Sean D’Souza on why customers buy (and why they don’t)

The Brain Audit: Why Customers Buy (And Why They Don’t) by Sean D’Souza

In The Brain Audit, Sean D’Souza delves into the mind of the customer to bring us a whole new overview of the sale and why it sometimes falls through. It’s packed with information on how to attract customers and what they’re looking for in your product, shop, website, or ad.

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Pat Flynn: Great ideas are meant to fly high

Will It Fly?: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money by Pat Flynn

Will it Fly? by Pat Flynn aims to teach us how to take our ideas and turn them into a successful business. It has all the tips and tricks you need to turn your newly-hatched idea into a soaring rocket headed for the moon.

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Nassim Taleb’s guide to avoid being fooled by randomness

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb

First time when I’ve heard about Nassim Taleb’s books, I couldn’t help asking:  why is this author so followed, read, and admired?

Looking for the answer helped me discover amazing things about him: his books draw a lot of attention. Plenty of reviews, lots of readers ready to comment and debate on his topics – that kind of stuff can perfectly describe the landscape that Nassim Taleb’s books designed.

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Manage change by breaking down the walls of resistance

Switch: How to Change Things When Change Is Hard by Dan & Chip Heath

Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. At CASE he founded the Change Academy, a program designed to boost the impact of social sector leaders. His brother, Chip Heath, is a professor at the Stanford Graduate School of Business, where he teaches business strategy and organizations. Together they’ve written three New York Times bestsellers: DecisiveSwitch, and Made to Stick.

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Start with WHY: the inspirational truth that stands behind the key question

Start With Why

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Simon Sinek’s Start With Why explores our relationship with mentors, the people we hold in high esteem and in whose footsteps we constantly try to follow. And because we’re dreaming big we’re tempted to ask, once in a while… why?

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How high-tech entrepreneurs can cross the chasm

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

How safe is your high-tech business from the chasm?

Not that safe. To help you assess your current situation, Geoffrey A. Moore wrote Crossing the Chasm. First published at the beginning of the 90’s (now in its 3rd edition), it quickly became the Bible of high-tech entrepreneurship environments and business schools.

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How to start a business with less than $100

The $100 Startup

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau

$100. What can you do with this amount of money? Probably not that much. Maybe buy half a bike, treat yourself to some new jeans, pay for a month of premium access to a fancy marketing tool…. but starting a business? No way! It may sound like a fairytale, but Chris Guillebeau’s The $100 Startup tells you how to do exactly that.

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Jim Collins: one-way ticket from good to great

Good to Great: Why Some Companies Make the Leap… And Others Don’t by Jim Collins

Good to Great is a management book that reveals the formula responsible for companies’ success and their transition from average to unwavering financial performance.

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Noah Fleming: how to successfully build customer loyalty

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming

Noah Fleming is a marketing specialist who works with some of the biggest companies in the world. He also has a successful blog, where he offers advice and tips about how to build strong companies and how to interact with clients.

This, combined with a series of successful public speaking events, led to one of the most interesting marketing books ever published – Evergreen.

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Eric Ries: how to re-invent your startup in the age of changes

The Lean Startup

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses By Eric Ries

'At its heart, a startup is a catalyst that transforms ideas into products.' @ericries Click To Tweet

But it’s a big leap from theory to practice. Some entrepreneurs manage to do it, others don’t. Eric Ries explores why that is in The Lean Startup.

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