10 must-read marketing and sales books

marketing and sales cover

How can you attract new customers and increase sales? What’s going on in your customers’ minds when they decide whether to buy your product? Why is small data more important than big data? Our favorite sales and marketing books have all the answers!

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Zig Ziglar: how to become a great salesperson

Secrets of Closing the Sale by Zig Ziglar

I think every salesperson and maybe even every entrepreneur has read at least one book written by Zig Ziglar. We can easily call him a guru in his field. Even in his final years, he continued to travel the world and teach the art of selling to, always integrating his Christian side into his speeches. Secrets of Closing the Sale is not the kind of book that you just read and put back on the shelf. It’s the kind of book that you can learn something from every day.

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Why small data has big value in branding, by Martin Lindstrom

Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom

In a business world where big data basks in the spotlight, give yourself the opportunity to venture backstage. Big data can show the general tendencies of a product, company, or industry. The quest of discovering the extraordinary – that great shift in dynamics in your designated market – begins from the main pointers that big data offers. In Small Data, Martin Lindstrom explains why you shouldn’t ignore small data, and the valuable lessons it can teach you. Continue Reading…

Peg Samuel & Matthew Capala’s beginners guide to Facebook advertising

Facebook Marketing Like I’m 5: The Ultimate Beginner’s Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics by Peg Samuel & Matthew Capala

Post. Share. Boost.

Are you receiving something in return? If not, who’s to blame?  Believe it or not, it could be your fault. You may think you have the excuse of not being a native digital. But you don’t. Because you still have one big advantage: shared knowledge. And I’m ready to prove that by showing you some valuable examples from Peg Samuel & Matthew Capala‘s Facebook Marketing Like I’m 5.

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How do you get traction for your startup?

Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares

Your startup is similar to a rocket. The gain in altitude must be done quickly and without many hiccups. Your fuel is best made out of an equal ratio of attention to product development, and to the process of choosing the right traction channel.

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Get it write: how to self-publish successfully

Write. Publish. Repeat. by Sean Platt and Johnny B. Truant

Successful authors Sean Platt and Johnny B. Truant combined their insider knowledge to offer aspiring writers a fool-proof guide to self-publishing. Read on to find out why Write. Publish. Repeat. is a must-read before you start writing.

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How to turn your thoughts into a bestseller

The Book in a Box Method: The New Way to Quickly and Easily Write Your Book (Even If You’re Not a Writer) by Tucker Max and Zach Obront

Tucker Max and Zach Obront have great ideas, stemming from their extensive writing background. I find their style rather personal and casual, even being in places even outspoken.

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How high-tech entrepreneurs can cross the chasm

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

How safe is your high-tech business from the chasm?

Not that safe. To help you assess your current situation, Geoffrey A. Moore wrote Crossing the Chasm. First published at the beginning of the 90’s (now in its 3rd edition), it quickly became the Bible of high-tech entrepreneurship environments and business schools.

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Non-Obvious Things as a Compass of the Obvious Trends

Non Obvious

Non-Obvious: How to Think Different, Curate Ideas & Predict The Future by Rohit Bhargava

What’s obvious for you, is probably obvious for everybody. Nothing challenging about that.

But really challenging are the non-obvious things that may reveal some interesting trends in the marketing world.

I’m not just saying that. Rohit Bhargava, a marketing expert and Georgetown University Professor, proves it by his best-seller “Non-Obvious: How to Think Different, Curate Ideas & Predict The Future”. 

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22 Everlasting Laws of Marketing

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Are you working in Marketing/Management/Branding? Are you an entrepreneur or maybe you have an idea/a small business which you want to transform into a BIG idea/GREAT company?

If the answer is “YES” for at least one question from above, then “The 22 Immutable Laws of Marketing” is one of the first books you MUST read and take notes!

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