|
Switch: How to Change Things When Change Is Hard by Dan & Chip Heath
Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. At CASE he founded the Change Academy, a program designed to boost the impact of social sector leaders. His brother, Chip Heath, is a professor at the Stanford Graduate School of Business, where he teaches business strategy and organizations. Together they’ve written three New York Times bestsellers: Decisive, Switch, and Made to Stick.