Smart People Should Build Things Summary

Smart People Should Build Things SummaryHow to Restore Our Culture of Achievement

Do you know what smart people do?

They build things.

Read on to find out how.

Who Should Read “Smart People Should Build Things” and Why?

Big companies are not the drivers of economic progress. Instead, startups are pushing the world forward.

So, instead of securing a job with many benefits at a big company, smart people should follow another direction: become the innovators of tomorrow.

We recommend “Smart People Should Build Things” to all students who are contemplating about their future career choices, as well as those wanting to know why students want to work in big companies, and how this world can correct this wrong tendency.

About Andrew Yang

Andrew YangAndrew Yang has a background in startups and is the CEO and founder of Venture for America.

“Smart People Should Build Things Summary”

After years of diligent studying, every student has to make a decision about the path they are going to take after finishing their studies.

Where should they head to? Where should they start?

What kind of job should they look for?

Sadly, many colleges nowadays, the elite ones most of all, limit their students’ worldview and position them to look only in one direction: big, professional service companies.

Statistical data shows that most elite school graduates decide to work in finance, law or management consultancy firms.

Why?

Because they believe that these professions will bring them money and prestige – and that is what they are after.

Moreover, elite colleges prepare their students for the hard application process that these companies use to pick their future employees – the application for elite schools is equally as challenging.

Hence, these students do not have a hard time to get a place in their wanted companies, so why shouldn’t they?

Let’s not mention that all of their friends also apply for such jobs, so it is only natural that they do as well.

These companies promise them money, benefits and learning experience that they could get nowhere else.

However, despite the fact that all that we mentioned above sounds like a “dream job,” the reality is that not everyone is ready to work in such a company.

These companies do give some sort of security and benefits, but they do so at a certain price.

Usually, the workload employees have in such companies is immense, and the environment is highly competitive.

As a result, these companies attract a large number of applicants, but the turnover is big as well.

Employees are used to seeing their colleagues come and go, which makes it hard for them to develop lasting friendships, makes them constantly stressed that they will be the ones who go next, and can leave a mark on their wellbeing and happiness.

You might think that if you do not feel good in a good company, you will move to a smaller one, right?

Well, that is not as easy as you might think.

Big companies make their employees used to high salaries and other benefits, which small companies do not offer.

Just imagine the shock one receives after they lose the status that they once had, and has to start anew. Can you think of all the adjustments to the lifestyle he or she has to make?

However, that is not the only problem.

Small companies actually need employees with different approach and skills to their job. They need to get things done and get to actual solutions to their problems.

Professional service firms, on the other hand, practice a more theoretical and analytic approach.

Finally, just like in every other area in life, startups use networking as a primary recruiting source, so they usually just hire people from their own network and do not reach out to big companies.

Why are we telling you all of this?

Because you need to think if you really want to work in a big company in the long term. If you do not see yourself in such an environment, it may be easier for you if you do not get into the “race” at all, and follow a different path.

In fact, we encourage you to take a different approach.

Let’s say: start your own business.

Sadly, being smart and graduating from a good school does not mean that you will be a good businessperson.

Thankfully, you can learn how you can succeed.

What is the process that will inevitably lead you to success?

Well, it all starts with extensive preparation.

First, do thorough market research: know your competitors, know your potential customers, and know their needs.

Next, build your online presence – no company can survive without it in today’s environment.

Finally, get the people close to you excited about your idea, and reach out to investors, co-founders, and staff.

Of course, these are just the preparatory stages.

Building your own business from the ground up is not an easy task, but we assure you, it is worth the effort.

For the detailed approach, read this book and find out why smart people build things, and how they do it successfully.

Key Lessons from “Smart People Should Build Things”

1.      Most Graduates Choose their Careers for the Wrong Reasons
2.      Big Firms Imprison Elite College Graduates
3.      Big Companies are Not That Beneficial to the Economy

Most Graduates Choose their Careers for the Wrong Reasons

Only a small percentage of the elite college applicants get into their schools of choice.

Sadly, the lucky few choose their careers for the wrong reasons. Most students follow a direction in which they believe money and status await.

Big Firms Imprison Elite College Graduates

The firms everyone wants to get into, pressure college graduates to either progress and get promoted, or leave the firm.

However, it is too hard to leave these companies, since they offer all the benefits anyone could ask for.

So, what is left for employees is to work night and day and try to stay “alive” another year, and then another, and then another.

Big Companies are Not That Beneficial to the Economy

Contrary to what you may believe big companies are not the central pillar of a healthy economy. If you want to know who drives the economy forward, startups are your answer.

The problem is that big companies take up a significant market share and do not allow for many startups to develop.

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“Smart People Should Build Things” Quotes

It wasn’t until I got to the law firm that things started hitting me. Click To Tweet It seemed kind of ridiculous to me; what the heck had I done to deserve that kind of money? As you can tell, not a whole lot… Most worrisome of all, my brain started to rewire itself after only the first few months. I was adapting. Click To Tweet Organizations give rise to other organizations like themselves. Click To Tweet I wanted a position that required broad management in a growth enterprise that was doing something I could get excited about. I wanted to be an owner and to be committed to helping a team achieve its goals. Click To Tweet Basically, I wanted to build something. Click To Tweet

Our Critical Review

An excellent book that will help everyone understand the job market reality and make better career choices for the right reasons.

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Startup Growth Engines Summary

Startup Growth Engines SummaryCase Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

The best way to learn is to look at the success stories and find the things they have in common.

This is exactly what we do in the text below.

Who Should Read “Startup Growth Engines” and Why?

We have all heard about those companies that became world-known names overnight.

“Startup Growth Engines” considers these companies and explores the things they have in common: using growth hacking.

If you want to succeed in the modern marketplace, learn how to use different growth techniques and business models, as well as get better at creating viral marketing campaigns, then this is the book you should pick up from the shelf.

About Sean Ellis & Morgan Brown

Sean EllisSean Ellis is an investor and entrepreneur with a rich knowledge and experience in start-ups. He frequently publishes with The Wall Street Journal and Entrepreneur Magazine.

Morgan BrownMorgan Brown is a digital marketing specialist.

“Startup Growth Engines Summary”

Most of you who are now reading this summary, have heard about the Silicon Valley and the many successful startups it is home to.

However, you might not know how successful actually these companies are.

If you look at the figures, you will be truly amazed!

In just a short period, Silicon Valley startups attract millions of customers and generate billions of dollars profit.

The growth of these companies cannot be compared to the traditional economy – it is much faster.

In fact, these companies purposely avoid traditional marketing techniques and use what is now known as growth hacking.

Growth hacking focuses on maximizing growth and can be used in any sector.

Do not confuse it with formula, since there is not one single “right” way for successful growth hacking.

What it does it combining multiple factors (statistics, data and a whole ton of creativity) that assure attracting new customers, retaining them, and generating revenue through them.

But where do you begin?

You will not be surprised by the answer  – you have heard it many times before: you begin with a problem.

One thing about businesses never changes, at it never will: a business solve a problem the customers are having, thus offering them value.

But, how do you find the problem that is worth building a business around?

You do not have to think too wide, just observe your environment.

Look at your own life, and at the life of your friends. Notice the common problems you run into.

Even mundane issues are a good basis for business, since probably everyone has them, and the best kind of issues for building a business are those that affect a wide range of people.

Another strong point of looking for a problem in your closest surrounding or your own experience is that you will have the chance to be your own first “customer.”

In other words, you will be able to test and evaluate your product or service and see if it meets all of the customer expectations.

Once you are past the stage of finding a problem, you need to develop a slow and steady growth strategy.

Do not make a mistake many people that get passionate about their ideas do and want to start big immediately.

Instead, start slow, from your surroundings, just as you did when you were looking for your idea.

Then, you will steadily stretch to new markets.

Why is this important?

Because when you focus all your effort in satisfying the customers in one specific niche market, you will be able to gain positive momentum by building a good word-of-mouth reputation for your business.

A focused effort is the best way to succeed.

Usually, when companies start, they use a few models that seem to work for them.

First, you can try out the freemium model, which is actually offering a no-cost service, that will turn into revenue.

In other words, you offer your customers a free “taste” of your product and give them an option for an upgraded version for a fee.

Another thing you can do is to offer free content to the public to generate revenue.

Through this approach, you will be able to gather information about your customers and keep their attention for when they are ready to pay for your services.

Of course, these approaches will not work for everyone and come with a risk which we will cover in one of the key lessons below.

Key Lessons from “Startup Growth Engines”

1.      Start Big and Small at the Same Time
2.      The Freemium Model Comes with Risks
3.      Offer a Free Tool to Get People’s Attention

Start Big and Small at the Same Time

Do not get too excited by your ideas, and do not let your passion blind you. Starting too big is not a good way to start. Instead, opt for a narrow market niche and a significant market share in it.

That way you will secure generating good word of mouth in your local environment that will lay out the groundwork for your future growth.

The Freemium Model Comes with Risks

Many companies use the freemium model, and you can experiment with it, but it is vital that you remember that the whole purpose of giving things for free, is making people want to upgrade and pay for the premium version.

The product that you offer for free should be easy to use and learn in a short time since people will not invest too much time and effort into something they did not pay for.

If you are not sure that customers will be interested in getting more from you, then this model will not work for you.

Offer a Free Tool to Get People’s Attention

Another thing you can do is to offer a free tool that will answer some of your customer’s problems.

Again, do not forget that although you will get noticed by doing this and you will have the opportunity to gather information about your customers, the purpose of giving away free stuff is to make revenue later on.

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“Startup Growth Engines” Quotes

If you take the lowest common denominator approach using cross-platform stuff, you by definition create something that’s average. Click To Tweet Growth is not just a concern of sales and marketing, but of product, engineering and support too. It is this organization-wide commitment to growth that ultimately sets these companies apart. Click To Tweet Uber has taken what could be seen as a massive business hurdle—litigation—and turned it into an asset that drives growth. Click To Tweet Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth. Click To Tweet We’ve learned it’s much better to ship it now and fix it later, once you can see how people are using it, than it is to let it linger in development forever. Just ship it. Click To Tweet

Our Critical Review

This is a great book for those who already have a product or service that they would like to offer to potential customers.

Those that have not found a problem they can solve just yet maybe should postpone the reading of this book for when they do.

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Side Hustle Summary

Side Hustle SummaryFrom Idea to Income in 27 Days 

Do you have an idea that you think you can turn into a profit, and you are wondering if you should quit your current career and become an entrepreneur?

Wait. Do not quit your job just yet – there is a possibility to have the best of both worlds!

Who Should Read “Side Hustle” and Why?

“Side Hustle” is a guide that explains how anyone can create a side project that will serve as an extra source of income, without losing the stability and perks that come with holding onto your day job.

We recommend it to everyone who wants to have a taste of entrepreneurship, without bearing too much risk.

About Chris Guillebeau

Chris GuillebeauChris Guillebeau is a bestselling author, a regular contributor to Business Week, CNN.com, and the Huffington Post, and an expert on international travel and creative self-employment.

He recently managed to accomplish his dream of visiting every country on the planet.

“Side Hustle Summary”

We will not even ask you how many times you have wished to quit your job and become your own boss.

We will also not ask you how many times you have heard such advice or stumbled upon motivational articles urging you to do that since we are sure that there have been many such instances.

However, following such thoughts comes with a risk, and you know it.

In reality, not everyone can handle risk and be a successful boss.

Yet, it is important to try.

So, what can you do?

Well, you can have the best of both worlds by becoming a side hustler!

Yes, you have heard us, you can satisfy your entrepreneurial urge while at the same time keeping the benefits of a safe and steady job.

But first, let’s define what we mean by “side hustle.”

A side hustle is a profitable business venture, which you operate part-time, as a complement to your other paid job.

A side hustle does not require much time or energy invested in it – only the bare minimum.

Side hustles are great, since they provide extra security, by letting you harvest income from several different sources.

We are all aware that the days of holding one job for a whole lifetime are long gone, and that extra security is what everyone needs.

A side hustle can also make it easier for you when you decide to change jobs, or even if you want to rest.

Why are side hustles so good?

Because you can get a taste of what it looks like being an entrepreneur, while not bearing the risks that come with starting your own business without any security.

Also, side hustles are jobs which are very easy to do and hence very easy to start.

But what exactly can be a good side hustle?

Well, all hustle worthy ideas that you should take into consideration should be feasible, persuasive and profitable.

Once you do find such an idea, calculate your projected profit by employing the following formula: “anticipated income minus anticipated expenses.”

In other words, to be sure that your hustle is profitable, your expenses need to be lower than the money you bring in.

Once you are sure your idea will make you money, it is time you pitch it.

You do this by making a promise to your customers that you will in some way contribute to changing their life.

Be bold when you make such statements, create a sense of urgency, and employ a call to action.

A good technique for creating a sense of urgency is using the red color, which is usually mentally linked to deadlines and countdowns.

Also use words such as “today” or “now.”

We live in a wired world, and in order to be successful, you will first need a website and a social media profile.

Be careful not to spread on too many social media platforms since it can be a daunting task.

Instead, limit the number to two or three.

Also, think about a scheduling tool, which will save you time, a factor that is crucial when it comes to side hustles.

Finally, set up a payment system before you launch.

Once you do all of the above, you need to start increasing your value in order to generate more money.

You can create value by anticipating your customer’s needs and responding to them.

Lastly, as your side hustle gets more successful, do not be afraid to raise the prices. The more reliable your business proves, the more you should charge.

That is why you should regularly raise the prices you charge, as well as the value you offer.

Remember, since you are starting without much risk, the only way you can go is up.

Key Lessons from “Side Hustle”

1.      Criteria to Check for When Evaluating Your Side Hustle
2.      Transform Your Idea Into A Pitch
3.      Side Hustle’s Basic Requirements

Criteria to Check for When Evaluating Your Side Hustle

When you are evaluating your side hustle, you need to ask yourself three questions.

First, is your idea feasible? If it is, move on to defining if it is profitable. In other words, you have to make sure that your idea brings in more money than you spend. Finally evaluate if it is persuasive, or if customers would like to have it no matter what.

Transform Your Idea Into A Pitch

When you pitch your idea, it is essential that you promise some kind of value to your customers and create a sense of urgency. Include a call to action as well and clearly state the price.

Side Hustle’s Basic Requirements

In order to make your side hustle work for you-you have to have four basic items up to your sleeve: a website, a social media profile, a scheduling tool and a payment system.

After you have set this up, you can start making money immediately.

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Our Critical Review

This is yet another of Chris’s helpful manuals that will show you exactly how you can turn your small idea into a profitable extra source of income.

It is a book that even total beginners in this area can follow easily, and the fact that you can immediately start practicing the advice it gives you makes its value immeasurable.

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The Personal MBA Summary

The Personal MBA SummaryMaster the Art of Business

Running a business has always been the most intriguing part of one’s professional enhancement and development.

However, not all companies reach the climax stage.

At this moment, we take into account many elements that may improve or reduce your chances of making your business work in the long run.

Who Should Read “The Personal MBA”? And Why?

The Personal MBA” is indeed a breathtaking book that is filled with tips and suggestions for those willing to manage or operate with different resources.

Don’t hesitate to take your entrepreneurial skills to the next level and learn more from experienced and successful business people.

About Josh Kaufman

Josh KaufmanJosh Kaufman is a business expert, consultant and a coach who helped many start-up companies in their endeavors.

He offers expert services to those in need of business guidance, to get more things done in a shorter time, and improve their financing strategies.

“The Personal MBA Summary”

Are you eager to embark on a new adventure? Do you have a great idea? Eager to make money? Well, take a deep breath and start examining your options.

Many people opt for enrolling at a business school but is it really the break you’ve waited for, let’s find out.

As it turns out, Business Schools are far from cheap, and according to advanced calculations, the accumulated cost can reach up to $300,000.

However, do we at least get something in return, experience or education perhaps that exceeds this price? We sincerely doubt that!

Now, that is evident that you’ll waste a lot of money and get no results, what should you do? – Clinging to factless strategy can prove to be devastating, so in order to get your business flourish, one must stick to a well-designed blueprint.

Are you in it for the money? – You might want to change that.

On the long run, no business can overcome all obstacles if the CEO has no passion for the company itself.

Being in tune with the environment requires defensive resilience to cope with the challenges that lay ahead.

Once you made a secret pact with yourself, that you’ll continue to push forward until all your hopes are alive, you can then focus on investing.

So, finding the investors willing to put up the cash in advance, it’s a risky move for all parties involved.

Leverage your investment! Use loans to increase your influence but beware of hidden financial dangers. Take into consideration every possibility, before taking such drastic measures.

Every successful business, no matter the size or influence, must focus to please its Ideal Buying Persona.

According to Nitin Nohria and Paul Lawrence, there are basically four requirements that pretty much appeal to all humans.

  • The first one represents the desire or the pull to become a valuable member of some community, gain status or respect.
  • The second desire symbolizes our longing to feel loved and appreciated by others.
  • The third one, speaks on behalf of our unsatisfied thirst and hunger to expand our field of knowledge.
  • Fourth, the urge to feel safe and secure.

If your goods or commodities meet these needs, you are all set to launch the brand-new product, right? – Well, we are not quite there, yet.

Although nowadays, we can engage our potential customers through hundreds of online/offline channels; that doesn’t facilitate the processes of getting their attention.

The Free Market tends to unchain these individuals and allow them to pick their favorite products, without any interference, but that’s a nice story.

If you have a score to settle with your competitors, do it openly on the digital battlefield because that’s the only way to provide quality service.

Take testimonials, for example, original illustrations of satisfied customers is an excellent trick for luring new customers into checking your offers and establishing a bigger base.

So, how to convert those passing customer into long-term associates?

In all honesty, there is not one all-encompassing formula that works well in every industry.

However, you can apply the good, old-classic mind-game, and understand what adds to clients’ aversion towards your product.

Usually, the price is the most talked-about attribute!? – If it’s so, you should adjust your product offer, and prove your customers wrong. Give them a test period, with a full refund if they’re not pleased.

One huge mistake salespeople have a habit of making, is becoming too aggressive in their campaign.

Encourage interaction, make your customers come to you, not the other way around. If they feel cornered, there’s a good chance that they’ll drift off.

How to discuss business deals with other companies?

B2B is gaining momentum in the 21st century, but due to intense competition, companies are struggling to get their hands on “wealthy” associates.

Taking into account several factors before an agreement can be reached, is an advisable strategy in the digital age.

  • Make sure that the person on the other side is a valuable member of the operation and an individual with authority.
  • Set a meeting on your turf, an environment that you feel most comfortable in (via phone, in person, online session).
  • Prepare yourself by conducting research and necessary testing to collect data, such as finding more about your competitor’s offer and provide counter-arguments.
  • Anticipate possible reaction and sub-questions.
  • Start negotiating

How often do we trip on the last step – Implementation?

Don’t act with superiority, let them know that you share their concerns and strives.

Good leaders are hard to find, but they are the ones who can make others grow and learn.

Key Lessons from “The Personal MBA

1.      Understand your priorities
2.      Don’t engage yourself in all spheres of influence
3.      Find a better route to success

Understand your priorities

Most people have little clue about the key elements and intentions when starting a business.

Make sure that all the other individuals who are working towards mutual goal and interest, must be informed about the long-term expectations.

Don’t engage yourself in all spheres of influence

Micromanagement is perhaps the most challenging part of the whole process.

In order to avoid full-control that takes both time and energy, you should lay out your intentions, and provide guidelines in various cases.

Find a better route to success

It has been proven on numerous occasions, that MBA doesn’t increase your chances of opening a chain of successful businesses nor getting a better position in a company.

It’s not synchronized nor in correlation with the idea of prosperity, as one may have hopped.

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“The Personal MBA” Quotes

Business schools don't create successful people. They simply accept them, then take credit for their success. Click To Tweet Every time your customers purchase from you, they’re deciding that they value what you have to offer more than they value anything else their money could buy at that moment. Click To Tweet Retired general Colin Powell famously advocates collecting half of the information available, then making a decision, even though your information is clearly incomplete. Click To Tweet Ideas are cheap—what counts is the ability to translate an idea into reality, which is much more difficult than recognizing a good idea. Click To Tweet There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Click To Tweet

Our Critical Review

By all means, this book undoubtedly deserves its bestseller status, on a global scale.

We are pleased to be a part of such amazing journey, driven by an amusing and informative piece of writing.

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Rejection Proof Summary

Rejection Proof SummaryHow I Beat Fear and Became Invincible Through 100 Days of Rejection

Rejection does not have to be something you fear.

Instead, it can make you stronger, and teach you some valuable lessons.

Who Should Read “Rejection Proof” and Why?

You have faced so many rejections that you do not believe you are worthy of success anymore?

You are wrong!

Rejection is not a reality; it is just a subjective opinion.

If you are someone who plans on giving up on their dreams or is afraid to make a change that they want to make, read “Rejection Proof” and learn more about the sense of rejection as well as about the coping mechanisms.

About Jia Jiang

Jia JiangJia Jiang is an entrepreneur and author, as well as a creator of an online course that teaches people how to face rejection and turn it into something positive.

He has founded the 100 Days of Rejection YouTube series and blog.

“Rejection Proof Summary”

Everyone has faced or will ultimately face a time when he or she gets rejected.

Rejection is something you cannot escape and can happen in any area of life.

In business life, it is more common than anywhere.

However, too much rejection can make people lose their enthusiasm and quit.

Yet, usually, you have to bear it in order to become successful.

So, how do you do it?

Well, first it is important you have enough motivation.

Right now, you may be working in a field that you feel is not your true calling, and we have to give it to you – not following your passions is not an easy burden to bear.

However, you must not feel unhappy.

Instead, decide to change jobs and try yourself out at your wanted field, by giving yourself a deadline.

The deadline should tell you what you need to accomplish in a given timetable, in order to know that it is worth following your dream.

If not, you can always go back to your previous job choice.

This approach is practical since people are more motivated and productive when they have time pressure.

After you handle this one, you also need to find a way to deal with rejection.

Every business needs someone to invest in it, and finding investors is a hard job. Many times the investors you pitch to will say no to you.

However, that must not discourage you or make you feel less worthy.

Instead, it needs to be another engine that moves you forward.

But how do you to this? How do you transform rejection from being a negative force into a positive one?

Well, for starters you need to understand its psychological background.

Our fear of rejection is connected to our instinct to stay alive and to belong.

Interestingly enough, researchers show that when they feel rejected, people’s brains release the same substances as when people go through physical pain.

This means that people actually feel pain when they get rejected.

This explains the biological side of why rejection is on the list of top fears of most people.

However, many people make a mistake and mix up rejection and failure.

And to be successful and continue on the path of understanding rejection, you have to make a clear distinction between the two.

Failure is something we do not feel is personal – it is a situation that has happened due to external circumstances our of our reach. It is not positive nor desired, but does not makes us as unhappy as rejection since we do not think that it is something up to us.

Rejection, on the other hand, is hard to connect to external factors, and because of it, it is more personal and hurts people more.

However, the only way to enjoy life and all of its blessings is to beat the fear of rejection.

Just think back to all the things you did not do and wanted to, just because you were afraid you were going to get rejected.

So, what can you do to overcome these fears?

Well, since rejection is “personal” you have to change the way you look at it. In other words, do not base the external reality on the opinion of others.

Do not understand rejection as something that gives an objective picture of your worth. Instead see it as a personal, subjective opinion of the rejector, that has nothing to do with other beliefs out there.

You have to understand that in this world they are so many different people with different backgrounds and characters, who will respond a different way.

You know the saying “One man’s trash is another man’s treasure”?

Well, that is entirely correct.

Even if you have not found your chance now, it does not mean that you are not worth it. It just means that your idea is not suited for one single person.

And what is a person compared to the world?

So, stop fearing rejection, and face the world. You will certainly find someone who shares your worldview out there.

Key Lessons from “Rejection Proof”

1.      Rejection Feels Personal; Failure Does Not
2.      No “No” Lasts Forever
3.      Everything You See Around You Was Once Thought to Be Crazy

Rejection Feels Personal; Failure Does Not

The difference between rejection and failure is that the one feels personal and the other one does not.

We understand that when you feel rejected it is very hard not to blame yourself and not to feel less worthy, but you have to look at it another way, and see it as a subjective opinion of the other party, and not as an objective image that defines you as a person.

No “No” Lasts Forever

All negative events are temporary and so is rejection.

When you understand that rejection is subjective and connected to an opinion, and not to objective reality, then you will also understand that every “no” can be changed by just changing the viewpoint.

And people’s opinions change all the time.

So, hang on, and keep going.

Everything You See Around You Was Once Thought to Be Crazy

Most of the revolutionary ideas that have changed the world were once thought to be crazy.

So, if your ideas are constantly getting rejected, it does not have to mean that they are bad, it can just mean that you are ahead of the crowd seeing things others are not aware of yet.

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“Rejection Proof” Quotes

But by not even asking, we are rejecting ourselves by default—and probably missing out on opportunity as a result. Click To Tweet If something can´t hurt me, then why should it scare me? Click To Tweet Rejection is just an opinion, remember? It reflects them more than me, right? Click To Tweet Is your dream bigger than your rejections? If it is, maybe it´s time to keep going, instead of giving up. Click To Tweet It doesn’t matter how amazing your performance or products are, if you target the wrong audience, who don’t recognize, appreciate, or need your value, your effort will be both wasted and rejected. Click To Tweet

Our Critical Review

The author does a great job in getting you motivated to change your view on rejection.

He has created a 100-day rejection challenge, which shares the concept with any other similar challenge, but it is something that can help immensely.

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The New Trading for a Living Summary

The New Trading for a Living SummaryPsychology, Discipline, Trading Tools and Systems, Risk Control, Trade Management

Are you on the fence, unsure of your next move?

Investors understand your concerns and share your way of life.

This summary is a good starting point for launching a lucrative career in the realm of investments.

Who Should Read “The New Trading for a Living”? And Why?

Nothing comes close to making an honest living while doing something that generates a stable cash flow on the long run. Investors know the burden of several factors, which suffocate such possibility.

The New Trading for a Living” is a brand-new revelation, unveiling practical hints that can get your investment efforts to the next level. As such, we strongly recommend it to economists!

About Dr. Alexander Elder

Dr. Alexander ElderDr. Alexander Elder was born in Leningrad, in the Soviet Union. It’s fair to say that he is an expert in trade and an author who spent years in finding the perfect formula.

During his time as a psychiatrist, he learned a lot about human behavior and used that expertise in the professional areas of development.

“The New Trading for a Living Summary”

Are you impatient to become a wealthy investor? Wait a minute; even Warren Buffet had a strategy before he became an investor of the highest order.

Getting a stock tip is much easier than understanding the whole system. So, let’s move slowly until all the mysteries are out in the open.

Every stock trader should take into account a phenomenon named trade commission. Perhaps the movie – “The Wolf of Wall Street” is a tip enough for understanding the grave danger emerging from this pitfall. Paying 10$ per commission can lead to astonishing $2,000 – 10,000 of yearly expenditure.

Next in line is slippage. What does this mean? – You need to fill in order and decide whether you prefer a limit or a trade one.

The first one (limit) indicates that you intend to purchase a stock for a certain sum. Trade order pinpoints that you’ll get your stock, but under what circumstances – no one knows.

Unfortunately, many people are misled when it comes to trading. Do you like making money at a speed of light? It doesn’t work that way, and many gamblers became aware of this eye-opening reality.

What should we do? First things first – control your urges. Even the greatest investors have absolutely no idea regarding the stock’s route, and neither do you.

If you rely on the emotional response when things are going in your favor or not, you are the perfect candidate for experiencing a downfall in financial terms.

How to stand out from the herd? Indeed, it’s against all instinct to go on your own. For centuries, people have gathered in communities to improve their chances of survival and guess what – nothing has changed since then.

Seeking the safety of the crowd is the first thing you should avoid, and it’s not always easy to subdue these urges.

How to put such practice into action? It’s vital to divide the market and analyze the behavior of all participants.

According to the author, there are two types of behavior: bulls and bears. Bulls emphasize the value of prices going up; bears – the other way around.

Making a good decision is feasible only if the trader is willing to do the necessary testing.

A highly competitive market indicates that there is a high price fluctuation, and you ought to distance yourself from such environment.

But let’s dissolve all the vital parts:

In order for a cost-effective strategy to kick in, one must leave no stone unturned. What must you understand and interpret well, before plunging into a trade battle?

  • Opening Prices
  • Closing Prices
  • All the Highs of a Bar
  • The Lows
  • The difference between these two

Normally, Slippage is not too high in quiet markets, and a proficient trader would avoid getting involved in such exchange deals – defending its position at all costs.

Overheated markets are not advisable, and if you plan to remain profitable, you’ll not be thinking about such endeavors.

Key Lessons from “The New Trading for a Living

1.      Follow the trends in order to make the market work in your favor
2.      One should opt for stock-trade at the beginning
3.      Act wisely and slowly; rush decision-making is a one-way ticket to failure

Follow the trends in order to make the market work in your favor

The price level can often mislead the people into purchasing a specific stock.

As soon as the market gets the support it desperately needs, you’re on the scene of a downward price trend.

The past fluctuations of the stock-price act as though the investor needs no incentive nor knowledge to conduct the next trade.

One should opt for stock-trade at the beginning

Although there are plenty of opportunities available regarding the trading business, it’s best if you stick to grounds that best suit you.

Options, futures, and ETFs are more complicated for those who are about to launch their trading campaign.

Act wisely and slowly; rush decision-making is a one-way ticket to failure

Once you decide, which way appeals to your particular nature – you must never forget to pay exclusive attention to these trade factors: liquidity and volatility.

Liquidity manifests the daily volume of exchanged shares, and it actually stands for:

Higher Liquidity = better trading options.

Volatility is best explained as a phenomenon that observes the price of a stock in the short-run.

Higher volatility = more opportunities for capital growth and vice versa.

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“The New Trading for a Living” Quotes

The mental baggage from childhood can prevent you from succeeding in the markets. You have to identify your weaknesses and work to change. Keep a trading diary—write down your reasons for entering and exiting every trade. Look for… Click To Tweet The answer is to draw a line between a businessman's risk and a loss. As traders, we always take businessman's risks, but we may never take a loss greater than this predetermined risk. Click To Tweet To help ensure success, practice defensive money management. A good trader watches his capital as carefully as a professional scuba diver watches his air supply. Click To Tweet There are good trading systems out there, but they have to be monitored and adjusted using individual judgment. You have to stay on the ball—you cannot abdicate responsibility for your success to a mechanical system. Click To Tweet Why do most traders lose and wash out of the markets? Emotional and mindless trading are big reasons, but there is another. Markets are actually set up so that most traders must lose money. The trading industry slowly kills traders with… Click To Tweet

Our Critical Review

There is a saying – Being bold and determined is not enough for achieving success.

You need the know-how and thanks to various experts; we can now access various types of information to make that happen.

And that pretty much sums up this book, where you’ll get means of entry to see first-hand the value of being equipped with the right set of “weaponry.”

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Principles Summary – Ray Dalio

Principles PDF Ray DalioLife and Work

Having principles can help you see the truth and make wiser decisions.

So, what are you waiting for?

Read on!

Who Should Read “Principles” and Why?

At times your life will feel like it is too much to handle. You will feel problems, questions and possible answers all around you, and you will feel dizzy by the choices you are presented with.

In order to cope with such situations, it is important that you have a set of principles that can show you the way in any situation.

“Principles” does just that – gives you a guideline you can follow to persevere.

We recommend it to all readers.

About Ray Dalio

Ray DalioRay Dalio is one of the most influential and wealthy people in the world. He is the founder of Bridgewater Associates.

“Principles PDF Summary”

What are principles?

Principles are a set of guidelines that tell fundamental truths that can help you cope with any situation in life.

If you think deeply about how to act to every little thing that happens in life, you’ll feel the burden of every decision.

It is good to have a go-to direction which you can follow when you come to a certain situation in life, and that is why developing your principles is significant.

When you are finding your core principles, you need to stay grounded and keep a realistic worldview.

Life can be messy, and many times is, and you need to accept that as part of your experience as well.

When you do accept it, you will come to the conclusion that it is important that in confusing and nonideal situations, you adopt a rational approach, and steer away from emotional thinking.

Also, bad situations do not have to be all that bad!

Promise yourself that you will learn from each situation that comes your way, most of all from the bad ones.

If you want to be successful, especially in the professional world, you have to learn how to bounce back after having a hard time.

Not only you have to bounce back, but you have to get up stronger and more competent than you were before the hardships happened.

Just think of life as a game, in which you gather points for achieving goals and getting results.

Adopting this perspective will make it easier to bear the hard times, since no one “dies” from just one hit in games, you just lose some points that you can make up for later on.

Another thing the game-mindset will do is that it will make you aware that there is no point in playing if you do not have a goal in your mind that you want to achieve.

To set a goal, you want to work at the moment, prioritize things and narrow them down as much as you can.

Everything is possible in life, but also you cannot have everything all at the same time.

This is a mistake many people make: trying to achieve many objectives at once.

This type of multitasking will not yield any significant results, because, in order to excel, you have to put all of your focus and energy into one place.

The scattered focus will get you scattered results that are too small to count.

After you set your goal, study the situation you are in and all of the challenges that are on your way or the obstacles that may arise.

We cannot stress out enough that you have to be completely realistic in this point.

Put the personal view aside, and make an objective evaluation.

Also, do not forget to evaluate your own weaknesses as well, as you have to know where you are the most vulnerable, in order to be able to make sound and wise decisions.

In your business try to practice radical truth and radical transparency.

Radical truth is making sure that all the important issues are out in the open, and creating a corporate culture in which the employees’ opinions and stances are appreciated.

Criticism is the way to improvement, do not forget that.

Radical transparency, on the other hand, is similar to radical truth, with the difference that it focuses on the expectations that are set from the managers regarding the employees’ behaviors, and vice versa.

It is important that managers and employees are in a trusting and respectful relationship since that is the only way they will successfully work together for a long time.

The best workplaces are those in which employees show more respect and consideration for their coworkers than they expect their co-workers to show to them.

However, many people believe that workplaces are competitive, so it will be hard to induce such unselfish behavior.

Key Lessons from “Principles”

1.      Principles Are All About Objectivity
2.      Exercise Radical Truthfulness and Transparency
3.      Build an Idea Mediocracy

Principles Are All About Objectivity

Principles will allow you to see the actual reality, instead of relying on your own projections of it.

Rational thinking is the only thing that can help you in times when you need to make sound and wise decisions. Principles remove flaws in your brain by eliminating emotional thinking and reactions not based on reality.

Exercise Radical Truthfulness and Transparency

Many of the principles you will find for your self but what is really important is that you embrace radical truthfulness and transparency in your company.

This means creating an environment in which employees will feel free to give their opinions, and they will know exactly what is expected of them.

These two principles will make sure that the relationship between employees and managers is a good and long-lasting one.

Build an Idea Mediocracy

In your company, you need to build idea meritocracy, which is a place where the place is given to the best ideas.

Of course, in order to choose the best ideas, you need to enable all ideas to come to the surface, where the second key lesson has a great deal of importance.

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“Principles” Quotes

I just want to be right—I don’t care if the right answer comes from me. Click To Tweet Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life. They can be applied again and again in similar situations to help you achieve your goals. Click To Tweet I learned that if you work hard and creatively, you can have just about anything you want, but not everything you want. Maturity is the ability to reject good alternatives in order to pursue even better ones. Click To Tweet Nature gave us pain as a messaging device to tell us that we are approaching, or that we have exceeded, our limits in some way. Click To Tweet It is far more common for people to allow ego to stand in the way of learning. Click To Tweet

Our Critical Review

“Principles” is a book that will teach you how to stay strong and rational during hard times that call for tough decisions.

The amount of detail and thinking the author has put into the book is fascinating, so it is a book everyone can learn from.

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Quitter Summary – Jon Acuff

Quitter SummaryClosing the Gap Between Your Day Job & Your Dream Job

Do you want to change your career?

Do not quit just yet!

When you decide to change your dreams, the best way is the smart and careful way.

Let us show you the path!

Who Should Read “Quitter” and Why?

Do you have a dream?

Of course, you do.

But, do you have to quit what you are currently doing in order to achieve it?

Well, no. Moreover, “Quitter” does not recommend it. Instead, it offers you an alternative, safer approach that will guarantee your happiness.

We recommend it to all ambitious people who feel that they need to change jobs and follow their passions.

About Jon Acuff

Jon AcuffJon Acuff is a full-time bestselling author, who became what he is today after being a serial quitter, and was working eight different jobs in a time span of eight years.

“Quitter Summary”

Ever since we were kids, we were thinking about what we want to be when we grow up.

As we do grow up, we start limiting our choices, and finding our true passions, and even making plans about how to get where we want to be.

Sadly, not many people make it to the place of their dreams, and most of us end up working jobs we do not like or do not care about.

Many people who believe that you live only once, would say to you that if you are not satisfied with your current job, you should just quit and find a new one.

However, that is not the way to go.

Money is an important aspect of our everyday lives, whether we like to accept it or not.

When you do not have money, you worry constantly about paying the bills and getting through the day, which can undermine both your health and your relationships.

However, that does not mean that you should just keep working at the place you hate.

We are just saying to keep your day job, at least at the beginning of the path toward your dream.

What is the reason that this could be helpful?

Well, it is not just because of stress. If you do quit, you will feel that you are out of options, and you may end up sucked at equally bad, or even worse, opportunity.

If you have enough money to pay for your living expenses, on the other hand, you can make wiser choices.

Having a job will also make sure that you maintain a healthy lifestyle, and be disciplined.

When you stay at home too much, you end up being lazy and doing nothing, and that is not the way to happiness or a better career.

So, we concluded that you should stop the thoughts about quitting your job immediately from becoming a reality.

What next?

Next, you must get a clear idea of your purpose and dreams.

Some people are born knowing their dreams, while others need to work hard to find them.

However, it will all become much easier if you just ask the right questions.

So, instead of asking yourself what you want to do in your life and overburdening yourself with the never-ending number of possibilities, just think about what you have done in your life so far, and have enjoyed doing.

Look back on your past, and search your memories for what the author names a “hinge” moment.

These moments an be happy or sad, and seem insignificant at first, but are actually redirecting your life in a way you may have never expected.

Of course, when you decide to follow your dreams and walk a path not many people do, you will be facing risks.

Coming to terms with these risks is important, so think about what you want to achieve and look at all the risks this job involves.

People look at risks in three different ways: through a magnifying glass, which makes them look too big to handle, through a kaleidoscope, which makes them too complex and overwhelming, or through a telescope, from a safe distance.

The last way is the only way that will empower you and enable you to overcome your fears and all the risks that come your way.

It will make them look manageable and small enough that you can continue chasing your dreams.

Finally, do not be a strict planner.

Yes, plan for things, but do not let your plans paralyze you.

There will always be instances where things will go a different direction, many times a much better one, and there will be moments when you will face challenges you did not see coming.

If you want to achieve your dream, you have to know the bigger picture, but not get too stuck on the details.

Key Lessons from “Quitter”

1.      Do Not Quit Just Yet
2.      Wake Up Early
3.      Define Your Goals So You Can Reach Them

Do Not Quit Just Yet

You can get your dream job, but on the way to it, you must not quit your current one.

At least not yet.

If you quit now, you will soon become desperate, since you will not be able to pay your bills, and you need money to survive.

So, you will most probably end up working whatever other job comes your way first, so you will just be replacing your unwanted profession.

Walk slowly toward building the career you want, and start from putting extra hours when you are free, without quitting what you are currently doing.

Wake Up Early

Even if you think of yourself as a night owl, wake up early.

When you do something you should do in the very early morning, before you have even gone to work, you will feel much more purposeful.

Define Your Goals So You Can Reach Them

In order to reach your goals, you have to define your vision of success.

In other words, you have to define what does “having enough” mean for you.

Then you will have a much clearer vision, and you will make a much more focused effort.

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“Quitter” Quotes

90 percent perfect and shared with the world always changes more lives than 100 percent perfect and stuck in your head. Click To Tweet Pitting your dream against someone else's is a fantastic way to get discouraged and depressed. Click To Tweet I don't want you to wake up at sixty-five and realize, I spend forty of my best years doing something that just funded my life. Click To Tweet Hustle isn't just doing the things you love all the time. Hustle is doing the things you don't enjoy sometimes to earn the right to do the things you love. Click To Tweet I want the peace in knowing that is wasn’t for lack of hustling that I missed a target for my dream. I want to know that the one thing in my control was under control. Click To Tweet

Our Critical Review

Jon Acuff has written a book that is created by perfectly balanced motivational and practical part.

First, you will feel empowered and ready to set off on the road to making your dreams come true, and then you will get a set of actional steps you will get there.

This is everything a book should be.

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Payoff Summary – Dan Ariely

Payoff SummaryThe Hidden Logic That Shapes Our Motivations

The only way to achieve your dreams is to persist.

And, the only way to persist is to continue being motivated.

What is motivation and what are the factors that drive it?

Read on and find out.

Who Should Read “Payoff” and Why?

To be successful, you have to persist.

Hence to achieve results, you have to be highly motivated.

“Payoff” explains the meaning and roots of motivation, as well as which motivation-inducing tools it is best to use.

After reading it, you will feel enlightened, you will finally understand yourself more, and you will know what to do the next time you face a lack of motivation.

We believe that this book is an excellent read for all people who have a problem with persisting in what they do or having a problem finding what they want to do.

About Dan Ariely

Dan ArielyDan Ariel is a best-selling author and a professor of behavioral economics and psychology at Duke University. He has founded The Center for Advanced Hindsight.

“Payoff Summary”

Today, many people work jobs they do not enjoy working.

They are looking at their professions as a way to make ends meet, and are unmotivated to become the best workers they can be.

Motivation, however, is the only thing that can keep you stick to your routine of going to work every day, year after year, without ending up extremely unhappy.

But, wait, everyone talks about motivation, but what exactly is it?

Many people would agree that the best motivator there is is money.

However, they could not be further from the truth.

Motivation is much more complex than people think it is, and it is a mix of pride, achievement, happiness, and many other factors.

Among all these factors, the most significant one is meaning.

Do not mix up meaning and happiness, like most people often do.

Meaningful work does not always bring happiness.

Many times people that do meaningful work do not do it because it makes them happy, but because it gives them a sense that they are doing something that counts.

This helps us arrive at the next conclusion: motivation does not depend on happiness.

But then, what generates meaning?

Most of the time, it is the sense that you are doing something bigger than yourself, that changes more than just your own life.

Repetitive tasks and jobs are contrary to those of meaning. Us, humans, after being faced with repetitiveness, simply quit.

We cannot find the meaning anymore after doing the same task over and over again.

On the other hand, performing activities that feel the meaningful build up people’s motivation. And the key to feeling that you do something meaningful is to feel the promise of achievement.

Another thing that contributes to creating meaning is an effort.

Tasks that you put your time, energy and effort in are more meaningful for you than those you did in a short amount of time, without investing yourself in them.

Next, let us not forget the ownership of the work as a major motivator as well. In other words, when people are given a chance to claim ownership, they feel more motivated, since they are standing behind what they did.

Also, when it comes to motivation, it comes from external and internal sources.

The most central motivator of all is the wish to achieve happiness.

Unfortunately, many people have wrong notions of happiness and the things that would make them happy.

They usually tie happiness to external motivators such as money.

However, these motivators can work only in the short time, while in the long haul people need something more: an internal source that will fuel their efforts and keep them going.

Only in instances when people find pleasure in doing something and are driven from within can they continue working hard toward their goals.

So, stop wishing for happiness that comes from bigger material possessions, and start finding it in small everyday things.

Even if your surroundings are not granting you with motivation, such as a “well done” from your boss, or a sense that you are doing something meaningful, try to find that meaning yourself.

Even in the most mundane tasks, find the things that they help you master, and think of them as only stepping stones to what you will achieve in the long run.

Be your biggest supporter and applaud yourself for every small achievement you make daily.

Key Lessons from “Payoff”

1.      Meaning and Happiness Are Not Connected
2.      Ways to Induce Meaning
3.      Motivation Must Come From the Inside

Meaning and Happiness Are Not Connected

Many factors define the levels of your motivation, but the core one is meaning.

If you find what you do meaningful, you will continue doing it, even in times when you do not feel happy.

That is right, happiness and meaning are not synonyms, and meaningful jobs do not make people feel happy, but still, they keep their motivation levels high.

Ways to Induce Meaning

A sense of meaning usually happens when people feel that they are working for a bigger purpose.

Also, when people put more effort into a task, more time and energy, they will consider it more valuable and thus more meaningful.

Motivation Must Come From the Inside

There are different motivators one can use to persist, but internal and external.

However, external motivators are just momentary and are not sustainable in the long haul.

For a long-term motivation, individuals have to feel motivated from the inside.

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“Payoff” Quotes

These results show that when we are acknowledged for our work, we are willing to work harder for less pay, and when we are not recognized, we lose much of our motivation. Click To Tweet The consultant experiment, I continued, showed that people dramatically underappreciate the extent and depth to which a feeling of accomplishment influences people. Click To Tweet It shows that when we work harder and spend a bit more time and effort, we feel a greater sense of ownership and thus enjoy more the fruits of our efforts. Click To Tweet A society without trust is not a society: it is a collection of people who are continuously afraid of each other. Click To Tweet The lesson here is that a little sweat equity pays us back in meaning—and that is a high return. Click To Tweet

Our Critical Review

“Payoff” is an excellent book on the topic of motivation, that can be read by any age group of readers.

Its biggest strength is that it is short and focused, it is easily read, extremely fun, and full of useful takeaways.

It is time you accomplished all of your goals!

We heartily recommend it.

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The Art of Social Media Summary

The Art of Social Media SummaryPower Tips for Power Users

Do you have a profile on Facebook? Instagram? Twitter?

What do you do with them?

Did you know that you can use your presence to grow your business, or create a personal brand and make money?

How?

Read on.

Who Should Read “The Art of Social Media” and Why?

“The Art of Social Media” is a book which is very relevant for contemporary people, whose whole lives are online.

We recommend it to everyone who is on social media, and who would like to add more meaning to just being present.

About Guy Kawasaki and Peg Fitzpatrick

Guy KawasakiGuy Kawasaki is a social media influencer, an author, former chief evangelist at Apple, current chief evangelist at Canva. He is also an executive fellow at the Haas School of Business, University of California, Berkeley.

Peg FitzpatrickPeg Fitzpatrick has worked on successful social media campaigns for Audi, Virgin, Canva, Google, Motorola et cetera, as a social media strategist. She is a director of social media at Kreussler Inc.

“The Art of Social Media Summary”

Social media has taken over our lives in the past few years.

Twitter and Facebook have more than 1 billion users worldwide, each.

There are also many other social media platforms that people use daily.

With so many users, it is only natural that businesses would try to take advantage of this audience.

However, many businesses do not understand that although many people use social media, it does not mean that they can just post anything and get noticed.

As there are many users, there are also many businesses who decide to market through social media.

This means that the users are overburdened with information and that they are automatically filtering information, not even giving them any attention.

The battle for users’ interest has never been so hard!

Hence, the only way to get to social media users is not through posting, but through posting with purpose.

First, you need to take care of the “cover.”

We are told that books should not be judged by their covers. However, we all know that the reality is much different.

The same goes for social media.

Many people decide whether to follow or not based on the picture and name.

So, if you want to give yourself a better chance of creating an initial pool of followers, put enough thought into your profile picture and names.

When you are coming up with a name, do not try to be smart. Many things that are funny today can become embarrassing in the future.

So, keep it simple.

The best option is always using your own name.

After you have chosen the name, the next step is to create a vanity URL which will allow for your profile to be identified as more than just a random string of numbers.

At times, it will not be possible to get a unique URL which is the same as your name, since it may have already been taken, but even in such cases try to find something as close as possible as you can.

Once you have done the previous two steps, it is time you consider your profile picture.

Pictures are important since the name is something you may share with many other people, while the image will make you recognizable.

Pictures also will draw a “map” of your character in the minds of your users, so choose an image where your face is visible, you are smiling, and you give an impression of someone likable and competent.

Now, this is just the start.

The real job begins from this point on.

The name of the game is called content.

In order to make people follow you, you have to share content that they will also want to share.

Also, in order to keep their interest, you will also have to keep posting relevant content.

Relevant content is something that people care about and find helpful or entertaining.

Sometimes, you can share interesting content from other people, since there will be times when you will not feel like you have anything to say.

However, never forget the importance of original, self-created content.

When you are creating your content, remember that the internet has changed users and they have a much shorter attention span that they once had, so it will be best if you keep your posts short and sweet.

Do not go over 1000 words, shorten your sentences and paragraphs and use pictures and graphics whenever you can since visuals keep people’s attention.

And let’s not forget the title!

The title of a story and a post is very significant, since if it tickles people’s attention they will want to open it, and once they do, the chances that they continue reading are much higher.

One of the titles that you can never go wrong with are the “How to…” or “Top…” types of titles.

Lastly, do not forget to engage with your audience by replying to their comments and show that you care for their support.

Key Lessons from “The Art of Social Media”

1.      Social Media Presence is a Business
2.      Think About Your Audience
3.      Consider Cross Promotion

Social Media Presence is a Business

Social media is not about posting – it is about posting with purpose.

We tend to not take social media as something serious, or at least not as something as serious as traditional channels.

However, you can only be noticed if you go pro and learn the tricks that can help you stand out from the crowd.

Think About Your Audience

As it is with any product and service, you have to think about your customers, or in this case your fans.

Posting things that only you find relevant will not bring you any results, so make sure you know what your audience wants and give them exactly that.

We are not saying to tailor the content so much that your own opinion and voice are not heard, but to make a balance between the two.

Consider Cross Promotion

Nowadays there are many social media pages, but that does not mean that you should sign up for them all. Being present on each one of them will take up too much time and engaging the audience requires much effort.

However, it is good to use these platforms to cross-promote, so make sure you sign up for at least three different platforms.

Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“The Art of Social Media” Quotes

The biggest daily challenge of social media is finding enough content to share. We call this feeding the Content Monster. There are two ways to do this: content creation and content curation. Click To Tweet If you’re not pissing someone off on social media, you’re not using it aggressively enough. Click To Tweet Content curation involves finding other people’s good stuff, summarizing it, and sharing it. Curation is a win-win-win: you need content to share; blogs and websites need more traffic, and people need filters to reduce the flow of… Click To Tweet Resharing is caring! Click To Tweet We recommend that you repurpose your most popular blog posts and convert them into SlideShare presentations. Click To Tweet

Our Critical Review

The internet changed the world. Now everyone can become a brand, with or without a unique talent.

That is why it is very important to learn about personal branding and how it can help you make a fortune.

“The Art of Social Media” is a book which is great for social media beginners.

Of course, since technology changes, many parts of it are already outdated, but the core remains the same, so you can still get valuable lessons from it.

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