Sean D’Souza on why customers buy (and why they don’t)

The Brain Audit: Why Customers Buy (And Why They Don’t) by Sean D’Souza

In The Brain Audit, Sean D’Souza delves into the mind of the customer to bring us a whole new overview of the sale and why it sometimes falls through. It’s packed with information on how to attract customers and what they’re looking for in your product, shop, website, or ad.

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To be or not to be imperfect – 30 clues from Brené Brown

gifts of imperfection cover

The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are by Brené Brown

To be or not to be imperfect, that is the question! From time to time we should all indulge in some moments of introspection. Moments when we can confront our own ego and ask questions meant to unchain us from society’s barriers. Brené Brown shows us how to do just that in The Gifts of Imperfection.

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How to start a business with less than $100

The $100 Startup

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau

$100. What can you do with this amount of money? Probably not that much. Maybe buy half a bike, treat yourself to some new jeans, pay for a month of premium access to a fancy marketing tool…. but starting a business? No way! It may sound like a fairytale, but Chris Guillebeau’s The $100 Startup tells you how to do exactly that.

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Eric Ries: how to re-invent your startup in the age of changes

The Lean Startup

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses By Eric Ries

'At its heart, a startup is a catalyst that transforms ideas into products.' @ericries Click To Tweet

But it’s a big leap from theory to practice. Some entrepreneurs manage to do it, others don’t. Eric Ries explores why that is in The Lean Startup.

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Learn how to quit like a winner from Seth Godin

The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick) by Seth Godin

If you think that winners never quit, think again. In The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick), Seth Godin puts up a compelling argument of why quitting is a great strategy for becoming successful.

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Simon Sinek on why leaders should eat last

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek

When it comes to creating a successful business, everyone has a part to play. Are you an employee? What’s your level of engagement? Do you believe in the company’s mission? Are you leading a team or even an organization? What are you? A leader or a boss? Simon Sinek’s Leaders Eat Last explains why the values of a company’s leader can make or break it.

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Rebuild your Heart and Soul by Daring Greatly

Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown

Can we really afford to be vulnerable?

According to Brené Brown, the author of the #1 New York Times Bestseller – Daring Greatly – the answer is ‘YES’.

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The Miracle Morning Effect: Jump from Average to Extraordinary

The Miracle Morning: The 6 Habits That Will Transform Your Life Before 8AM by Hal Elrod

This is a great motivational story that begins with “What if?”

Behind this question mark stands the first lesson that should be learned:

Achieving goals is in our power!

Soon you may feel like you have to take some notes. So many actionable things. Simple words. Simple steps to be followed. No failures expected.

And all you have to do is to embrace the key prerequisite of this book:

'It’s official: anything is possible when you are committed.' @HalElrod Click To Tweet

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