Bit Literacy Summary

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Bit Literacy Summary

Productivity in the Age of Information and E-mail Overload

The human factor of error is decreasing, and the e-mail overload is increasing.

Finding the perfect balance is proving to be a nightmare.

We give our thoughts, and embrace Mark’s on this never-ending discussion.

Who Should Read “Bit Literacy”? And Why?

You can’t eliminate or blockade the progress. These reforms are crucial for improving our way of life and thus stimulate growth.

Big Literacy” encourages people to adapt to the new era, but only if they want it. As such, it is suitable for all individuals, because it inspires and educates.

About Mark Hurst

Mark HurstMark Hurst is the founder and currently the CEO of consultancy company that focuses on CRM named – Creative Good.


He is also an MIT graduate and an author.

“Bit Literacy Summary”

Living in a digital world is not all exciting because you can run into many troubles. Instead of exploring the real world, we are all fed up with tons of useful and meaningless information coming from our social media profiles or through surfing. We ought to admit that the overflow of data is keeping us away from the real joy, by demanding a slice of our attention.

Before technology showed up, people used written documents, or a simple piece of paper to transmit information and to impart knowledge to one another. After centuries, we find ourselves in the perfect spot to replace this cheap, and easy to handle medium, with cutting-edge technology.

Although these transcripts are still in use, digital world and especially the internet are enforcing new ways of handling papyrology.

Over time, the society had little choice than to implement and embrace another direction due to the vast paper’s limitations. For instance, just imagine placing all the government documents in a library or put all inside several office cupboards. This will take an awful lot of space, and you’ll need to organize it and add a hard-copy version of every new document on a day to day basis.

On the other hand, the internet embarked on an adventure, to deal with the necessity to store data and reduced the amount of physical space required to run an operation. Not just that, for instance, you’re head of the management department, and you need to check some info linked to your company. Instead of going up against large chunks of paper, you can just perform a computer search and get access to all the information you need – it’s practical.

Next in line is availability, unlike papyrology, people can access documents from various parts of the world. Many companies dabble in organizing their schedule of activities; if you’re not among them, it’s crucial that you get a firm grip on these facts.

You can’t neglect the idea that living in the 21st century compels us, to incorporate the benefits of these systems. Literally, every industry is on a full-scale transformation mission, to apply and take into account the gain of bits. Such efforts will probably lead you to complete-integration to share, create, read, and update information.

In other words, opposing the mainstream concepts can improve your production and distribution processes. According to Mark Hust, the ability to manage a large number of bits will increase your chances for success and lay down a solid foundation for growth.

Do you check your e-mail daily? In reality, plenty of us have a list of 1000+ unread emails, and that number continues to pile up. Such numbers put the e-mail world on hold, and label it as the most mishandled bitstream of today. The question is – why?

Partially, we are witnessing such massive inefficiencies because people are not making the most of this medium. Users have a tough time when it comes to capitalizing on e-mail inbox – issues. This situation contributes to demoralizing workflow and lack of usability. Every once in a while, we tend to clean up that digital mess, which leads to complete satisfaction.

Now it’s time to make an effort to manage your schedule and reduce the to-do list.

How often, especially the older ones felt like being too uninformed and old-fashioned. It even seems hilarious, but embracement these days usually comes after the inability to cope with the digital time. So, to cover up this lack of expertise, we may keep nodding and staying away from open discussion on the topic.

Since everything is available you may just end up being a self-taught master, right? – Wrong!

If a hundred years ago our forefathers had only a few available sources of information, which led to shortages of reliable facts; we are surely not experiencing deficiencies but an overflow of data. Most people’s desktops can tell you the whole story as they are cluttered with all sorts of files.

To handle this issue, we must turn away from the “default” scheme and create our own unique way of organizing the files.

Key Lessons from “Bit Literacy

1.      Full access doesn’t give you insurance
2.      No shortages of channels
3.      Social mediums are taking over

Full access doesn’t give you insurance

Although getting your hands on various types of information seems like an easy task in this world, yet many individuals struggle to reach it.

Even if you get premium access, that doesn’t serve as a guarantee that you will find a use for that data.

No shortages of channels

It’s safe to say that nowadays we surely don’t have shortages of channels.

These bitstreams serve as platforms for facilitating the interaction and picking up the right pace for launching information processing.

Social mediums are taking over

The endless need for social engagement grabs our attention, and keep us on full-alert for new notifications.

We are not talking about addiction, but it’s beneficial to estimate how many of these platforms are sufficient for you?  

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“Bit Literacy” Quotes

It’s far too rarely stated that the technology industry is not in the business of making people productive. It is only in the business of selling more technology. Click To Tweet The overload makes users less productive and more stressed; thus, there’s a need for some solution. Passively ignoring the problem won’t work, since bits are still heavy, even if we pretend not to notice. Click To Tweet Bit literacy means letting the bits go; anything else perpetuates the problem. Click To Tweet Bits have unique properties, then, that we can use to our advantage: they’re super-small, super-fast, easily acquired and created and copied and shared in near-infinite quantity, protected from the ravages of time, and free from the… Click To Tweet

Our Critical Review

We don’t have much to say, except that we enjoyed every bit of this book.

We sincerely hope that you’ll love it too.

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The Geek Gap Summary

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The Geek Gap SummaryWhy Business and Technology Professionals Don’t Understand Each Other and Why They Need Each Other to Survive

Times have changed.

Drop the conventional division between “geeks,” or technology professionals and “suits,” or business managers, and get them to work together.

We promise you – it will save you a ton of money!

Who Should Read “The Geek Gap”? and Why?

“Geeks” and “suits” have always had a conflict.

However, this conflict leads to unnecessary expenses tied to failed IT projects.

Although many people assume that these people are too different for them to work together, authors Minda Zetlin and Bill Pfleging disagree, and propose just that.

We recommend “The Geek Gap” to managers and technicians who need to learn how to communicate and bury the hatchets.

About Bill Pfleging and Minda Zetlin

Authors Bill Pfleging and Minda Zetlin are not only a husband and wife but a geek-and-suit combo as well.

Bill Pfleging Pfleging is a Web and computer consultant.

Minda ZetlinZetlin is a business writer.

“The Geek Gap Summary”

Suits and geeks have different priorities and different perceptions, so it is safe to say that they live in completely different worlds.

These differences make them unable to communicate clearly, and the miscommunication further leads to mistrust and lack of respect for each other.

This geek gap has existed for ages now. Just think of people like Galileo Galilei against whom the Catholic Church conducted an inquisition just because he agreed with the findings of Copernicus that the Earth spins around the sun. Galilei had to recant, but other scientists had it even worse, like for example Giordano Bruno who was burned by the Church because he was advocating a Copernican theory.

Thankfully, nowadays things are easier for geeks.

Not only they are no longer repressed, with their thoughts limited, but they are becoming irreplaceable in the modern companies.

The times bring about technological advancements which make business more technical, and hence companies increasingly depend on geeks.

Or, you could say that suits depend on geeks.

However, this dependence is not one-sided.

No matter how good geeks are, they need successful suits to manage the companies in which they work.

The problem is that suits and geeks cannot see that they need each other.

The dot-com collapse and the financial instability which led to job cutbacks, only made matters worse. Corporate leaders and suits reduced the number of geeks they hire, although they need them more than ever.

As a result, geeks overwork themselves, having 12-hour shifts, and chase after demanding deadlines for big, all-consuming projects.

They feel tired and angry.

This builds up the resentment they feel for the suits for creating such a situation in which they are overburdened with work.

They also complain about the fact that executives rarely, if ever, make any effort to learn about the technology, and seek for answers to clueless questions from geeks, who already have too much on their plates.

If you ask the managers, on the other hand, they will tell you that IT geeks are arrogant and unbearable. They feel as if geeks look down on everyone who is not familiar with technology.

You could say that geeks and suits are in an ongoing war, just because of their different views.

But this “war” should not be taken lightly and is not without consequences.

In fact, businesses lose tons of money on failed IT projects. But, money is not the only loss there is. Some wars have human casualties as well!

So, if the stakes are that high, then is there really no way to make these people bury the hatchet?

Authors Bill Pfleging and Minda Zetlin say there is.

It may be true that the suits and geeks value and prioritize things differently, but so do many people on this planet, and they seem to be getting along fine.

The answer to this problems lies in getting both geeks and suits to see their wrong notions about each other and correct them. We will list some of the wrong ideas suits and geeks have about each other in the key lessons below.

Read on.

Key Lessons from “The Geek Gap”

1.      Common Gripes Suits Have Against Geeks
2.      What Geeks Find Irritating About Suits
3.      Close the Gap

Common Gripes Suits Have Against Geeks  

We already listed some of the things that suits think about geeks. Below we give you a few more misconceptions they have about them:

  • “Geeks don’t understand – or want to understand – anything about the businesses they work in.”
  • “Geeks love technology for its own sake.”
  • “Geeks expect – sometimes demand – that suits understand as much as they do about technology.”
  • “Geeks can never seem to meet deadlines or stay within budgets.”
  • “Geeks think rules shouldn’t apply to them.”
  • “Geeks are bad with people.”

What Geeks Find Irritating About Suits

Geeks are no better – they do not like suits as much as suits don’t like them. They feel irritated because of a number of reasons:

  • “Suits refuse to learn anything about technology.”
  • “Suits who don’t understand technology nevertheless insist on making technological pronouncements.”
  • “Suits don’t value technology.”
  • “All suits care about is money.”
  • “Suits resist innovation.”
  • “Suits value image over substance.”

Close the Gap

Of course, just like with most things in this world, compromise is possible. We are giving you a few suggestions you can use to close the gap between suits and geeks in your company.

  • “Avoid or mitigate policies that actually separate geeks and suits
  • “Create multiple points of contact.”
  • “Get geeks involved in projects from the start.”
  • “Keep geeks in the business loop.”
  • “‘Federalize’ IT”
  • “Encourage geeks and suits to trade jobs, even if temporarily”
  • “Find ways to build respect

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“The Geek Gap” Quotes

The Geek Gap is a deeply rooted, seemingly intractable problem that goes all the way back to the days of Galileo. Click To Tweet The ‘vending-machine approach’ refers to the belief by some business people that they can drop in money and instructions, and the technology they want will pop out as if from a dispenser. Click To Tweet Today, more than three-quarters of technology spending is on workplace technology. Click To Tweet Suits tend to assume that geeks are oddballs who are prone to erratic behavior. Click To Tweet Stressing ‘solution’ over ‘technology’ is the kind of management-speak that can set geeks to playing Buzzword Bingo, in which geeks keep track of buzzwords used by suits during meetings. Click To Tweet

Our Critical Review

“The Geek Gap” proposes workable solutions that companies can implement to solve the ongoing antagonism between geeks and suits and to get them to work together finally.

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The Third Wave Summary

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The Third Wave Summary

An Entrepreneur’s Vision of the Future

Unless you’re a teenager, you probably remember how the world looked like without the Internet and smartphones.

Yes, that all happened during the past two decades.

Have you ever wondered what will happen during the next two?

Steve Case, the man responsible for your first dial-up connection, has. “The Third Wave” is his book-length answer to this question.

And, it’s fascinating!

Who Should Read “The Third Wave”? And Why?

As much as it is an elaborate vision of an Internet-of-Things-based future, “The Third Wave” is also a call to the Government, the companies, and the entrepreneurs to fashion it as soon as possible. Consequently, they should enjoy it the most, finding its suggestions and ideas most stimulating and inspiring.

Which doesn’t mean that all those day-to-day futurists and SF-loving freaks out there shouldn’t take a peek. There’s plenty for them here as well!

About Steve Case

Steve CaseSteve Case (or, officially, Stephen McConnell Case) is an American entrepreneur, the co-founder and former CEO of AOL. A long-time investor, he has backed numerous start-ups via his Washington-based investment firm Revolution LLC.

The Third Wave” is Case’s only book so far.

“The Third Wave Summary”

In 1980, prominent futurist Alvin Toffler suggested that a new civilization is emerging.

Namely, that after the first wave of the agricultural, and the second wave of the industrial revolution, we had started witnessing “the third wave,” the largest one yet.

The computer-based, internet revolution.

Originally inspired to go into business because of Toffler, AOL co-founder Steve Case, claims that this third wave, just like everything else, has evolved in the meantime.

And that, by now, it comprises of three waves itself.

The first wave, Case explains, was the wave of the infrastructure and the pioneers. It was the wave of the innovators, the ones that made the Internet possible in the first place. IBM, Sun Microsystems, and Cisco Systems built the structure. Case’s company, AOL, used it to offer millions of Americans, for the first time in history, the privilege to use the Internet.

Soon, there proved to be a better alternative to AOL’s dial-up service.

And, around 2000, this triggered the second wave of the technological revolution. Fronted by Google and Amazon, this second wave led to previously unimaginable things made possible by the Internet.

On top of the internet infrastructure created by the first-wavers, the second-wavers developed a system with capabilities previously unforeseen and hardly conceivable. AOL may have been Google, Facebook, and Amazon combined, but it also was all of them in embryonal phase.

And, boy, things escalated quickly!

Google made searching the web easier than searching for an eraser in a pencil case. Facebook created a social network capable of connecting almost anyone on the planet. Amazon recognized the future of the eBook and the unlimited power of e-commerce! And Twitter offered people a new way to share and read the news in real-time.

Finally, Microsoft and Apple became software giants, with the latter one, steered by Steve Jobs, initiating a mobile revolution.

Which, according to Case, is merely the beginning of the third wave.

The Internet of Things.

It means exactly what you think it means: the best possible SF-scenario of your future. With the Internet of Things you’ll be able to have everything – from your reregister to your washing machine – connected to a network which will make it possible for you to turn on, control, and turn off everything from everywhere.

So, just like in the movies.

But it’s even larger than that. Entrepreneurs around the world (hey, that can be you too!) are already thinking how to disrupt almost any area of business you can think of.

So, say farewell to a technologically challenged and error-lade healthcare system! And, while you’re there, don’t forget to say a ta-ta to the obsolete education system of today! A food crisis? Not with the Internet of Things, not with the Third Wave!

You can catch it too!

You just need to focus on the three Ps! (Man, smart people are good with mnemonics!)

Partnership, policy, and perseverance.

Because, the world out there, just like Toffler predicted, has grown to become a global village. And, consequently, it’s not a world of independence, but a small arena of interdependence. With that being said, without the help of your government and some grit, your company will, nevertheless, fail.

Don’t allow that to happen.

The future of the world might depend on it.

Key Lessons from “The Third Wave”

1.      The Three Waves of the Internet Revolution
2.      Hey Government – Bring in the Immigrants and Work with Us…
3.      …Because We All Want to Ride the Third Wave

The Three Waves of the Internet Revolution

To think that we were privileged to witness the third – and greatest – human technological revolution! It’s really more than a pleasure!

Steve Case is here to remind us how fast things went! It was only a couple of decades ago when IBM, Sun Microsystems, and Cisco Systems built the internet infrastructure, which AOL was the first to use extensively.

Then came the beginning of the 2000s and suddenly everything was diversified! Google, Amazon, Twitter, Facebook built on the previous structure and became tech giants.

And recently, we entered the SF realm!

Very soon, the “Internet of Things” will be just as common phrase as “Internet” is now.

Hey Government – Bring in the Immigrants and Work with Us…

Unlike many of the tech innovators, Steve Case has nothing against the government helping start-ups. In fact, he claims that its role will be vital in the third wave revolution.

And to prove this, he reminds us that even the previous two waves of the Internet revolution wouldn’t have happened if it wasn’t for the government. It was exactly because of its investments during the Cold War that the Silicon Valley became what it currently is.

And he asks the Government – because, you know, Trump and stuff – to allow immigrants to come freely to open start-ups inside the US.

He has another interesting fact to support his case: almost half of the Fortune 500 companies were built by either immigrants or their children!

…Because We All Want to Ride the Third Wave

It’s kind of strange – when you think about it – that Israel is better suited for start-up businesses than the US. This must change as soon as possible.

And it must come from everyone: corporate America, entrepreneurs, the Government. “Profit + purpose strategies,” radical flexibility, big ideas – all these will be essential for any company wanting to ride the third wave.

They will be the pioneers. Twenty years from now, future generations will talk about them the way we talk about Google or Amazon.

You’ll see.

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“The Third Wave” Quotes

The Third Wave of the Internet is coming, the moment where the Internet transforms from something we interact with to something that interacts with everything around us. Click To Tweet In the Third Wave, disruption cannot be a mantra; it has to be a strategy. And while your product has to be great, your partnership skills may end up determining your success or failure. Click To Tweet The Third Wave of the Internet…will be defined by the Internet of Everything. Click To Tweet We would not have had the Internet itself if not for government. Click To Tweet Our future is going to rise and fall with the dreamers and doers, the builders of new technologies and the breakers of old orthodoxies. Click To Tweet

Our Critical Review

When someone who once saw the future talks about your future – you sit down take note! Steve Case was one of the reasons you had Internet when you were a little boy or girl. So, undoubtedly, he knows a thing or two you don’t.

He may not be that great a writer, and he may not be able to tell his story vividly and appealingly, but he’s still someone who really does matter.

In other words, read “The Third Wave” for the substance; not for the flash.

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Where Does It Hurt Summary

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Where Does It Hurt SummaryAn Entrepreneur’s Guide to Fixing Health Care

Sick of going on those dreary hospital visits?

Not much you can do about the first part of that sentence! As long as you’re alive, you’ll have to visit your doctor from time to time.

But, there’s many things you can do about the dreariness of hospitals! Especially, if you’re an entrepreneur, current or would-be.

Where Does It Hurt?” is a book for you. And this summary is just the preview you need.

Who Should Read “Where Does It Hurt”? And Why?

“Where Does It Hurt?” targets at least three different groups of people.

In the first place, those who are in any way interested in the United States’ healthcare system. Secondly, those who are interested in business opportunities and practical business advice for the future.

Finally and especially, those who are both: entrepreneurs willing to disrupt and improve America’s healthcare system by launching medical start-ups in the recent future.

About Jonathan Bush and Stephen Baker

Jonathan BushJonathan S. Bush is an American entrepreneur, most famous as the cofounder and CEO of, a publicly traded company which provides digital apps and services for hospitals throughout the United States.

Stephen BakerStephen L. Baker is an American journalist and author. He has written articles for “The New York Times,” and “The Wall Street Journal,” in addition to few non-fiction books. He has also authored a novel, the techno-thriller, “The Boost.”

“Where Does It Hurt Summary”

Time for a quick Jeopardy round:

This country’s GDP accounts for a quarter of the world’s nominal GDP, and yet its healthcare system was ranked by WHO as worse than the ones of Cyprus and Costa Rica?

The correct question is:

What, in earth’s name, is wrong with USA’s healthcare?

Jonathan Bush says: quite about everything.

First of all, no matter how sick you are, it’s hard to even reach the hospital. Parking is so bad that sometimes you need to park very far from the premises. Then, you’ll be lucky if your medical record is found promptly – or, even found at all. And even if this goes well, you’ll still need to wait quite few hours before you reach your doctor.

No, we won’t even mention the bills! An interesting stat says much more: even though America’s healthcare system is ranked as the 37th best in the world, the expenditure per capita is the world’s highest!

In other words: if you live in the United States, you pay more and get less than most of the developed countries in the world.

Bush’s question: but, how has this not resulted in a competitive field?

It’s not like we don’t have precedents.

For example, when the LASIK eye correction surgery first arrived in the beginning of the 1990s, the operation wasn’t covered by insurance. So, people had to pay. And providers had to make the service as best as possible and as cheap as feasible.

Three decades later, this has resulted in a 95 percent satisfaction rate. Or, to put this in a more memorable way: in a world of competitors, the customer is the one who wins the most.

Consequently, hospitals will be better off if run like businesses. Bush himself should know this best, since his company, athenahealth, is a pioneer in the field. By offering patients information giant hospitals don’t, it has attracted a host of customers.

The same holds true for Cerberus Capital, which bought six Catholic community hospitals in 2010 and turned them into for-profit clinics. They now have 11 – so their model probably works! Very well, in fact.

And why shouldn’t it?

Say, you want to get a CT scan. You go to a hospital and they tell you there that it costs $500. A private-owned company with new equipment offers CT scans for five times less. Wouldn’t you opt for the second choice?

That’s right:

Competition results in alternatives, and alternatives mean lower prices and better service. In time, a more structured service as well.

In fact, Bush says that this is also a serious problem in the American healthcare system. It’s not structured properly, so many people visit specialists when they can be treated at a much lower level.

Primary healthcare is virtually non-existent in the United States, and, as Rushika Fernandopulle has found out, it solves many problems and saves everybody a lot of money.

How, you wonder?

Well, Fernandopulle worked with Boeing and realized that the company spent fortune on hospital bills for its employees, for health issues they were able to treat by themselves. Coaching them some proper preventive measures resulted not only in better health for the Boeing’s staff members, but also in drastically reduced costs for the company!

Primary healthcare is a good way for entrepreneurs to disrupt the market, but a health-oriented digital start-up is an even better one!

Case in point: Beyond Lucid and are two such startups which have already shown great results. They considerably improve a patient’s experience by letting him or her sign up for appointments online and sending relevant data and records straight to doctors before the patient’s arrival.

Technology is great at doing these things. Interestingly enough, hospitals still don’t have it.

Entrepreneurs of America, unite: there’s your chance to make some change!

Key Lessons from “Where Does It Hurt”

1.      USA’s Healthcare System Is Out of Sorts
2.      Competition May Make America Healthier
3.      You Can Be Healthier If You Visit Your Primary Doctor

USA’s Healthcare System Is Out of Sorts

Something’s rotten in the state of… America. The people are sick, but much more than of some illness – they are sick of its hospitals! Because, USA’s healthcare system has been under the weather for decades now.

Parking is impossible, medical records unattainable, bills unpayable.  And it’s not because of the lack of money. There is plenty of money, in fact! It’s the competition that’s lacking.

Competition May Make America Healthier

It’s the basic logic of the market: when there are competitors and alternatives, the service gets better and cheaper and the customer always leaves satisfied.

The healthcare market should be disrupted by private entrepreneurs. In fact, says Bush. this is the only thing which will make it better. If hospitals are run like businesses, it’s not only the current patients which will benefit.

Competition will also result in the advancement of proper technology. So, basically, the sooner the healthcare system becomes a competitive field, the earlier we’ll find a cure for cancer.

You Can Be Healthier If You Visit Your Primary Doctor

It may sound a bit paradoxical, but if you want to be healthy, you’ve got to get something out of your head: don’t go to the hospital as often! Visit your primary doctor instead. Because your primary doctor will send you to the right kind of specialist when – and if – such a problem arises.

In every other case – he will teach you how to solve it. Nice and neat. And probably pain-free.

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“Where Does It Hurt” Quotes

The fabulous market opportunity is not in replacing bad with better. The trick instead is to provide something the customers simply don’t have. Click To Tweet With the expansion of health data, insurance carriers will increasingly be in a position to offer customized rates. Click To Tweet is this freedom to make choices that will lead to a real health care market, one with many providers, many customers, and many options. Click To Tweet The industries we care about least innovate at the highest speeds, while those we hold dearest to our heart innovate hardly at all. Education, for example, is perhaps our most precious industry. Click To Tweet Consumers participate in a kind of informal laboratory. This could be one of the pathways leading toward personalized medicine. Click To Tweet

Our Critical Review

You’ll probably won’t love “Where Does It Hurt?” It’s not that well-researched, makes some unfounded comparisons (choosing healthcare providers should work the same as choosing washing machines?), and doesn’t’ really add an argument to the table.

However, just like in the case of “True Enough,” your answer will depend on whether you’re a Republican or a Democrat. And you’ll either like it or hate it. We, personally, found inside it both inspirational and falsely premised ideas.

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Managing IT as a Business Summary

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Managing IT as a Business Summary

A Survival Guide for CEOs

Managing IT is a demanding process even for the most experienced ones.

We sum up the main discoveries in “Managing IT as a Business” and present a comprehensive summary that you can use in your daily endeavors.

Who Should Read “Managing IT as a business”? And Why?

We prescribe this one-of-a-kind guidebook to leaders, managers, economists, and students who march to become successful, and influential on the market. Written in an easily-digestible manner, “Managing IT as a Business”  deservedly obtains the primacy – the book of tomorrow. Filled with investment tips, budget organization, strategies, you will not be wasting your time.

About Mark D. Lutchen

Mark D. Lutchen currently heads the company’s Business Risk Management Initiative, and he is also the former global Chief Information Office (CIO) of Price Waterhouse Coopers.

“Managing IT as a Business Summary”

In 2003, the world was stunned by a statement that was inconvenient up to that point. In the eyes of the companies, IT was considered a major tool for gaining an advantage in the market and was used to aid the corporations in a time of crisis. The Harvard Business Review published a mind-blowing article which revealed the bitter truth that IT became an ordinary thing. The transition from a valuable asset to basic necessity created the phrase – “IT doesn’t matter.”

The thing that shocked the world:

The article’s author implied that IT is no longer a primary resource for generating value, it is more like a commodity, that almost the entire business community had it. In fact, going from No one to No (?), was a tough time for the conventional minds, who thought that nothing could overshadow IT. With no room to spare, a new methodology was born and conveyed with the transparency of a single article. Despite the efforts to put IT in the driver’s seat, everyone realized that it was not going to happen.

Here’s what you should consider:

Maybe we have underestimated the power of creativity, and traditional marketing techniques to gain a competitive edge. Strategically, it was no longer possible to rely on IT capabilities, and thus the market was preparing itself for another turn of events.

In fact, companies which failed to predict the pros and cons of IT survived this crash. “IT doesn’t matter” brought the market to its knees, and the fluctuations resulted in huge upside potential, but with very low exploitations of the IT resources. As much as we want to turn a blind eye, IT has lost its grip over the firms’ success and was forced to take a casual stance, just like everything else, only because it wasn’t perceived as a Business!

Nowadays, the IT costs exceed the benefits of many corporations. It is a commodity used with other resources as one unit which is a strategy leading to financial catastrophe. Indeed, IT is self-sufficient, but we lack the expertise to identify this need. Benefits emerging from it are now interpreted as nothing spectacular. However, the results display a different reality. Generally speaking, businesses require more than a simple management of resources, the real deal happens behind closed doors.

Don’t hesitate to enhance professionally, advance your business agenda and conquer the market.

The author Mark D. Lutchen introduces managers, leaders, owners, CEOs, and CIOs, why IT is not the same asset as it once were – years ago. It is an integral part of any business, and probably more. Mark imposes a new perspective to help the business community, to become more competitive and not lay so much money on IT, but rather exploit it fully.

What exactly happened?

IT leadership lost control and weakened as a result of the low support shown by the top management. Even inclining towards technological advancement, doesn’t guarantee progress. Perhaps, this serves as a wakeup call, to start managing IT separately as a big investment or business, and totally eradicate the foolish methods.

Here’s the thing:

IT undoubtedly adds to the shareholder value, and foster prosperity and productivity. Due to the escalating situation, businesses were forced to modify their practices, which resulted in many ups and downs. In the face of failure, many companies make rash decisions, which contradicts the process of managing IT successfully. The IT spending is referred to quality, rather than quantity. It doesn’t rely on rough numbers, nor imprecise forecasting.  

Key Lessons from “Managing IT as a Business”

1.      Evaluation of IT impact
2.      The intertwined concepts conquer markets
3.      Design the perfect plan

Evaluation of IT impact

IT meets business on controversial territory and offers a compromise to solve this problematic. The major economic incentives drive the today’s society forward, but absent IT, reaching success is unfeasible. Select the proper metrics to manage IT, and reshape the organizational structure to apply your new philosophy.  

The intertwined concepts conquer markets

Management also gives a lot of credit to finance, and because of that – IT was mostly perceived as nothing other than cost. It didn’t fall into the “investment” category. With this in mind, people realize that corporations lose status due to their stubbornness and lack of vision.

Design the perfect plan

Investment is a tricky business; strategies are embedded and hidden behind old theories that require change. One freshly appointed (CIO) operating in major corporation wrote an article which confirmed the reduced influence of IT and explained the factor of overall impact.  The bottom line is, companies lacked strategic vision and refused to accept the fact that IT is prone to obsolescence. Utilizing new technologies and coordinate them perfectly is not enough to avoid collapse.

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“Managing IT as a Business” Quotes

Accountability and responsibility for using metrics for corrective action should always be placed at a point closest to the action taking place. Click To Tweet To properly budget its IT operations, a company should take a ’snapshot’ of its IT assets, understand the costs associated with those assets, and think about how those funds might be better allocated. Click To Tweet As technology has become more complex, IT staff members have become more specialized. Click To Tweet Aligning the IT organization with the business’s key profitability drivers is fundamental to optimizing business value from IT. Click To Tweet If used effectively, IT business value metrics will become one of the most important tools in the CIO’s business management toolkit. Click To Tweet

Our Critical Review

As the title indicates, the emphasis falls on IT and speaks to CEOs from all industries to transform their mindsets. The process of allowing the CIOs to express themselves more freely will foster other departments to reach their goals. As such we believe that this book is perfect for leaders of today.

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The Future of Decision Making Summary

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The Future of Decision Making SummaryHow Revolutionary Software Can Improve the Ability to Decide

Proficient decision-makers don’t follow the rules or logic; they follow their intuition.

We summarize how to join the decision-making club and rule the world.

Who Should Read “The Future of Decision Making”? And Why?

You as anybody else must seriously reconsider your tactic for arriving at a conclusion; it’s not a straightforward matter, but sure is worthy of your time and energy to explore it. On the positive side, all of us share the same intuitive powers, all you need to do is awake that inner beast from within!!

In other words, this thesis illustrates that our accumulated experience represents a training ground for making the right calls. For instance, when an issue presents itself, what is the first thing that you absorb? Probably, something related to your past, a similar occasion that acts as an evaluation indicator for making the right call.

You have to realize that new options exist, these are not a part of your expertise or experience, but you mustn’t so quickly disregard them. If we consider all points, this book is a perfect fit for any person striving to become a leader or someone who already is, but wishes to expands his/her field of knowledge further.

About Roger C. Schank, Dimitris Lyras & Elliot Soloway

Roger C. SchankRoger C. Schank is an American-born intelligence theorist, scientist, psychologist, businessman, author and a professor teaching at Northwestern University. He was born in 1946.

Dimitris Lyras is the founder of a software consultancy firm called – Ulysses-Systems.

Elliot Soloway is an author and works as a professor at the University of Michigan. He teaches subjects related to engineering.

“The Future of Decision Making Summary”

Running an organization is all about making the right calls. Support is critical in this process, but without the expertise, it would be like a ship on dry land. Make your presence felt among the co-workers; trust is also vital.

Companies seek a competitive edge, and that it’s a part of the economic survival. The marketplace is ruthless, so the priority must fall on the decision-making. From the beginning of time, organizations of all kinds struggled to maintain flexibility and effectiveness.

As the society progressed through ages, these so-called modern or ancient institutions moved forward amicably with the same intensity and pace as time. However, to some extent, this wasn’t enough.

Over and over again, leaders and managers, stimulate team cohesion and disregard individual skills (not entirely). In general, companies are more concerned with the economic fluctuations and whether the company is going in the right direction.

Improving the services that an organization has to offer, often comes secondary. The human factor is prone to mistakes, so you cannot eliminate the element of error, but you sure can reduce it. The entry point consists of highly qualified staff, with excellent managerial characteristics and abilities.

The process of building relationship with your target audience relies on the same principles, so in fact, you’ve got nothing to lose. Good decisions emerge as a consequence of excellent preparation and knowledge.

Nothing falls of the sky, you must make your way through the competition, in order to find prosperity on the other side. This valuable piece of advice, unlike other things, come free as air, make use of it, and start building an amazing portfolio of decisions.

Bad calls may occur on several occasions, first – a company is not familiar with the environment, second – the company lacks professionalism, and third – reliance on logic and ground rules.

The old-fashioned approach deriving from a single person, lacking diverse opinions is like signing a “death-sentence” from an expert’s point of view. Adopting a flexible attitude is more likely to cope with the shaky economy that prevails today.

Eliminate all of the logical assumptions and start focusing on “modern-wisdom”. The previously mentioned, conventional approach can prove useful only when the information is available full-time. Usually, that’s not the case. Perhaps, admitting momentary defeat and conducting reforms within your organization is the biggest victory.

The finest method covers a wide range of aspects. Indeed, it’s a lot easier if a manager uses its “half-baked logic” rather than considering dozens conflicting factors and then making the call. In either case, you must understand, that rational thinking and logic are contradicting “The Future of Decision Making”.

The authors provide the audience with a first-hand tool for improving your business operations. For this purpose, Roger, Dimitris, and Elliot share a set of well-written and explained methods linked to the proficiency of decision-making.

Although some of the aspects may be a bit confusing, numerous examples are there to help you absorb the material even quicker. According to the people who have read it, this is a first-class book that applies to all industries.

We warmly suggest and recommends it to all global (local) leaders, managers, software designers and experts in other areas.

Key Lessons from “The Future of Decision Making”

1.      Patience is crucial during the decision-making process
2.      Train the people to make the right call
3.      Choosing the perfect decision-making software

Patience is crucial during the decision-making process

The decision-making is a time-consuming process; you have to be patient; an instant shift can cause distress among the employees.

Nevertheless, you should also be aware that having the final word, doesn’t always correlate with respect.

Rationality comes as a heavy burden; it must be eradicated immediately.

Train the people to make the right call

Sometimes, managers must sidestep their conventional approach, and learn more about the new way.

Many principles are present nowadays, that can improve the decision-making in any organization.

However, quite often this is not seen as useful practice, but as unnecessary thing due to various reasons.

Choosing the perfect decision-making software

Softwares play a pivotal role in any activity because in either case, they are filled with tons of useful information.

Organizations seek to find the best one, with the best data retrieval, so that the management can easily manipulate with the info.

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“The Future of Decision Making” Quotes

Designing usable software for decision makers isn’t rocket science; it’s brain science. Click To Tweet Emotion can serve decision makers well. Click To Tweet Most of the email systems used in organizations are not as smart as even the slowest-witted, most inexperienced secretary. Click To Tweet Some of the most interesting and instructive stories an expert can tell are related to mistakes he has made. Click To Tweet Organizations loathe the idea of failure, but failure is integral to on-the-job learning. Click To Tweet

Our Critical Review

The authors of “The Future of Decision Making” have done a great job by explaining why people pass judgments based on assumption.

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e-Profit Summary

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e-Profit SummaryHigh Payoff Strategies for Capturing the E-Commerce Edge

From winning a conflict to finding a new talent that can fulfill the tech role, and choose the perfect apps for your project.

This ultimate e-guide has it all.

Who Should Read “e-Profit”? And Why?

The author of “e-Profit” – David Cohan emphasize the value of creativity, leaving you plenty of room for expressing your individual capacity. That’s why it’s not advisable to read this book read in a linear progression.

Each chapter forms a different spell of self-containment, covered by a series of tips that can be quite useful for almost any e-commerce problem. These units or applications are an integral part a comprehensive case study, which analyzes how one firm tried to solve a series of organizational issues, using only several tips.

The management team covers the hard part or the implementation of a comprehensive and long-term e-commerce project.

This book is specially designed for senior executives, leaders, change agents and managers who are in charge of the “electronic” operation. Nevertheless, it’s quite useful for all other individuals with a thirst for new knowledge.

E-commerce is a versatile segment; project managers, and marketing- consultants can also use “e-Profit” as a guide for increasing tangible and intangible benefits.

About Peter S. Cohan

Peter S. CohanPeter S. Cohan is an American-born businessman, author and the president of Peter S. Cohan & Associates.

This consulting firm enabled him to grow into the field of management by specializing in discovering new business opportunities.

“e-Profit Summary”

Nowadays, the digital world imposes lots of obstacles on senior executive officers. Some of these are “do-or-die” kind of situations that any manager or decision-maker would find difficult to overcome.

E-commerce on the other side deals with tons of unique environmental possibilities. As a person battles his way through the digital era, it must get ready and gear up for any danger that may be lurking. Often, not many entrepreneurs, have the expertise to handle various types of challenges.

E-commerce decisions derive from a series of “go or no-go” scenarios, a perfect standpoint for any leader waiting for an opportunity to emerge. If you are among those or striving to become one, make sure that you are armed with information before you make the call.

To put in another way, profits don’t just fall off the sky. The strength of mind is key for overpowering these case, but the impact would be far greater if you are familiar with several concepts. The author of “E-Profit” identifies five critical concepts or analysis related to this issue:

  • Strategic – balanced analysis,
  • Market opportunity and competition analysis,
  • Evaluation of risk – linked to e-commerce actions,
  • Value assessment, and marketing plan
  • Portfolio analysis and long-term projections

The first, strategic analysis underlines which intangible assets have the greatest influence on the whole process. Shareholders are waiting for a potential increase that a company must provide.

The shareholder value varies on different occasions; experienced leaders mustn’t be bothered by this in order to move forward. At first, it all starts by identifying the three-step analysis.

Afterwards, the company must assess all the market opportunities available at the moment. The support emanates from a highly-skilled management staff, and other close associates. Before anything happens, the firm must also identify all of the other intangible assets.

Thereupon, the second in command activity presents itself. Even though it’s perceived as a “runner-up,” choosing a set of e-commerce application to evaluate those assets is not such an easy task.

However, if the foundation is well-planned, the organization will not have any unforeseen difficulties. Last but not least, it’s the process of estimating how these e-commerce applications affect the whole business.

In other words, how these apps, provide value and increase the company’s profits. Perhaps, this is the most challenging part, due to various factors that can prevent you from measuring the impact. The intangible benefits can sometimes prove far more meaningful than any other measurable phenomenon. Here, the author lays four major types:

  • Customer relationships – Web selling often is perceived as a tool for generating revenues and better order fulfillment.
  • Customer information – Personalization, is a valuable asset to please your customers, or revenue per customer.
  • Supply purchasing volume – Electronic procurement, lowers down the company’s operating costs due to volume discounts and reduced papyrology.
  • Technical service information – Web support or self-service, enables the users to navigate through the website with greater ease.

Key Lessons from “e-Profit”

1.      The real value originates from a well-designed strategy
2.      Transition is a lot harder than it looks
3.      The process of choosing the best applications

The real value originates from a well-designed strategy

E-profit comes as a consequence of multiple actions; these activities are associated with qualified personnel.

In case of good awareness, the company will spot those unwanted factors soon enough to react, but that’s just an exciting fairy tale. The reality is much more demanding.

Transition is a lot harder than it looks

What is more difficult than alter the old-way of doing business? The shift doesn’t come naturally with time, as many would assume.

Often, the change derives from external threat or internal initiatives, in either case, two actions are crucial – Lead and Sustain.

If you manage these two, it would be like shooting fish in a barrel.

The process of choosing the best applications

Before any implementation takes place, a company must choose the best apps for the task.

For this reason, the firm must develop a selection plan that will present all the potential candidates for the job.

It’s evident that the concept must take it into account the environment, that can in one way or another affect the whole process.

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“e-Profit” Quotes

Companies must rethink whether or not their entire human resources strategy is appropriate for winning the war for talent. Click To Tweet Despite the hype, the Internet does not change everything. Click To Tweet Companies must become better at creating value for customer. Click To Tweet The best way to sustain change is to create a culture that rewards change. Click To Tweet Ultimately, the winner of the battle between and will be the one who understands that the customer experience on the Internet matters the most. Click To Tweet

Our Critical Review

The book encompasses numerous aspects of e-commerce, analyzed in details – that as an “e-commerce” force used for motivating CEOs and other executives.

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The Greening of IT Summary

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How Companies Can Make a Difference for the Environment

IT (information technology) consists of more than just data centers. It includes all the firm’s devices, electronics and it absorbs immense amounts of energy. Furthermore, IT contributes significantly to greenhouse gasses, which fuel the global warming. Thus, in accordance with both cost-effectiveness and social responsibility, organizations should concentrate on making their processes and operations energy efficient.

On the bright side, greening the IT unit is not as difficult as it seems. For instance, companies can develop a routine for replacing their old technology with a new, more energy efficient one. The development of virtual computing also affects the data-center costs. Sadly, surveys show that only one of four companies care about the green criteria of IT. However, as time passes, more and more organizations seem to be starting to adopt the idea of green technologies.

Usually, IT departments and professionals are not concerned about the cost of equipment maintenance. The companies typically calculate power expenses according to square footage, and not usage. Hence, companies need to change the mindset of the employees. Energy efficiency should become part of the portfolio of the IT departments’ leaders, and they should start considering it as a priority. Only then can firms become able to start walking the “greener” path.

Governments often offer businesses financial stimulus to heighten energy efficiency and move towards green IT solutions. In some countries, utility companies provide incentives too. What drives them are the humongous expenses they face when they construct or expand power plants. Consequently, it is in their interest when their consumers use less energy.

Going greener can include several advances. You can lessen the company’s carbon footprints, utilizing more efficient hardware, incorporating technologies which use alternative energy, recycling waste, etc.  Server consolidation is an essential method for decreasing the data center’s energy usage. Additionally, server consolidation reduces space requirements.

There are several areas to which you should focus to achieve “greening” your IT operations. First, hire professionals to study your data center’s energy utilization. Audits like this can help you pinpoint the equipment that needs replacement. Soon, different devices able to assess the energy consumption of the apparatus should also be accessible. Next, don’t forget the importance of coordination of all the concerned parties. Explain the goal to everyone, but be sure to appoint one person in charge of the process.

Also, consider cloud computing, which empowers sharing computing capacity. Many advantages characterize cloud computing. One of the most vital ones is allowing companies to establish their framework in zones with lessened power and cheaper space expenses, all the while enabling them to share capacity.

Of course, in the end, the best way to go green is to create a data center from scratch. If you have the opportunity to do that, make sure you install only the latest equipment and the current cooling solutions.

Who is this book for

As traditional energy sources face scarcity, the price of electricity escalates. Therefore, businesses increasingly confront the need to find new approaches towards achieving energy efficiency. Associations of any size that spend intensely on their (IT) operations can spare cash and help the environment by practicing environmental awareness in IT. In his book, John Lamb puts across the concrete steps companies can take to go green. His writing is informative and comprehensive and offers case studies and best practices of companies that succeeded moving to green IT. His insightful and practical book is a recommended read for leaders and IT professionals. On the one side, the text is simple enough for executives to understand it. And on the other hand, Lamb incorporates enough specialized information to provide additional usefulness for IT specialists who want to explore the topic in more depth.

Author’s expertise and short biography

John Lamb holds a holds a B.A. degree from the University of Notre Dame and a Ph.D. in Engineering Science at the University of California at Berkeley. He is an IBM Senior Certified IT Architect and is a Senior Technical Staff Member at IBM Global Business Services in New York. Furthermore, Lamb is a senior member of the Institute of Electrical and Electronics Engineers and is part of the ASME. He has written and published over 50 technical articles and has coauthored four books.

Key Lessons from “The Greening of IT”

1.      Consolidate and virtualize
2.      Server maintenance
3.      Cooling

Consolidate and virtualize

Try to centralize your IT equipment to decrease the energy needs. Use up-to-date versions of IT apparatus, since advancements in technology develop machines that are more efficient than older versions. Step into virtualization. It allows you to cut back on hardware and gain more flexibility. New technology empowers you to move to full virtualization and achieve significant improvements.

Server maintenance

Take special care of your equipment. Turn off or put computers to sleep to decrease the use of energy. Avoid using screen savers since they consume a lot of power, and use the “power saver” feature. Assess the apparatus continually. Make sure you dispose of old machines by environmentally friendly means and replace them with newer, more efficient versions.


Cooling is one of the vital energy consuming practices you have to bear in mind. Supplemental or in-row cooling units use power more efficiently compared to large air conditioners. Other than that, large air conditioners take up more space, since they have the perimeter of a computer room. You can even think of ways to use “free cooling,” or in other words try to practice the cold outside air as a cooling technique.

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e-Learning Summary

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Strategies for Delivering Knowledge in the Digital Age

We live in times when new technologies leave marks on each aspect of our lives. The Internet has transformed almost all of our experiences, so it is no wonder that the concept of learning started changing as well. No one can ignore the power and the potential of the Internet. However, even though businesses have to incorporate it in their experience, they cannot fixate only on technology. No matter how hard to try to be up to date with all the new ways of delivering information, it won’t give any results until you enable a learning culture in your company.

The environment is changing at a fast pace, so it is vital for companies to share information quickly and efficiently. The problem nowadays has shifted from opening up to the possibility of online learning – to the ways you can do it. In the new century, the principal competitive weapon is the education of the employees. In a dynamic society in which changes are a normal phenomenon, being able to learn is the only thing that you can use to keep pace. The new age asks for a shift from training to performance, and a transformation of learning from paper to online, from cycle time to real time. Businesses have to continually try to build new bridges to their ultimate goal: improving learning efficiency.

However, as we already stated, none of these evolutionary practices of the company are possible without creating a positive learning climate on the inside. Managers and leaders have to understand that learning is no longer optional, but crucial. Moreover, they must empower employees to participate in the process. They should give employees access to information and knowledge. Or, in other words, they have to make learning available, make time for it, and actively encourage it.

Now that we explained why creating an appropriate organizational culture that encourages learning, it is time to move on to defining e-learning. E-learning is a collective name for a number of channels through which knowledge can be distributed. Three basic principles create the base for e-learning. First, it is networked. Second, users convey it via the Internet. And third, it puts the spotlight on learning in the broadest sense.

The Internet allows knowledge and information to be displayed and updated instantly, so it enables e-learning to surpass the limits of traditional education and training. Apart from delivering timely content, e-learning is flexible, easily transferred, it reduces costs and increases the firm’s responsiveness. Furthermore, we shouldn’t forget to underline its interactivity and immediacy. E-learning can be used to create authentic business simulations and provide the means for practical training.

As can be seen, defining e-learning and studying its concepts and forms is only the first part of the process. The next step is preparing your organization by addressing the infrastructure.  Also, you should focus on educating your management on the positive aspects of e-learning, and how it can help the company. Cultivating a culture that allows changes and improvements, is vital for your company’s prosperity.

Who is this book for

This book is one of the first ones that tackle the topic of online learning practiced in organizations. Marc Rosenberg doesn’t emphasize just the infrastructure challenges firms face when trying to adopt new practices but also spotlights the importance of the organizational culture. Furthermore, Rosenberg explains the issues a company will most likely encounter on the path of building a culture of learning. Accordingly, he presents the need to balance between matters connected to the structure of e-learning and issues concerned with its implementation. This practical book is a much-needed manual for executives who are on the verge of accepting e-learning as a practice in their companies’ culture.

Author’s expertise and short biography

Marc J. Rosenberg. Ph.D. is a principal with DiamondCluster Global, a business planning, and innovation arrangements firm, where he specializes in information administration and e-learning technique. Notwithstanding his Ph.D. in Instructional Plan, Rosenberg holds degrees in communications and marketing. He is the writer of more than 30 articles in this field, and at the moment lives in Hillsborough, New Jersey. A profoundly respected moderator, he has talked at the White House and more than 200 expert and business gatherings.

Key Lessons from “e-Learning”

1.      Learning versus training
2.      The needs of business
3.      Forms of e-learning

Learning versus training

In times when we swim in an endless sea of information, the volume of things that you need to learn is shattering. Old ways of obtaining knowledge and competencies, and of how they communicate it to other workers, are quickly getting worthless in the face of new advancements. Companies need to differentiate between learning and training. Training is the way in which you pass on data. Learning is the means by which you process data into actual knowledge. From a business point of view, the coveted outcome of education is better performance. Training and guidelines, on the other hand, shape learning into the wanted form.

The needs of business

Organizations need to create an open culture, give the correct data and the required technology, to be able to meet the workers’ learning needs. Despite the fact that content is an object of continual change, the accurate information has to be conveyed timely and correctly. Each employee needs a personalized learning design, which can only exist in a culture that supports free, open flow of data. Empowering a learning culture is a fundamental step. A few people consider e-learning as a simple transfer of classroom instruction to an online platform. However, this way of thinking is going to keep businesses from prosperity.

Forms of e-learning

Two parts create e-Learning: online training and classroom learning. To be able to create a balanced approach to using both, you should ask yourself if there is a way to enhance classroom learning with its online counterpart. Think of how you should sequence them. When used jointly, these approaches gain more power and deliver more knowledge.

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Cloud Computing by Michael Miller – Book Summary

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Web-Based Applications That Change the Way You Work and Collaborate Online

The term “cloud computing” represents a group of computers that are networked and connected to the internet. Engineers put this name due to the ways that they draw diagrams of computer networks. They usually symbolize them as clouds, as the name suggests. They are represented as clouds because often when it comes to many networked computers, their configuration does not matter. They are numerous, so regardless their separate capacity, together they hold immense aggregate power.

It may sound like a complicated topic, but in reality, all of us are functioning in the cloud every day. Mail, Facebook, Google Spreadsheets, Flickr are all examples of cloud-based applications. In simple words, cloud computing is storing data on the Internet, and having a virtual data center that users can access. Some of the cloud-based applications are focused on consumers, while other focus on enterprises as end customers.

Cloud computing has many advantages. Users can access data from anywhere, from any device and location. Hardware no longer cages data. Any computer that has access to the internet can connect to the cloud and access any needed data. Another good thing about cloud computing is that users can choose the amount of capacity they use according to their preferences.

Given that cloud computing is a huge trend, many companies have already adopted it as a new way of functioning. On the other hand, others are worried about the security of the cloud. However, it seems that these worries are unsupported. Just ask yourself: is our security that much better than that of a cloud provider? On the contrary, even if we back up data regularly, cloud providers have far more experience in securing data. The truth is that most companies and users do not implement rigorous security practices on a regular basis. So, if you plan to move to the cloud, you should take security concerns with a grain of salt. Look at the situation of your company realistically. Are you indeed safer now than you would be on the cloud?

Most of the time new technologies are old technologies recombined in a fresh way. Not even the Internet is an exception to this rule. Neither are some consisting aspects of the cloud computing. Parts of it have been present in different forms in the past also. But as new technologies appear, these components are being recombined. That is how cloud computing changed the Internet from being simply a place to show text and images – to the computing platform it is today.

And when it comes to the future, well, who knows? The possibilities are endless.

Who is this book for?

Miller’s “Cloud Computing” is a simply written book that will explain cloud computing in the most straightforward way possible. We all encounter cloud computing in our everyday lives. We use applications, we access them through the Internet, and we have our data stored in the cloud. Although different applications have different target groups, the way they work is similar. Staying in pace with the present trends may make you more competitive on the market. And since cloud computing is the next big thing, it would not harm you to get at least some basic knowledge of the topic. That is precisely what Miller’s book is. A basic and straightforward guide that will help you understand the world you live in. And maybe even make it work in your favor.

Author’s expertise and short biography

Michael Miller is a prolific author of more than 80 nonfiction books, written in the past two decades. He is famous for his simple style and his ability to present complex topics in an understanding manner. His books include: Absolute Beginner’s Guide to Computer Basics, Making a Living from Your eBay Business, Googlepedia: The Ultimate Google Resource, Is It Safe? Protecting Your Computer, Your Business, and Yourself Online, How Microsoft Windows Vista Works, etc.

Key Lessons from “Cloud Computing”

1.      Types of cloud computing services
2.      Benefits of Cloud Computing
3.      Limitations of cloud computing

Types of cloud computing services

Cloud computing is relatively new and has not yet reached extensive coverage. However, its future looks promising. Still, even now, different cloud computing subtypes are emerging. Some of them include:

  • “Software-as-a-Service” (SaaS)

The software merchant hosts its application on a datacenter, where thousands of internet users can reach it by a web browser.

  • “Platform-as-a-Service” (PaaS)

Platforms that give developers a set of building blocks, which they use to build their applications.

  • “On-demand computing” or “Infrastructure-as-a-Service” (IaaS)

Provide computing and storage for developers and IT professionals. This potential can be used in an amount and timing according to the wishes by the developer.

  • “Web services”

Web services are reachable by using API (application programming interface). APIs are used to create SaaSs and upgrade other Web sites.

Benefits of Cloud Computing

Cloud computing has numerous benefits. Since all data is placed in the cloud, users don’t need machines with as much storage and processing power as before. That means that users no longer need expensive computers. Companies also face lower infrastructure and software costs. Data doesn’t overfill the machines, so their performance increases. Also, the aggregate computer power is immense. Businesses no longer have to concern themselves with making room for all documents and media. The cloud provides them with unlimited storage. The cloud computing providers update the software in the cloud, so updates stop being a problem for companies and users. When they log in, users always get the latest version of the software. The cloud is created using open standards. Hence, interoperability issues don’t frequently occur in it. Storing and editing documents on the cloud makes collaboration not only possible but also effortless. You can upload a document and give access at any time to whomever you want to. And lastly, you or collaborators are no longer limited to devices. You can access the cloud anywhere.

Limitations of cloud computing

Cloud computing, like all other things, also has some limitations. First, to access the cloud, you need internet. However, as time passes and internet availability becomes universal, this drawback holds less power. Another shortcoming is the fewer features the cloud offers opposed to other desktop applications. In either case, these deficiencies are insignificant compared with all the positive points of the cloud. And that is why, shortly, cloud computing will undoubtedly become the standard computing approach among users in the future.

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