Mark Zuckerberg’s truth: Why do we choose Facebook?

David Kirkpatrick’s book: “The Facebook Effect”

David Kirkpatrick’s book – “The Facebook Effect” – tells the story of the Facebook phenomenon from its very beginning and up to 2010 when it reached 400 million users and had already become a social phenomenon. Check the summary below and the very best nuggets from the book “The Facebook Effect”David Kirkpatrick.

The Facebook story is actually Mark Zuckerberg’s professional story and the author, an experienced journalist, successfully manages to provide his valuable thoughts among the epic structure of the book.

But it is not only Zuckerberg’s lines that keep you reading. This is also about the people around him and whom the author follows along the story so that they give their own thoughts and vision on Zuckerberg and on Facebook. Thus, the book is objective and to the point, well-structured and easy to read.


ZUCKERBERG / THE FACEBOOK EFFECT

“We didn’t want people to have a relationship with Facebook so much as to find and interact with each other.”


What many people know is that there were controversies about how original the idea of Facebook was. What not many know is the history behind social networking.

Kirkpatrick explains how this concept is vast and is related with the development of the Internet of which purpose was to better connect people.

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He gives the examples of Yahoo or AOL instant messaging programs, which were already in use when Zuckerberg started to work on several social networks as a 19-year-old Harvard student.

While he is not the inventor of the concept, Mark Zuckerberg actually managed to take the social networking to another level.  So, he took social media to a level that actually changed the world.

“Let’s build something that has lasting cultural value and try to take over the world.”

Facebook started with a simple need, an insight that Zuckerberg figured out quickly and built on it. The Harvard students wanted to have an online directory so that they can find out relevant information about each other. Zuckerberg just realized that an online directory with information uploaded by the users would solve this need. And he built The Facebook.

But before that, and even after, Zuckerberg had been working on several other social networks, such as Facemash or Wirehog.

He felt social networks were the future, but he didn’t know how far this could go. It was not only the favorable context of the Internet evolution and his age, but also his gut feeling and hard work.

“I’ll contribute something and give it to someone, and then out of obligation or generosity that person will give something back to me. The whole culture works on this framework of mutual giving.”

What most mattered to the success of Facebook was Zuckerberg’s vision along the way. He was never interested in making money, instead he kept thinking about the most efficient way for people to stay in touch and share relevant information.

“If you give people a better way to share information it will change people’s lives.”

This was translated into a very important principle for Facebook – a genuine identity. This fact ensured that each person would upload real information on the profile page.

Dan Ariely.

Having a real identity made it easy for friends to find you and you had no interest to upload fake information about yourself. This is what actually made Facebook so popular, the users’ confidence in the distribution of their data.

“Having two identities for yourself is an example of a lack of integrity”

Zuckerberg’s vision of making people interact with each other and not with the website made Facebook simple and easy to use.

It simply expanded to other colleges and then high schools and eventually to anybody. It soon became international and within 5 years it became the most important social network.

“We didn’t want people to have a relationship with Facebook so much as to find and interact with each other.”

At some point, Zuckerberg knew that if Facebook became mainstream, it would change the world the same way the telephone or the telegraph had done.

“We wanted to build a new communications medium, we knew we’d be successful when we were no longer cool – when we were such an integral part of peoples’ lives that they took us for granted.”

Another key factor in the Facebook’s success is represented by the people around Mark Zuckerberg.

He started everything with his dorm roommates who became his closest consultants and friends, but later on he hired people with experience in similar start-ups or big companies such as Microsoft, Yahoo or Google.

Even if he had quit college in order to grow Facebook, he always looked for valuable persons to join him. The people who worked with helped him to make the right decisions in key-moments of the company’s history. At the same time, he always looked for young, smart people. He believed that they were more open and transparent – two core values of the company.

“Our mission since day one has been to make society more open,”

“Facebook is founded on a radical social premise – that an inevitable enveloping transparency will overtake modern life.”

Even though Facebook was getting more and more successful, Mark Zuckerberg kept thinking ahead and added new features. So, now you can also find on Facebook features like: News Feed, Facebook Ads or Sponsored Stories.

Dan Ariely

As he never wanted intrusive advertising that would interfere with the user’s experience, he kept working to redefine ads until he met his objective.

The entire advertising world was redefined as Facebook became stronger. The consumers were the ones who are creating the content instead of the marketers. And a product or service recommended by a friend was much more valuable than any ad.

“I don’t hate all advertising. I just hate advertising that stinks. Advertising should always be useful for the user”.

Facebook did make history as Zuckerberg wanted because it was designed from the first place for the people and not for the money.

Nowadays, Facebook means  CONNECTION, INTERACTIONS, SHARING, NEWS, BUSINESS, ADVERTISING, EVENTS, SOCIAL AND POLITICAL MOVEMENTS.

Everything is created or distributed by the users in accordance with their own interests and hobbies. Facebook redefined the communication throughout the world and will probably continue to make history with new added features.


Want to get the full book in Kindle or audible version? Get it from here:
AmazonThe Facebook Effect - by David_Kirkpatrick from Audible


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