10 must-read marketing and sales books

marketing and sales cover

How can you attract new customers and increase sales? What’s going on in your customers’ minds when they decide whether to buy your product? Why is small data more important than big data? Our favorite sales and marketing books have all the answers!

Continue Reading…

SEO Like I’m 5: Book Summary

SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization by Matthew Capala

This is a book about SEO.

If you’re a beginner and you’re trying to figure out what‘s the real meaning that stands behind this acronym – you may find the SEO world baffling. Thousands of information coming and leaving. Hundreds of strategies rising and falling. A noisy world where everybody talks about everything that matters for SEO.

If you are a practitioner of SEO, you may say “A book about SEO? This is such a waste of time. To be up to date this book should be written …tomorrow!” And you aren’t far from the truth.

But, above all these, even though you’re a beginner or an experienced specialist in SEO, reading this book will help you a lot in figuring it out how things really work in this tricky field.

Continue Reading…