10 must-read marketing and sales books

marketing and sales cover

How can you attract new customers and increase sales? What’s going on in your customers’ minds when they decide whether to buy your product? Why is small data more important than big data? Our favorite sales and marketing books have all the answers!

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Zig Ziglar: how to become a great salesperson

Secrets of Closing the Sale by Zig Ziglar

I think every salesperson and maybe even every entrepreneur has read at least one book written by Zig Ziglar. We can easily call him a guru in his field. Even in his final years, he continued to travel the world and teach the art of selling to, always integrating his Christian side into his speeches. Secrets of Closing the Sale is not the kind of book that you just read and put back on the shelf. It’s the kind of book that you can learn something from every day.

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At the end of the sale we are all human

To Sell is Human: The Surprising Truth About Moving Others by Daniel H Pink

It’s something that courses through our veins. We do it for a purpose; we do it involuntarily. Every day each of us sells all kinds of stuff (thoughts, things, ideas) to others. Daniel Pink explains how in To Sell is Human.

We are all salespeople.

Don’t believe that?

Read on to find out why Daniel Pink thinks selling is in our very nature.

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Noah Fleming: how to successfully build customer loyalty

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming

Noah Fleming is a marketing specialist who works with some of the biggest companies in the world. He also has a successful blog, where he offers advice and tips about how to build strong companies and how to interact with clients.

This, combined with a series of successful public speaking events, led to one of the most interesting marketing books ever published – Evergreen.

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Put Success on Speed by Using Sales Acceleration Formula

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge

Reading Mark Roberge’s book –The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million made me feel a little bit odd.

Why odd? I have almost six years of experience in sales. So after reading this book, I’ve realized that so many ideas presented here are the opposite of almost everything that I’ve learned all this time.

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Tony Robbins Teaches You How to Win the Financial Game

MONEY Master the Game: 7 Simple Steps to Financial Freedom

Nobody wants to lose the financial game. What does one step on the road to financial freedom mean from Tony Robbins‘s perspective. When it comes about the money and financial freedom the concept we are looking for is WINNABLE.

Which will be the perfect path to get to financial freedom and to make winning investments?

Try to figure it out by reading the book summary below and don’t forget to check some nuggets (visual quotes from books) for get more clues about this topic.

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Go Big, to Get Big! Best Tips from Jack and Suzy Welch

Think like a leader. Act like a team player. Dream like a child. This is the Real Life MBA

Few months ago I heard Jack Welch in an interview saying that winning is just a result of the mission. This shouldn’t be our goal. Mission come first and leads us to success.

I felt in love instantly by this idea. So, when I found out about this book, I looked foreword to know more about his approach. So, take a look on some interesting ideas I’ve discovered in this book.

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LinkedIn: What happens when the social media wears a tie?

Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales by Josh Turner

Knock-Knock. Guess who’s knocking at your door. If you are logged in on Facebook or Twitter, there may be your friends. And, if you are going to open the door, be prepared to be assaulted by photos, jokes, quizzes, games’ invitations and funny movies.

What if you are available on LinkedIn? When it comes about professional life, not even the like button seems to be the same. How comes? Check the book summary and some of the best nuggets (visual quotes from books) below.

Social Media is constantly developing and we find new ways of interacting with people. Facebook and Twitter are for your personal life and usually you post content from your free time activities. That’s for sure.

But things are pretty much different with LinkedIn. Continue Reading…

Jack Canfield: How to Get a Hand Full of Aces

The Success Principles: a Complete “How to” Guide  to Get Success on your side, from Jack Canfield

“This is not a book of good ideas”

The statement above hides behind it a lot of great tips for a successfully life. And this may be the result of over 30 years of studies that Jack Canfield involved in order to get to Success Principles as a pattern.

But I bet it’s also the result of Jack Canfield ‘s personal experience – life experience. This combination between objective and subjective observations, rational and emotional triggers, represents the prerequisite for a timeless principle. Continue Reading…

How Google Works: the Humans behind the Mountain

 Backstage stories about How Google Works from Eric Schmidt and Jonathan Rosenberg

How Google works. How many times did you search this phrase on internet?  Now, you have to stop doing this. And that’s because Eric Schmidt and Jonathan Rosenberg are completely answering your question through their book… How Google works. Start reading the book summary below to have a clue what it is all about and get a ride through the best nuggets (visual quotes from books) we selected from Eric Schmidt and Jonathan Rosenberg’s book.

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