Jab, Jab, Jab, Right Hook by Gary Vaynerchuck:
If you know Gary Vaynerchuk, you know he is a storyteller. In Jab, Jab, Jab, Right Hook Gary shows you how to tell your story on social media, so you can grow your business while delighting your fans and followers.
Even though it was originally published in 2013, which in social marketing terms puts the book alongside the discovery of fire, his advice is mostly everlasting.
This article is a summary of book and provides you a selection of some of the best nuggets (visual quotes from books) of Gary Vaynerchuk’s book.
DIGITAL MARKETING / JAB, JAB, JAB, RIGHT HOOK
Gary Vaynerchuk walks us through the main social media channels of the time – Facebook, Twitter, Pinterest, Instagram, Tumblr and others. And the best part is that he gives us important insights into what makes each of them different, unique and how you should jab on each of them so you can then throw a powerful right hook.
In this boxing analogy, “Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.”
There would be no fun if I play all the ideas here and go into detail on this topic. So, full stop. You can find them by reading the nuggets or the whole book.
One important part is what makes each social network, current and future, the same. This advice will stay the same regardless of which platform is the new kid on the block, because they come down to fundamental human needs.'Your number-one job is to tell your story to the consumer wherever they are, and preferably at… Click To Tweet
In today’s world, we all have to become media companies. But content for the sake of content is pointless. So: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
‘Who are we?’. Though your business’s micro-content will vary wildly every day, it’s mandatory to consistently answer to this question And even though each different social network comes with its own nuances, this is across all of them.
“Do not pretend to be anyone other than who you are. That said, don’t take yourself too seriously, either. Be human. People love it when you acknowledge your humanity and vulnerability.”
Both in your jabs and in the right hooks you have to make it as easy as possible for your fans to engage! And give them just one call to action. Give them space to act and avoid becoming annoying. Because multiple calls to action usually means no call to action at all.
There is no central hub anymore. This may be another important idea that will catch your attention.. There is no one corporate site that sums up your online presence. You have to be everywhere and talk the language of each platform in order to succeed.
“Ultimately, success in social media boils down to three things: understanding the nuances of your platform,using a distinct voice, and driving your business goals.”
In this book, Gary Vaynerchuk already questions the marketing potential of Google+ while putting a strong emphasis on the potential of Google glass. Maybe his doubts were correct when it comes to Google+. But Google glass is at this moment out of the market – even though virtual and augmented reality still seems to be growing through devices from Samsung, Microsoft and also Facebook owned Oculus.
“Every year, the world becomes a little smaller, a little more social, a little more connected.”
Things change rapidly in the social media world. And the only way to stay ahead of the competition is to jump quickly on the new platforms.
There is no time for second thoughts.
You just have to speak the right language, behave as if you were there from always, and grab the right crowd of fans.
Last, but not least: “Content is king, context is God, and then there’s effort.” So put in that effort. Hustle and outwork your competition to stay ahead of them.
“Marketers who put in the effort to really understand the nuances and subtleties of the platforms explored in this book can and will dominate.”
See below some of the best nuggets of Gary’s book and subscribe to our newsletter to get the full nugget list of Jab, Jab, Jab, Right Hook.
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