Growth Hacker Marketing by Ryan Holiday
Twitter, YouTube and Google have used his campaigns as case studies. AdAge, the New York Times and Fast Company have written about his work.
And now, in this book – Growth Hacker Marketing – media strategist Ryan Holiday, puts all together – experience, observations, analysis – and brings to online readers this book as a deliverable.
Below you can find the summary of book and best nuggets (visual quotes from books) from Ryan Holiday
VIRALITY / GROWTH HACKER MARKETING
At the first sight Growth Hacker Marketing looks like a conversation. But if you keep reading, you will find out that this book is more about introspection. And about analysis.
Soon, you’ll find yourself in the position of redefining your job, your purpose, your experience. You will discover the need of a fresh new context.
Primarily, the game seems to be about new marketing versus traditional one.
“Growth hacking had made ‘marketing’ irrelevant, or at the very least it had completely rewritten its best practices.”
But then, things become more complex. And more specific. The product and the customer are negotiating to be in the foreground.
Who will win? Who will lose? Ryan Holiday finds out that the answer is right in front of us:
But this was only the beginning.
Just browsing through this book, in the short run you will discover that the structure is simple. The “movie” of this book is split in 10 frames:
- An introduction to growth hacking
- Step 1: let’s think outside the box
- Step 2: we are intensely focused on driving an initial set of new user sign-ups and customers, right now.
- Step 3: Referrals versus paid advertising is the kind of A/B test whose results are obvious to everyone. Referrals win.
- Step 4: Your job is not just to bring in potential customers but to create lifelong users
- My conversion: putting the lessons into practice
- Afterword – three capital lessons of growth hacking
- Conclusion – Virality at its core is asking someone to spend their social capital recommending or linking or posting about you for free.
- FAQS: Put yourself in the viewers’ shoes. Why would they watch your content?
- Becoming a growth hacker: next steps
No wasted time. No complicated concepts. Only practical lessons, relevant keywords and impressive and notorious examples.
At the core of the book growth hacking keeps itself on top as a leit-motif.
Three basic lessons seem to define the way of reaching at growth hacking level:
• “Cheaply test your concept, improve it based on feedback, then launch.”
• “Reduce barriers to entry; use targeted media and platforms to bring your first users on board.”
• “Aim for a wow factor and response from your customers.”
And all these “stories”, examples, theories and lessons are focused on some key concepts like:
- Mindset. “Growth hacking really is a mindset rather than a tool kit. And if you leave this book with one thing, it should be that mindset.”
- Growth hacker “Growth hacker is an employee with a simple job: growing the business by any means possible.”
- Start-up “Your start-up is designed to be a growth engine – and at some point early on, that engine has to be kick-started.”
- Customers “Once we bring our first customers in, our next move is to set about turning them into an army.”
- Virality “Virality isn’t something that comes after the fact.”
- Publicness “Publicness is one of the most crucial factors in driving something’s spread.”
- Retention “Retention trumps acquisition.”
- Product “It’s up to us to optimize our product around […] customers and their needs.”
- Actionable metrics “Techniques like A/B testing can provide you with actionable metrics because you will be able to replicate the results.”
- PMF “Product Market Fit is itself a viral component.”
Want to get the full book in Kindle version? Get it from here:
Want more nuggets? Subscribe below.