The Nonprofit Membership Toolkit

Members reflect the strength of your customer base, making them a priority wouldn’t be such a bad idea. There are not many practical ways to build your membership, either fun or for profit.

In general, defining members isn’t an easy job, because they can cover many profiles or statuses – from ordinary people to experts. Donors, supporters, buyers, newcomers you name it. Organizations, these days have to think smart and act wisely, because no institution prefers to live on the verge of uncertainty. Without exception, all members regardless of their status contribute to the organizational growth.

Organizational boom must be your priority as a member, but it all depends on how you the system treats you, or what privileged access rights you have. Planning to build a membership-base? Here’s what you need to do. Identifying the key supporters or members drive by your vision. Organizations develop a need for representatives in order to:

  • Influence some area – For instance, if you’re attempting to install some system, or create a company in some distant city, people who live there will increase your chances of success.
  • Authority – Members are no underdogs; sometimes their political influence can produce value.
  • Know-how – Members often, donate their specialized expertise- unselfishly. If your membership base is filled with economists, lawyers or people in business, for example, there will be no shortage of real value. These experts will use their skills on a volunteer basis, to spread the organization’s influence.
  • Word-of-mouth marketing – Is there any stronger marketing tool than word of mouth? Imagine you are in a cinema, after the great movie you’ve just watched, the next thing most people would do is to share the experience they’ve had. The same publicity is achievable with well-established organizations whose members share their vision, and values.
  • Funding – The membership-system receive money from Individual donors- 80 percent of the time.

The book “The Nonprofit Membership Toolkit” offers unlimited access to valuable information for the nonprofit membership machines. The desperate need of money, political power, influence on a global scale, authority, credibility, workforce are just some of the aspects these organizations cover. During the surviving process, many other benefits or restrictions may appear as well; nothing is certain nor forbidden. The life of these membership-structures is filled with relativity, for the same reason members are prone to give up their membership. The authors introduce their readers with dozens of different recruiting members, online and offline.

Even though it may seem evident, but the definition of membership has some unexpected turns. This book will improve your decision-making abilities, those obvious mistakes you used to make, are going to disappear – one by one.  Most prominent one of all is failing to convert those people who desperately seek to gain membership privileges. As a fact-filled, straightforward, masterpiece, you’ll slowly work your way through any organizational obstacles due to the examples present in the book. Regardless your current profession, GetNugget warmly recommends this book to all people involved in some “groups”.

Who is this book for

Quite often people don’t have a clue on how to deal with all the organizational issues that occur along the way. Membership fever has struck this world. All the people are trying to join some organization that will take care of their interest. Facing challenges is perhaps the biggest advantage of these structures, and hence they must adopt a more flexible approach. Using different excuses to cover up the lack of political protection or influence is not a practical strategy, but sure is useful. Managing these nonprofit membership institutions takes time and energy, so before you start doing anything clearly thing about the purposes.

Don’t make any rash decisions is rule number one, enforce principles and norms should be the second in line – priority. Nevertheless, the reality is variable, it all depends on where you’re looking from. Funding is perhaps the most challenging process but still manageable one if the organization has no shortage of high-profile individuals. To be recognized as a nonprofit ethical association, several factors must be met. All aside, this book is a magnificent gift for the decision-making body in any company or corporation. It’s quite useful for the ordinary people too, those who are looking for a way to join, co-create, or create their own membership base.

Authors’ expertise and short biography

Ellis M.M. Robinson is known as an expert in membership development due to her 25 years of experience in all subjects related to it. As the current president of The Buttonwood Partnership, she enforced some practices on fundraising and management of nonprofit organizations. Kim Klein works as an author and editor, or explicitly editing this series of books. She also wrote a few books including “Fundraising for Social Change” and co-authored “Stir It Up”.

Key Lessons from “The Nonprofit Membership Toolkit”

1.      Membership status – importance
2.      Different methods to obtain membership
3.      The power of special appeals

Membership status – importance

More reliant members are the ones who are “giving everything” to obtain a more significant membership rank. Nevertheless, at no.1 spot goes to those money-sending members who support the processes – financially and ethically.

Different methods to obtain membership

Nowadays, memberships can be built across the ocean, on seven continents, meaning that the location doesn’t generate any boundaries like in middle-ages, for example. Expressing commitment and relating with the organizations tends to be the only method to solve some complex problems. To put it in another way, identifying these people as members, indicates that some work has been done on their part.

The power of special appeals

Special appeals are like short guide-books. They give information on numerous subjects to entice the members to respond and contribute to the mutually created task. One of the techniques to improve the response rate is to prefer long-letters rather than short ones.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

The Cigarette Century

Tobacco’s road: how cigarettes have influenced the everyday life, affected the social development, economics, culture and most importantly health of the American people.

The 19th century, known for its technological advancement, has designed the first ever cigarette. Shortly after the James Buchanan’s discovery – the person known to the public as “Duke,” imposed a new way of life. His creation produced a boom on American soil. Before the manufacturing process in 1879, James tested the cigarette effect in order to see how will the audience react. The strange thing was that the community interpreted smoking as some sort of privilege; among the wealthiest. The invention was followed up by a launching process, 700 cigarette rollers were employed around North Carolina and New York region. In the hope of getting the society addicted to smoking, James geographically dispersed the business.

The transition between non-smokers and smokers lasted for years; Duke had a pure intention to reshape the industry with a technological invention: The cigarette roller. The goal was to speed up the production process, which by some standards should reach more than 200 cigarettes a minute. On average this is around 60 times more efficient than leaving the task to the most skillful hand roller in the country. Afterwards, several secret meetings took place between these two, they ultimately reach an agreement and seal the deal.

Successful entrepreneurs always follow one specific formula, not to increase production, but to improve the cost/benefit ratio. Even in the late 19th and early 20th marketing existed. To raise awareness about his brand – cigarettes, Duke started a promotion cycle by relying on investments in ads, postcards, coupons, creating a target group and several other promotion techniques. This marketing leverage granted him a differentiation clue because the tobacco business has little space for maneuver. Even now, the production is vulnerable to price competition; cigarette manufacturers struggle to offer something new because the market is restricted to one product. The same notion guided James Buchanan giving him insights to focus on consolidation.

The differentiation struggle forced Duke to devise a new strategy for manipulating his opponents. American Tobacco consortium wasn’t just a name; it was an organization which consisted of all American cigarette manufacturers. The establishment of a tobacco-growing institution led to the creation of new cigarette manufacturing process and more efficient distribution in the hope of increasing profits. From the early 1900s, till 1991 American Tobacco was one of the most profitable U.S.’s companies – or precisely among the first three. The government realized the problem and confronted the monopoly back in 1911.The tobacco industry’s growth formula lies in the infiltration of smoking as an indispensable part of our lives.

Allan M. Brand wrote this fact-filled, intriguing book, motivated by the smoking-impact and its dangerous side-effects. The American deserve to know how it all started. The Harvard professor exposes all facts and documents associated with the early production of cigarettes. The easy-flow and digestible content is one more reason, to take a quick look and scan this unique book. GetNugget interferes with the whole process by presenting this book summary as an illustration of the main point. Business historians, health officials, and other neutral knowledge seekers will find this book amusing and breathtaking.

Who is this book for

“The Cigarette Century” is a fascinating, unusual book with intriguing stories about the personal life of one of the greatest entrepreneur of all time – James Buchanan – Duke. Not many books share the versatility by covering several genres and answering questions from different fields. Smoking tends to get a little annoying or is it? Stats have shown that the percentage of people addicted to cigarettes – usually stagnates for the past 20 years.

Business deals, mind-tricks, entrepreneurial solutions, and financial mysteries are all a part of the intention to design an absorbable book – like in this case. If you are more on the historical side, many examples indicate the importance of being a good-decision-maker, nothing has changed even today. Nevertheless, the real meaning lies in the ability to interpret smoking from another angle, not like a habit but more of business. How integration granted Duke an importunity to enforce monopoly and how he fought after the government crashed his intention. To sum up, GetNugget warmly prescribes this magnificent one-of-a-kind book to all people who want to learn more about businesses from a historical point of view.

Author’s expertise and short biography

Allan M. Brandt was born in Washington, D.C in 1953. Currently, he teaches at the Harvard Medical School as a historian of medicine. A few prominent books like “No Magic Bullet: A Social History of Venereal Disease in the United States since 1880” and “Morality and Health” are written by him. He obtained his B.A from Brandeis University and received a Ph.D. in American History while attending Columbia University.

Key Lessons from “The Cigarette Century”

1.       The fame of smoking
2.       History of smoking and public reaction
3.       The movement of Non-Smokers

The fame of smoking

Perhaps nowadays, people don’t consider smoking as glamorous as our great-grandparents once interpreted it. Today, the biggest competition to the “smoking-industry” derives from the fitness industry; developing healthy habits, and adopting a motivational attitude. These concepts are undoubtedly growing in popularity.

History of smoking and public reaction

It’s pretty hard to find an American person who has never smoked a cigarette. It’s equally tricky on a global scale. The devastating effects of smoking are known to the public, and yet the glamour has not vanished entirely. When looking from another from a broader point of view, smoking is embedded into the American society; it changes history!

The movement of Non-Smokers

During the 70s and 80s, many anti-smoking campaigns appeared in the States. The tobacco industry was a profitable and unregulated organization at the time; Anti-Tobacco movements forced the government officials to enforce some laws on smoking in public places. Several years later, many companies encouraged by the progress, signed anti-smoking policies.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

The Brand You 50

Not many books share the versatility of “The Brand You 50”. This masterpiece offers Fifty Unique Ways or methods to transform your self-destructive Mindset. The transition from an “Employee” Into A Brand is a hard-journey – Tom has the key to this challenge!

Not so long ago, your daily routine was nothing more than a meaningless experience. Surrounded by an obscurity led to unconsciously creating a no-turning-back situation where you weren’t able to confront “the labor way”. Working in a hostile environment without the ability to stand up, express your point of view and look over the top edge of your cubicle – is a sign that transformation must be an imperative.

Don’t bargain with your freedom and creativity, let those two drive you forward. Survival today, means no integrity tomorrow. In the hope of creating a society that will rather live than survive – Tom Peters wrote this book. The host of any game creates the rules, why let someone else be in full command of your life? Govern your time and play the game your way. Conducting a change takes time, effort and courage but what do you have to lose? From the early 80s, syndicate and other non-governmental organizations have established a new set of employment rules. The players remained, but the “sport” evolved and continued in the same fashion until this day.

The pressure falls on the high-technology shoulders, globalization and perhaps the biggest culprit – The Internet. Regardless of where you live, what is your status, financial capabilities, etc; the marketplace gives the same amount of opportunities to everyone. Motivated by the technological advancement many companies have exploited young minds to gain insights on how to improve their businesses.

For 99% of the people, this sounds like a pretty good deal, but that’s not the case with Tom. You don’t need to sell your ideas, nor knowledge; stand firm and establish an enduring career in any industry. Futurologists predict that by the end of this 2030s, the vast majority of today’s jobs will suffer massive changes, adopting an inflexible attitude is like signing a “financial death sentence”.

Tom Peters unselfishly shares a set of methods or strategies that will put “the conventional you” in retirement. He strikes again guided by a segment of his trilogy which uncovers the changing nature of work. It’s more than a to-do-list, its smooth flow and easy-readability don’t obstruct the expression of the main point that reveals the globalization insecurity and workplace instability. As an illustration, the author presents fifty ways to confront these phenomena. This requires more than just reading or scanning, interpreting the situation is a necessity followed by fully committing to the transformation.

Move forward amicably, let your heart absorb the material, let your mind motivate itself, and you be the one pulling strings. Roughly, all it takes is a one-on-one war on boredom, you versus everything that stops you from becoming the next Brand. The 50 interrelated concepts convey a unique value; each examines the impact that external and internal factors have over your self-esteem. Technology and the Internet are the most prominent external key-elements. The internal ones refer to your mindset, do you allow yourself to be happy? Given these points, GetNugget promotes this beautiful book, and recommends it to all people across the world, because of the message it carries.  

Who is this book for

Before you know it, you’ll turn 40,50 years old, without making it on your own. No one underestimates your reputation or professional skills but challenges your happiness on the workplace. The elimination of White-collar jobs it’s a process without brakes because globalization impacts every aspect of our lives. To avoid any scams and job insecurity, a person needs to overcome the need of being dependent. Independence doesn’t often refer to having a lot of money; it’s more like a sign of your life-control. Nonetheless, GetNugget tirelessly stimulates qualified workers and associates to seek for a job that matches their skills.

Exploiting your full potential must be your no.1 priority. Fortunately, you have plenty of chances to confront the risk-aversiveness. Underperformers share their views about their achievement, according to them, the lack of quality they produce is a result of depression. Don’t neglect any details; people love to see a fact-filled presentation or any other proposal. Beat the underdog status and become the leading figure! Don’t impose any restrictions on yourself; this book will help you grow and develop as an individual.

Author’s expertise and short biography

Tom Peters was born on November 7th, 1942 in Baltimore, Maryland. He is an American-born author, former marine, management consultant, etc. During his career, he wrote many books like: A Passion for Excellence (with Nancy Austin); In Search of Excellence, Thriving on Chaos, Design, The Pursuit of Wow!, Liberation Management and others.

Key Lessons from “The Brand You 50”

1.      Start promoting yourself now
2.      Create value, using what the world provides you
3.      See the visible signs of failure

Start promoting yourself now

Use several measurement techniques to evaluate your personal brand success. Start by – assessing your abilities and environment possibilities. People need to have a broad perspective about your services, so the next step should be to create a small ad which will reflect your personality as a businessman.

Create value, using what the world provides you

The world gives you the tools to create value, don’t complain and sing a different tune. According to many business experts, the ability to cope with uncertainties represents the difference between success and failure.

See the visible signs of failure

Corporate leaders often neglect these unproductive symptoms and do nothing about them. That aside, you as a separate individual should boldly resist the idea of being “captured” by the company. If you ever encounter such a situation, act wisely and confront these occurrences.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

Social Intelligence

Daniel Goleman takes the word “Intelligence” on another level by emphasizing interpersonal interactions and skills leading to smooth communication.  

Current neuroscience is playing on controversial grounds; it reveals a series of remarkable insights related to the mystical human nature. A large portion of these discoveries are focusing on one basic idea – People “have trouble connecting with one another”. These relationships have always been the primary difference which gave the humans advantage as the most evolved species on the planet. As a matter of fact, scientific revelations have nothing to do with the theory that the human brain mustn’t be taken as an isolated mass which engages in all things like a computer. Integration between the inner and outer world exists, there is no separate entity.

By all means – being more/less social at work, home, or any other place – is a topic for scientific discussion. Humans over the course of thousands of years have shown their immense ability to interact and contradict each other. Have we learned to appreciate the opinions of others over the years? – Probably not, due to our lack of communication skills. People’s brains instinctively take signals from other brains – the ability to transfer energy is a tool that humans have. People have tried to synchronize emotional and social intelligence, where for example, a facial expression expresses the inner state. Nevertheless, the society has embedded a secret weapon and lured the community into “secrecy”. An attitude which in some cases caused isolation, detachment from the world, and psychological issues.

Many cultures interpret loneliness as a state of sadness, displeasure, and depression. By intensifying pattern of social isolation, a person can feel rejected by the community that ultimately will treat him/her as a separate entity. The more you create connections among humans, the better; since our job is to connect. The links for such an operation must intertwine from social, emotional and neural backgrounds – an indispensable part of conducting a successful interaction.

At the end of the 20th century, Daniel Goleman started his “intelligence Journey” with the intent to publish a life-altering book called Emotional Intelligence. In 1997, the author of “Emotional Intelligence” revealed a concept which later on will present the basis for his new book. As mentioned earlier, two decades ago; he began with his personal agenda to raise awareness about the brain-operations. This process enabled the appearance of many other similar books (mostly written by him). “Working with Emotional Intelligence” is one of the masterpieces which by many standards uncovers some hidden details related to the word “Intelligence”.  

The author incorporates a far-reaching range of intellectuals and encapsulates their studies smoothly. To really make the book easy-digestible, flowing, and fact-filled you must put extra effort on presenting yourself as a trustworthy individual. The readers have little patience for decoding your sentences; their interest lies in getting in touch with an understandable material which will expand their perspective.

Some sections of this book reach beyond the simple thesis of social interactions and enter into the field of emotions. The effects from such a discussion emerge on a daily basis, visible only to those who are willing to fight in order to uncover the benefits of “Social Intelligence”. As an illustration, of this point, GetNugget presents this book summary and warmly prescribes this book to those people eager to evolve in the world of social intelligence.

Who is this book for

Emotional intelligence is one step closer to person’s heart than the social aspect. However, creating division between these two shows your inability to understand the concept – intelligence. Being able to solve math problems doesn’t make you smarter than the guy who hasn’t got the solving-problem capacity as you do. This book will get the best of you by making you eager to inquire more about our hidden potential. Dialogues, discussions, arguments, thesis all represent one theory – Two heads think better than one. Understand that communication skills are a unreplaceable asset in any business! The world always needs change, that transformation will either come from you or someone else – more skillful. In reality, for a person to apply a transition from self-sufficient to socially-oriented a new mindset is needed!  That kind of profile is in perfect correlation with the book’s content.

Author’s expertise and short biography

Daniel Goleman was born in California – Stockton on March 7, 1946. He has many professions, important to mention are: writer, motivator, teacher, journalist, publicist and spiritual consultant. During the time at New York Times, he covered subjects related to human behavior, habits, and brain operations. The experience Daniel gained back in the days, served him on a deeper level, where later on he was able to produce marvelous masterpieces.

Key Lessons from “Social Intelligence”

1.      The ability to understand others
2.      Natural state of every human being
3.      Social Intelligence in the act of love

The ability to understand others

Given – Social intelligence as a discipline, it indicates the ability to comprehend others’ intention and communicate with them more profoundly. If you act intelligently when relating to other people, you’ll soon be able to spot benefits emerging from those interactions like: trust, commitment, trustworthiness, etc.

Natural state of every human being

The synergy between your emotions and the interlocutor’ feelings is a mere reflection of the social intercourse success. Brain waves synchronize the external and internal process and merge them into a single unit. In other words, remoteness isn’t a natural state of being, affairs on every level can spark creativity into the everyday routine.

Social Intelligence in the act of love

When a person is in love with some other person, what is the first thing that comes to your mind? The author places three critical “interrelated brain systems” up front, which describe love. Attachment, Caregiving, and last but not least Desire.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

Think and Grow Rich

Not many people have the capacity to use the power of positive thinking. Meaningless mind-chat cannot break the chains of poverty, low self-esteem and lack of creativity.

How often do people hear that phrase, think positive and good things will follow? Unfortunately, many of us continue being faithful to the old, self-destructive habits and thoughts, neglecting the transformation call. The author of “Think and Grow Rich” – Napoleon Hill clarifies that his formula for success derives from the legendary financial expert Andrew Carnegie. Life waits for no one, as soon as you are full grown, important decisions are lurking behind the corner – something that Andrew shared with a little boy called Hill – back in the days. The legendary corporate leader sensed something special in him, and unselfishly “cut the pie” into two pieces by giving out the fortune-generating formula. This early advice motivated the young boy to become the next self-reliant “secret-holder”. In this book, the formula is torn down to shreds in order to explain the point in details.

Shortly after the first meeting, Andrew challenged him to write, design, and publish a book which will cover all of the necessary financially related, mind-blowing aspects of his formula. Bonded by a promise, Napoleon Hill had no other choice than to start fulfilling the promise he gave that day. It took him around two decades to study people’s behavior, habits, philosophies, etc. The research was an exhausting process that ultimately produced the long-expected results. Studying their every day, ordinary, man/women is one thing, but his energy and attention were aimed towards those so-called corporate stars. He spent countless of hours, investigating their daily routine, how they cope with pressure, and what tactics they use to make their businesses run right.

Among the stars, names like Theodore Roosevelt, John D. Rockefeller, F.W. Woolworth emerged from somewhere. They were the guys who pulled strings; politics met entrepreneurship on controversial ground generating the same results. The most compelling evidence of their leadership abilities lies within their decision-making nature. Carnegie spoke and underlined few of the world’s greatest contributors at the time and explained Hill, what it takes to be listed among those individuals. “Every Big Journey Begins with the First Step” – that first step indicated a simple idea. Thoughts are the most reliable tool if used with utmost care. With this in mind, a person may evolve only if that individual is able to interpret failures as experiences.

Such an approach has fully transformed the young and passionate Napoleon Hill. He felt a wave of inner-call and love which no words can describe. The author of this 1920s classic will give you guidance like a father would do to his only child. In honor of his mentor, this book covers first-class breath-taking collection of lessons – all originate from the critical-thinking skills of Andrew Carnegie. These tips range from – daily practical things to mystical interpretation of universal powers and influence. Don’t get bored if some of the content gets a little repetitive because repetition is the only way to impart wisdom on others. GetNugget prescribes this classic compendium to every person on this planet who is “stuck in the corporate prison” with little room for a getaway.

Who is this book for

The 21st century, known for its self-help madness, is a mere reflection of the 20th-century uniqueness. A hundred years ago, Napoleon saw the little magic emerging from one’s mind. He then, gently improvised, examined and observed the surroundings to get a realistic picture of what the society desperately needs. With the help of Andrew, a success formula was developed which later on will represent the foundation of every self-help material ever created.

For the most part, the author refers to real life-examples which people find them attractive, logical, and in some rare cases even laughable. A time to expose your bad habits has come, don’t run away for cover – because instinctively the mind forces you to do precisely that. For instance, if you’re working from sunrise to sunset, burning the midnight oil once in awhile, then you are the perfect candidate for reading “Think and Grow Rich”. Whatever your story might be, if you are not feeling happy, don’t waste any time – use Andrew’s formula. “The world needs a new race of people, called the happy ones. If you want to join the club, transform your mindset and become in-tune with yourself.

Author’s expertise and short biography

Napoleon Hill was born on October 26, 1883, and passed away 87 years later on November 7th, 1970. He was an American-born newspaper reporter, self-help writer, and a lawyer. Andrew Carnegie played a big part in Hill’s life; his ideas motivated him to write the “Think and Grow Rich” book.

Key Lessons from “Think and Grow Rich”

1.      Master your mind and feel the power
2.      Sexual energy has business purposes
3.      Guide yourself by your Imagination

Master your mind and feel the power

The mind has no shortage of layers. Group cohesion is better than any individual talent that separates from the team and works individually. The combination of thoughts, plans, ideas, vision, strategies is proven to be one very resilient force, which can lead people to prosperity.

Sexual energy has business purposes

Sexual desire has stimulant effects on businesses, not to mention happiness. The ability to transfer your sexual energy into organization tasks can lift up the company in so many ways. If properly applied, there is little room for failure because passion can drive your business forward, better than anything else. Use this vigilant energy, to evoke change in others as well.

Guide yourself by your Imagination

Nothing in this world can even compare with the impact of imagination. It acts as a mind-factory which plays on two fields: rationality and creativity. Merging of these two can create a “deadly” force for improving the generating-ideas potential.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

Getting Things Done

A peaceful mind rests on a well-designed organizational infrastructure.

Nowadays, organizations have a habit of taking too many projects. A problem occurs as soon as the businesses realize that managing these processes requires hard work. Facing organizational issues two at a time is an unpleasant situation for every manager. Many managers are aware of the project-taking “trend” and organizations must undergo drastic internal reforms to handle such complications. People, without guidance, overestimate their abilities to deal with severe managerial problems. In spite of their good intention to help the firm, the level of stress increases if organizational subjects are not able to follow deadlines. Task transition is one of the most-hated actions that a manager can take, as a consequence of low management skills.

Back in the days, when companies didn’t have so many things to worry about, getting things done was a bit easier. Obstacles are an integral part of the modern world, every day new technological movement contradicts the plans that businesses have made only a few months earlier. The projects themselves have a problematic nature, due to the unreliable working-environment. The vast majority of them are obstructed by а non-stop evolvement which exists in the society. This lack of system integrity can also lead to a repetitive work-in-progress.  

David Allen takes things a little further by conveying a message which carries the meaning of the stress-free metaphor. It’s never easy to know how to approach a situation, but you can consider several things. For instance, If you throw a stone into a pond, what is the first thing you’ll notice? The size of the ripples arising from the throw correlates with the stone’s size, acceleration, and weight. Allen endorses the theory of living a peaceful life by making the “ripples” in your life communicate with the number of tasks you gave to yourself. Your to-do list should reflect one convenient picture of your daily routine, nothing more.

Leave time to feel joy without the additional extra activities. In the first place, every organization should emphasize the building of a “calm the waters” internal system – which will ultimately produce excellent results. Individuals as the only representatives must have their process-centered rigid organizational system developed, to avoid any further worries related to tasks.

The popularity of this book is a consequence of the anxious and depressed society we live in. Living in the circle of stressful surroundings forces us to look for a way out. Allen’s book offers a new solution to the hard to digest organizational problems. Time after time, the actual time-management strategies that David Allen presents can vanish in fancy jargon and reduce their impact on dealing with the stress, lack of productivity, disappointment, etc. Nevertheless, GetNugget absorbs the trustworthiness of this book and highly recommends it to anyone looking for a more productive life and stress-free.

Who is this book for

Apparently, writing “Getting Things Done” has created an option for closing down that organization “pitfall”. The problem refers to the inability to properly conduct the process of sharing the amount of work in the company. Transport everything that is sitting in your head into a reliable system which the users can review on a regular basis. Corporations hate being forced to live on the verge of uncertainty, meaning that the tasks delivered by their employees are not necessary – at least not in the present moment. Associates allow themselves to manipulate the system by finishing their work without communication. Such mistakes can cause serious production obstacles and other managerial constraints. Once the activities are into the system, there is nothing to worry about, but aversiveness to change can sometimes play a considerable role.

Use the designated folders, baskets and boxes to lock-up all of your items. At the same time, horizontal controls will grant you the possibility to put anything of value into an organized framework, and the vertical controls can enable you to plan any projects. Projects tend to get a little needy, once the implementation process is underway, to make it easy for you and the other associates, define the project’s scope, vision and adopt a set of principles. This book is intended to answer questions and enable organizations to master the technique of “Getting Things Done,” as such all the people will find use in adopting some of the author’s methods and understanding its vision.

Author’s expertise and short biography

After the end of WW2 on December 28, 1945, David Allen was born. He as an American-born consultant, writer, editor, and historian left a mark in every industry related to his expertise. With more than two decades of coaching experience, he indeed is an “all-arounder”. David spent his childhood in Shreveport, Louisiana and graduated from the University of Berkeley – studying American history. Later on, he founded “David Allen Company” and time management “Getting Things Done”.

Key Lessons from “Getting Things Done”

1.      Managing limited resources
2.      Look from another perspective
3.      Workflow Mastery

Managing limited resources

You only have 24 hours each day, make the best out of that time. Well-equipped managers must be able to efficiently allocate expendable resources. If you consider yourself as one, start by identifying only the most essential activities and avoid working on others. Define each project’s steps and follow them thoroughly.

Look from another perspective

Not knowing whether the job is completed or not, is the worst case scenario. Adopting new attitude on how to get things done efficiently must be a priority for any company. Believe in change, and train the other employees to follow your example.

Workflow Mastery

Don’t let life control you, beat the system and become your own master. There are several stages, which will assist you in managing life by valuing all those things that are worthy of your attention and combining them into a well-organized framework of activities.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Inside the Mind of the Shopper

Companies invest millions of dollars for marketing purposes, to try and get their IBP into the store. What really takes place behind the scenes?

Marketing has only one goal – to increase brand awareness which will ultimately lead to profits. The process takes time, patience and ingenuity. A comprehensive research on the subject has proven quite useful. Companies need to study the behavior of their target audience with utmost care, to read their minds by understanding their demands. When you get access to valuable information, you can then identify your marketing goals. In order to achieve long-term goals, firms have to sacrifice a small portion of their time, effort, and energy.

In the same fashion, knowledge = money but in reality, how much can you tell from research? Probably a little more is needed on your part. Nevertheless, it’s one thing to lure the potential buyers into your store and something entirely different to make them eager once they’re there. Weaknesses occur as a consequence of making marketing efforts that lack modern retail strategy – meaning, companies have little interest to understand the shopping behavior. Even people not associated with marketing, have realized that shoppers tend to move from point A to point B, without guidance. Moreover, a major setback among retailers is their habit to design their shops for the “stock-up” buyers, those who purchase a lot of goods. Individual needs get neglected, and customers feel betrayed.

Stores must have a perfectly-designed flow of products, formed in a way to help the shoppers find what they are looking for. 90% of the time, customers spend more time than needed only to find a particular product, which is an entirely wrong policy leading to terrible results. 50% of shoppers don’t purchase anything even though they spent countless hours searching for the perfect product. Marketing experts, with this mind, investigate the devastating phenomenon for businesses. Retailers as the guilty party should prompt change by acquiring sufficient amount of knowledge about shopper’s intentions, plans, thoughts, and movements. This fantastic opportunity will allow each company to maximize their profits. Not more than a few adjustments are needed, for obtaining a substantial growth and an organizational satisfaction.

Start by asking yourself one fundamental question – Why employees in the supermarkets place milk in the back – far away from the entrance? The goal for such a strategy is to make the shoppers look through hundreds of different products before getting to the milk; enticing them is the route to bigger profits. Nevertheless, not many shopping experts agree with this theory like behavioralist Herb Sorensen. He advocates for reducing shoppers emotional distress and not make things worse because they will go someplace else.

The “spending” process has left traces of failure. Companies still cannot control shoppers’ behavior or gain insights on their buying tactics. Despite these mind-blowing facts, new theories rise daily all promoting a solution for the firms’ big problem. GetNugget takes a neutral side but prompts readers to get to know several effective tactics for their businesses. Retailers are the Target Group, in this case, flexibility on their part will ultimately grant them benefits and profits beyond their wildest imagination.

Who is this book for

Even though, marketing as a concept has a definition; it stretches beyond it due to the numerous of other possibilities. One of those aspects covers the buyers’ behavior and ideas while shopping. It’s complicated to discover how your customers want to be treated. Companies for decades are searching for the perfect formula, but as mentioned above marketing is not a one-way street. Likewise, marketers must deal with the uniqueness of the situation, what types of “products” is the business producing and many other aspects. Not even that will guarantee you success because marketing is much more than a one-time project.

It requires continuous investment and devotion on your part. To get inside the mind of the shopper, you need tools and strategy. The combination of these two can encourage business growth and development, something that every entrepreneur desperately needs. When you get to this stage, a new path reveals itself – called opportunity. Now you are slowly entering the field of creativity, with the help of an expert like Herb Sorensen, you can start raising awareness of your brand. Use his methods and unleash the “creative beast”! “Inside the Mind of the Shopper” is a fact-filled book. GetNugget recognizes the power emerging from it, and recommends it to the creative part of the population, to “opportunity seekers” and “risk hunters” – especially retailers.

Author’s expertise and short biography

Herb Sorensen, Ph.D., heads TNS Sorensen as the president of the firm. The company covers all aspects related to shopping behavior and research any uncertainties. He perceives consumers’ mindset from a scientific perspective but gives a clear easy-to-understand report to the stakeholders.

Key Lessons from “Inside the Mind of the Shopper”

1.      The power of paying Attention!
2.      Seize the sale opportunity
3.      Navigation inside the Store

The power of paying Attention!

Retailers fail to understand shoppers’ behavior due to their stubbornness. Focusing too much on profits can lead to neglecting other significant factors which contribute to the ultimate goal. A focus on customer satisfaction is the difference between prosperity and failure – pay attention to that.

Seize the sale opportunity

Every time a shopper enters your store; the process requires absolute commitment on your part. Don’t suffocate the purchaser, let them feel the walk-through process but you control its movement. Demonstrate the three phases of truth “reach, stopping/holding and closing” – guide them gently.

Navigation inside the Store

Most retailers take the designing part very challenging. Thousands of different suggestions are presented before them; it’s on them to choose the best one. You – as a Retailer must make it easy for them, to find the products as quickly as possible. A poorly-designed interior makes the customers feel nervous!

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

The Power of Now

This book is a comprehensive guide, a real life-altering masterpiece which takes you to a whole another dimension of understanding yourself.

According to many testimonies, not just by ordinary people but by many celebrities and renowned personalities, “The Power of Now” is one of those once in every hundred years kinds of things. The book was first published in Canada, shortly after many people reported transformation, healing, and even miracles. The immense impact had spread throughout the continent and further. Thanks to this beautiful masterpiece, the world has entered into a new stage. This new “trend” tends to get the best out of you, challenges you on every level and gets you out from personhood. Above all, the dominant energy emerging from it confuses your spaciousness, Eckhart Tolle draws examples from his personal experience to help you retain it.

A major spiritual setback exists from the beginning of the human-inner-development process. On the other side of the road, there is that evolvement into a conscious being, which is different than the physical evolution. At the first couple of chapter, the author lays out some of his personal experience and focuses on the nature of things. As you progress further, you’ll be amazed at the simplicity and logic which derives from Tolle’s practical examples and tips. For the purpose of “happiness” because we all seek satisfaction on a deeper level, regardless of the individual desires – a person needs to contemplate and get to know thyself. The book is a combination of thousands of questions which Eckhart answered at seminars or solutions to personal dilemmas.  

Two levels of perspective are the foundation of the author’s teaching, although he prefers to call it guided-investigation then learning. The first revelation is seeing clearly what is false and what is true. It’s difficult to draw a straight line between these two because, in reality, the truth is not a pile of concepts. Once you get to know these thoughts, the pain-body slowly vanishes in the air. The best way to do it is to chew each advice one by one. Don’t rash into conclusions without checking inwardly. This process of contemplation and self-discovery is the starting point which reveals everything false in you – referring to your Ego. Before you move up to the next step, understand the concept of “I”. Who created it? What does it mean? Is it real? How to find out?

Separate things that are of relative nature and the absolute(unchangeable) ones. What is changeable? Name, religion, nationality, beliefs, mindset, body, health, life-death. As an illustration of this point, Eckhart gives you a hint to realize that the concepts you protect with your life are mere projections and nothing more. To put it differently, nothing you fiercely hold on to is worthy of your attention.

Who is this book for

From the Buddha until this day, we (as people) have evolved in a physical aspect, our knowledge has expanded, our influence has spread, but our self-knowingness remains the same. Enlightenment is a misused term; it is not associated with education, theories or facts, it’s a simple recognition. Since no one can define what we are, realize what you are not. People have invented many names for total awareness, or full alertness to the ever-present surroundings. Not one of them can truly reflect the power arising from that “ever-lasting truth”.

Beyond the concept of enlightenment, there is a secluded place within; no one can name it – find that area. After you become familiar with the process of contemplation, peace will enter your heart. Sensations and other phenomena will not be able to bother you like it used to in the past. Perhaps, laziness will become your Nickname due to the fact that you’ll appear depressed, but your inner being will shine. This book is prescribed for every person out there; all deserve to experience change and happiness without exception.

Author’s expertise and short biography

Eckhart Tolle is a modern guru or a spiritual master (full name – Ulrich Leonard Tölle).  He was born a few years later after WW2, or precisely February 16, 1948, in Lunen (small town- North from Dortmund). At the time, Germany was weak in all possible ways, Eckhart moved a couple of times to find some stability. When he was around 30, he spontaneously obtained a mystical experience after a series of near-death events, fears, and other phenomena.

Key Lessons from “The Power of Now”

1.      Thinker or thinking – Which one is correct?
2.      The last battle you must take
3.      Don’t feed your “I.”

Thinker or thinking – Which one is correct?

One tricky question can help you understand this book. Am I the thinker of thoughts or thoughts appear in me? Take a deep breath before you answer, if you’re ready to dig deeper you’ll see that thoughts occur spontaneously and you have no control over them. Stop with the “I” am in command of my life and get the big picture. The sooner you realize it, the better.

The last battle you must take

Another critical point is the eagerness for transformation, absent that you’ll drift around purposeless. An inner change requires alertness and vigilance. Don’t take it as a fact-filled book, if you are looking for scientific discoveries about human consciousness you are on the wrong path. Fight with your self-made personality and come out a winner on the other side.

Don’t feed your “I.”

A habit is a severe problem, often when someone insults somebody else on a personal level, that someone feels disgusted and crushed. Change your perspective, that person is not referring to your real nature. Your self-developed “I” is not your actual representative – a point often overlooked.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Brain-Wise

Time allocated to philosophical controversies without reaching a state of facts meets several mind-blowing aspects: the understanding of God, the power of free will, and how would you describe yourself – as what?

The brain is a complex entity capable of achieving almost anything, yet restricted in so many ways. By all means, underachievers often feel this “limited policy” on their skin not to mention, the opportunities that faded away due to lack of courage. Nevertheless, don’t feel discouraged, the best of the best is on its way. Every individual on this planet has immense potential to accomplish almost anything! Nonetheless, underestimating one’s capacity has become societal reality – a problem that needs to be addressed with caution. Before you enter into the world of brain-philosophy, try to broaden your perspective.

According to neuroscience experts, every possible change starts and ends with you. In the light of this discovery detailed explanation rises to the surface. Every personal trait associated with you, no matter how complex or complicated may seem, influences your everyday motion. This neuro-chemical represent the foundation for any transformation or change that may occur. To put it differently, it’s evident that souls are of immaterial nature, according to many cultures, beliefs, and religions. However, no facts can support nor oppose this theory or philosophy. On the other hand, free will is something that people still have difficulties to understand. Imposed opinions promoted through media channels are trying to suffocate that freedom. Logically, every person needs to choose its path, but that’s not the case.

Souls, mind, free will are running up against a brick wall of unproven theories, probably never to be proven. Patricia Smith Churchland – the author of “Brain-Wise,” suggests a new point of view to emerge. As an illustration of this advice, she advocates for something natural to all people like consciousness. If all other things create divisions, self-awareness despite its mystery is the only absolute merger of humanity. In order to design a pattern of perfectly instinctive and straightforward neural activities, free will cannot be missing. In what way does this affect philosophy?

Philosophers even today tend to “play” with big questions, conspiracies, and mysteries. To get one step closer to them, help from the other disciplines is crucial. Over the course of hundreds of years, science has reached a new stage and progressed to a point where the humankind has managed to resolve many questions, leaving only a dozen more left. Neurophilosophy represents a merger between newly established neuroscience and ancient philosophy.

The mastery of writing an inspiring book is composed of precisely defined facts, breathtaking theories, and most importantly intriguing mysteries. None of them are missing, which gives a clear sign that this book will encourage you to think and separate facts from ideas. A prodigious amount of research has been done in order to compile many things into a single masterpiece. Patricia Smith Churchland announces a new scientific discipline known as Neurophilosophy, a term used to indicate two utterly different perspectives. According to her, relying on single one of them is going to narrow down your spaciousness and leave you strangled into your shallow thoughts. A broader view is vital to forge the brain-soul relationship which ultimately melts into a single unit.

To understand the Neurophilosophy concept, GetNugget adopts Churchland’s approach by promoting this excessive and valuable methodology. As such, it comes highly recommended for all people keen to move beyond the daily concerns and challenge themselves on another level.

Who is this book for

Whatever you take for real, another person can interpret it differently from another point of view. It is an infrastructure created by your imaginary force which contradicts the series of neural interactions. You may have heard this term before, Darwin and its theory are a perfect example of such a vision. Division exists between science for analyzing the mind and inner knowledge for understanding one’s self. Can we integrate these two types of disciplines? The answer is yes! Science remains a dusty book even today, not every mystery is resolved, and as a consequence of that, a new idea has risen. People use emotions to improve their decision-making abilities, but neuroscience is something more profound. No evidence of the “immaterial” exists, but it’s one of those things you must understand rather than see! GetNugget contributes to clarity and encourages you to dive into neuroscience to discover your life-mission.

Author’s expertise and short biography

Patricia Smith Churchland is an expert in ancient philosophy and heads the philosophy department at the University of California. Despite her contribution to the merging process she also tries to educate other individuals on subjects related to Neurophilosophy at the Salk Institute. As a writer, she wrote Neurophilosophy and co-authored On the Contrary.

Key Lessons from “Brain-Wise”

1.      Discover the real “Self.”
2.      Epistemology’s two vital questions
3.      Mind tricks and true self

Discover the real “Self.”

Descartes above other things declares that humans have a conscious immaterial part in themselves – known as the inner-self (which is not the egoic personality). Although this field is far beyond the reach of Science, NeuroPhilosophy enters into a whole new world by explaining the existence of it.

Epistemology’s two vital questions

Epistemologists tend to answer two questions: 1) How to define knowledge, and 2) Where to find it? Mind Research is perhaps the best way to solve this enigma. Seeking knowledge doesn’t make you a knowledge-seeker. You have to know where to look at.

Mind tricks and true self

The brain is like a factory – referring to its various functions. Investigate around that “I” notion – become vigilant. Don’t take this as persuasion; your outer self is just one aspect. To understand the whole package, dig deep into your heart and find the immaterial entity.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

In An Uncertain World

The science of “Uncertainty” with all its attributes from the Former Treasury Secretary Robert Rubin’s point of view. A book which covers his White House days: the variability of the U.S and world’s economy.

One beautiful evening on January 10th, 1995 Robert Rubin swore allegiance to the U.S people with a promise that he will fulfill the Secretary of the Treasury duty with honesty and integrity. Shortly after the briefing, an unexpected call turned his honeymoon into a short-dream. The formalities play a considerable role in the American Administration, but Robert had little time to learn the system. “A cry for help” knocked on his door and he immediately went to Mexico alongside Larry Summers (Treasury’s top international official).  

The former USA President Bill Clinton requested an emergency meeting about the situation prevailing in Mexico. Before the arrival, many of the essential subjects were already examined and investigated by Rubin and his team of highly-educated professionals. According to them, the process of integration was of utmost importance, so any relevant “rescue information” was crucial.

Alan Greenspan (Federal Reserve Chairman) and Rubin designed a rescue plan before the meeting with the president. The new Secretary realized the value of the task and briefly explained that Mexico was on the verge of bankruptcy. Such an economic disaster could have led to a massive migration and other societal constraints. Rubin and Summers suggested an urgent reparation plan or in other words financial rescue – known to the public as a bailout. As a consequence of that meeting, the Mexican government received billions of dollars help to avoid economic collapse and disaster.

Robert Rubin, a proven genius, and the ex-Treasury Secretary acknowledges the theory of measuring risk effect by studying the probability of its appearance. To him, uncertainty is not just a term; it is an integral part of life. The sooner you realize, the better. In reality, Rubin was ahead of its time – meaning that he didn’t allow “risk-aversiveness” to enter his heart. At the time, he influenced Clinton’s policies and other decisions because his experience was highly appreciated. Mistakes were not a part of his package deal, but their existence from time to time was inevitable.

The sacrifice he made during that period was enormous, due to the fact that he offered a lot useful solution for economic problems. U.S back in the late 90s, during Clinton’s mandate, rescued many economies, and this trend continues to this day. American top leaders guided by financial experts like Rubin helped not just rural countries but many other economically stronger nations in the hope of overcoming the global economic crisisс. His warning signs used to signalize the dangerous disconnection between the country’s growth and lack of support from the Global community.

Rubin carefully draws a line between opinions and facts or in other words – delivers a well-researched study which separates facts from unproven theories. In spite of Clinton’s reputation, he often expressed himself too freely, not to offend the Clintons, but to share his thoughts without hesitation. This is one of those so-called – measured risks. His title and knowledge gave him the credibility to turn words into action. Uncertainty as a topic is not a straightforward term because it can be interpreted in thousands of different ways. Each perspective covers a specific area of knowledge which reflects the experience of that particular person.

GetNugget proudly presents this summary to the audience – which focuses on mindset transformation. The new idea doesn’t only affect the political side of the story but shares insights on how to exploit opportunity – mostly referring to the economic aspect. Country’s economy doesn’t end at its borders, globalization influences the world equally so this book will teach you to expand your shallow views and enter the real world.

Who is this book for

U.S. history and tradition has a lot of controversies, but its economy always had an impact on the world. With such a highly professional administration the Americans often act as the “World’s Policeman” dealing with all sorts of troubles beyond its borders. Clinton during his mandate had faced hundreds of economic obstacles and challenges. To handle these issues, you need a team of professionals, a squad of experts who will analyze the situation, and provide detail analysis. The ability to maintain a high-level of concentration in times of crisis consists of vision, dedication, and knowledge. Nevertheless, you’ll immediately realize that this book extends far beyond politics, it’s a demonstration of how a leader should behave. Read this book and learn how to become a real professional in your area of expertise.

Authors’ expertise and short biography

From 1995 to 1999 Robert E. Rubin was at the height of its “power”. At the time he was a U.S. Treasury Secretary in the Clinton Administration. He graduated from Harvard University. Jacob Weisberg as an author wrote “In Defense Of Government” and edited a few other books.

Key Lessons from “In An Uncertain World”

1.      The White House Life and its impact
2.      “We” versus “I”
3.      Rubin and Clinton’s efforts  

The White House Life and its impact

The White House was undoubtedly a morale booster for Rubin. He didn’t spend much time investigating the rooms, but proving useful in other areas. The uniqueness of “The White House” emerges from a well-designed interior and a mix of perfectly selected colors.

“We” versus “I”

One thing that all people must learn – to choose their words carefully. That practice is long forgotten by the world’s leaders in the digital era. Somehow we are living on the verge of a new war. They must be able to put politics aside and stand for stability. Prosperity demands it.

Rubin and Clinton’s efforts

In the 90s, Asian financial crisis spread to Latin America leaving the north side isolated. Clinton had little time to react, Rubin as a member of his team of experts advocated for a policy to support Brazil. Clinton endorsed the idea despite the risk of failure. Fortunately, the plan worked.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;