The Now Habit Summary

The Now Habit SummaryA Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play

Have you ever been on the verge of defeat? – If you answer is Yes – that’s fine if it’s No, you are lying.

In either case, we summarize only the most essential topics that can give you the inner edge to come out a winner in any “harsh” environment.

Who Should Read “The Now Habit”? And Why?

This is one of those inspiring, and life-altering non-fiction books, which tend to get too personal. It makes you aware of the danger, if you ever become the victim of your mindset, and gives you tips on how to overcome such overwhelming force.

In addition, it’s highly recommended to all people, who are tired of being enslaved by their thoughts.

About Neil Fiore

Neil FioreNeil Fiore is a well-known author, motivator, and psychology superstar. Over the years he became a productivity expert and master in all elements linked to performance.

In his rich career, he has collaborated with top-notch brands such as Bechtel Corporation, AT&T, Levi Strauss & Co, etc.

“The Now Habit Summary”

Procrastination is a highly unfamiliar term that actually represents the difference between progress and stagnation. In general, Neil Fiore explains it through several examples. For instance, surfing all day long, or spending time on Facebook, instead of doing something that can ultimately produce value is procrastination.

Some people reckon that lacking productiveness indicates the same point, but as we move slowly you’ll grasp the contrast. Doing your chores, going shopping, or painting; only make sure that you are not laying around and doing absolutely nothing.

Believe us, when we say, there is never nothing to be done. A simple phone call just to say hello is sufficient to start the day in high spirits.

By now you surely have a clue of what we are trying to convey and why are we dispatching this message to the world! The bottom line is, there is not a single person in this world, who was born lazy, absent skills, talent, and will.

It’s evident that we procrastinate most often while we are at work, or something similar to it. As we mentioned, instead of going for the “Golden Globe,” – you are making excuses to avoid fulfilling the assignments for today.

Let’s reveal three characteristics of the highly avoided types of tasks that make people sick:

  • The most common aspect, when a job has been assigned to you but comes with a heavy load like fulfilling someone else’s expectations and neglect yours.
  • Second, when the task you are about to do is incredibly dull. From the beginning, you don’t feel the pull from it, and you are not motivated to go all the way through.
  • And the worst of all, you have no idea why are you being selected for the job.

You mustn’t sidestep any phase if you wish to understand why are we inclined to believe that some people are destined to be less productive. Returning to the roots is job number one.

How many times did your parents punished you as a kid for not fulfilling your duties or vice versa (you’ve been given a reward)? From the other perspective, if your child doesn’t obey your rules, and continues to be stubborn, you should teach him/her a lesson or not?

Kids are intuitive, pushing them harder won’t produce the expected results, and years later you’ll realize that you’ve made the wrong call. As a matter of fact, this method is a pitfall, and using it will only generate a counter-productive outcome.

How did the “grown-ups’ world” make us lethargic, and inactive? There is no other explanation then the one – We acquired the “lazy-skills” under the patronage of adulthood.

The society unintentionally has produced a system in which, work and playfulness cannot act as one. Instead, they collide and are presented as two opposite realities. The kids from very young age, absorb these harmful concepts and implement them later.  

Once the children are infected with this “virus,” it’s natural that they seek employment and find it okay when their job doesn’t match their potential. People continue to interpret work as some survival tool, and entirely disregard the idea of converting your hobby into a daily job.

Is it possible to be errorless? Not even the Greek Gods had that power. Why are we referring to perfectionism? Procrastination is deeply rooted in perfectionist’s mind. The trust you develop in your workplace with your colleagues or yourself must only serve as an incentive for future successes.

You cannot be perfect, no matter how you try it. Even in the digital age, some bosses or leaders are too concerned with every little detail and shout at even the slightest mistake. These individuals are 10x more prone to failure then gentle and calm leaders.

Key Lessons from “The Now Habit

1.      You are responsible for yourself
2.      The right spell of success
3.      Be courageous and go for glory

You are responsible for yourself

First things first, being a victim of injustice, and judgemental attitude should only make you stronger.

At all costs, you must avoid becoming a whiner who looks for a guilty party for every professional failure. Break that self-created, invisible wall, and build your own platform of success!

The right spell of success

The other side of the story; from the shadows of procrastination a new type of personalities emerge who have a clear vision, and the guts to follow it. They don’t say – I know, they say I wish to learn!

They avoid saying – It’s my time; they prefer: When is best to start putting my ideas into action?

Be courageous and go for glory

The ultimate truth – No try = no fail. Absent attempts you’ll be deprived of two things: personal development and professional enhancement. So, think twice, before you judge yourself on every temporary failure.

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“The Now Habit” Quotes

There’s a myth that time is money. In fact, time is more precious than money. It’s a nonrenewable resource. Once you’ve spent it, and if you’ve spent it badly, it’s gone forever. Click To Tweet In most cases, you are the one who confuses just doing the job with testing your worth. Click To Tweet The healthy individual has an appetite for fruitful activity and for a high quality of life. Click To Tweet Replace “This project is so big and important” with “I can take one small step. Click To Tweet In extreme cases of perfectionism, there is no distinction between judgment of one’s work and one’s sense of value as a person. Click To Tweet

Our Critical Review

The Now Habit is a perfectly designed book for the digital age. It’s hilarious even to question the ideas of it, and we completely support and endorse Neil Fiore’s theory on productiveness.

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Option B Summary

Option B SummaryFacing Adversity, Building Resilience, and Finding Joy

There comes a time in life, when you or someone you know suffers from a devastating loss.

What do you say? How do you offer your support?

How do you move on with your life if that person is you?

In our summary of “Option B,” we answer all of these questions through the story of Sheryl Sandberg and her loss – recovery.

Who Should Read “Option B”? and Why?

Sheryl Sandberg, a successful and happy woman, watched her life crumble into pieces when her husband Dave Goldberg died while they were vacationing in Mexico.

Going through the loss and helping their children deal with the sadness were the toughest challenges that she ever encountered in her life.

After coming out of the crisis, she decided, along with her co-author Adam Grant, to document some of the most personal moments of her journey through grief, and in such a way share everything that she had learned about coping with loss.

We recommend “Option B” to everyone, since everyone needs to find the right way to receive and give support during a crisis.

About Sheryl Sandberg and Adam Grant

Sheryl SandbergSheryl Sandberg worked in the US Treasury Department, and was a vice president of global online sales and operations at Google, before becoming the COO of Facebook. She is the author of “Lean In“.

Adam GrantAdam Grant is the Wharton School’s highest-rated professor and the youngest tenured faculty member. He is a former advertising director and a junior Olympian.

“Option B Summary”

We have all suffered or will at some point in time experience some devastating loss. However, feeling such loss must not stop our lives from functioning.

We cannot stop time; we cannot stop the world. Life goes on everywhere around you, no matter what happens to you, so you do not have the luxury just to stay away from everything. You have to learn how to cope, and let life flow the way it was moving before.

When Sheryl Sandberg suffered such a loss herself, she realized that she needed to find a way to cope with the seemingly unbearable sorrow, because she needed to care for her children.

Facing such challenge made her create a list of strategies that would help people weather the tragedy.

In “Option B” she shares the lessons she learned regarding giving and receiving comfort.

She categorized her insights in nine lessons for moving forward, which we cover in the key lessons below.

Key Lessons from “Option B”:

1.      Realize that “grief is a demanding companion.”
2.      Beware the “three P’s.”
3.      Name the elephant in the room.
4.      Try not to ask, “Is there anything I can do?” – Just do it.
5.      Have a go at journaling and acknowledge “little wins.”
6.      Parlay resilience into “post-traumatic growth.”
7.      “Take things back” from your loss.
8.      Respect children’s unique sensibilities
9.      Acknowledge that you can learn how to love again.

Realize that “grief is a demanding companion.”

Eleven years after they married, Sheryl Sandberg and Dave Goldberg left their two kids with their grandparents and went on a vacation in Mexico, to go to their friend’s 50th birthday celebration.

On Friday evening, Goldberg decided to go to the gym.

When he did not rejoin their gathering, Sandberg and Goldberg’s brother discovered him lying on the floor of the gym, with pools of blood under his head.

They did CPR and called an ambulance, but the situation was already past the point of no return.

Sandberg felt the deepest pain in her life.

Her friend, psychologist Adam Grant, consoled her telling her that she could find a way to recuperate more quickly, reinforce her strength and push anguish to run its course faster.

He guaranteed she would feel happiness again.

Weeks after Goldberg’s passing, she saw a father-kid activity coming up on the logbook. Since Goldberg was no longer there, she thought of an “Option B”: having somebody “fill in for Dave.”

At the point when Option A is not accessible, Option B is your only choice.

Beware the “three P’s.”

Therapist Martin Seligman reports that three propensities block people’s recuperation from hardships:

1) “Personalization” is the conviction that it is all your fault

2) “Pervasiveness” is the conviction that the event will negatively affect everything else in your life

3) “Permanence” is the conviction that things will never show signs of improvement.

Individuals who avoid the three P’s adapt better.

Name the elephant in the room.

After Goldberg’s death, Sandberg was often shocked when colleagues did not ask how she was doing. She acknowledges with empathy that although most grieving people want to voice their feelings, people tend to avoid the subject of death.

Psychologists call this avoidance the “mum effect.” Often, many who want to express sympathy do not know how.

Feeling lonely one night, Sandberg bravely posted on Facebook that instead of asking “How are you?” – a routine question often posed without thinking – people should ask, “How are you today,” to show that they understand the daily up-and-down struggle of coping with tragedy.

The reaction to the post was warm and positive. Strangers shared stories; friends began to talk openly and express empathy.

Try not to ask, “Is there anything I can do?” – just do it.

Instead of asking people if they need something, just do it. Holding out a helping hand encourages people regardless of whether they asked for help or not. The worst thing you can do is disappear.

Have a go at journaling and acknowledge “little wins.”

Recording small everyday triumphs supports your self-confidence, and helps you cope better. Focus on the positive, no matter how insignificant it may seem.

Parlay resilience into “post-traumatic growth.”

There are different types of people out there. Some people suffer from PTSD or depression after trauma, while others bounce back and become stronger after a loss.

“Take things back” from your loss.

Do not waste your life by shutting happiness out. Rediscover fun by taking things away from your grief: do the things that are interesting alone or with someone else, even though you may have done them with your late loved ones before.

Respect children’s unique sensibilities

Sandberg thought that her children would suffer significantly from losing their father.

However, children have a different coping mechanism as opposed to adults, and as a result, can recover more easily.

Take care of your children by listening to them, valuing their ideas, and letting them shape their lives.

Acknowledge that you can learn how to love again.

After losing a loved one, letting yourself look for affection someplace else can be a problem. Dating can make you feel guilty. People that once knew you paired with someone may also find it troublesome to picture you with someone else.

However, you have to allow yourself to feel love again. Moving on does not mean that you stop respecting and caring for your late partner. It means you allow yourself to live.

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“Option B” Quotes

Option A is not available. so let's just kick the shit out of Option B. Click To Tweet Let me fall if I must fall. The one I become will catch me. Click To Tweet Each one of us is more than the worst thing we've ever done. Click To Tweet Life is never perfect. We all live some form of Option B. Click To Tweet As we get older, we define happiness less in terms of excitement and more in terms of peacefulness. Click To Tweet

Our Critical Review

In “Option B” Sandberg and Grant study how other people deal with trauma and, how some of them even found a new purpose in life through post-traumatic growth.

They furthermore explore the qualities of recovery and resilience and give advice and recommendations that anyone could use when in need of support, consolation, and finding your way back to happiness.

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Will It Make the Boat Go Faster Summary

Will It Make the Boat Go Faster Summary

Olympic-winning Strategies for Everyday Success

Nowadays, it’s all about winning. Life is a competition and you’re nobody if you don’t win once in a while. Now, who would you rather have educating you how to win: a regular teacher or an Olympic gold medalist?

Will It Make the Boat Go Faster” is a book written by one. Bonus: he won the gold medal by being part of a rowing team.

So, you can learn from him how to win, regardless of whether you’re a lone wolf, or a part of a large corporation, and irrespective of whether you are a staff member or a company manager.

Let’s get right to it!

Who Should Read “Will It Make the Boat Go Faster”? And Why?

Every so often, a sports analogy appears in a celebrated business book. This is because sports are great for analogies.

“Will It Make the Boat Go Faster” builds on this and it may be a useful book for anyone building a business strategy. But, ultimately, it will be more interesting to those who dream of becoming Olympic champions.

About Ben Hunt-Davies and Harriet Beveridge

Ben Hunt-DavisHarriet BeveridgeBen Hunt-Davies is a former British rower turned author and performance expert. He won an Olympic gold medal at the 2000 Sydney Olympics, as part of the first British rowing team to do so since 1912.

Harriet Beveridge is a performance and executive coach. She is the content writer for the online version of this course:

Will It Make the Boat Go Faster Summary

No surprises here:

If you want to be a winner, set your goals right and set them from the start! And never forget that whether you’re going for a gold medal or for an employer of the month award, that it’s a marathon and not a sprint. So, split your goals into smaller chunks.

Olympians do this as well.

Hunt-Davies says that they split their goals into four layers: the crazy, the concrete, the control, and – no, it’s not another “c” – the everyday layer.

The crazy layer of your goal is, obviously, the outrageous one. And you can’t go much crazier than setting a goal to win an Olympic gold medal.

Of course, this is one of those goals which are basically going to float up in the air, driving you mad and making you feel much like Tantalus.

Unless you have a sound foundation.

That’s what the concrete layer is all about. The concrete layer is where the crazy layer becomes specific. So, winning a gold medal results in rowing 2km in 5 minutes and 18 seconds. That’s the world record and you’ll certainly get a gold medal with that time.

But, specific is not enough. You need to be in control of your goal as well.

And that’s the third layer. It means separating what you can from what you can’t control. You certainly can’t control the weather, for example, but you can control how often you would train.

And that brings us to the fourth and last layer: the everyday layer. Just like the second did for the first layer of your goal, the third does for the fourth one: it makes the control layer more specific. You can train every day, but now decide how much you’d train daily.

And start climbing the ladder from here to the top!

But, while doing it, make it at least somewhat entertaining. For example, training five hours a day is boring, but training with music isn’t. Dieting is not as much fun as eating chocolates, but signing up for pole dancing is fun and will help you get fitter as well.

Life’s not worth living if it isn’t fun. Can you spend a decade of your life doing things that aren’t entertaining? Of course, you can’t. And you shouldn’t.

Point taken.

Time for another: this all works well if you’re alone. If you’re part of a team, it’s merely the beginning. Because in a team, you will have to sacrifice your ego immediately. A great Navy captain thinks this. Disney more than approves it. And Olympians back it up.

There’s no “I” in team, you see, and, consequently, there are no several differing goals, but a single common objective. In its absence, there’s a team only on paper. In practice, there are still few people competing one against each other.

If that doesn’t spell defeat, what does?

Speaking of defeats –

This is probably a good place to tell you that, on your road to greatness, there will be many. The point is to look at them as necessary steps to victory. Gradually, you’ll learn to soften the blows. Until, one moment, you become all but invincible.

Here’s an example:

You’re stuck in a traffic jam and late for a meeting. What do you do? Do you: a) start shouting at everybody and spent the first ten minutes of the meeting apologizing and talking about the traffic? or b) take a deep breath, accept the fact, and call the office to tell that you’re going to be late?

Of course, the rational answer is b. But, remember that – the next time you’re in a traffic jam. Soon enough, you’ll never be in a hold-up.

Get it?

Key Lessons from “Will It Make the Boat Go Faster”

1.      Split Your Goals into Four Layers
2.      There’s No “I” in Team
3.      It’s Riskier Not to Risk

Split Your Goals into Four Layers

The main lesson of “Will It Make the Boat Go Faster” is this one: whenever you have a goal, you have to split it in at least four layers.

The crazy one is for the objective you can only daydream about. The concrete one is for specifying this objective into measurable quantities. The control layer is for deciding what you can, and what you can’t influence. Finally, the everyday one is for your day-to-day training program.

That way, you can achieve crazy heights by simply doing everyday things.

There’s No “I” in Team

This is an old adage and you probably already know it. But, it’s important to repeat it. Because, teams are built around common objectives, and because no team of brilliant individuals will ever win unless they decide to think and work as one.

So, site down and take notes: speak to every member of your team and decide together on the shared objective.

It’s Riskier Not to Risk

It’s paradoxical, but it’s true: if you don’t risk, you’ll lose nothing. But, you’ll win nothing as well. And you only live once.

On second thought, we’ll let Mark Twain tell you something about this: “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So, throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails.”

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“Will It Make the Boat Go Faster” Quotes

A goal is simply where you are going. Click To Tweet Whatever our goal is, if we are aware of what we want, then it’s much easier to work towards achieving it. Click To Tweet The stronger our belief in goals, the more likely we are to get off our backsides and build them. Click To Tweet When we have a clear goal, it acts like a magnet drawing us forwards. Click To Tweet Research suggests that we tend to regret what we haven’t done much more than what we have done – even if we screwed up in doing it. Click To Tweet

Our Critical Review

“Will It Make the Boat Go Faster” is called a book written by winners – for winners. This is true, but only if you are a bit more specific. Not that the book isn’t great, but we guess it’s more about Olympians than for regular people.

Because, business-wise, there’s nothing really new here other than some real-life examples which – forgive us for saying – are for superhumans.

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The Psychology of Winning Summary

The Psychology of Winning SummaryTen Qualities of a Total Winner

Ever noticed how the people who have really succeeded in life resemble each other?

And not just a little, might we add!

Whether you’re listening to one successful TV show host or another, to a basketball player or a golfer, to a famous CEO or a celebrated self-help trainer, some traits seem al but hardwired in their characters.

Dennis Waitley, in “The Psychology of Winning”, extracts the ten most important features of this kind and explains how you can obtain them too, in a neat, comprehensible manner.

And we are here to summarize them in an even neater and more readable way.

But, first off –

Who Should Read “The Psychology of Winning”? And Why?

As is the case with many other books on our website – practically everybody! “The Psychology of Winning” is a ten-step road to success and a ten-stage program to becoming a winner. In other words, it’s exactly what you need if you’re feeling like you’re a little behind in the ongoing rat race around you.

About Dr. Denis Waitley

Denis WaitleyDenis E. Waitley is an American author, consultant, and Hall of Fame motivational speaker. He has written many bestselling books (“Seeds of Greatness”, “The Winner’s Edge”) and sold millions audio versions of his works.

An advisor to astronauts and presidents, CEOs and Olympic gold medalists, Waitley’s status in the world of motivational speakers is nothing short of legendary.

The Psychology of Winning Summary

Just look at the book’s subtitle:

“Ten Qualities of a Total Winner”.

Now, a simple thought exercise:

How many chapters do you think Waitley’s book has?

If you’ve answered anything other than 10, then you’re really not following! And you better start focusing now, because the number is a triviality; it could have been 18, 59, or 12! The essence of the number is what really counts. And we’re about to delve into it!

So, buckle your seatbelt right away, since we’re taking off at once!

You can tell this just by looking at the contents: “The Psychology of Winning” is a psychology of positives and a psychology of self-reflection.

And it all starts with positive self-projection. According to Waitley – and he should know – Neil Armstrong wouldn’t have become an astronaut if he hadn’t dreamed about it at all times. And O. J. Simpson wouldn’t have been a football player if he had surrendered, as a child, to a crippling disease.

It’s not where you start, it’s where you finish!

Self-projection is the first step to a positive lifestyle. You can’t become someone if you have a low self-esteem. You’re never going to outgrow yourself if you’re lazy. And you’re definitely not going to be the next Jordan if you’re smoking or drinking.

Next on the agenda: defining your goals.

But, how important is this, really, you ask?

Vital, essential, ultra-significant! You need a proof! Victor Frankl, a Holocaust survivor, and psychologist noticed that many of the people who survived the concentration camps had some definite goal in life. A beacon of hope. They knew why they were living and, consequently, why they should survive. Those who didn’t give up much sooner in the gruesome fight against evil.

And if defining goals can help someone in such extraordinarily bleak circumstances, just think how much it can do for you!

Because goals motivate! And they inspire you to take risks – which is another trait of winners. They don’t hesitate when in need to overcome an obstacle and make the next move towards their promised land.

And they never say “I’ll do this and just see what happens”! No! Quite on the contrary, they know exactly why they are doing something, and why they aren’t doing something else.

Also, they never lie to themselves! They know where they are and where they want to be. And when an obstacle comes, they don’t make a step backwards – they adapt.

Adaptation is an evolutionary trait. Those who got this far – you, me, etc. – got this far because their ancestors were able to adapt. So, you should learn this technique too if you want to make the next step into the future.

And you should be confident. Because self-esteem is what ultimately makes the difference between a winner and a loser.

But, how do you become more confident?

Two words: positive self-talk. From now on, “I can” is the equivalent for “I can’t” in your dictionary, and “I’m looking forward to” is what you should say instead of “I’d think about it”.

That’s how winners are made.

Make yourself into one!

Key Lessons from “The Psychology of Winning”

1.      Winning Is About Positives and Self-Reflection
2.      The Life of a Winner is the Purpose-Driven Life
3.      Self-Discipline Yourself to Greatness

Winning Is About Positives and Self-Reflection

You won’t get anywhere in life if you have a negative attitude. But, you also won’t succeed if you don’t teach yourself to constantly look around you and discover where you are and where you’ll want to be tomorrow.

Being positive won’t do by itself. If merely positive, in fact, not contemplating about the current status of your talents and the effort you’ll need to achieve the level you dream about, may turn you into the next Florence Foster Jenkins!

We wouldn’t want that, would we?

The Life of a Winner is the Purpose-Driven Life

Winners have a purpose in life. And they do anything with this purpose in mind.

Not having a purpose is a lot like not knowing if there’s a finish line after starting the marathon race. Would you really like to go on running?

Self-Discipline Yourself to Greatness

Winners have good and healthy habits.

And you can have them too if you’re thinking positively, if you contemplate about your past and future actions, and if you always have a purpose.

However, you also need to have some self-discipline. This means staying committed to your path. You can be tempted away from it easily – winning is always much more difficult than giving up.

Self-discipline will help you fight the temptations when they inevitably come.

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“The Psychology of Winning” Quotes

You are either the captain or the captive of your thoughts. Click To Tweet Not aptitude....attitude is the criterion for success. Click To Tweet Winning is coming in fourth, exhausted and encouraged-because last time you came in fifth. Click To Tweet Break the daily and weekly routine you have set. Get out of that comfortable route. Click To Tweet Make this moment the moment of truth about yourself. You have been selling short all of your life. Click To Tweet

Our Critical Review

“The Psychology of Winning” was first published in 1979. Almost forty years later – it’s still a bestseller! In a world that’s changing so fast, and among a multitude of self-help books – there’s a recommendation much louder than any words can ever shape.

In other words, to call Denis Waitley, with Charles Paul Conn, “a heavyweight among motivational speaker” may be an understatement. Because he’s a champion heavyweight, one of the best in the business. And if there’s one book he has written that you should read – “The Psychology of Winning” is definitely it.

Highly recommended.

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And the Good News Is Summary

And the Good News Is Summary

Lessons and Advice from the Bright Side

Have you ever found yourself daydreaming about getting a job on Capitol Hill? Who hasn’t, right? But, you’re just a regular kid living in some rural area and it must all be a pipe dream, mustn’t it? And the good news is…

Well, that there’s a book called “And the Good News Is…” It’s a biography of Dana Perino and it’s exactly about these kinds of dreams. Or, in her case, reality.

Our summary covers it from cover to cover.

Who Should Read “And the Good News Is…”? And Why?

Most of our readers probably already know Dana Perino as one of TV’s few high-quality political commentators. But, we’ll hazard a guess that not many of you have ever bothered to find out something more about her life.

As is the case with every celebrity, her life is a fairly interesting one. In “And the Good News Is…”, Perino recounts it, in lively and crisp manner, from her humble beginnings to getting a job at Capitol Hill. From ranches – oh, pardon: rags! – to riches, from bushes to Bush.

It’s a type of book American-dream lovers will certainly love to read. It’s inspiring and uplifting, it’s novel-like and educational. On the topic of the latter, the book might be a good read for everyone who wants to get an advice or two about how to be more successful.

Finally, it’s a book every fan of Perino should already have it in his or her hands.

About Dana Perino

Dana PerinoDana Perino is an American author and beloved TV show host and presenter. Between 2007 and 2009, she served as a White House Press Secretary under President George W. Bush, thus becoming the first Republican woman to hold the position.

Perino is a co-host of Fox News’ highly-rated talk show The Five. Since October 2017, she began hosting The Daily Briefing with Dana Perino, also on Fox News.

In addition to “And the Good News Is…”, Perino has written “Let Me Tell You about Jasper. .: How My Best Friend Became America’s Dog”, a sort of a happy-go-lucky autobiographical appendix to her first book.

“And the Good News Is Summary”

It’s no wonder Dana Perino got to live the American dream: she was a descendant of the original dreamers.

And her upbringing could do nothing else but teach her to.

A granddaughter of Italian immigrants, Perino spent most of her childhood on their ranch in Wyoming. There, she learned one of life’s most valuable lessons: being tough doesn’t mean not being gentle. And life is all about combining these traits in the best possible manner.

Of course, there’s a story leading up to this tenet!

The episode which categorically taught Perino this happened when she was eight years old. She and her sister accompanied their grandfather on a trip when they noticed one of their horses had a broken leg. Her grandfather had no choice but to shoot it.

Dana was terrified and upset. Her grandfather gently placed his hand on her knee. He knew how she felt. And that made her feel better. It was then that Perino really understood that shooting the horse was an act of kindness.

What about Dana’s parents?

Let’s just say that you’ll learn a lot about Dana if you hear a little about them.

You see, her mother loved America. She worked in the Refugee Services, which helped immigrants settle in the United States. It was the time of the Cold War, so It’s only normal that most of these immigrants came from the Soviet Union.

And Dana heard from them, firsthand, that, for most of the world, the United States is, indeed, the land of the free.

However, what Dana Perino currently is, owes an even bigger deal to what her father was when she was just a child.

What do we mean?

Well, her father subscribed to almost every relevant newspaper published in the United States. And even when Dana was just a third grade, he discussed with her at least two newspaper articles daily. Perino thinks that this is where she got her analytical talents.

Go figure!

It wasn’t too long after this that Dana urged her parents to attend the earliest Sunday church service so that she could get home and watch the morning talk shows. Yes, at an age when most of us still watched “DuckTales” and “Alvin and the Chipmunks”!

Are you ready for the twist?

Too bad if you are! Because there is none. Just as you would expect from someone with such a background, Dana Perino was a grade-A student and was elected student body president.

Afterward, while in college, she got a job as a political debater on a local television channel, and this went well enough that got her an own show, Capitol Journal. After graduation, she moved on to become a Capitol Hill intern but left due to the feeling that the staff there was pro-democratic and profoundly biased against Republicans.

After a pretty boring stint as a staff assistant for Congressman Scott McInnis, Perino was hired as a press secretary by Daniel Schaefer.

And she was still 22!

However, when Schaefer announced his retirement four years later, Dana and her soon-to-be husband, British businessman Peter McMahon, moved to Great Britain. No wonder she didn’t expect to end up working for the Bush administration a few years later!

But, after a call from an old friend and a series of reassuring talks with Peter, she did! And she worked almost everything imaginable there until she was tired enough to call it quits. And, as it only happens in movies, she got her dream job at this exact moment!

It was 2005 and Dana Perino was hired as Deputy Press Secretary. Two years later, she was promoted and that first word of her title – “Deputy” – suddenly seemed a surplus. She thought life was as great as it can ever be.

And then – it got better!

In 2009, with Bush, Perino had to leave the White House too. It seemed as a low point in her career, but only until she was offered a job at Fox News. The rest of her life, as they say, is history. Or, better yet, the present.

Because you can see it unfolding live, on Fox News, on weeknights, at 10 PM GMT.

Now, tune in for some key lessons!

Key Lessons from “And the Good News Is…”

1.      Good Manners Go a Long Way
2.      Be Brave to Risk
3.      Stay Positive

Good Manners Go a Long Way

Thomas Sowell, an American economist, once said that “politeness and consideration for others is like investing pennies and getting dollars back”. Dana Perino got, more or less, the same advice from Congresswoman Susan Molinari and she had to share it with her readers.

Politeness, to her, means sharing credit and keeping quiet to listen to other people’s opinions. It’s because of this she is both a successful person and a good friend.

And you can be too. It’s not at all difficult! As Emerson said, “Life be not so short but that there is always time for courtesy.”

Be Brave to Risk

If you want to win something, be prepared to lose something. It’s a simple, yet an effective strategy. Change is necessary and you need to adapt daily. And since you’re the product of evolutionary forces – adapting is something you’ll probably be very good at.

So, if you get a job offer in another city, don’t contemplate it. Just accept it! Usually, you can always go back. But, the same is not true with moving forward.

Stay Positive

Dana Perino practiced this all through her life; even when this meant working as a waitress after a short Capitol Hall spell.

Look where that got her!

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“And the Good News Is…” Quotes

We’ve gone from being the confident leader of the free world to bickering about every living thing under the sun. Click To Tweet A pet peeve of mine is with people who give backhanded compliments. Click To Tweet I understood early on that the freedom of America is what made our way of life possible, and that we should help other people live in freedom, too. Click To Tweet I didn’t have a plan to be the White House press secretary, but, looking back, I can see how my life experiences built up to that career achievement. Click To Tweet Just as civility doesn’t mean shrinking from an argument, it also doesn’t have to mean, ‘You must agree with me.’ To the contrary, being civil means that we can argue vehemently and then either find some compromise, call it a tie,… Click To Tweet

Our Critical Review

Unassuming and down-to-earth, Dana Perino’s memoir has been lauded as “a gem” in its genre by many reviewers.

Why shouldn’t it be?

It’s a success-story, wrapped in a series of “lessons and advice from the bright side of life”, dressed with a mild-flavored republicanism not bereaved of decency and respect, and topped with an alluring laidback style as sweet as a cherry!

Read it – even if you’re a Democrat and don’t like Dana Perino. Because that’s what being decent and civil actually means.

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Deep Work Summary

Deep Work SummaryRules for Focused Success in a Distracted World

We live in a world which pushes us to live fast and shallow lives. However, the only way you can make a difference is to go against what the world makes you do, and start working deeply.

In our summary of “Deep Work,” we explain what deep work is, why it matters, and what strategies you can use to make it your everyday practice.

Who Should Read “Deep Work”? and Why?

In “Deep Work” Professor Cal Newport presents his arguments in favor of deep, focused work.

He explains that deep work is work that is exhausting, since it demands your full time and focus, but at the same time is deeply rewarding.

The world is used to working shallowly and rapidly and is more oriented toward quantifiable results than it is of quality. The number of distractions does not make things easier.

However, you have to learn how to work deeply to make an impact on your workplace, placed in today’s information economy.

And you can start by reading “Deep Work” and using the presented tools and steps. We recommend this book to everyone who has had enough of just working automatically, and seeks for meaning, fulfillment, and creativity.

About Cal Newport

Cal NewportCal Newport is a writer and a professor in Georgetown University’s computer science department.

“Deep Work Summary”

We will start this summary with a simple explanation of the term “deep work” and what it implies.

Deep work is professional work that requires your full attention and focus. It pushes your abilities, both analytical and creative, to their maximum.

For significant achievement in science, business, art or any other field, you have to get used to working deeply.

You still don’t understand deep work?

Okay, maybe it will be easier if you compare it to the ordinary “shallow work.” Shallow work is work you can do automatically, even while you are distracted. It does not ask much of your attention and results with little new or valuable contributions.

Current trends in today’s fast and digital environment push you toward doing shallow work. You feel the pressure to multitask, tweet, network and respond quickly while working. However, that is harmful.

Putting shallow work at the core of your professional activity endangers your career prospects.

Why is that?

Because shallow work has limited value, as opposed to deep work which has profound value. Hence, resisting distractions and being able to do deep work is becoming vital.

Technological advancements place new demands on employees, and many of them are unable to keep up. Apart from other challenges, technology is restructuring the economy as well. Put in simple words, it eliminates some jobs and creates others. Companies demand skilled workers who have no problem with mastering complex technology.

Deep work requires for periods of deliberate practice. Here’s what we mean:

At times, you have to put your attention to a particular skill you are trying to develop, and resist multitasking and switching among activities. In other words, deliberate practice requires constant focus.

As a result, it promises better and more significant results.

The truth is, deep work is uncommon. In fact, many aspects of the modern business world work against it. People do what they think is easiest, and don’t take on hard responsibilities.

In today’s industries, people try harder to stay connected and quickly respond to messages, instead of trying to give quality responses and make the best use of their time. Additionally, they spend less time prioritizing tasks, and they often do many things that are not essential. This is their way of trying to be “productive.”

This is understandable. It is much easier to measure task completion and speed than it is to measure depth and quality.

Key Lessons from “Deep Work”

1.      Rules Which Will Help You Embrace Deep Work
2.      Deep Work Tools
3.      Protect Your Time

Rules Which Will Help You Embrace Deep Work

  • “Work Deeply”

Make deep work a regular practice. Increase your focus by removing the distractions around you. Also, note that many distractions come from within. Distractions can be as basic as the need for food or sex and can extend to social and technological ones like the desire to watch a movie or check your email.

  • “Embrace Boredom”

Contemporary people are addicted to distraction. The focus that you need for deep work is the complete opposite and requires you to get rid of this addiction. Without distractions, however, you may feel boredom. Accept boredom as part of your focused concentration, and make it a habit.

  • “Quit Social Media”

We get it: social media are entertaining and carry numerous benefits like keeping you in touch with people. However, these benefits are minored compared to their costs.

  • “Drain the Shallows”

Deep work pushes your limits, so it is exhausting. Most people can do deep work up to four hours a day. However, they do not start there. Instead, they have to build up to that level. In fact, it is usual to start with one-hour deep work daily.

Deep Work Tools

  • “Quantify the depth of every activity.”
  • Construct a “shallow work budget.”
  • Determine how much of your time you spend “on shallow work.”
  • Apply the principle of “fixed-schedule productivity” to enhance your work.

Protect Your Time

You have to become more aware of how you spend your time and protect it. You have to learn to say “no” to distractions in all forms. Do not respond to e-mails if it is not urgent. And if you do, do not give ambiguous answers. Instead become more specific. This will make the people who contact you work more and stop sending e-mails casually.

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“Deep Work” Quotes

If you don’t produce, you won’t thrive—no matter how skilled or talented you are. Click To Tweet Two Core Abilities for Thriving in the New Economy 1. The ability to quickly master hard things. 2. The ability to produce at an elite level, in terms of both quality and speed. Click To Tweet To simply wait and be bored has become a novel experience in modern life, but from the perspective of concentration training, it’s incredibly valuable. Click To Tweet Efforts to deepen your focus will struggle if you don’t simultaneously wean your mind from a dependence on distraction. Click To Tweet In this new economy, three groups will have a particular advantage: those who can work well and creatively with intelligent machines, those who are the best at what they do, and those with access to capital. Click To Tweet

Our Critical Review

Newport presents his ideas by blending research and personal stories about the challenges and rewards connected to deep work. He gives tips for transforming your life in a way which supports deep work, which he considers valuable and essential. He presents his theory persuasively and proves all of his points.

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It’s Not Where You Start, It’s Where You Finish Summary

It's Not Where You Start, It's Where You Finish SummaryDividing your tasks into small sections, or activities – is a phrase pretty familiar to millions of people.

However, the main thing is to know how and why?

This book summary is undoubtedly about that. Stay with us and learn how to get to the place you’ve always dreamed of.

Who Should Read “It’s Not Where You Start, It’s Where You Finish”? And Why?

Justify your intentions with a notion of respect. Also, it’s worth mentioning that Ortega’s one-of-a-kind career manual enriched with an insightful mix of personal tips and examples brings a whole new meaning to the world of “career”.

It’s highly recommendable to all people, especially women who are climbing the corporate ladder and wish to go to the very top.

About Gillian Hennessy-Ortega

Gillian Hennessy-OrtegaGillian Hennessy-Ortega is as you can already guess, one of Mary Kay’s close associates and among the leading sales directors. She, by the way, earned her reputation as a public speaker at various company events and sales discussions.

“It’s Not Where You Start, It’s Where You Finish Summary”

As an illustration and better understanding, let’s allow the Cadillac ladies to take the wheel. Your sales career starts today if that’s your wish. Crossing from mediocrity to uniqueness reflects your immense dedication to burn the midnight oil in pursuance of a great career. When Mary Kay first laid eyes on this new business endeavor or profession, she obtained the “Pink Cadillac Lady “nickname.

Gillian Hennessy-Ortega – the author of It’s Not Where You Start, It’s Where You Finish, is Mary Kay’s executive. She puts career above other meaningless aspects of life, by offering many tips which can light that fire burning inside, so you can grow more and more.  Setting up goal setting is like drawing a map of personal development, which customer highly appreciate due to your belief in a specific vision.

Let’s clear things up:

Sometimes her words spark debates because the book excels when conveying inspiration to continue developing the setting goals process. Even though the emphasis falls on professional enhancement, Hennessy-Ortega triggers a spirited discussion as well.

Stay tuned, to find out:

Her intentions were placed around designing a strategy, plan, or technique which can equally well produce good results both at home and work.

Spirituality refers mostly to Christianity, although it’s not strictly bonded to Christian faith. In other words, if you are merely looking to take advantage of the market, and discredit the spiritual rules, this book may not suit you.

Here’s the point:

The phrases, tips, and examples are indeed useful for any sales career in which we can also add a religious council to merge both perspectives and move effortlessly through life. If the conventional methods inspire you, and even seeking success in the Digital Age is part of your long-term plans, then “It’s Not Where You Start, It’s Where You Finish” is the perfect motivational package for you.  

Imagine yourself being in a position, where you can really exploit your full potential, and achieving goals comes naturally. In fact, this scenario sounds too good to be true – or does it?

Let’s move slowly, step by step, lesson by lesson:

Back in the days, outlaws earned their living by stealing or conducting other criminal activities. The reason we give this example is to provide you with a clue that sometimes, making money, isn’t the first priority. In this book summary, we turn our heads to things like visualization, dreaming of success, but also principles. For instance, mental rehearsal and using visualization techniques in order to achieve all these things, must be accompanied by a sincere attitude.

Sales executive Gillian Hennessy-Ortega’s has a life which resembles an Irish folk-tale. The life story on different playgrounds, all carrying the fragrance of uncertainty and excitement. Her mother, a conventional Irish lady, guided by tradition married a charming man of Irish descent as well named William L. Hennessy.

Apply the mindset of a champion with these methods:

  • Shift from negativity to peacefulness by altering your thoughts. Eliminate the ideas of not being good enough, and make your path to success.
  • Self-imposed restrictions and thinking patterns serve only to make you miserable and unworthy.
  • Train each day, until you are good enough to implement that knowledge in your daily life.

Key Lessons from “It’s Not Where You Start, It’s Where You Finish”

1.      All stories have their beginnings and endings
2.      The business world waits for no one
3.      The natural route to success

All stories have their beginnings and endings

His connections in Ireland gave him the advantage to follow his goals, unlike other ordinary citizens. The wedding vows marked the beginning of a brand-new modern fairy-tale life if we add the fancy Bentley in which the newlyweds fled. Their air was filling with hope and excitement, but the fantasy soon came to an end.

The love story disappeared with the same intensity as it once appeared – pretty quickly. This disaster was loaded with Hennessy’s drinking problems which later on turned into a violence and abuse.  

The business world waits for no one

Mary Kay’s openness and broadens enables her to dive into the corporate world entirely. The strategies for getting access vary from the environment, but they all advocate for using the power and utility of visualization in the goal-pursuance endeavor.

The natural route to success

Going back and forth, it’s only natural when you are a member of the business community. Burst that bubble of self-doubt and encourage yourself to start a new career while emulating the tactics used by high-profile professionals.

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“It’s Not Where You Start, It’s Where You Finish” Quotes

In sales, success is a choice. Click To Tweet Perception is everything. Click To Tweet Failure can be our best teacher. Click To Tweet You can be a victim or you can be a victor. Click To Tweet Success is about more than money or status. Success is about all of the people whose lives you can touch. Click To Tweet

Our Critical Review

If you are into sales, It’s Not Where You Start, It’s Where You Finish will fit your schedule. Nevertheless, according to us, this book is a little outdated, considering the fact, it was written more than ten years ago. Much has changed since then, and yet a lot of great things can be found while reading it.

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Steve Jobs Summary – The Biography

steve jobs walter isaacson book summary

Understanding and communicating the life of Steve Jobs is a challenge. Making the Steve Jobs summary wasn’t any easier. Steve was such a genius that he chose a biographer to the height. After the cancer diagnosis which eventually led to his death, Walter Isaacson was the chosen biographer. He already had in his portfolio no less than biographies of Albert Einstein and Benjamin Franklin, and to fulfill the mission, he interviewed Steve on more than 40 occasions for 2 years, as well as more than 100 friends, relatives, competitors, and co-workers.

Jobs biography is a collection of fantastic stories, through the ups and downs of his career, his passion and perfectionism and the revolution of six major industries: personal computing, animation cinema, music, e-books, mobile phones, and tablets. Jobs was an inventive genius who knew that the 21st century was based on connecting technology and creativity. Steve cooperated with the book, but he did not interfere in any way. In fact, he did not even read the book before its publication and encouraged all interviewees to be sincere and transparent. His story, captured succinctly in this summary, is a fantastic tale of innovation, character, leadership, and values.

Zen, Critic, and ill-behaved

Those who knew Steve Jobs as a child may not have imagined that he would reach the top of the business world by founding and leading the most valuable company in the world. Born in February 1955, the son of a Muslim father named Abdulfattah and a Catholic mother named Joanne, he was put up for donation because his father did not share his mother’s Catholic religion. He was adopted by Paul, an engineer who worked as a mechanic and Clara Jobs. Living in Silicon Valley, a rich environment for technology experiments, Steve was introduced to the world of engineering and design by his own adoptive father. Despite being welcomed by his parents, he fought throughout his life against feelings of abandonment. The Steve boy was extremely precocious, impertinent and intelligent. Proof of his daring is that when he was 13, he phoned Bill Hewlett, Hewlett-Packard’s president to order electronic components for a school project. Working with his father, he learned to be proud of his work and to be thorough.

From childhood, he had already demanded the perfection of himself and the people around him. As a teenager, Jobs became interested in the computer world and the hippy culture that spilled over into the Valley at that time. Steve experimented with drugs like LSD and other psychedelics, and later he would attribute some of his creativity to these drugs. For Steve, his experiences with LSD helped him to understand what mattered in life and to see other perspectives on the world. In addition to his interest in altered consciousness, Steve was also interested in spirituality. He walked barefoot and rarely bathed and followed his growing interest in spiritual philosophies spending seven months in India, where he learned more about intuition and introspection. At first, he embraced the possibilities of computing, much more for his potential to raise human consciousness than for his business or commercial applications. But the Zen influences failed to soften his increasingly critical and arrogant behavior.

One Apple day

Steve Wozniak was a timid electronic nerd who shared with Steve the taste for Bob Dylan’s classics. They invented a device called the “Blue Box” that mimicked the wrists of a telephone line and allowed people to hack into the telephone system, making free calls. Wozniak was superior to Jobs technically, but Jobs had the determination and the spirit to market the products. Woz invented and Jobs sold.

After visiting a farm, Jobs imagined that “Apple” was a gentle and simple name. With only $ 1,300 in 1976, Apple Computer was founded. In Jobs’s garage, he and Woz worked together and created the Apple, their first personal computer and their second version, the Apple II. The Apple I consisted of a case with a built-in keyboard that plugged into a TV and software that would allow the end consumer to operate a computer. With this, they managed to take the computing from the world of nerds to put it in the house of people.

Wozniak developed the circuit boards as Jobs linked computing power to a friendly packaging that represented his obsession with perfection. In just 30 days being marketed, the Apple I was already becoming profitable. For the Apple II, the project was more audacious and perfectionist. But Steve was rude and rude to his employees. He seemed not to care about their feelings and focused only on the details of the product itself. Given his imbalances and emotional instabilities, Mike Scott was appointed the president of Apple Computer, and eventually, there were conflicts between employees and Jobs, who had to be mediated by Scott.

Steve’s obsession was so great that he came to reject more than 2,000 shades of beige for the Apple II box and Scott had to decide at the end. Steve also insisted on offering a one-year consumer warranty when the industry standard was 90 days. When his colleagues confronted him, Jobs screamed, spoke and sometimes even cried, but he always got what he wanted. His closest collaborators learned how to deal with him, but he was a master of manipulation, always trying to do everything his way. But the company was doing so well that this situation ended up being tolerated internally.

The Apple II has sold 6 million copies and is considered one of the cornerstones of personal computing. For Steve, that was not enough. He wanted to build a computer that would leave a mark on the universe. So Jobs began working on the Macintosh, the successor to the Apple II that would lead him to stardom. The impetus for further action prompted Jobs to assemble a renegade team of “pirates” inside the company to compete internally with the Apple team that was building the computer Lisa (named after the illegitimate daughter Jobs first was reluctant to acknowledge, but later welcomed). The Macintosh was not a unique creation of Jobs, in fact, some ideas were “appropriately” (stolen?) from others, but the project gave life to a machine that was powerful enough to display sophisticated graphics and be controlled by a mouse.

The Macintosh was an absolute success especially due to the TV campaign of the commercial called “1984”, directed by famous Hollywood director Ridley Scott. The commercial was so successful that sales exploded and everyone came to know Steve Jobs. He got interviews in every major magazine manipulating journalists as if he were giving them an exclusive.The Macintosh made Steve rich and famous, but his personality was eroding the company.His oppressive and perfectionist behavior was making the employees feel disenchanted and depressed. This behavior caused his dismissal from Apple by its board in 1985.

What’s next?

After recovering from his resignation from his own company, Jobs noticed that he could now do things his own way. His first project was a computer for the educational market called NeXT. With Next, he resumed his passion for design. He invested more than $ 100,000 just for the company logo and wanted the computer to be in the form of a perfect cube, but that made manufacturing costs too expensive. The NeXT almost broke, the launch was delayed in years and in the end, the product was too expensive for the consumer. Its high cost and the lack of availability of software caused the project to fail.

At the same time, Jobs bought control of a company called Pixar. As chairman of the board, he created a strategy that combined technology and art. In 1988, Jobs had already lost tens of millions at Next and invested $ 50 million in Pixar. Pixar released a movie called “Tin Toy” that won the award for best animation and this made Jobs shift its focus to the animated film business. Eventually, Pixar partnered with Disney and released their first movie, Toy Story, which became the most profitable film of the year 1996. Pixar made an IPO, and Steve’s stock was then valued at $ 1.2 billion.

Steve in family

In addition to his new business, Jobs tried to reconcile his personal life, reconnecting with his biological family. In 1986 after the death of his adoptive mother, he met his biological mother. He was surprised to learn that she had a sister who was artistic and temperamental and they became close. At the same time, he met his future wife, Laurene Powell, with whom he married in 1991. The couple had two children, Erin and Eve. With Laurene’s encouragement, Jobs also spent more time with his daughter Lisa, who was as temperamental as Jobs. In some cases, they would remain months without speaking. In private as well as in his professional life, Jobs was either very passionate or extremely distant.

A new Apple

After Jobs left, Apple fell into decline. In 1996 Gil Amelio was appointed CEO, and he wanted to bring new ideas to restore the company. In 1997, he bought Next and made Jobs an advisor to Apple. Once back at Apple, Steve took as much control as he could. He put his favorite NeXT employees in the highest positions at Apple. The company was not doing well, and the board decided to give Jobs a new chance as CEO. But Jobs declined the invitation. He preferred to retain his advisor status to gain more influence in the company. He managed to sew a partnership with Microsoft to develop Office for Mac and thus ended the battle between companies.

The stock price of Apple took off, and after some time, he finally accepted the invitation to become CEO of the company again. By taking over, his focus became unique. Focus the company on making fewer products. And so he worked to save Apple. The mantra of his administration was “Focus.” He rejected entire product lines, fired irrelevant employees and cut the whole stockpiles. Jobs had transformed himself from a free-spirited corporate rebel to a uniquely dedicated, collaborative yet volatile executive.

He believed in “deep collaboration” between departments and in engaging and cultivating “A-players”, high-level talents. Thus, a potential marketing engagement had to be hounded by designers and software engineers. “Simultaneous Engineering” meant that the products under development went through simultaneous reviews of manufacturing, design, marketing, and distribution, rather than going through each area sequentially. This ensured that everyone had a stake in the development and creation of new products. Jobs hired Tim Cook to run operations, and the two connected and quickly became friends. Cook would eventually help Jobs lead Apple. The strategy worked: Apple, which was 90 days from insolvency, turned a loss of $ 1 billion in 1997 to a profit of $ 309 million a year later.

The field of reality distortion

Jobs had a strange ability to persuade people to follow his vision and ideas. He demanded what others considered impossible. Thus, glimpsing the impossible, he made things happen and changed reality. He focused so intensely on what interested him that he sometimes ignored everything else, including his wife, Laureen, their children – Reed, Erin and Eve, Lisa – and their family and friends. Steve was cruel and extremely critical of others and his work, but even so, he cultivated faithful, almost fanatical assistants. He never clung to material possessions, living in unfurnished homes, but his passion for products made Apple a giant. Jobs believed that the rules did not apply to him. The man who refused to put plates in his cars and parked in places reserved for disabled people invented products that consumers did not even know they wanted but for which they soon fell in love.

Design in all the aspects

Steve Jobs learned the importance of design quality with his father who taught him how to make beautiful the hidden sides of a cabinet mattered as much as creating an elegant front. From his forays into the Eastern philosophies, Jobs understood that product design was at its core. He met a designer named Jony Ive, who became his right-hand man and # 2 at Apple.

Mr. Jobs elevated these concepts to the point where he believed the presentation of Apple products could convey as much meaning as the products themselves. Even packaging was crucial. Jobs got so involved in the design minutiae that his name appears on several patents of Apple products. Jobs caught the attention of the public when Apple introduced the iMac in 1998. Quickly the computer developed along with Jony Ive became the computer that sold fastest in history.

The round, fun-looking computer came with a semi-transparent coating and was available in five colors. Jobs made the interior as attractive as the exterior. When Apple extended the range of colors, Microsoft’s Bill Gates painted his PC in red and mocked that the iMac would be a fad. In addition to the obsession with design, Jobs wanted to control the entire distribution chain. Hence came the idea of ​​having your own physical presence, the Apple Store. The first Apple Store came in 2001 and was a great success.

Today, Apple Stores are still the result of the almost obsessive need for control of Jobs. Computers were different, but retailers generally did not focus on explaining differences to buyers. Jobs wanted to manage the consumer experience, just as he had influenced all other aspects of computer design and production. Therefore, he resolved to design sales points with the same taste he brought for everything else. He insisted on expensive and busy places. He patented the design of the titanium and glass staircases of the stores. He wanted more than a store. He wanted a customer experience that was associated with the spirit of Apple products.

More than just computers

Jobs took the “Top 100” employees (the ones he would choose to put on a “lifeboat and take to his next company”) at an annual retreat to discuss Apple’s future. In 2000, the company’s transformation began. The personal computer evolved into a digital cube that could manage the consumer’s digital lifestyle, from written communications to cameras, music players, and video recording. Apple removed the word “Computers” from its corporate name to explore the potential of the internet to connect and integrate these different aspects. For example, iTunes grew out of Jobs’s perception that downloading music over the internet would change the music industry: the iTunes store sold a million songs in the first six days.

The iPod resulted from the need for a better music player, and among its innovations, the scroll wheel is included. The success of the iPod, built on the sales of the iMac, consolidated the brand. In January 2007, the iPod accounted for half of Apple’s revenue. Still, Jobs kept looking for the next big release. Identifying cell phone as the next wave, he left a new mark on the universe and unveiled the iPhone, combining iPod, telephony and internet access. It alone accounted for more than 50% of total global cellphone profits in the year 2010. The idea of ​​a tablet predated the iPhone, but in 2010 experiments with the iPhone paved the way for the next revolutionary item: the iPad. In the case of the iPad, Apple sold 1 million units in the first month and reached 15 million in just 9 months.

Battling against cancer

Jobs believed that his cancer, diagnosed in 2003, resulted from the stressful moments he experienced when he led Apple and Pixar in the late 1990s. Treatment for kidney stones led to an examination that discovered his cancer. Even so, the prognosis was good; the tumor was treatable and slow-growing. However, Jobs rejected medical recommendations for surgery. He consulted nutritionists, acupuncturists, followed vegetarian diets, underwent colon cleanings and banished negativity from his thoughts. In 2005, he made mention of his mortality in a graduation speech at Stanford University. Jobs told the trainees, “Remembering that I will be dead soon is the most important tool I have found to help me make great choices in life … There is no reason not to follow your heart.”

A better world | Final Notes

Steve Jobs has transformed industries, invented new forms of communication, put the world at your fingertips, and made it fun, intelligent and cool. His belief that the product was everything guided Apple’s philosophy and its focus on how the consumer would perceive and use those products. Jobs felt, just like his idol Edwin Lan of Polaroid, that he was in the “intersection of the arts with science.” Like Walt Disney, Jobs wanted to leave a company that contributed to society and represented more than just profits. He recognized that his personality was difficult and that his behavior was sometimes cruel but believed that being honest was the only way to give his best and extract the best from those around him.

Nugget tip: How about checking out the Walmart founder Sam Walton in our Made in America summary?

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Eat That Frog Summary

Eat That Frog Summary21 Great Ways to Stop Procrastinating and Get More Done in Less Time

The battle for happiness unfolds on many battlefields. If you plan on coming out victorious, several principles must be followed.

Our book summary presents these concepts, in an easily-digestible form !!

Who Should Read “Eat That Frog”? And Why?

Today’s digital age is worth exploring in every aspect. We have thousands of opportunities to exploit; the new technological era gives us plenty of ways to become rich. Tracy’s vision encouraged him to write this book; his goal was to show everyone that by establishing the right habits and principles, you’ve taken the right path to success.

Life is not fair?! Perhaps, but it is up to you to make it fair. You are the one that has to take a “beating” because sometimes life hits you hard to help you learn something. The author doesn’t discriminate anyone; every individual is more than welcome to explore the magic present in the book.

Your profession or area of expertise is not an obstacle; any job requires the same principles: hard work, dedication, creativity, and self-esteem. This book summary tests your readiness for fulfilling these norms.

About Brian Tracy

Brian TracyBrian Tracy was born on January 5th, 1944, in Charlottetown, Prince Edward Island- Canada. He is a motivation speaker, chairman of his own company and an author. His professional success follows him on a personal level too.

Despite being married and having four kids, Tracy throughout his career touched so many lives and transformed them for the better. In 1984, he founded the Brian Tracy International Company, where he is in charge to supervise all management and operation activities. As a speaker he is highly renowned, 250 000 people hear him talk every year on subjects like self-development and self-help.

His business career shifted from marketing to venture capital and investment over the years. As a writer, Tracy has written several best sellers like Get Paid More and Promoted Faster; Eat that Frog and Maximum Achievement;

“Eat That Frog Summary”

Do you want success? Every night before you go to bed, write a list of activities that you wish to complete the next day. Do you want to reach the top? If so, make a weekly, monthly and yearly list as well. Define your primary objectives and start enjoying your life.

First of all, what does the title “Eat that Frog” mean? If you start your day by eating a frog, you will probably have the worst breakfast ever.

Eat that Frog indicates that a person should transform itself from a “Delayer to a “Doer.” Your “frogs” are apparently hidden in your mind, on your office desk or perhaps right in front of you. They represent all the tasks that you deeply refer to as priorities, but some laziness prevents you to dedicate yourself to them entirely.

Now, Tracy invented a remedy for such situation by making you aware that the time has come to deal with such a mindset. Don’t worry Tracy has good news— you don’t have to eat a single frog.

What is the deal?

The point is, no real frogs have to be eaten for a person to succeed in the business world. Most importantly you’ll have to handle and manage vital projects and issues creatively and efficiently.

Here’s a straightforward and understandable truth: Person’s ability to place its focus on a long-term goal and the ability to successfully perform any important task better than anyone else represents the primary determinant of success on a professional level.

It’s all that simple and clear. Certain complications may appear from time to time. However, that is only the case if a person lacks clarity, determination, and dedication.

Here are some essential features that we outlined in this book summary:

Every person in the world has its frogs – important tasks which are delayed due to numerous absurd reasons.

The key turning point from laziness to wealth occurs when you start eating your frogs, instantly with strong determination. The bottom line is, Brian Tracy’s words have to be taken seriously.

From where to start?

Some passages of the book are written from Tracy’s perspective on the present situation, which readers may find breathtaking; others are written in accordance with facts, examples and different theories.

Remember: Action leads to success, laziness leads to failure. A simple and yet beneficial rule followed by Tracy.” Eat that Frog” is highly recommended for various types of individuals because we all need encouragement. Motivators, economists, lawyers, entrepreneurs, doctors will find it breathtaking, intriguing and exciting.

Sometimes a lack of clarity can cause adverse consequences for business people. It is a killer; it diminishes willpower because action and determination are the two key ingredients to success.

Just like anyone else, you have probably experienced periods of depression and laziness, and that is okay – no need for worrying. The bad thing is when this becomes an everyday habit and a way of life.

Key Lessons from “Eat that Frog”

  1.       First things first
  2.       Always prefer long-term tasks
  3.       Develop a winning mentality

First things first

For a person to become more efficient, he/she should ask himself/herself – Are you satisfied with fixed payment? Most of the people don’t know what to say.

Apparently, you are working in a company, in an environment that you hate. If you wish to improve, start by accomplishing the most significant activities first.

Always prefer long-term tasks

If you dream of success, make long preparations. When you begin working on a project, always investigate “What are the consequences if I don’t do this”? Sometimes, you would need to sacrifice a short-term task to focus on another one.

It all depends on you; you are the judge and jury; anticipate the outcomes of every possible solution!

Develop a winning mentality

Only three essential attributes are required for a person to develop good habits and become a winner.

Become a decision-maker, rely on discipline and always be determined. These simple steps are the only things that you need to follow if you pursue success.

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“Eat That Frog” Quotes

One of the very worst uses of time is to do something very well that need not to be done at all. Click To Tweet you cannot eat every tadpole and frog in the pond, but you can eat the biggest and ugliest one, and that will be enough, at least for the time being. Click To Tweet The most valuable tasks you can do each day are often the hardest and most complex. But the payoff and rewards for completing these tasks efficiently can be tremendous. Click To Tweet This is a wonderful time to be alive. There have never been more possibilities and opportunities for you to achieve more of your goals than exist today. Click To Tweet No matter what the level of your ability, you have more potential than you can ever develop in a lifetime. Click To Tweet

Our Critical Review

It is challenging for each individual to find its life mission, but that is not something that Brian Tracy talks about. Worrying, whining, complaining takes you away from the happiness you deserve. This book has the “touch”, to transform your life into something of value.

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Crush It! Summary

Crush It! Summary

Why Now Is the Time to Cash In on Your Passion

Are you passionate about something you wish you could do for a living? Is there something that keeps you awake at night? Have you had enough of working a job you don’t like, that bearly leaves you any time for your hobby?

Well, you do not have to live like that anymore!

There is no better time to turn your hobby into your profession than now. And Gary Vaynerchuk shows you how.

So join us in exploring Gary’s book which is bound to motivate you to use the internet to make your entrepreneurial wishes come true.

Who Should Read “Crush It!”? and Why?

We can deny the fact that we are becoming the new generation of “modern slaves,” but deep inside we know that is true. Today’s companies treat its employees in a way that makes them feel like they are being exploited, Gary comes out with a solution that is intended only for the bravest of all.

Are you among them? Test yourself and understand that the digital era allows you to make money in ways that were a distant reality even 20 years ago.

Students, entrepreneurs, artists and even manual workers will find “Crush It” an inspiring book because it teaches you to respect yourself, respect your time and happiness because if you don’t, no one else will. Your life deserves laughter, deserves freedom and deserves optimism, according to Gary all these things are right at hand if you are brave enough to take what is rightfully yours.

About Gary Vaynerchuk

Gary VaynerchukAs a Belorussian – born author, speaker, and serial entrepreneur Gary Vaynerchuk is deservedly among the leading figures of the Social Media era. Gary was born in the Soviet Union (Today’s Belarus) on November 14, 1975, he alongside with his parents emigrated to the U.S. and later on, Gary graduated from Mount Ida College in Newton, Massachusetts in the late 90s.

Gradually he receives all the publicity from the media as an internationally recognized person and the author of several bestsellers. Vaynerchuk’s estimated net-worth is fluctuating around $ 160 million.

“Crush It! Summary”

You’ve probably heard a lot of motivational speakers and experts that say: A happy person turns his hobby into a regular job, which an individual would enjoy doing it on an ongoing basis.

This statement was not supported by Gary Vaynerchuk who is an internet and business expert; he twists this idea into something more profound. He says: quit your job that makes you sad and start looking for a profession that would bring you joy, excitement, and happiness.

Okay, let’s move beyond the concept of an idea and take his example. How did an immigrant from Belarus, climbed the economic ladder so fast and rose to fame in his 30s?

Vaynerchuk only realized that the Internet is not something that he must take advantage of, he just made the best out of it with his Wine Library TV, the popular, a video blog that was published back in 2006.

Here’s the best part:

As an expert in brand development and internet marketing, Vaynerchuk unintentionally made his name a brand(well-known throughout the entire industry) in short amount of time, he is also a leading authority on wines through his many imaginative Internet Webcasts.

During his career, he faced a lot of criticism based on his style simplicity, according to many a much-needed change from the reserved mien of mostly wine critics. The development of step-by-step programs has become a very popular method for educating people considering the unpredictable digital era that we live in.

Stay tuned for more:

Gary Vaynerchuk became a cyber celebrity with his kooky wine blog, and he believes you are also capable of living your online dream. So, Gary created his step-by-step program a person should promote its brand using only social media like Facebook, Twitter leading to lots of benefits like increased sales and profits. Nevertheless, once in awhile his approach can carry a dose of complexity– because Vaynerchuk somewhat childishly believes that anyone can emulate his success by following his methods.

So, if you are passionate about cooking, playing some instrument, hiking or skydiving, Gary advises you to quit your job immediately and start establishing your social media presence. By doing this, you will not only get profits but also transform your passion into your career.

Doesn’t that sound marvelous?

It certainly does to us! Now let’s move on to the some of the lessons Gary shares with his readers.

Key Lessons from “Crush It!”

  1. Word-of-Mouth is the best marketing method
  2. Don’t provide your users with a regular content
  3. Establish your online presence and start making money

Word-of-Mouth is the best marketing method

Every successful online marketer uses social networking applications to establish and gain an online audience. Old-School marketing is limited to a location and audience.

However, these online methods put your business in a position to interact with millions of people worldwide; those people will start talking about your services, sharing them, blogging and posting on their social media profiles.

Social Media sites are representing your business and your personality and interests as well; you must use that advantage to establish new and renowned “personal brand.”

Don’t provide your users with a regular content

Display your brand to the world by providing exceptional and unique content. This is not an optional thing, It is crucial! If you provide consistent information that the users are already familiar with, you will not grow as a business.

Content development is a process that must be supervised by an expert in the industry, if you are not a such then find one!

Establish your online presence and start making money

Presently, your online brand is established on the market, the users already recognize you as a brand, this situation is providing loyal and demanding customers that you must satisfy, there is no time to waste- Now you can profit from your name.

You’ll know that time has come when your business reaches a stage where you’ll receive free products and samples from companies who have noticed your online presence and wish to make long-term collaboration with you.

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“Crush It!” Quotes

Love your family, work super hard, live your passion. Click To Tweet It (Twitter) closes the six degrees of separation to one degree of separation. Click To Tweet There no longer has to be a difference between who you are and what you do. Click To Tweet Developing your personal brand is key to monetizing your passion online. Click To Tweet Before you invest in yourself, you have to invest in your long-term future. Click To Tweet

Our Critical Review

“Crush It” is not a motivation book only, anyone who has read it would say that Vaynerchuk’s honest and transparent advice led him/her to believe that they also are worthy of change and success. Life-changing book great for new entrepreneurs, students and all those interested to find out more about Social Media’s  “magic.”

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