Of Permanent Value

The bottom line is that Warren Buffett is the most prominent middle-class multi-billionaire. After years of uncertainty, Warren Buffett finally reveals his “Buy low, don’t sell” secret.

Many factors indicate, including Warren Buffett’s testimony that his encounter with “finance” started soon after the 1929 – Economic Crisis. He was stunned by the stock market crash” in those days and embarked on a journey to figure out, what happened precisely and what caused the economic collapse. It’s equally important to mention that, Buffett bought his first stock when he was a just a young boy – 11 years old. The pull for “playing” on the stock market awoke an intention, which later transformed into a “full-time job,” to learn as much as he can from the most experienced investors in years to come.

Let’s take a step back; the irony is that Warren’s father was a stock salesman in those days. Despite the early signs of failure, and the implication to remain careful with the variability of stocks, young Warren’s future was already forged into decision-maker, even before he made his impact on the world’s economy. One thing led to another, and Buffet became one of the wealthiest persons on the planet. As an illustration of his passion towards finance, the author presents the “metal moneychanger” – Warren’s favorite toy.  

The little boy was all about making money and analyzing the risk-benefit ratio of every investment. In spite of the economically weakened America, he found the strength to undergo a series of money-making processes, which will ultimately lead to success. Unlike brokers, financiers, and other financial experts, he was not motivated by the idea of becoming rich. You would probably disagree right away, but take a moment to consider all options. Due to the upcoming crisis in the 1970s, Buffet yet again stood firm with the theories he realized earlier. Such perspective enabled him, deal with all the mess, economic fluctuations, wars, reforms, law enforcement, etc.

Now we go a couple of decades backward, in the past, discussing Warren’s childhood and his Coca-Cola endeavor. Even personalities like Warren itself, are entitled to be a little generous, especially as kids. The first ever business journey that he embarked upon, was doing a favor for a fellow, who’ll later become one of the Coca-Cola’s top shareholders.

Although, this looks like an accurate biography of the world’s greatest investor, Andrew Kilpatrick kind of disagrees with this notion. According to him, the ability to surpass all the challenges is more like a life-advice than a biography. The book’s genre is not so important; the eye-opening element consisting of tips conveyed in this classic about the world’s wealthiest, investor Warren Buffett, surely is significant – on the other hand. In other words, the message shared takes the driving seat! In the same manner, like Warren, Kilpatrick contradicts the basic chronology order, presented in most portraits, and showcases a new 890 pages, filled with a mind-blowing, easy-to-read content.

The content doesn’t follow any particular order because, in that way, there are no disruptions in adding a dose of magic in this detailed and satisfying life journey. Filled with plenty of insights, the readers will be utmostly thrilled to take a peek into Buffett’s life. GetNugget doesn’t want to deprive anyone of the opportunity to read this classic, even though it’s best equipped for people involved in finances.

Who is this book for

Who stops you from getting there? – As he was fascinated by money, you can make your presence felt with the tools you have at your disposal. One of them is time, the other one creativity. These free instruments are indeed a profit-making machine, it all depends on how you use them. They are particularly useful when combined with financial creativity and open mindset.

This book is not an all-encompassing adventure, it strictly points out what we must do, in the money-pursuit process. It underlines both financial motivation, and vision as the greatest assets in reaching the top. Your highest priority describes your personally and professionally. In either case, time allocated to investment is not time lost, because it alludes to all aspects of human development. Generally speaking, this classic is a perfect fit for stockbrokers, financiers, investors, inventors, innovators, students, and all other people with a decision-making capacity.

Author’s expertise and short biography

In 1994 Andrew Kilpatrick published the first edition of this book by himself. Four years later, in 1998, Andrew produced a new McGraw-Hill. Other than being an author, he was also a U.S. Naval officer while serving in the Peace Corps.

Key Lessons from “Of Permanent Value”

1.      Battling down old-fashioned concepts
2.      The birth of a new little genius
3.      Billionaire lifestyle/ or not

Battling down old-fashioned concepts

As a consequence of his knowledge-thirsty approach, Warren Buffett’s reputation became a synonym for wealth. Perhaps, his biggest strength was, that he disregarded and neglected all those conventional methods and belief systems.

The birth of a new little genius

Only six years old, Warren came up with an idea, a funny one by today’s standards, but effective in the digital time as well. He purchased a six-pack of Coke each day, and by using the power of retail, he used to sell them for five cents a bottle, leading to 20% returns with minimum risk. At the end of the day, instead of spending money, little Warren was earning money. The 20% returns, became his signature tool, during further investments.

Billionaire lifestyle/ or not

Even though almost every person in the world is aware of Warren Buffett’ financial situation, the one thing nobody knows is his, casual appearance. He doesn’t own any lavish offices or expensive suits; he’s one of those who put more emphasis on playing with money, rather than using the money for personal pleasures.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Reality-based Leadership

If your current job is making you sick, do something about it, transform it into a worthy experience.

Any employee or person, has found himself/herself in a position of being wholly neglected by someone. Despite your hard work and intentions to deliver high-quality work, somehow the emphasis falls on somebody else. Don’t fall into despair, such things are prevalent in today’s environment, but never allow to be pushed around – stand up for yourself. Many people misinterpret this advice, by implementing it the wrong way. One may say: With all due respect sir/madam – I deserved the promotion as a result of my dedication and commitment followed by the value I created in the past. On the other hand, the worst way to handle this kind of situation would be – He/she doesn’t deserve credit, I did everything…

The previously mentioned example showcases your interpersonal skills, which are appreciated by any wise manager. However, 90% of the time, we feel like everyone tries to harm us in some way, that paranoia has to stop. Even if, someone disagrees with your request about getting a more valuable role in the organization, with lies and fairy tale stories, you should not get into an argument. The more emotional individuals burst into tears as soon as someone mentions their name – in a negative connotation. The entirely opposing idea of feeling flattered doesn’t serve a higher purpose either. Stand in the middle, keep your balance and let the others talk. No one can make you feel snubbed if you don’t allow that kind of thoughts entering your mind.

Nevertheless, your conclusion is not “reality-based as you already know. “You are living in a self-destructive story, which is self-made. Avoid making any rash decision about the present state, analyze the environment and then make your move. This strategy is much better than simply acting by the rules of “the ego mind” whose tricks are only good to confuse you and make you unworthy. Reality is shaped by facts and an impartial piece of advice. In this short book summary, Cy Wakeman – the author guides its readers through the sections offering tips that are rational and easily-absorbable. Leave your emotions at home, and push yourself to the limit! Above all, emerges the fear of failure, the question is how to confront it?

Only by standing firm and backing your opinions with facts and useful ideas!

Nothing out there can get the best out of you if you don’t allow that. Even though it sounds a bit cliché, it’s actually the best way to prove yourself on a controversial territory. If you feel unprepared to take such drastic measure, perhaps it is time to start with something smaller like – understanding where are you now, under what circumstances can you grow and what are your goals for the future? Leave those “I’m underpaid for what I do” and “My co-workers don’t like me at all” kind of things, because if you really think that there is a better place for a person with your skills you should quit immediately. Drawing on your experience is a high price to pay, despite the notion to learn from others, sometimes we must confront ourselves.

Drama is expensive by all means, utterly ridiculous and unnecessary. Playing a victim is not a good strategy either, making up stories of how you’ve been the underdog is the worst-case scenario. Focus your time and energy on things that actually produce some results, and improve your decision-making abilities. GetNugget promotes this fantastic book to all people, especially to leaders in the making, whose intention is to challenge those drama queens in the organization.

Who is this book for

Any workplace carries a dose of frustration and stress, but remember it all depends on how you react. Is the world crushing on your shoulders? Whose fault is it? Whether we like it or not, it’s ours. Generally speaking, in any country, for instance, political connections can inflict biased judgment about the contribution of each employee. The real question is – So what? Sooner or later, you’ll be glad that you are climbing the corporate ladder all by yourself, without the feeling of envy.

This book is an excellent asset for all those individuals who struggle to get the best out of themselves. The next best thing is to focus on the things, that you can improve. For instance, your attitude, how you perceive the surroundings, and your impact on others. Your effort will not go unnoticed, not to mention if you stand out from the rest of the crew – referring to interpersonal skills.

Author’s expertise and short biography

Cy Wakeman is an American-born speaker, entrepreneur, trainer, consultant and a management expert. She embarks on her professional journey in the late 80s. Instead of submitting to conventional management tactics, Cy Wakeman enforced new perspective in the company. That was the beginning of a new era in her life.

Key Lessons from “Reality-Based Leadership”

1.      The victorious individual
2.      A new attitude leading to prosperity
3.      The obsessive mind and its impact

The victorious individual

Let the value you create, speak for itself. In either case, you’ll end up as a winner, even if you don’t receive any public recognition for your efforts. The important thing for your sake is that you are aware of the quality, you are producing.

A new attitude leading to prosperity

Sometimes our efforts can go unnoticed, but that mustn’t stop you from feeling happy for your co-workers. In other words, embracing other’s success will show that you put the organization before personal gain and consequently the leaders will notice your input.

The obsessive mind and its impact

Our ego reflects the inner world we live in. It only offers a variety of self-destructive thoughts that harm the workplace atmosphere and your peace. Never blame anyone for your displeasure, you have a mirror in your bathroom, you can find the culprit there.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Wooden on Leadership

John Wooden is one of the best UCLA basketball coaches of all time because he leads with principles – and never neglects any detail.

The famous basketball “celebrity” and coach John Wooden, realized that his coaching days are numbered when his name was associated with fame and glory. The celebrity status bothered him in all ways, and he didn’t want to disgrace the sport of basketball. Generally speaking, his impact on and off the court meant a lot to basketball fans all over the world. On one occasion, at a gathering of coaches, the emcee politely asked John to go to the next room or to distance himself from the other coaches. He was surprised and probably shocked to know that his presence can be the cause of a disturbance. His fame overshadowed anyone especially his colleagues, as a result of John’s basketball perfection and personal charisma. Sooner or later, John had to put an end to this; the decision fall on the “sooner”.

The Hall of Fame, membership sat on his shoulders, even though Wooden was only the son of a poor farmer. Probably that motivated him throughout his career. The point he proved remains engraved deep into all basketball fanatics’ hearts all over the world. The “popular” stature, was not a part of his character, so being a celebrity distraction didn’t suit him. According to John, balance is everything, basketball or no basketball. A person without principles is a dead man, individual without ethics is nothing, and probably man/woman without ambition is mediocre.

Reaching success is a tricky business because you must be willing to undergo a drastic inner reform. In fact, only small portion of the population is capable of doing that. He never emphasized the value of basketball, as much as John believed in all-around goodness, and integrity. Spirit, body, mind, heart, and career – they all come as one unit, one cannot do without the other. This sort of balance still represents the foundation for prosperity and happiness.

This refreshing, and unique book confronts any superficial ideas even if they are related to legends like Kareem Abdul-Jabbar. On numerous occasions, Wooden declared that practice makes perfect, but basketball is not the essence of life. Your game should speak about your behavior outside the court as well. According to many, John Wooden is the greatest basketball college coach of all time. His reputation speaks for itself. Ten-time national champion aside, he brought principles to the game of basketball, John brought passion and devotion.

All of these things matter more than simple trophies and awards. Even the legendary Mike Krzyzewski claims that John Wooden left a mark on this game, and he definitely deserves the status of – the greatest ever. This book enables you to be the judge; it gives you the urge to understand basketball and adopt some of the core principles used by the basketball-legend.

His exact words were “Only show commitment, play with eagerness and desire, the result will come at the end”. These words were indeed a remedy for the players because he didn’t put any pressure on their performance. According to Wooden, preparation is vital because details are all that matters. The obsessiveness he had, was only a part of his daily job, John didn’t bother anyone with it. On the court, the players followed his instructions to achieve balance, consistency and team cohesion. Wooden’s long-time assistant Steve Jamison contributes in this all-encompassing book by portraying, his friend in an unbiased manner.

Who is this book for

When sports experts and other personalities write books on sport-leadership, they usually take the easy road, disregarding all the major “war-situations” and difficult surroundings that really shaped the new era of athleticism. The straightforward way consists of – winning shots, athletic metaphors, game time pep talks, personal experiences, and other casual situations. The real fire happens behind the scenes, the mind games, the inner battle, etc.

This book covers many topics that extend far beyond the game of basketball. The authors don’t strictly impose a theory related to sports; their views are broad because any sport carries set of principles and strategies with it. As such this book is highly recommended to all sport-oriented people, strategists, managers, coaches and ordinary people who want to leave a mark on this planet.

Authors’ expertise and short biography

John Wooden was born on October 14th, 1910 in Hall, Indiana – U.S. During the WW2 he served in the Navy and retired as a lieutenant. In his early 20s, he played basketball for Purdue as a guard. From 1946, John began focusing on his coaching career, winning 10 NCAA national championships and becoming the first ever coach to come to double figures. ESPN has even named him as “The Coach of The Century”. Steve Jamison is John’s friend, a longtime associate and the co-author of this one-of-a-kind book.

Key Lessons from “Wooden on Leadership”

1.      The beginning of the end
2.      Winning is not important as it seems
3.      More and more details

The beginning of the end

In other words, as much as he enjoyed watching and being a part of basketball, the celebrity status was a distant thing for him. After winning ten national championships, John realized that the time has come to put an end to one glorious era.

Winning is not important as it seems

The funny thing is that Wooden didn’t ask anything from his players other than dedication and passion. Victory is secondary; a win is a consequence of sacrifice on the court. It may come as a surprise, but that was his attitude.

More and more details

If you disregard any details, probably basketball is not the game for you. Wooden, on the other hand, thought that everything on and off the court could create value – referring to the team performance. His fanaticism reached a new dimension if we take into consideration some his instructions related to – How to fold socks or clip fingernails.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

How to Think Like a CEO

Being a CEO is not the same as “Being” a CEO. The Difference is in your action and behavior that can be learned if your approach the job sincerely.

Learn how to act, speak, walk, think, and solve problems as a Leader, not as a boss. Back in the old days, when the companies relied only on one man, being a boss was a straightforward thing. The authority was unquestioned, and the employees had little freedom to express their point of view. Progress is not possible without a struggle, so if you think that your hereditary title is enough to make your presence felt among the associates – you are wrong! Nowadays, interpersonal skills are far more significant than the know-how.

Climbing the corporate ladder has been an impossible goal for most people, but the CEO’s path takes a little more than that. Don’t motivate yourself with a bigger salary, strive to improve your skills, and receive a mountain of knowledge. Such a mentality is a rarity in today’s environment, but you should never underestimate the power of a well-educated person. The wheel of life doesn’t follow any rules, so for an individual to reach the top, it must overcome all the obstacles that occur on the road. A” must have” for any CEO would be certain qualities that define you as a devoted person.

These attributes serve a higher purpose if you wish to find yourself at the top. To become a creative CEO, you must have a knowledge linked to multiple fields. However, neither one expertise will help you if you lack an essential tool – critical thinking skills. Another vital quality other than interpersonal attributes is being able to solve problems on an organizational level. During the process of making your business function efficiently, good CEO must know how to overpower those tricky and nasty situations and come as a winner on the other side. Above all, comes the ambition that drives people forward to endure in these difficult times. As continue your journey, climbing higher and higher, you’ll realize that nothing other than yourself has been pushing you down all the time.

Don’t conduct any activities unprepared; planning is the key to success. Excellent leaders walk around, thinking about their next move. This mentality separates the successful from average CEOs. Neglecting organizational issues that endanger the production is characteristic for decision-makers who don’t strive to get to the top. Do the best you can, to never become one of these!! If you are new in the company, try and see why you have been hired. If your work is of unparalleled quality, nothing stops you from reaching a stage when you can actually perform as a CEO.

The author of “How to Think like a CEO” – Debra A. Benton presents several examples that explain how chief executive officers learned the value of open thinking-patterns. She conducted interviews with major corporations’ CEOs who shared all the vital information that every executive must do for its company. Nothing comes better than reading a book enriched with first-hand experiences from first-class CEOs. From a reader’s perspective, receiving insights from the successful CEOs is a must-seize kind-of-opportunity. GetNugget.com recommends this excellent book, especially to those eager to climb their way up in management, and those persistent enough to become the next great CEOs.

Who is this book for

The growth always comes with a price; your job is to make sure that these “costs” will not outweigh the benefits. Dealing with all sorts of challenges is something that every manager, executive or CEO must handle. Despite the bad influence deriving from some of the environmental factors, you must be prepared to analyze and manage the situation. It’s best to start with a summary of the organizational activities that create value. After that, the establishment of a “firm footing” should come naturally. The bottom line is that “learning the ropes,” is the only way heading upstream. Take the lead of your organization and implement the concept of leadership while thinking like a CEO. This book comes as a blessing for newcomers, and leadership experts who wish to expand their knowledge and become a CEO any organization crave to have.

Author’s expertise and short biography

Debra A. Benton is an internationally recognized speaker, motivator, author, and consultant. She used the outside help of Benton Management Resources, to aid other organizations and leaders worldwide. Her expertise stretches from ordinary managerial activities to advising global brands – associated with management. CEOs and managers despite their stressful environment are more prone to endure in difficult times than any other. As an author, she wrote Lions Don’t Need to Roar, Fit In and Move Ahead, a book about how productive people interpret various situations.

Key Lessons from “How to Think Like a CEO”

1.      Team cohesion overthrows individual capacity
2.      Operate with professionalism
3.      People love straightforward and honest communication

Team cohesion overthrows individual capacity

Even though it seems strange, employers emphasize the value of being a contributor to the organization cohesion and are not so concerned with the technical abilities. Nothing differentiates a regular employee from A CEO – referring to the necessary attributes.

Operate with professionalism

Company’s success depends on your ingenuity, and expertise that you apply to your daily work, regardless of your present position. A more motivated CEO is more likely to manage the organization better. The professionals adhere to perfection and operate with utmost efficiency guided by an open mindset.

People love straightforward and honest communication

Leaders or managers who don’t have show respect towards others are killing the productivity within the organization. Maintaining a positive atmosphere consists of making sure that everyone follows your directions “not orders”. Clear instructions and transparent discussion inspire trust and avoid any misunderstanding.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

Working With Emotional Intelligence

Emotions are not just a mere reflection of someone’s inner state. A wise person takes them as lessons valuable for the organization. Self-awareness comes first!!

Let’s start with an average worry of an ordinary man. Many people these days suffer from exploitation by their superiors. The worst part is not losing the job, but living under someone’s whip – metaphorically speaking. In spite of operating in a modern society, managers especially are placed on the verge of extermination. The everyday situation keeps getting worse and worse due to unforeseen problems related to finances. On the other side, some experts declare that these economic fluctuations are not spontaneous. Businesses always look for a way to improve because nobody wants to trail behind – that’s the essence of survival.

If you are hoping that you’re one of those who’ll spend his entire adult life working for one company, then you are living in the past. Nowadays, that kind of scenario is almost impossible as a consequence of the various factors that can prove you wrong. This book is more about making you aware that your advanced degree and technical know-how are not guaranteeing a steady daily work. According to the statistics, employers are more prone to hire good listeners, and friendly-oriented person rather than competitive individuals.

The reason is more than evident, as technology advances people who accept criticism will quickly adapt to the newer situation than the self-directed ones. Don’t forget that you are entitled to your opinion but remain flexible. Nowadays, interpersonal skills, also known as “people skills” are more important than technical and analytical abilities. Managers of Top Companies now hire strictly professional who have distinct human characteristics and attributes. In the modern days, “emotional intelligence” or “EQ,” is a tool of far greater importance than IQ referring to the process of building and maintaining relationships. These valuable connections are a god given gift for any entrepreneur or manager.

The author of Working with Emotional Intelligence – Daniel Goleman advises every company to at least consider applying some of these rules of “emotional intelligence” on any organization level. If you are eager to create a workplace, that supports the whole process, then you must be flexible and open.

Goleman agrees that these two aspects of inner power, meet on controversial ground. The man who wrote the seminal book Emotional Intelligence underlines the conclusion of numerous studies and anecdotes. His theories are backed by general facts, nothing less than a miracle. As you can see, companies which don’t lack individuals with “people skills” are likelier to prosper. Collaboration between departments is not just significant for getting things done, but crucial!  

Goleman shares his idea throughout an “EQ” training program which consists of all the necessary steps. To put it differently, people can train to become wiser and intelligent. Some guidelines like this one can produce a competitive edge for any company – if appropriately applied. Increased profits, reduced costs, higher ROI, are only a few benefits that this methodology can deliver. GetNugget prescribes this fantastic book to all the people out there because we all are worried about our future.

Who is this book for

For centuries the society emphasized the value of IQ, totally disregarding the benefits emerging from emotional intelligence. A lot of time was needed for the corporation and enterprises to realize that without team cohesion individual qualities cannot sprout. The bottom line is IQ absent EQ would lead to a disaster. The size of happiness measures success, if your organization lacks internal connectivity among the co-workers sooner or later, that institution will collapse. Make your knowledge and emotional capacity count, don’t produce robots at your workplace, create synergy among them. The emotional competencies play a massive role in the company’s success in a long run. The policies designed to help thousands of companies in various industries are only an indicator of how successful this shift can be. With attention to interpersonal relations, corporations prize these skills more than anything; even know-how.

Working with Emotional Intelligence is a masterpiece that answers many mysteries linked to organizational inefficiency, lack of ambition, etc. As an illustration of this point, GetNugget strongly recommends this book to all people in business willing to prosper.

Authors’ expertise and short biography

Daniel Goleman is an American motivator, writer, and psychologist who spent his entire adult life in the service of others. He was born in Stockton on March 7, 1946, to a well-educated family. Daniel worked at New York Times for several years, writing about a variety of topics and sharing his perspective. He obtained his college degree from Harvard University. Healing Emotions; Simple Truths; The Meditative Mind are only part of the book he wrote during his career.

Key Lessons from “Working With Emotional Intelligence”

1.      Commitment is needed from both parties
2.      Education doesn’t have the same impact
3.      No detail is irrelevant

Commitment is needed from both parties

Organizations prompt the employees and require commitment on their part, but they invest very little in their well-being. Productivity comes natural, often as a consequence of satisfaction.  If you fear that someday you’ll lose your job, welcome to the club of uncertainty.

Education doesn’t have the same impact

Companies are more prone to ups and downs; no one is safe, so you cannot rely only on your “education”. No one advises you to adopt a defensive attitude and try to keep your job under any circumstances. See the big picture and face reality, that the digital era is all about change.

Define your company’s priorities

Strive for intelligence, make sure that your company follows your vision emotionally and supports it practically. The world of business strongly depends on ingenuity and inventiveness; it’s much easier to achieve that with “emotional competencies.”

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

From Values to Action

Leadership lacking ethical and moral principles is doomed to failure. Make your presence count at any stage and put your analytical skills to the test.

Leadership is not a tool for guiding large masses of people. Some say that leaders are born, others that they are made, this book covers both aspects and let you decide. Influencing people doesn’t mean taking advantage of someone’s freedom and using it for immoral purposes. The opportunity to lead is a mere reflection of person’s mental abilities and ethical values. However, this concept is becoming more and more corrupted due to the fact that society interprets it as a device for seizing power. Enough about influences, and let’s talk about people’s expectations. From the ancient world to modern society, people always strived for someone who can show them the way. The need driven by fear has created a new leadership concept known as “Values-based leadership”. It’s important to realize that core values like morality, integrity, and ethics are slowly fading away.  

All theories aside, executives, conquerors, singers, and other opinion makers always had the power to influence a significant portion of people. Even though, this is not a brand-new discovery most of the world still believe in freedom of speech and equality. This book side-steps these major concerns and focuses on the financial part of leadership. Corporations are a part of the massive search for managers which are value-driven and whose actions inspire other associates to conduct activities more passionately. The question is – 7 billion people on this planet, it’s pretty easy to find a person like, right? Actually, no!

Companies embark upon a challenging journey of finding personalities capable of getting the best out of their group. Explaining the firm’s vision in details can be of help, but the fight doesn’t end up there. The thing that truly counts is focusing on their virtues and improving their weaknesses. To start that process one must be able to motivate, encourage, support, and be a perfect example. A recently conducted study in 2010 by the School of Government (John F. Kennedy) at Harvard University found that Americans have no faith in their leaders referring to all forms of leadership. The numbers are in constant decrease which worries the experts.

Great payment comes with a great responsibility if that’s your case. Self-reflection acts as a judge that helps the leaders to separate right from wrong. To clarify this theory, the author advises that the question “What should we be doing?” must be answered by the organization. For successfully enforcing a solution, silence is required for the manager or any other decision-making body. A leader should look for a “secluded” place and think things over. This contemplation will allow him/her to focus on various tasks placed on the to-do list. Kraemer, the author of “From Values to Action” places “self-reflection” on the very top of activities that leader needs to conduct on a daily basis. For instance: What did I accomplish this day? What did I learn today? How to use that knowledge? Is there something that I can do better?

Not only ideas, and thesis but a lot of personal examples are an integral part of this fantastic book. The author recounts how he dealt with various leadership crises in different organizations and faced almost impossible-to-handle issues. His examples are nothing shorter than a pure masterpiece which demonstrates how to think, act, and behave as a leader. Living on the verge of uncertainty is standard for these people because they rely on ethical principles and morality. GetNugget is equally amazed by this book, and it recommends it to everyone, without exception.

Who is this book for

More than ever, not just the Americans but the people worldwide are in need of credible, ethical and moral leaders. The previously mentioned, “Values-based Leadership” depends on four fundamental principles: “self-reflection, balanced approach, real self-esteem” and “practice humility”. For a leader to join the ethical category, it must fulfill all of these criteria, without exception. It’s a lot harder than it looks, because in 90% of the times when these so-called perfect leaders encounter a series of challenges they kind of back down.

This book slowly takes the pedestal and becomes one of the most breathtaking materials linked to leadership. As such it’s prescribed for all those individuals who are in one way or another interested in being leaders or improve as such. Don’t hesitate to try this recipe, and cover all aspects “From Values to Actions”.

Author’s expertise and short biography

Harry M. Jansen Kraemer Jr. is an author, teacher, consultant and a former chairman of Baxter International – healthcare firm. Momentarily, he teaches at the Kellogg School of Management, Northwestern University, covering subjects related to management, leadership, and strategies.

Key Lessons from “Practical Intelligence”

1.      The strong bond existing between motivation and leadership
2.      Don’t be afraid to play when there is much at stake
3.      Engage everyone in your company

The strong bond existing between motivation and leadership

Motivating and maintaining a team cohesion, are still pretty hard to attain on an organizational level. Leaders try to encounter all the things that trouble the minds of organization’s employees, but not always they succeed due to numerous reasons.

Don’t be afraid to play when there is much at stake

Critical thinking skills in conjunction with principles form that unbreakable bond between the company and its associates. Consider entering the big door, and introduce yourself as a person that everyone can count on – personally and professionally.

Engage everyone in your company

During his time at Baxter, Harry realized that employees react much better to messages if they are a part of the whole operation. Somehow, the associates were eager for respect, and they were fulfilling their job with much more excitement and commitment if that privilege was given to them.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

Speak Like a CEO – Book Summary

A good leader puts its ego aside and uses the sharp interpersonal communication skills to engage with not just their target audience but also with all the group members.

The way a person connects with another person reflects the emotional bridge that exists among the entities. The platform can either be robust and stable or weak and vulnerable – the same example can be used for evaluating the power of expression – or the story-telling competence. Telling magnificent stories is a process that stimulates honesty, integrity, and other virtues. Who doesn’t like a well-told story? Speaking as a CEO – means that the people should look at you and feel a leader. The craft of leadership has been evolving for thousands of years even unconsciously. On the other side, making them dissolve in your presence represents the conscious evolution which according to many experts is on stagnation.

Over the course of thousands of years, rulers have imposed restrictions in order to rule the land. Nowadays, the independent mindsets, free-flowing ideas, and internal-reliance have reduced the power of these so-called flawless leaders. The business side is experiencing the same amount of difficulties as the political decision-making bodies. In addition, people in businesses quite often hang around doing nothing useful. Chatting with other companies without taking any decisive action doesn’t make you a good entrepreneur. Being a CEO doesn’t essentially mean that other you can govern an organization.

Suzanne Bates – the author of “Speak Like a CEO” and a television news anchor for more than two decades, surely has a lot to offer considering her rich background in terms of broadcasting and writing. Such individuals can easily separate chatting from interacting, formal from informal communication, capable from incompetent speakers. She unselfishly presents many theories that can help newcomers in various industries to learn the benefits of communicating. The book doesn’t have a shortage of high-quality examples, driven by devotion and passion Suzanne shares personal experiences and presents the era of CEO-power.

Sharing ideas is what leaders in companies mostly do, but sometimes these monologues tend to get a little annoying. By now, you’ve probably started questioning your communication skills, because very few people have truly mastered the art of “speaking”.  In one study conducted in 2004, 61% out of 300 employees in different industries have claimed that their leaders or bosses have poor communication skills. A point often overlooked – these stats cover the whole society, so it’s time for some people to learn how to speak like CEOs.

Stories told through the prism of personal perspective are often biased – according to some standards. The author neglects these accusations and focuses on stories about famous people that she met throughout her career. Incriminations are typical for a profession that concentrates on the secret-revealing story-telling process. To sum it up, the secondary elements should be placed aside, and the readers must put their attention on trying to understand what would a real CEO do under some circumstances. GetNugget warmly suggests this magnificent book to all people because even if you don’t see yourself as a CEO, communication skills are vital for any profession. Being able to leave people speechless is a rare quality, associated only with free-minded persons.  

Who is this book for

Interactions on a corporate level, are often too formal, communicating must unfold with sincerity for progress to take place. Quite often that’s not the case. Nothing is wrong with adopting a cautionary attitude, but never underestimate the power of openness among interlocutors. All aside PR is not a straightforward process; organizations spent countless hours of studying on how the public will respond to each scenario. Generally speaking, the audience wants to know the truth, something that organizations are not so convinced in doing so.

Experts advise that leadership (as a feature) is not an innate attribute, it’s practical knowledge developed by using the same hardworking methodologies. CEOs are aware that organizations are desperately seeking for answers to numerous question. These days, it’s hard enough to become a part of some company, but being a leader is a privilege of a whole another dimension that not everyone can afford. In fact, associates are eager to draw water from the well, but also too afraid to seize the opportunity and become the new decision-maker. For this reason, the author emboldens all people to exploit the benefits of leadership, CEO is not a distance goal – it is available to everyone thirsty for new knowledge.

Author’s expertise and short biography

Suzanne Bates is undoubtedly one of the best TV anchors in the world, her resume speaks for itself. She was awarded several times in the past 20 years. Being a business consultant, writer, coach and a motivator has granted her the opportunity to become a member of the “Leadership Council of Harvard University’s Center for Business and Government”.

Key Lessons from “Speak Like a CEO”

1.      Do not ignore the people’s needs
2.      Recreate the image other have for you
3.      The art of giving a great speech

Do not ignore the people’s needs

Are you on your way – climbing the corporate ladder, working your way up? If so, team cohesion must become an organizational priority. As a result of such an approach, the company (business, or agency) will experience benefits on short and long-term. A helpful tool would be the elimination of jargon.

Recreate the image other have for you

When you are interviewed, don’t drift around. Give clear, concise response to the question in order to demonstrate your commitment and confidence. Even though this theory sounds merely logical, many CEOs turn a blind eye and go for the basic – I am the boss manner.

The art of giving a great speech

Leaving others speechless has two perspectives. One of them represents the impact of your message, and the other manifests apathy due to lack of interest shown on the subject. In either case, you must awake their inner fire with fascinating facts, and anecdotes.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Peak – Book Summary

Companies take interacting among departments very seriously because it doesn’t fall into a “simple business transaction” category; look forward of making it a peak experience.

Nowadays, psychologists like Abraham Maslow emphasize the meaning of psychological health and leave the pathological matter to other experts. Unfortunately, reaching the “Peak” is not a straightforward process. Above all – among people, the need for growth is present during the adulthood period– the evolvement refers to professional and psychological aspects. Nonetheless, you should take into consideration many external factors or influences because your emotional capacity isn’t the only tool for prosperity. The way you approach any given situation, speaks a lot about your abilities to cope with self-centered people and organizations.

Abraham firmly believed in the idea that all people in pursuance of reaching the top must fulfill a series of graduated needs – without exception. It’s not that big of a deal, and yet extremely powerful.  This step-by-step program allows you reach your potential, only by following basic, simple ground rules which will ultimately take any individual to a greater self-satisfaction. As an illustration, Maslow once said, “The humans are nothing more than desiring animals…As one demand is not being met, another immediately pops up without hesitation, to take its place.” As a result of this course, Maslow endorses the human-want theory, by designing a mind-pyramid with five essential levels: “Physiological aspect, security, social/acceptance, self-esteem, and self-actualization.”

Maslow’s pyramid has stretched far beyond its practical use to help both individuals and teams discover their goals by improving their decision-making abilities. Not long after the invention of the all-powerful pyramid, many people started to realize the benefits of adopting a proper everyday attitude. The new mentality alluded to all aspects of management.

For this reason, as soon as Chip Conley heard about the pyramid, he was determined to implement the methods on an organization level. Joie de Vivre Hospitality – renowned collection of boutiques spreading all across the San Francisco area, expanded due to meeting customers’ needs and conducting a better CRM. The great success encouraged the boutique to conduct such a change on all levels and satisfy staff members’ and investors’ unique desires, and first-class demands. The policy to extend beyond the fundamental needs generates multiple benefits like increased sales, improved relationships with stakeholders, leading to higher profits. Under those circumstances, having the peak experiences is feasible – supported by self-actualization.

Chip Conley’s business philosophy is like any other success-guide or an instruction manual for utilization of resources. The self-actualization effect reaches its maximum when collided with a pure intention. In the background of happenings, the notion of helping others separates from the group. In this particular case, it refers to understanding how all subjects associated with the process think, and how you can assist them to reach the peak experience. A framework is used in order to present the Maslow’s well-known “hierarchy of needs graphically,”. According to many standards, the stimulation of self-actualization is pure gold. GetNugget presents this summary and prescribes this fantastic book to managers, organizational workers and other people who need a motivational boost.

Who is this book for

Undoubtedly using self-actualization to beat the out-of-box traps in order to reach the peak is not as easy as it looks. Nevertheless, the process allows creativity to replace rigidity which is excellent. Many opportunities unfold along the way, the book filled with facts presents many methods or approaches that will boost your organizational or personal performance. The changing side, like the attributes, shouldn’t be taken too seriously, but that doesn’t mean that you don’t have to work on yourself. To gain an advantage, listen to the stakeholders what they have to say, satisfy their needs and hope for a big reward. Great leaders imply series of concepts which will boost the organization, if you lack critical thinking skills, self-actualization will be the least of your concerns.

Employees, co-workers, and other personalities sometimes have rigidly developed attitudes without room for improvement. Your job is to encourage them to change, develop and grow. Discussion, arguments, and debates are just a healthy expression of organizational openness. Satisfy your customers’ needs before they even express their desires or admit that they have them. Share your vision with investors because they understand the company’s culture and way of working. All things considered, this book is particularly useful for all corporate workers who are seeking a career advancement.

Author’s expertise and short biography

Chip Conley was born on October 31st, 1960 in Orange, California. He is an American-born hotelier, entrepreneur, writer, and a keynote speaker. In the 80s, Chip obtained both BA and M.B.A. from Stanford University. 24 years after founding and creating Joie de Vivre Hospitality – California’s largest consortium of boutique hotels, he sold it to Geolo Capital.

Key Lessons from “Peak”

1.      The importance of employee actualization
2.      Understand the customer actualization levels
3.      Providing investment values

The importance of employee actualization

Generally speaking, employees place their faith in the pyramid by emphasizing money. It’s never easy to meet their requirements, but that’s organizational goal. As shown above, to understand their survival needs, managers need to analyze and observe their everyday routine and behavior.

Understand the customer actualization levels

The final analysis shows the three primary levels of the transformational pyramid which affect both customer and organizations. The first one is “meets expectations,” after the organization has a clear understanding of the expectations, the manager must “meet customer desires” and “unrecognized needs.”

Providing investment values

These days, entrepreneurs have a little understanding of investment possibilities. Adopting a perspective where any investor is just an “ROI machine” is catastrophic. Managers mustn’t be only interested ROI, but attention must also be paid to investors’ needs.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

In An Uncertain World – Book Summary

The science of “Uncertainty” with all its attributes from the Former Treasury Secretary Robert Rubin’s point of view. A book which covers his White House days: the variability of the U.S and world’s economy.

One beautiful evening on January 10th, 1995 Robert Rubin swore allegiance to the U.S people with a promise that he will fulfill the Secretary of the Treasury duty with honesty and integrity. Shortly after the briefing, an unexpected call turned his honeymoon into a short-dream. The formalities play a considerable role in the American Administration, but Robert had little time to learn the system. “A cry for help” knocked on his door and he immediately went to Mexico alongside Larry Summers (Treasury’s top international official).  

The former USA President Bill Clinton requested an emergency meeting about the situation prevailing in Mexico. Before the arrival, many of the essential subjects were already examined and investigated by Rubin and his team of highly-educated professionals. According to them, the process of integration was of utmost importance, so any relevant “rescue information” was crucial.

Alan Greenspan (Federal Reserve Chairman) and Rubin designed a rescue plan before the meeting with the president. The new Secretary realized the value of the task and briefly explained that Mexico was on the verge of bankruptcy. Such an economic disaster could have led to a massive migration and other societal constraints. Rubin and Summers suggested an urgent reparation plan or in other words financial rescue – known to the public as a bailout. As a consequence of that meeting, the Mexican government received billions of dollars help to avoid economic collapse and disaster.

Robert Rubin, a proven genius, and the ex-Treasury Secretary acknowledges the theory of measuring risk effect by studying the probability of its appearance. To him, uncertainty is not just a term; it is an integral part of life. The sooner you realize, the better. In reality, Rubin was ahead of its time – meaning that he didn’t allow “risk-aversiveness” to enter his heart. At the time, he influenced Clinton’s policies and other decisions because his experience was highly appreciated. Mistakes were not a part of his package deal, but their existence from time to time was inevitable.

The sacrifice he made during that period was enormous, due to the fact that he offered a lot useful solution for economic problems. U.S back in the late 90s, during Clinton’s mandate, rescued many economies, and this trend continues to this day. American top leaders guided by financial experts like Rubin helped not just rural countries but many other economically stronger nations in the hope of overcoming the global economic crisisс. His warning signs used to signalize the dangerous disconnection between the country’s growth and lack of support from the Global community.

Rubin carefully draws a line between opinions and facts or in other words – delivers a well-researched study which separates facts from unproven theories. In spite of Clinton’s reputation, he often expressed himself too freely, not to offend the Clintons, but to share his thoughts without hesitation. This is one of those so-called – measured risks. His title and knowledge gave him the credibility to turn words into action. Uncertainty as a topic is not a straightforward term because it can be interpreted in thousands of different ways. Each perspective covers a specific area of knowledge which reflects the experience of that particular person.

GetNugget proudly presents this summary to the audience – which focuses on mindset transformation. The new idea doesn’t only affect the political side of the story but shares insights on how to exploit opportunity – mostly referring to the economic aspect. Country’s economy doesn’t end at its borders, globalization influences the world equally so this book will teach you to expand your shallow views and enter the real world.

Who is this book for

U.S. history and tradition has a lot of controversies, but its economy always had an impact on the world. With such a highly professional administration the Americans often act as the “World’s Policeman” dealing with all sorts of troubles beyond its borders. Clinton during his mandate had faced hundreds of economic obstacles and challenges. To handle these issues, you need a team of professionals, a squad of experts who will analyze the situation, and provide detail analysis. The ability to maintain a high-level of concentration in times of crisis consists of vision, dedication, and knowledge. Nevertheless, you’ll immediately realize that this book extends far beyond politics, it’s a demonstration of how a leader should behave. Read this book and learn how to become a real professional in your area of expertise.

Authors’ expertise and short biography

From 1995 to 1999 Robert E. Rubin was at the height of its “power”. At the time he was a U.S. Treasury Secretary in the Clinton Administration. He graduated from Harvard University. Jacob Weisberg as an author wrote “In Defense Of Government” and edited a few other books.

Key Lessons from “In An Uncertain World”

1.      The White House Life and its impact
2.      “We” versus “I”
3.      Rubin and Clinton’s efforts  

The White House Life and its impact

The White House was undoubtedly a morale booster for Rubin. He didn’t spend much time investigating the rooms, but proving useful in other areas. The uniqueness of “The White House” emerges from a well-designed interior and a mix of perfectly selected colors.

“We” versus “I”

One thing that all people must learn – to choose their words carefully. That practice is long forgotten by the world’s leaders in the digital era. Somehow we are living on the verge of a new war. They must be able to put politics aside and stand for stability. Prosperity demands it.

Rubin and Clinton’s efforts

In the 90s, Asian financial crisis spread to Latin America leaving the north side isolated. Clinton had little time to react, Rubin as a member of his team of experts advocated for a policy to support Brazil. Clinton endorsed the idea despite the risk of failure. Fortunately, the plan worked.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Steve Jobs – Book Summary

steve jobs walter isaacson book summary

Understanding and communicating the life of Steve Jobs is a challenge. Making the Steve Jobs summary wasn’t any easier. Steve was such a genius that he chose a biographer to the height. After the cancer diagnosis which eventually led to his death, Walter Isaacson was the chosen biographer. He already had in his portfolio no less than biographies of Albert Einstein and Benjamin Franklin, and to fulfill the mission, he interviewed Steve on more than 40 occasions for 2 years, as well as more than 100 friends, relatives, competitors, and co-workers.

Jobs biography is a collection of fantastic stories, through the ups and downs of his career, his passion and perfectionism and the revolution of six major industries: personal computing, animation cinema, music, e-books, mobile phones, and tablets. Jobs was an inventive genius who knew that the 21st century was based on connecting technology and creativity. Steve cooperated with the book, but he did not interfere in any way. In fact, he did not even read the book before its publication and encouraged all interviewees to be sincere and transparent. His story, captured succinctly in this summary, is a fantastic tale of innovation, character, leadership, and values.

Zen, Critic, and ill-behaved

Those who knew Steve Jobs as a child may not have imagined that he would reach the top of the business world by founding and leading the most valuable company in the world. Born in February 1955, the son of a Muslim father named Abdulfattah and a Catholic mother named Joanne, he was put up for donation because his father did not share his mother’s Catholic religion. He was adopted by Paul, an engineer who worked as a mechanic and Clara Jobs. Living in Silicon Valley, a rich environment for technology experiments, Steve was introduced to the world of engineering and design by his own adoptive father. Despite being welcomed by his parents, he fought throughout his life against feelings of abandonment. The Steve boy was extremely precocious, impertinent and intelligent. Proof of his daring is that when he was 13, he phoned Bill Hewlett, Hewlett-Packard’s president to order electronic components for a school project. Working with his father, he learned to be proud of his work and to be thorough.

From childhood, he had already demanded the perfection of himself and the people around him. As a teenager, Jobs became interested in the computer world and the hippy culture that spilled over into the Valley at that time. Steve experimented with drugs like LSD and other psychedelics, and later he would attribute some of his creativity to these drugs. For Steve, his experiences with LSD helped him to understand what mattered in life and to see other perspectives on the world. In addition to his interest in altered consciousness, Steve was also interested in spirituality. He walked barefoot and rarely bathed and followed his growing interest in spiritual philosophies spending seven months in India, where he learned more about intuition and introspection. At first, he embraced the possibilities of computing, much more for his potential to raise human consciousness than for his business or commercial applications. But the Zen influences failed to soften his increasingly critical and arrogant behavior.

One Apple day

Steve Wozniak was a timid electronic nerd who shared with Steve the taste for Bob Dylan’s classics. They invented a device called the “Blue Box” that mimicked the wrists of a telephone line and allowed people to hack into the telephone system, making free calls. Wozniak was superior to Jobs technically, but Jobs had the determination and the spirit to market the products. Woz invented and Jobs sold.

After visiting a farm, Jobs imagined that “Apple” was a gentle and simple name. With only $ 1,300 in 1976, Apple Computer was founded. In Jobs’s garage, he and Woz worked together and created the Apple, their first personal computer and their second version, the Apple II. The Apple I consisted of a case with a built-in keyboard that plugged into a TV and software that would allow the end consumer to operate a computer. With this, they managed to take the computing from the world of nerds to put it in the house of people.

Wozniak developed the circuit boards as Jobs linked computing power to a friendly packaging that represented his obsession with perfection. In just 30 days being marketed, the Apple I was already becoming profitable. For the Apple II, the project was more audacious and perfectionist. But Steve was rude and rude to his employees. He seemed not to care about their feelings and focused only on the details of the product itself. Given his imbalances and emotional instabilities, Mike Scott was appointed the president of Apple Computer, and eventually, there were conflicts between employees and Jobs, who had to be mediated by Scott.

Steve’s obsession was so great that he came to reject more than 2,000 shades of beige for the Apple II box and Scott had to decide at the end. Steve also insisted on offering a one-year consumer warranty when the industry standard was 90 days. When his colleagues confronted him, Jobs screamed, spoke and sometimes even cried, but he always got what he wanted. His closest collaborators learned how to deal with him, but he was a master of manipulation, always trying to do everything his way. But the company was doing so well that this situation ended up being tolerated internally.

The Apple II has sold 6 million copies and is considered one of the cornerstones of personal computing. For Steve, that was not enough. He wanted to build a computer that would leave a mark on the universe. So Jobs began working on the Macintosh, the successor to the Apple II that would lead him to stardom. The impetus for further action prompted Jobs to assemble a renegade team of “pirates” inside the company to compete internally with the Apple team that was building the computer Lisa (named after the illegitimate daughter Jobs first was reluctant to acknowledge, but later welcomed). The Macintosh was not a unique creation of Jobs, in fact, some ideas were “appropriately” (stolen?) from others, but the project gave life to a machine that was powerful enough to display sophisticated graphics and be controlled by a mouse.

The Macintosh was an absolute success especially due to the TV campaign of the commercial called “1984”, directed by famous Hollywood director Ridley Scott. The commercial was so successful that sales exploded and everyone came to know Steve Jobs. He got interviews in every major magazine manipulating journalists as if he were giving them an exclusive.The Macintosh made Steve rich and famous, but his personality was eroding the company.His oppressive and perfectionist behavior was making the employees feel disenchanted and depressed. This behavior caused his dismissal from Apple by its board in 1985.

What’s next?

After recovering from his resignation from his own company, Jobs noticed that he could now do things his own way. His first project was a computer for the educational market called NeXT. With Next, he resumed his passion for design. He invested more than $ 100,000 just for the company logo and wanted the computer to be in the form of a perfect cube, but that made manufacturing costs too expensive. The NeXT almost broke, the launch was delayed in years and in the end, the product was too expensive for the consumer. Its high cost and the lack of availability of software caused the project to fail.

At the same time, Jobs bought control of a company called Pixar. As chairman of the board, he created a strategy that combined technology and art. In 1988, Jobs had already lost tens of millions at Next and invested $ 50 million in Pixar. Pixar released a movie called “Tin Toy” that won the award for best animation and this made Jobs shift its focus to the animated film business. Eventually, Pixar partnered with Disney and released their first movie, Toy Story, which became the most profitable film of the year 1996. Pixar made an IPO, and Steve’s stock was then valued at $ 1.2 billion.

Steve in family

In addition to his new business, Jobs tried to reconcile his personal life, reconnecting with his biological family. In 1986 after the death of his adoptive mother, he met his biological mother. He was surprised to learn that she had a sister who was artistic and temperamental and they became close. At the same time, he met his future wife, Laurene Powell, with whom he married in 1991. The couple had two children, Erin and Eve. With Laurene’s encouragement, Jobs also spent more time with his daughter Lisa, who was as temperamental as Jobs. In some cases, they would remain months without speaking. In private as well as in his professional life, Jobs was either very passionate or extremely distant.

A new Apple

After Jobs left, Apple fell into decline. In 1996 Gil Amelio was appointed CEO, and he wanted to bring new ideas to restore the company. In 1997, he bought Next and made Jobs an advisor to Apple. Once back at Apple, Steve took as much control as he could. He put his favorite NeXT employees in the highest positions at Apple. The company was not doing well, and the board decided to give Jobs a new chance as CEO. But Jobs declined the invitation. He preferred to retain his advisor status to gain more influence in the company. He managed to sew a partnership with Microsoft to develop Office for Mac and thus ended the battle between companies.

The stock price of Apple took off, and after some time, he finally accepted the invitation to become CEO of the company again. By taking over, his focus became unique. Focus the company on making fewer products. And so he worked to save Apple. The mantra of his administration was “Focus.” He rejected entire product lines, fired irrelevant employees and cut the whole stockpiles. Jobs had transformed himself from a free-spirited corporate rebel to a uniquely dedicated, collaborative yet volatile executive.

He believed in “deep collaboration” between departments and in engaging and cultivating “A-players”, high-level talents. Thus, a potential marketing engagement had to be hounded by designers and software engineers. “Simultaneous Engineering” meant that the products under development went through simultaneous reviews of manufacturing, design, marketing, and distribution, rather than going through each area sequentially. This ensured that everyone had a stake in the development and creation of new products. Jobs hired Tim Cook to run operations, and the two connected and quickly became friends. Cook would eventually help Jobs lead Apple. The strategy worked: Apple, which was 90 days from insolvency, turned a loss of $ 1 billion in 1997 to a profit of $ 309 million a year later.

The field of reality distortion

Jobs had a strange ability to persuade people to follow his vision and ideas. He demanded what others considered impossible. Thus, glimpsing the impossible, he made things happen and changed reality. He focused so intensely on what interested him that he sometimes ignored everything else, including his wife, Laureen, their children – Reed, Erin and Eve, Lisa – and their family and friends. Steve was cruel and extremely critical of others and his work, but even so, he cultivated faithful, almost fanatical assistants. He never clung to material possessions, living in unfurnished homes, but his passion for products made Apple a giant. Jobs believed that the rules did not apply to him. The man who refused to put plates in his cars and parked in places reserved for disabled people invented products that consumers did not even know they wanted but for which they soon fell in love.

Design in all the aspects

Steve Jobs learned the importance of design quality with his father who taught him how to make beautiful the hidden sides of a cabinet mattered as much as creating an elegant front. From his forays into the Eastern philosophies, Jobs understood that product design was at its core. He met a designer named Jony Ive, who became his right-hand man and # 2 at Apple.

Mr. Jobs elevated these concepts to the point where he believed the presentation of Apple products could convey as much meaning as the products themselves. Even packaging was crucial. Jobs got so involved in the design minutiae that his name appears on several patents of Apple products. Jobs caught the attention of the public when Apple introduced the iMac in 1998. Quickly the computer developed along with Jony Ive became the computer that sold fastest in history.

The round, fun-looking computer came with a semi-transparent coating and was available in five colors. Jobs made the interior as attractive as the exterior. When Apple extended the range of colors, Microsoft’s Bill Gates painted his PC in red and mocked that the iMac would be a fad. In addition to the obsession with design, Jobs wanted to control the entire distribution chain. Hence came the idea of ​​having your own physical presence, the Apple Store. The first Apple Store came in 2001 and was a great success.

Today, Apple Stores are still the result of the almost obsessive need for control of Jobs. Computers were different, but retailers generally did not focus on explaining differences to buyers. Jobs wanted to manage the consumer experience, just as he had influenced all other aspects of computer design and production. Therefore, he resolved to design sales points with the same taste he brought for everything else. He insisted on expensive and busy places. He patented the design of the titanium and glass staircases of the stores. He wanted more than a store. He wanted a customer experience that was associated with the spirit of Apple products.

More than just computers

Jobs took the “Top 100” employees (the ones he would choose to put on a “lifeboat and take to his next company”) at an annual retreat to discuss Apple’s future. In 2000, the company’s transformation began. The personal computer evolved into a digital cube that could manage the consumer’s digital lifestyle, from written communications to cameras, music players, and video recording. Apple removed the word “Computers” from its corporate name to explore the potential of the internet to connect and integrate these different aspects. For example, iTunes grew out of Jobs’s perception that downloading music over the internet would change the music industry: the iTunes store sold a million songs in the first six days.

The iPod resulted from the need for a better music player, and among its innovations, the scroll wheel is included. The success of the iPod, built on the sales of the iMac, consolidated the brand. In January 2007, the iPod accounted for half of Apple’s revenue. Still, Jobs kept looking for the next big release. Identifying cell phone as the next wave, he left a new mark on the universe and unveiled the iPhone, combining iPod, telephony and internet access. It alone accounted for more than 50% of total global cellphone profits in the year 2010. The idea of ​​a tablet predated the iPhone, but in 2010 experiments with the iPhone paved the way for the next revolutionary item: the iPad. In the case of the iPad, Apple sold 1 million units in the first month and reached 15 million in just 9 months.

Battling against cancer

Jobs believed that his cancer, diagnosed in 2003, resulted from the stressful moments he experienced when he led Apple and Pixar in the late 1990s. Treatment for kidney stones led to an examination that discovered his cancer. Even so, the prognosis was good; the tumor was treatable and slow-growing. However, Jobs rejected medical recommendations for surgery. He consulted nutritionists, acupuncturists, followed vegetarian diets, underwent colon cleanings and banished negativity from his thoughts. In 2005, he made mention of his mortality in a graduation speech at Stanford University. Jobs told the trainees, “Remembering that I will be dead soon is the most important tool I have found to help me make great choices in life … There is no reason not to follow your heart.”

A better world | Final Notes

Steve Jobs has transformed industries, invented new forms of communication, put the world at your fingertips, and made it fun, intelligent and cool. His belief that the product was everything guided Apple’s philosophy and its focus on how the consumer would perceive and use those products. Jobs felt, just like his idol Edwin Lan of Polaroid, that he was in the “intersection of the arts with science.” Like Walt Disney, Jobs wanted to leave a company that contributed to society and represented more than just profits. He recognized that his personality was difficult and that his behavior was sometimes cruel but believed that being honest was the only way to give his best and extract the best from those around him.

Nugget tip: How about checking out the Walmart founder Sam Walton in our Made in America summary?