Accidental Genius

Revolutionize Your Thinking Through Private Writing

Human thoughts are restless and countless. Writing your thoughts down clears up your head and allows you to direct your attention towards them, consequently enabling you to get aware of them and explore them. Seeing your thoughts on paper gives you something substantial to work with, instead just a vague idea of a momentary image. Your writing shows you where you are, where you have been, and where you can go.

Having this in mind, two prominent writing teachers Pat Balanoff and Peter Welbow invented the concept of “private writing.” Private writing is self-explanatory – it means that you are writing for yourself. You can write about anything: from personal to professional concerns, from vague to concrete concepts. You do not have to be an excellent writer to achieve results with it because everything your high school teacher taught you – grammar, style and sentence structure, don’t matter. The only thing that matters is an idea, and ideas are precisely what you are aiming for.

The ideas that fill up your head are the most valuable thing you possess. They can change your life, your company, and even the whole world. However, they are useless unless you add some real value to them, by developing them and making them practical. Private writing will help you achieve that. It can make you realize exactly what you are thinking and where that thinking can lead you. Not only it will help you by allowing you to play with your ideas and develop them to their real potential, but this method will also show you a side of yourself you were not aware of before.

On paper, you can become anyone. You can play God and do whatever you please to do. There are no limitations, and since you do it just for yourself, you will not be scared to go to extremes. Think of all the scenarios that can play out. You can practice this by working with some present situation as well: try to alter the reality by changing some detail of the case you chose. You can also try to start a conversation with just about anyone and get into their head. That will make you expand your perspective and look at particular situations from another angle.

The good thing about this method is that there are no rules. You are allowed to do whatever you choose to do, write however long, and often you would like to write, and pick any situation you would want to explore. You can just put down thoughts that lead nowhere, or you can do some real brainstorming sessions. The point of it all is to empty your mind and create a channel where creativity can flow. Usually, somewhere between the lines of thoughts that may seem useless and pointless, you will find a gemstone, a bright idea. However, even if you do not, don’t worry; no matter the concrete result, you will grow.

Who is this book for

This short book guides you through the process of private writing, which will lead you to explore and express your thoughts with no constraints. By writing down you are only facing yourself, and therefore you will be able to write down everything that is on your mind. This exercise can boost your creativity, brainstorming and hence – problem-solving. Levy presents his ideas and recommendations straightforwardly, pairing them with numerous examples. He has a background in publishing, especially in sales. This works in his favor – he sells you his ideas. We recommend this book for readers who would like to find a structured way to generate ideas for whatever issue or doubt they face in their lives.

Author’s expertise and short biography

Mark Levy works as a Director of Special Projects at the worldwide book distributor, Bookazine. He has had three nominations for the lofty Publishers Weekly “Sales Rep of the Year” award. Levy has also worked as a writer for numerous daily papers and magazines, including The New York Times. Furthermore, he is a magician, a co-creator of Magic for Dummies, and the co-writer of Mac King’s Tricks with Your Head.

Key Lessons from “Accidental Genius”

1.      Write Fast and the Way You Think
2.      Work against a Time Limit and Go with your Thoughts
3.      Redirect Your Mind with Focus-Changers

Write Fast and the Way You Think

Don’t try too hard. Trying too hard will lead you only to disappointment. You know what they say: “one must never fear perfection since one will never find it.” So, stop searching for it and put down the words without any expectations. Instead of focusing on faultlessness, concentrate on speed. Write fast and don’t stop, so you pour down all of your thoughts. When you write slowly, you allow your mind to filter the results, and that is limiting your ideas.

Work against a Time Limit and Go with your Thoughts

Time limits and deadlines are the ultimate motivators. The same is true for personal writing as well. Give yourself a time limit – set a timer for ten, twenty minutes, or half an hour (it depends on you). When the timer rings, stop. This will push you to think profoundly for a particular time and will make you write faster. Some days you may have a block, but other days ideas will flow like crazy. It is essential that you go with your thoughts. What this means is that you should approach a though by assuming it is real and exploring the series of steps that this idea stipulates.

Redirect Your Mind with Focus-Changers

Focus-changers are questions you ask yourself in your writing, which require your comment on a particular part of your writing. An example of a focus-changer is a question such as “How can I make this more detailed?” These issues will make you expand your thinking. Focus-changer questions can be as specific or as general as you see fit. What is important is that they will take you to unexplored areas of your thoughts.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

21-Day Countdown to Success

Take Charge of Your Life in Less than a Month

Remember your last New Year’s Eve. Remember the people around you, or on the TV counting down together, prepared to send the past year away, and welcome the new one into their lives. Have you noticed that countdowns have something about them that most people find compelling? The author of this book, aware of that phenomenon, and confident that the “ticking clock” could hold your attention until you finally change your life, has written a 21 days plan to success. So, you decided to start the countdown. Congratulations! However, what should you do next?

First, realize that you can succeed. Write down three positive attributes about yourself which you are sure can help you succeed. Next, think about your natural abilities, talents, and skills. Don’t think of what you wish you knew how to do, instead just scribble down things you already know how to do, and at the same time – you enjoy doing. Don’t limit your imagination, instead, let it run wild, and picture yourself living your ideal future. After this, you are ready to start visualizing.

Visualization is focused and intentional daydreaming. The mind does not differentiate between what is real and what is imaginary, so by visualizing you can make your brain think that you already live your dream – life. Moreover, if your mind believes that you have everything you wished for, guess what happens? You start feeling like you have everything you hoped for. Additionally, fuel your visualizations with positive affirmations. Change your internal negative statements that hold you back from everything you deserve. State your affirmations in the present tense, and don’t use negations. For example, don’t say “I will not get fat.” Instead, say: “I am healthy and fit.” Repeat your affirmations daily, and don’t forget to put some emotion into the mix.

You have made the first step and realized what your current situation is and what you should change in your worldview. Next, set goals. Goals are dreams with a deadline, and we all know that deadlines are the ultimate motivator. You do not have to get detailed with your timelines, just decide which goals are short-term and which are long term. The next thing you should do is to simplify your life. Unclutter your work and living space. Throw away items you no longer use and eliminate distractions and services that you do not need.

Once you have reached this point, you should focus on getting aware of your worries and fears. Worrying about things that are out of your control will take up vast amounts of your time and energy, and lead you nowhere. Think of ways you can get rid of your fears. The best way you can do it is by comparing your feared outcomes and the realistic outcomes.

While you do all the mental work, don’t forget to fuel your plan with action. Change everything you can start changing: your surroundings, your appearance, your location. Think of things you always wanted to do and places you have always wanted to go to, and realize them now. You cannot become a different person if you do not start doing different things.

Who is this book for

In this book, Chris J. Witting is teaching you how you can change your life in 21 days, by exercising your brain for just a few minutes a day. Witting has developed a day-to-day plan for brain exercises that will change your perspective, your way of reasoning and consequently will get you ready for the success you have always wished for. Each day of this program is devoted to different areas of your life so that you are being overwhelmed. Additionally, the countdown makes you somehow dedicated to finishing the process. We recommend this book for people who like books of the self-help genre and people that feel that they could improve. Also, if you look for simple, yet practical tips about small things you can do to unclutter and simplify your life – make sure that this book is your next read.  

Author’s expertise and short biography

Chris Witting Jr. is an award-winning broadcaster, the founder of Syndication Networks, and creator of Internet Talk Radio network TalkZone.com. He has given interviews for numerous TV stations, news networks, and print publications.

Key Lessons from “21 Day Countdown to Success”

1.      Build Your Confidence and Improve Your Persistence
2.      Small Steps to Attract Abundance
3.      Keep a Journal and Reflect

Build Your Confidence and Improve Your Persistence

Your confidence is important because confident people are not afraid to risk. Moreover, risks, as you may guess, are vital to success. Also, you have to stop procrastinating and become more persistent. Your brain is a muscle, so train it to stop avoiding the obligations. Start by making yourself do regular everyday chores you usually avoid like doing the dishes and slowly move on to bigger things.

Small Steps to Attract Abundance

To attract wealth, do little steps that add up. Don’t spend everything you earn, and start putting money into your savings account. Find proper insurance to protect yourself from disasters and find ways to invest the extra money you have.

Keep a journal and reflect

Keeping a journal that you will reflect in at the end of each day is essential because you will be able to see what you have accomplished and how many steps you have taken towards your goals. Being able to see how far you have come is self-assuring. Also, reflecting on things you might have done differently is an excellent way to prepare yourself for future events. There is no better teacher than your own mistakes.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Change Your Attitude

Creating Success One Thought at a Time

Just like anything else in life, there are two sides to your attitude too. You can have the wrong or the right mindset for success. You can quickly become aware which attitude is active in your life. Any thoughts that materialize in your world as harmful actions such as isolation, hurting people, emotional abuse, etc. are examples of the W.R.O.N.G attitude. Five characteristics consist destructive attitudes.

First is worrying about things that are beyond your control. You have to understand that the only thing you can control is yourself and your actions. Worrying about uncontrollable things will drain your energy, that you need for handling the things you do control. Second is jumping to conclusions without hearing out all sides of the story. The third is overreacting. Stay away from drama and think twice if the problem at hand is that worrisome. Next is neglecting areas of control. As it was mentioned before, instead of focusing on uncontrollable events, focus on areas you can change. Don’t fixate on one area, and don’t transfer your responsibilities to your friends, family or colleagues. Moreover, last is giving up too soon. When you give up, you do not even give yourself the chance to win.

Did you recognize some of these behaviors in yourself? Don’t worry. Changing your mindset is not that hard – activating the right behaviors requires the same amount of energy, as enabling the wrong ones does. So, what are the key characteristics of the R.I.G.H.T. Attitude?

First, get a grip on reality, and decide which things you can control and change, and which fall outside of your circle of influence. Take risks and realize that what happens to you does not determine your overall success in life – your response does. Next, understand the power of imagination. Your nervous system cannot notice the difference between something real and something imagined. So, make visualization your daily practice. Furthermore, set goals. Choose what you want to accomplish, and act on it. Don’t stop at just imagining – you need to take action to achieve your wanted result.

Another critical thing to note is that you should not only think about developing positive thinking habits. Instead, focus on your way of life. Your choices need to reflect your willingness to change. Make sure you surround yourself with humor and laugh a lot. Also, start exercising and keep a healthy diet. Your body is the temple of your soul. Take care of it, as much as you take care of your mind. Moreover, lastly, value your time. Enjoy the present, since tomorrows are uncontrollable, and use each moment to expand your knowledge and experiences. You only have one life and a limited amount of time, so start using it wisely, and begin genuinely living right now.

Who is this book for

Change Your Attitude is an enjoyable and practical read full of exercises and proposed activities. The authors have successfully written and engaging book that stands out from the long line of motivational books. Although few of the presented ideas and recommendations are new, it shows that is based on a vast amount of research. The authors reference various articles, books, magazines, which support their writing. We recommend this book to anyone that enjoys the motivational genre, and to all those people who need a little push to change their lives finally.

Authors’ expertise and short biography

David Macpherson works at the Franklin Covey Co as a senior consultant. Tom Bay is a speaker focusing on the areas of motivation, team building, life management and responsibility.

Key Lessons from “Change Your Attitude”

1.      Set your goals
2.      Keep a journal
3.      Make time for positive thinking

Set your goals

Choose what attitudes you want to practice and make a list of them. Decide which one you want to develop first and establish it as your destination. Think of it as a journey – you know the target, and now you have to move towards it. No destination is reachable without action. So, first set the goal, and then immediately fuel it with action.

Keep a journal

Keeping a journal and writing down your thoughts and your experiences can help you reflect, and notice your weak spots. Then, you can start working on them, so the same “negative” experiences and thoughts do not show up again in the future. How to structure the journal? Well, you can start with writing down your goal and the reason you have for wanting to change. Then, it would be useful if you brainstormed the steps you could take to arrive at your “destination.” Be careful not to focus only on the issues with the present behavior. Positive thinking is vital, so be sure to include some real-life success stories you may have heard of witnessed.

Make time for positive thinking

Studies show that a particular attitude needs a minimum of 21 days of deliberate practice before it becomes a habit. So, make time to work on your positive change. Work on one goal at a time. Don’t try to become “the best person in the world” at once. Also, do not expect to see changes straight away. You have practiced your negative attitudes your whole life probably, so you cannot expect them to disappear instantly.

During the process, when you notice yourself going back to your old ways, don’t beat yourself up. Instead learn to compliment yourself for your effort, for your will to change and for all the positive aspects you can find for yourself. Stop accepting the negative self-talk as fact. It would be a good idea to post positive affirmations somewhere where you can see them, like your bathroom mirror or the refrigerator. Even if you do not believe your positive statements, your subconscious will pick them up.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Strategic Intuition – Book Summary

People need to be curious and investigate from where cutting-edge ideas emerge? The inner space is not the answer anyone would take seriously. Here is how it goes.  

The most celebrated artists back in middle ages, described their inspiration moments, as a shower of ideas. They weren’t so eager to learn how it all starts and what caused this “Bum”. Inspiration strikes without warning, and suddenly everything starts to make sense. In spite of having numerous explanation on what does this flow of ideas mean and how it should be interpreted, not a single theory can bring facts to light. The author doesn’t want to sound too biased when he explains those inner “hits” because cherishing these moments don’t involve sharing their impact.

Still the question – How can a person encourage the revival of these inspiration moments? – Arises. What is the trigger? Many of these notions instigate change, the inner feeling of where is this all going comes forth. Ideas originate from one special secluded place – known as the heart. The physical aspect cannot cover these emotional hypotheses, so the answer must come from within. To embark upon a journey, a person needs to get rid of everything that contradicts its progress and break that brick wall of negativity. A peaceful state of mind is the only critical tool required for such an adventure. The discovery encompasses several aspects related to heart, soul, and intelligence!

Disciplines covering subjects from “the history of science” to “ancient philosophy” are capable of delivering answers to some of the questions mentioned above. Studies conducted by researchers in neuroscience and psychology are dealing with these synthesizing insights once and for all. The reason for coordinating these projects derives from the necessity to merge different fields or areas of expertise in order to clarify those “Aha!” moments. Start by getting a closer look at three types of intuition:  

  1. Ordinary intuition – Those basic feelings known to everyone – “gut instincts” are also shaping people’s choices. Their influence spreads on other intuitive decision-making situations.  
  2. Expert intuition – You make “straightforward judgments” about some area known to you. Malcolm Gladwell discusses this mental leap comprehensively in his book – Blink. The notion of studying similar situations is the eagers to learn how to overcome problems without putting too much effort. Process solutions and don’t be afraid to seize opportunities that emerge on a daily basis.  
  3. Strategic intuition – Using “rationality, not emotional approach,” when trying to comprehend all aspects of intuition. Over time, new ideas don’t come simultaneously, linking separate elements can also generate a new vision.

In reality, arguing about different points of view can only reduce the positive effects of strategic planning and thinking. The author on numerous occasions convincingly disagrees with the idea shared by many books – that planning is not necessary when it comes to intuition. This book is rich with plenty of alternatives that contradict this theory and ultimately battles to win respect back.

Duggan demonstrates his ideas by debating with other innovators, experts in several areas. Every book including this one, have flaws and imperfections, but that would not have any meaning if the authors spice it up with a perfect flow, and understandable content supported with facts. GetNugget prescribes this magnificent mix of ideas, to all people keen to see beyond the basic rules of planning and thinking, and engage in a new adventure – Intuition.

Who is this book for

The author of “Strategic Intuition” and also a management professor William Duggan place faith in seeing intuition from several perspectives. The beauty of it lies in giving every approach a chance to share its pros and cons. Not long after the society has forced certain restrictions on philosophy and science, many scientist and artists back in the days, tried to express themselves in a variety of ways. Nonetheless, skepticism is never off the table, that includes doubting every theory that presents itself before you.

Even today, we are not witnessing a free community, perhaps because not all information or concepts are easily available to the public nor accessible in different forms. Generally speaking, Duggan harmonizes outlooks from a bunch of traditions trying to entice readers and clarify how strategic intuition covers various aspects. Organizations can implement some of these mind-blowing theories into their production process. For a person to get the hang of intuition, that individual must possess critical thinking skills in order to get from point A to point B. To sum it up, this book comes highly recommended for every person in the world, because it’s not limited to any culture, industry or field of knowledge.

Author’s expertise and short biography

William Duggan has written several books based on innovation. He is the author of: Strategic Intuition, Creative Strategy, and The Seventh Sense. Momentarily William works at Columbia Business School as a professor of innovation.  

Key Lessons from “Strategic Intuition”

1.      The power of sudden phenomena
2.      Strategic Intuition and its impact
3.      Two notions of art  

The power of sudden phenomena

Sudden insights have not only sparked individuals like artists and philosophers throughout history but also, they’ve contributed to the building process of everything we witness nowadays. These sensations have a huge role in modern times as well.

Strategic Intuition and its impact

Companies are entitled to change their strategies according to their needs. The marketplace requires flexibility and constant innovation for maintaining that competitive edge. The shortage of ideas and inventiveness have dragged businesses down. Make sure your firm doesn’t suffer the same consequences.

Two notions of art

Two ideas influence the perspective that majority of people have when it comes to arts. In the first place, artists are only geniuses – no practice or training required. Second, the crafty nature is linked to something relatively new. The sad thing is that none of these views are trustworthy, only a blend would do the trick.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Future Minds – Book Summary

How the Digital Age Is Changing Our Minds, Why This Matters and What We Can Do About It

It is a preconceived notion that technology creates changes only in our environment and is an external variable on our lives. The scientific truth is that the human brain is affected as much as everything else. Contrary to the old belief that the brain stops changing once it matures, new evidence shows that it continues adapting and responding to the experiences it encounters. Cyberculture is just another one of them.

The new age creates new types of humans. People’s concentration patterns are changing, and as a result, notices disrupted thoughts and deep focus that is swapped with limited attention. Reading habits have changed as well; reading has become shallow scanning in search for valuable information, instead of the reflection method it once represented. Modern times ask for brief and easy to understand texts instead of pieces written with beautiful language. Generations that grow in front of the screen look at the world through the eye of technology. Information is only a click away, so people stopped caring to remember facts and to gather knowledge, show low levels of patience and therefore have become strikingly shallow. Even though the practice has demonstrated that technology brings a handful of positive changes in the educational system, too much technology can suffocate humanity. The brain has fewer and fewer problems to solve. It is no wonder that the world is worried. Innovations and breakthroughs come only after continuous and focused thinking, and the modern human seems to be trying to do everything else besides that.

Artificial intelligence software notes a fascinating and rapid development. Available software is already capable of doing fundamental problem solving, and to some extent even decision making. Futurists believe that the world will evolve into a place where humans are linked with technology in a way that will bring certain “digital immortality”. This idea of enhancing the human physical and mental capabilities with technological advancements may seem appealing, but one should not forget or underestimate the complexity of the human brain. The parallel between the human mind and machines does just that; while emphasizing the processing speed and memory capacity of the human brain, less attention is given to the brain’s natural intelligence and how, combined with emotion, it creates different human experiences.

Conversely to technical advancements that try to minimize human effort and brain work, some technologies work in favor of understanding how the brain works. As time passes, more and more ways are found to assess which brain parts are involved with which activities. Scientists make efforts to pinpoint how criminals’ brains function, and maybe find a way to stop or minimize crime.

Despite all the progress that is done in the field of new technologies, scientists still don’t seem to know how the human brain actually works.

Who is this book for?

As can be seen from above, this book is written by an author torn between the positive and the negative impacts of advancements in digital technologies. On the one hand, he raises numerous red flags about the ways technology can impair the brain and dehumanize people, and on the other hand, he seems enthusiastic about the potential all these technologies bring. Using technology to enhance mental and physical functions and enjoying a more relaxed, more comfortable life may sound like a utopian future, but Watson’s primary concern is that enchanted by the possibilities of problem-free life, people will fall into the trap that will ultimately kill the human spirit. This book is an enjoyable read for readers interested in the values that define the human society, futurism, digital technologies, and cyberculture.

Author’s expertise and short biography

Richard Watson is a British futurist, and author mostly focused on scenario planning and innovation. He has worked with Tesco, News Limited, Coca-Cola, The Department of Education, McDonald’s Virgin, IBM, Toyota, and others.

Key Lessons from “Future Minds”

1.      The three stages of Idea Generation
2.      How to Generate Ideas
3.      Protecting Humanity in the Digital Age

The three stages of Idea Generation

Ideas usually emerge from memory: existing and experienced concepts are linked in new ways. The idea generation process consists of three stages:

  1. Education stage in which the mind should be fed, and extensive reading and learning takes place
  2. Incubation stage is a stage where you put your subconscious to work, by letting yourself relax and lower the barriers that your conscience imposes
  3. Illumination in the form of a problem solution comes after the incubation stage, as a result of the gathered information and the ways the brain relinked them, and it usually appears when least expected

How to Generate Ideas

Good ideas always come along with a package of wrong and irrelevant ideas. Good problem solvers let themselves free during the brainstorming process and only after they have numerous ideas to choose from – they start picking and eliminating.  Another critical point in this process is the need for stress reduction, which can be done through physical activities or committing to creating a time and space, especially for thinking. Focused thinking, like all other things, is a deliberate practice, and it is vital for humans to push the brain to get used to these stress-free intervals before it can automatically get the job done.

Protecting Humanity in the Digital Age

The positive aspects and the convenience of emerging and advancing technologies is genuinely inviting and, simplifying tasks undermines the deliberate thinking process needed to be creative. Handheld devices and social media have created a parallel virtual reality that users can’t stay away from. At the same time, people should be aware that many aspects of the human relationships cannot be mirrored online. Technological breakthroughs are a valuable and crucial part of human evolution, but only up to a point – until they don’t overtake humanity.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

The Creativity Toolkit – Book Summary

Being creative is not a process nor an accident, it is commitment linked to a clear purpose. Fortunately, you’ll have the possibility to revive the childish creativity by using several tools. These tools originate from previously developed techniques which can make you the man of the hour.

Kids glow with creativity, the difference between adults and them is that they do it spontaneously – it is the nature of things. Kids perceive through the eyes of imagination; in the “grown-up” world every moment has its price and pleasure. Every second is a time well-spent if you utilize your inner abilities to invent or innovate. The business world transforms the childish mindset for the worst, their playful personality is converted into seriousness, and thoughtfulness – which is opposite of creativity. Sometimes people suffer from the overwhelming social and external influence which targets our creative knack.

An original toolkit designs businesses; invented by a “dreamer” who gambled with reality. The industrialists back in the days tried to bury creativity in order to make their businesses more profitable, luckily, their efforts were in vain. The world is built on novelty and change which makes it even harder for a person to create value. Unleash the “creative beast” from within and profit from it. If someone is backing your ideas since childhood, you’d never waste your talent; imagination is the secret key. Don’t believe in the theory that creativity reduces over the years, that idea is imposed upon you. Our minds are programmed to produce thoughts that a person needs to become serious in order to survive the difficulties of today.

Don’t lose your creativity by focusing your energy on false theories, which are meant only to confuse you. It cannot be hard to attain freedom if that’s a part of your nature. The childish imagination is hidden deep inside every one of us, all it needs is a little bit of digging and mentorship. Practice makes perfect, using this quote can boost creativity in all aspects. Blaming the society as a guilty party would do you no good either. Take matters into your hands and confront the parental methods which alongside knowledge cause absence of ingenuity and talent. Allocate resources properly – referring to your time and energy. The authors of “The Creative Toolkit” H. James Harrington, Glen D. Hoffherr, and Robert P. Reid debate about matters related to creativity.

Does the society deprive people of creativity – topic subjected to discussion among them? Is it a skill anyone can master or is it a privilege only for the luckiest individuals out there? Living a routine life is conflicting with the fundamental laws of imagination.Mindsets will be affected a lot more if there is room for a change, leading to life-altering experiences. The transformation refers to ingenuity or inventiveness which only a few can attain. Every person (without exception) has the potential to reveal its mysterious talent, a shortage of courage can become a problem. GetNugget infiltrates the world of creativeness by prescribing this great guide-book to every person in the world. It is especially useful for managers, decision-makers and newly established entrepreneurs who want to climb up the corporate ladder or make it on their own.

Who is this book for

Your mind requires activity, avoid performing a routine job and get out of the annoying circle because it kills your creativity. Rest is equally important for spurring ideas, allow yourself a break when you are about to conduct a series of processes. Contribution is anybody’s task in this world, how can you provide services for your community if you lack dedication, devotion, and creativity. Focus on the attacking side which leans heavily forward towards prosperity. Sometimes starting a simple dialog among acquaintances can result in a huge success.

Imagination doesn’t limit anyone to dream about particular things; it grants you the universe on your palm. Organizations improve parallel with their weakest link, as a manager or an executive you have to motivate your associates creatively, explain their worthiness and allow them space to grow. Things you can start doing varies from drinking a cup of tea to inventing a series of new products. It’s always easier to come with a great idea than to carry it out. Your willingness to put some extra time on practicing creativeness can allow you to prosper on every level. GetNugget recommends this book to anyone willing to dive into the waters of creative thinking.

Authors’ expertise and short biography

One of the authors – Dr. H. James Harrington has worked for four decades designing and managing systems. Glen D. Hoffherr is a senior consultant who currently works for James Martin Government Consulting, and he has authored or co-authored around fifteen books. Robert P. Reid, Jr has a fierce reputation when it comes presentations.

Key Lessons from “The Creativity Toolkit”

1.       Unleash creativity from within
2.       Choose the right type of creativity
3.       Creativity is a series of tools with a chance for improvement

Unleash creativity from within

Creativity is seeing among those unexplainable concepts. Exploit it in different ways and use it to create value for the world. Creativeness is proportionate with risk. Rationality and education oppose ingenuity by promoting clear logic and facts – as the only reliable source of knowledge.

Choose the right type of creativity

First, decide what style of creativity suits the present situation. Don’t hold blindly to one method, be open for change and prepare to conduct a series of analyses that will help you to choose the right one. Next, develop a plan of action.

Creativity is a series of tools with a chance for improvement

Even if you take yourself to be an untalented or untalented person, creativity is something you can work on. Manage your time and eliminate some useless activities. Creativity is fun, following the rules and sticking to your routine life will bury every hope for improvement.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Beyond the Brand – Book Summary

The best way to create that special bond with your most loyal customers is to be open for their needs by listening to their stories – and tell your point of view.

In the 90s, Nike established the very first series of golf product like bags, balls, clubs, shoes, t-shirts. At the time the market had several dominant companies which tried to make the industry as hard as possible to prosper for newcomers. The easiest way to reach the audience was to design a strong marketing campaign by finding common ground with pro golfers and signing sponsorship deals. Nike is known for paying exclusive attention to the “building-one-to-one relationship” processes with the world’s greatest athletes or in this case golfers. The famous sports gear brand never neglected their customer demands; they only interfere by helping them to choose.

Nike has been signing top players for decades, a policy which gave them profits and fierce reputation. As players started to use their products increasingly, Nike exploited the situation and lured Tiger Woods with a $100 million sponsorship deal. In the meantime, Tiger has transformed from an early adapter to a golf star. By 1999, the investment passed the break-even point, and the Nike gold mania began to take shape. All major tournaments could not “proceed” without the company’s gear – referring to the obsessiveness which ruled in that period. If you plant the seeds correctly, you can expect fruits. It is tempting to tell your story, but you should be a good listener, allow people to share their problems and perhaps you’ll be able to resolve theirs and become rich. Millions of dollars spent on marketing campaign and promotions are not equal to the all-powerful word-of-mouth method. The satisfied storytelling can boost your company in a second.

Most marketing books debate how marketers should approach a customer, what techniques to use when relating to existing ones or hunting new ones. An intelligent marketer must not cross the line by adopting an informal penetration tactic. A formal one is the best way to jump over the wall of awkwardness and build a profitable relationship. However, this book promotes another unique and softer method, “anthrojournalistic”. This approach consists of hearing the consumers’ demands and desires before you start making conclusions. The interaction will help you to steer the decision-making wheel because it provides your business with valuable information about the product’s design. The idea about the concept was borrowed from “anthropology” an oral tradition only adapted to the digital era – word-of-mouth promotion.

The author of “Beyond the Brand” – John Winsor advocates for listening and storytelling as essential “money-building” marketing techniques applied only by trained professionals. Any business ought to enforce the same rule – understand the customers’ wants and demands before you start identifying the target group. IBP can only be identified by listening; analyzes can help trained marketers to produce business value for their companies by putting extra focus on customer requirements. Don’t follow the anthropologist’s perspective blindly; some societal, economic or political surroundings will suit the method better. Analyze the situation and make your decision. GetNugget prescribes this marketing masterpiece for newcomers in the “marketing world” and students who are keen to learn new ways to contribute by exploring new ideas.

Who is this book for

The digital times are proving to be hard to handle. The expenses are increasing and accordingly, our salary must increase. Before you start wondering why this has anything to do with the book, ask yourself – How can I get richer? The answer is simple, by producing greater value for the world. In the marketing world, higher value means higher profits, leading to a better salary and ultimately a better life. Whether we like it or not, every person on this planet is promoting something or someone. Learn how to market things! This book will give you first-class insights already tested by experienced marketers on how to overcome the customers’ confusion. This is a straightforward process, which will provide you with a creative know-how to deal with people. Marketing is more than a concept, according to the author it is our everyday reality which has to be taken with sobriety. “Beyond the Brand” is perhaps one of the best self-promoting books ever written. It is intended to solve business problems with all-around economic solutions. A small investment is needed on your part – openness to new knowledge.

Author’s expertise and short biography

In the late 90s, John Winsor founded Radar Communications – a marketing consultancy tool for helping companies to evolve from self-listeners to community-listeners. Momentarily, he heads the department of CPB’s Strategy and coordinates the ever-expanding business network of relationships among communities and businesses. Despite being an author of “Beyond the Brand” Winsor wrote another marketing related book called – Spark. 

Key Lessons from “Beyond the Brand”

1.      Anthro-journalism is more than a concept
2.      Use social networks for marketing purposes
3.      Stories represent a newly established marketing foundation

Anthro-journalism is more than a concept

Storytelling is a powerful tool for achieving marketing goals. The process must be performed by the other side, or the customer itself. To produce the best results the companies must transform by adopting “Anthro-Journalism” and become “listeners”.

Use social networks for marketing purposes

The world communicates through social networks, so the importance of it is familiar to everyone. Emphasize word-of-mouth marketing because a “commendation” echoes for eternity. Social networks known as potent persuaders have the credibility to influence the world.

Stories represent a newly established marketing foundation

Attention placed on story-telling puts the company’s marketing strategy to a whole another level. Customers want to feel important! If you disregard their opinion and continue with your stubbornness; the business will suffer. To achieve the possible results, tell your story and allow other to express themselves as well.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

How to Get Ideas – Book Summary

As Henry Ford once said, “Whether you assume you can or can’t-do something, you’re right in both cases.”

Your age, profession, skills, or practice are not so important nor relevant. To come up with an exceptional idea faster and easier, you’ll require something far greater than talent. There is one useful method which includes a specific mindset trained to make your mind “idea prone.” Several factors are worth mentioning which can contribute to this purpose:

  • Build a sense of humor, and make the working environment-friendly once more
  • Don’t abandon the child within you, the imagination and creativity are equally important
  • Always be curious and eager to learn new things.
  • At first, you have to visualize before you materialize
  • Reconsider your thinking approach.
  • Listen to different ideas and combine them for your own good
  • Don’t be afraid of failure, take the risk

The very foundation of humor as you already know is intertwined with the creative side of one’s mind. Creativity is an integral part of the coming up with an idea process, and that is why you cannot neglect one or the other. The embodiment of any artistry is the standard of merging disparate elements to form a new idea which truly makes sense.” Generating ideas is a fun piece of work, it is like writing a song. Perhaps, the last one you wrote was a big hit; now you must make room or free yourself from the old chains for new ones to emerge.

When you think about, it’s almost unimaginable to isolate humor or fun from imagination. The question is – What is the difference between idea-prone people and those who are not? Lawyers, investors, managers, musicians, athletes have got to be on the right side because their jobs require not only creativity but sometimes even ingenuity. Come up with ideas is the easy part, knowing where to find them all the time is a bit harder. An average person would say: But they exist in our mind where else? Ideas can be found anywhere, in the supermarket while shopping, on YouTube, while you are scrolling the Facebook’s news feed, etc. The people who live a boring routine life, don’t come up with any mostly because they do not even search for them. In fact, it is all so simple.

It’s not okay to discredit this book by looking it like just another explanation related to the super-saturated and infrequently enlightening area of creativity. Some readers share that perspective about Jack Foster’s book. The quotes and examples are drawn from well-known and familiar sources. Enriched with all sorts of life-altering – ideas, formulas and inventions, Jack Foster has deservedly taken the credit for this inspiring, compelling and inspirational book. There are no delays, the author guides you right to the point in a humorous way and never descends to the unrecognizable stage of psychobabble. “How to Get Ideas” claim that all people have a creative side, but not everyone knows how to use it. If you feel ready for transformation, this is the perfect pick you.

Who is this book for

What you take yourself to be, is probably the most important part of your life-journey. Your self-image has the capacity to control everything else. Have you ever witnessed a person who didn’t believe in itself and yet somehow magically managed to become a winner in time? Not even Disney can make this fairy-tale story real. It is okay if you are poor, but your overall failure doesn’t depend on the present situation, it relies on your mindset. Visualize, and then you can materialize, your success awaits you behind the corner. Analyzing regular people on the street is enough, so that you may also endorse this theory. The seemingly talented individuals fail while the silent ones experience a wild success. See beneath the surface and understand why this happens? The “inferior” people succeed because of self-admiration attributes supported by strong beliefs. The diversity among individuals occurs when bubble with ideas burst; those who don’t have a clue of what to do next, become lost, and the ones with a natural ability to generate ideas – flourish. Jack Foster advises you, to be a part of the second group, expand your knowledge and share your thoughts with the world. Don’t be afraid of rejection and make your path.

Author’s expertise and short biography

Jack Foster spent 40 years working in the advertising business – willingly. His job was above else to write commercial campaigns for companies like Universal Studios, Carnation, Sunkist, Mattel, Mazda, Albertson’s, ARCO, Ore-Ida, Suzuki, and Rand McNally.

Key Lessons from “How to Get Ideas”

1.      Awake the child in you
2.      Creativity makes people curious and brave
3.      Use your creativity to combine elements

Awake the child in you

The childish nature is the ticket to a more creative mindset. The adult in you is rational, avoid spending too much time on the realistic side. The adult overthinks, and it is restricted by personal experience, knowledge, surroundings, rules, culture, preconceptions and religion. The child is innocent in every possible way; it is allowed to think freely and doesn’t limit itself. He sees the world as one gigantic playground; perhaps you should do the same.

Creativity makes people curious and brave

Creative people have on thing in common – curiosity. It makes them like kids, asking thousands of questions daily eager to learn new things. This attribute guides them to gather a vast amount of knowledge, from the apparently meaningless to the profound.

Use your creativity to combine elements

In spite of the fact which indicates that a new idea is just a combination of old components; in time you’ll come up with a conclusion – you can merge various elements in hundreds of different ways. Creativity allows it.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Six Thinking Hats – Book Summary

Always deal with one concept at a time don’t rush things, even if you are a prominent member of the group

People are familiar with two types of challenges when they strive to resolve some problem or to overcome an unpleasant situation. You probably know the first obstacle already – The Ego. Don’t consider ego as something wrong; you should understand how your personality affects your decision-making ability. It is composed out of an ambition to succeed, to oppose someone or to show other people are prone to make mistakes out of confusion and misunderstanding. Ego is a mix of emotions and phenomena who regularly judge other people based on their opinion, appearance, education creativity, intelligence, etc. Sometimes for a person, it is better to disregard emotions like logic, hope, and creativity to cope with the difficulties of today. The “Six Thinking Hats” will help you to carry out meaningful analyses that will aid you in the decision-making process by focusing only on the most important issue of all. The hats are reckoned as visualization tools that associate to each of our brain functions.

Transform your mindset completely – For instance, if a group of people at a meeting consistently criticizes and make negative comments on other members behalf, you should advise them to remove those “black thinking hats. These hats emphasized caution and risk analysis as their essential attributes; the “yellow ones,” signify hope, bliss, and optimism. It all depends on what you seek; it doesn’t matter whether you have superior or inferior egoic state of mind, what does matter is how you cope with life. On account of prosperity, you should choose your hat and understand the benefits and disadvantages that any hat carries. Enter into the thinking process entirely, your appeal for a positive viewpoint will not threaten other person’s egos. Simplify your life not just your thinking – It is so much better to focus on one thing at a time, the juggling thoughts are not helpful. Control your emotions and intuition for the benefit of peace and inner harmony.

According to Edward de Bono, people from all races, nationalities, cultures, and outlooks are invited to use his “Thinking Hats method. “It grants each person access to all sorts of information quickly and conveniently. De Bono’s visualization tools are not only helpful to sidestep the ego but also, they point out a direction to one sporadic nonjudgmental decision-making approach. Each chapter, each paragraph in the book contains a comprehensive explanation of the attributes that every different hat color has. Plenty personal examples and stories are used to assist readers on how to use these hats when communication occurs. It is recommended for managers, teachers, musicians, and for almost any person involved in a small community or a group reliant on the collective opinion. If you have the opportunity use these thinking hats, their methods will earn your group the best possible results. You have the freedom to employ them in any order, but it is an imperative to start and end with the blue one.

Who is this book for

You have probably heard that rationality confronts the creative hemisphere of human’s mind. Creativity is something profound which destroys the idea of a concept. Thinking is also a changeable concept; occurs even in a sleeping mode, Edward de Bono educate individuals of the variable nature of things and their development. All of the six hats represent a unique self-developed mindset. Mindsets are a dangerous phenomenon; they can be your best friend or your worst enemy. The shape of your world defines them and indicate the amount of collective opinion that dwells in you. Contradictory attitude is not the solution, oppose the robotic methods, and fight for your business to reach a state of freedom and financial balance. The societal restraints are influential elements in the business community. Therefore, the real struggle begins when you feel apt to the destroy these constraints once and for all. The book is especially intended for that part of the population which “dives deeply into dangerous waters” of entrepreneurship. Lawyers, managers, and investors will surely enjoy the easygoing writing style of Edward and his outlook.

Author’s expertise and short biography

Edward de Bono is a Maltese-born entrepreneur, writer, consultant and an individual who holds college degrees in medicine and psychology. He was born on 19 May 1933, in Malta. St. Edward’s College in Malta granted him a medical degree, and he obtained an MA in psychology from Rhodes Scholar. After receiving many honors, he got to a stage to teach in prestigious universities like Oxford, Harvard, and Cambridge. He wrote more than forty books; among them, you can find masterpieces like I am Right, You are Wrong; The Happiness Purpose and Teach Your Child How to Think.

Key Lessons from “Six Thinking Hats”

1.      White Hat; Red Hat
2.      Black Hat; Yellow hat
3.      Green Hat; Blue Hat

White hat

A non-color illustrates an impartial state of mind. White hat way of thinking is realistic; it assimilates examples and information.

Red hat

This method is opposite of the white one. Red is the color of creation, love, and perception. The “red hat” signifies the importance of feelings and how are they influencing our decisions.

Black hat

Represents cautious mentality; this is the hat which is often overused. In the meantime, black hat has a task to recognize any potential difficulties and tries to avoid them.

Yellow hat

100% symbolic of sunshine and brilliance; it also represents optimism. The yellow and black hat are balanced somehow.

Green hat

Manifests “productivity and growth.” If you feel creative, the “green hat” is the perfect fit for you.

Blue Hat

Blue indicates real authority. For instance, in a meeting, the “blue hat” emphasizes the group’s facilitator.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

 

Paradoxical Thinking – Book Summary

“An irrational consistency is the embodiment of uneducated minds.

Successful people (regardless of profession) seem to be comfortable and flexible during arguments; their different perspective makes them even more extraordinary. As a matter fact, the more a person adopts a  paradoxical approach in life, the more it will benefit in every situation. The greatest asset of paradoxical mentality is that it allows you to compete with highly professional individuals and to spread your values among the people with no significant effort. A paradox must not be interpreted as a clear contradiction to the truth; it is more like a different angle of the truth. The theory also refers to persons, expressing thoughts or emotions and showing an apparent contradicting approach with lots of inconsistencies. A dictionary has the habit of identifying the paradoxical thinking with a one-way street, these restraints bear the same mark of contradictory, so the limitations only refer to certain mutually exclusive combinations, which quite often seem to be impossible to attain. It is not easy to explore them fully, but it is helpful so that you can experience the truth from both sides without any attachments.

It would be a great advantage, if you understand how and when to apply your paradoxical skills, in pursuance of a better life guided by a true identity. The use of these qualities will only enable you to resolve complicated and intricate problems and help you upgrade your communication skills. The goal in any conversation is to make your Interlocutor feel amazed by your communication abilities. How to perform at your very best? – Paradoxical way answer this question, with approach capable of dealing with challenges that emerge in any given situation. The flexible manner can serve your goals; adaptable nature is the key to the evolving world. Take the paradoxes to be your strongest, contradictory and at the same time inconsistent quality that comes into view spontaneously.

The authors Jerry L. Fletcher and Kelle Olwyler analyze what the proper way to use the paradoxical thinking – incompatible ways of approaching life-situation (But that doesn’t mean it is the wrong path). There are many discussions left open struggling to find the answers to certain paradoxical mysteries. One of them is – How to make paradoxes work for you, not against you? Or in other words – Is the contradictory thinking your ally or our enemy? You mustn’t be carried away by useless thoughts, remain sober and recognize the good and bad outcomes that come out of these paradoxes. Later on, you’ll be able to choose and apply those paradoxes working for your sake. Jerry and Kelle invite readers to contemplate deeply and to resolve the present problem. The book is beneficial referring to its valuable nature to help you overcome personal or professional obstacles. Nevertheless, while the standard is relatively truthful, components may seem a little complex and difficult to apply without guidance. New decision-making approach and an admirable way to regard goal setting without that monotonous voice of reasonableness in your head.

Who is this book for

Too much reasonableness destroys creativity. What must be noted is that today’s world suffers from an overwhelming population of robotic minds. Contradiction not only that it opposes the robotic way of life, but also it shows that the paradox is not contrary to the truth. The authors of the book “Paradoxical Thinking” want to create a completely transformed mindset that will encourage people to express their contradictory views freely. Every individual felt the societal constraints on its skin, the struggle against the paradox has been going on for centuries but fortunately – the society failed to destroy it. Are you a brave person, or you advocate for averageness? – The answer shapes you not only as a person but as being. The book is intended for the entire population because we must not allow being controlled by the media and the collective opinion. Be courageous let the world see your beauty and uniqueness.

Authors’ expertise and short biography

Jerry L. Fletcher is a specialist in helping profitable corporations handle certain issues that occur in the human resource department. Organizational change must be an imperative for every company according to Jerry. Among his clients, you’ll find one of the world’s largest corporations as Pfizer Pharmaceuticals, Digital Equipment Corporation, IBM and Procter & Gamble. As a writer, he has written several books Patterns of High Performance, Paradoxical Thinking, and Human Growth Games.

Kelle Olwyler is a consultant and an expert in team consultancy who strictly focuses on processes related to innovative thinking and executive coaching. Kelle has managed and trained many consultants in Europe, North and Latin America.

Key Lessons from “Paradoxical Thinking”

1.      Learn how to perform well
2.      Find the best contradictory qualities within you
3.      Find your biggest problem

Learn how to perform well

When people understand how to express their paradoxical qualities, spontaneously they will be apt to accomplish their assignments efficiently and energetically. Make up a list of your strengths and your weakness to become aware of your capabilities. Ten characteristics at each side are recommended.

Find the best contradictory qualities within you

Different mindsets have developed different reactions about the good or bad sides of person’s contradictory qualities. Later on, you should find the best way to express your paradoxical thinking, which represents your character.

Find your biggest problem

If you experience difficulties along the path, you should immediately set up a goal to resolve your complexed paradox. At first, pick the most important concern of all, and design a method that will help you to overcome it (with a paradoxical approach of course).

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.