slide away from your arms. Listen! Say “I understand” and nod the problems away. And whenever you can – do the customer one better than he or she asks for!

E” stands for Empowerment.

This is what closes the cycle. Obviously, this step doesn’t mean empowering customers – but empowering employees. Because when you give your employees more power, they feel freer to satisfy the customers. And, before you notice, you’ve created yourself a team of leaders!

Key Lessons from “Legendary Service”

1.      “I” stands for Ideal Service.
2.      “C” stands for Culture of Service.
3.      “A” stands for Attentiveness
4.      “R” stands for Responsiveness
5.      “E” stands for Empowerment

“I” stands for Ideal Service

Customer care is the very core of the Legendary Service model. As the acronym of its step-by-step manual suggests in itself: “I CARE.”

“I” stands for ideal service. And it’s based on the old idea that the customer is always right. So, adapt your behavior to fit his or her needs. And do that on a daily basis.

“C” stands for Culture of Service

Even ideal service means nothing – if it’s not communicated well enough. And that brings us to the second part of the I CARE model: the Culture of Service. It’s founded on two elements: vision and values. The former is general, the latter are specific.

But, both are unchangeable and religiously followed.

“A” stands for Attentiveness

Customers change and cultures evolve. So should your company – in case it is built for growth. And in order to steer it in the right direction: be attentive. Study the behavior of your customers and update yours.

“R” stands for Responsiveness

Responsive parents are the only good parents. Analogously, responsive customer service is the only path toward Legendary Service. It means showing a genuine enthusiasm to serve your customers and fulfill their needs. And this is especially important in the case of unsatisfied customers.

“E” stands for Empowerment

There are two aspects of customer service: external relationships (with your customers) and internal relationships (with your employees). The latter are routinely ignored. Do the exact opposite: build them first by empowering your employees.

Because if they can make a decision on their own, they will take full responsibility for it. And make the better one!

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“Legendary Service” Quotes

If you don’t take care of your customers, someone else will. Click To Tweet Customer loyalty is what you get when you create a motivating environment for your people. Click To Tweet Creating a Culture of Service begins with practicing a service mindset with their people so they will care for customers in a way that can significantly impact the organization’s bottom line. Click To Tweet Whether a CEO or a part-time employee… every person can make a difference – and customer service, both internal and external, is everyone’s job. Click To Tweet You’re only as successful as your customer service – and… Legendary Service creates loyal customers who come back for more. Click To Tweet
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StrengthsFinder 2.0 Summary

StrengthsFinder 2.0 SummaryKnow thyself, then go out and conquer the world!

Read “StrenghtsFinder 2.0” to find your strengths and find a way to build on them so that you can match your true potential.

About Tom Rath

Tom RathTom Rath is a bestselling author that specializes in innovative business thinking and uses his expertise to create books that help vast numbers of people.

“StrengthsFinder 2.0 Summary”

Let us ask you something.

Whenever you think about improving yourself, do you mostly think about working on your weaknesses, or building up your strengths?

Be honest.

If you are like most people, you probably think about fixing whatever traits you are not satisfied with.

This is great, but the obsession with unwanted habits sucks up your energy and focus, and you will leave those things you are good at unattended.

So, we propose you do something different.

Instead of thinking how you can decrease the impact of a habit you do not like, use that time to pinpoint your strong points.

If you do, you will know exactly how to leverage them professionally, which will ultimately improve your overall performance.

Moreover, it will be a fun process, instead of a frustrating one!

The author of “StrenghtsFinder 2.0” has identified 34 key strengths which people can work with, which mould different kinds of people.

First, meet the achievers.

The achievers are people who do not rest. They do not want to waste time, and often overwork themselves.

They do not do that because they have to – being busy makes them happy.

They are highly motivated and stay productive no matter how long they work.

Next, there are those people that never go against their beliefs, otherwise known as the believers.

Believers need to be in the right environment to have a positive impact on an organisation. In other words, they need to work in a place which cultivates the values they believe in.

Otherwise, they will just block the progress because of their stubbornness.

Furthermore, there are the futurists, which can use their imagination to create powerful visions of the future.

They question and push the limits of what is possible, and inspire others to be more creative and imaginative as well.

The futurists are the perfect partners for the believers, as well as all other people that start a new business.

There are many more different people like the commanders, who always take the lead, the developers who are the ultimate supporters to those who make progress, the harmonizers who bring harmony in an organization.

Then there are the responsible, the ideators who look at things in a new way, the learners who love acquiring new skills, the strategists, or the wooers, who use their charm to win others over.

You can read more about these various characters in “StrenghtsFinder 2.0.”

Key Lessons from “StrengthsFinder 2.0”

1.      The People You Meet in Organizations
2.      The Drawbacks of Being an Achiever
3.      Focus on the Strong Points

The People You Meet in Organizations

  • The achievers
  • The Believers
  • The Futurist
  • The Commanders
  • The developers
  • The harmonizers
  • The responsible
  • The ideators
  • The learners
  • The strategists
  • The wooers

The Drawbacks of Being an Achiever

Being an achiever has its drawbacks as well.

Sometimes, achievers get so caught up in their goals, that they have the feeling of not doing enough.

Focus on the Strong Points

Do not focus only on your own strong points, but look for the strength in others as well.

Putting the emphasis on fighting your flaws does not do you any good. Use that time for building on your strengths and achieving your maximum potential.

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“StrengthsFinder 2.0” Quotes

You cannot be anything you want to be - but you can be a whole lot more of who you already are. Click To Tweet If you spend your life trying to be good at everything, you will never be great at anything. Click To Tweet From the cradle to the cubicle, we devote more time to our shortcomings than to our strengths. Click To Tweet The key to human development is building on who you already are. Click To Tweet When we're able to put most of our energy into developing our natural talents, extraordinary room for growth exists. Click To Tweet

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