In The Brain Audit, Sean D’Souza delves into the mind of the customer to bring us a whole new overview of the sale and why it sometimes falls through. It’s packed with information on how to attract customers and what they’re looking for in your product, shop, website, or ad.
To be or not to be imperfect, that is the question! From time to time we should all indulge in some moments of introspection. Moments when we can confront our own ego and ask questions meant to unchain us from society’s barriers. Brené Brown shows us how to do just that in The Gifts of Imperfection.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau
$100. What can you do with this amount of money? Probably not that much. Maybe buy half a bike, treat yourself to some new jeans, pay for a month of premium access to a fancy marketing tool…. but starting a business? No way! It may sound like a fairytale, but Chris Guillebeau’s The $100 Startup tells you how to do exactly that.
The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick) by Seth Godin
If you think that winners never quit, think again. In The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick), Seth Godin puts up a compelling argument of why quitting is a great strategy for becoming successful.
When it comes to creating a successful business, everyone has a part to play. Are you an employee? What’s your level of engagement? Do you believe in the company’s mission? Are you leading a team or even an organization? What are you? A leader or a boss? Simon Sinek’s Leaders Eat Last explains why the values of a company’s leader can make or break it.