Embrace the Shake Summary

Embrace the Shake Summary“Embrace the Shake” is a book of tomorrow. A real life-altering story of a person whose dreams were slightly endangered by unpleasant circumstances.

About Phil Hansen

Phil Hansen is lauded as an exceptional artist and the author of Tattoo a Banana.

“Embrace the Shake Summary”

With a status of a student in an art school, Phil Hansen started plotting against his shallow limitations. As he continued to look for answers, a sudden shake in his drawing hand, made it clear that something is cooking.

From the moment he began studying, Phil advocated for pointillism. Such style wasn’t typical in the institution he had joined in. Drawing tinny and mathematically accurate dots led to nerve damage that turned out to be permanent.

Such turn of events forced him to abandon the studies, for an undisclosed period of time. He spent the next three years in recovery, disabled to follow his heart as an artist.

After graduation, Hansen got employed, and for the first time, he had all the resources to replenish his art supplies. Nevertheless, not even such circumstances and the availability of art kit broke the ice. Phil failed to find inspiration. Such overwhelming feeling and the accessibility of choices left him “paralyzed.”

So, it wasn’t much of a choice, and he set on a new adventure with an intention to destroy all self-imposed boundaries and restrictions. Embracing and accepting the shake, as his current state, was job number one.

With dynamism in his heart, Phil Hansen hunted monsters hidden in the mind of every human being. For instance, accepting the dollars’ worth of supplies illustrates one of those shallow limitations. Following such vision made him an unpredicted man, who enforced methods and laws that had little common grounds with the traditional methods.

At one occasion, he started painting with karate chops, instead of using brushes and other conventional toolkits that are applicable in the industry.

Such incentive and ideas, convert Hansen into a creative force, with no barriers anywhere near him. After all, possessing the resourcefulness is vital for growth.

As the project drew to a close, Hansen had lost all the wish and passion for showing off his real masterpiece. Many felt the unshakeable nature of his work, despite all the factors that “conspired” against him.

Tangible results no longer provided the eagerness to pursue glory and financial stability. Hansen continued experimenting, in spite of all the signs that pointed at material inefficiency. The impulse stood up against everything that posed a threat to his methods, which was later confirmed with the replica of Michelangelo’s famous creation – on a banana.

Your horizon and viewpoints can perceive constraints uniquely. The creativeness and its sources vary from person to person. The ability to dig down and find these possibilities can grant you the edge. Mind blockades must be surpassed with caution and stability that is further stimulated by openness.

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“Embrace the Shake” Quotes

Learning to be creative within the confines of our limitations is the best hope we have to transform ourselves and, collectively, transform our world. Click To Tweet Limitations may be the most unlikely of places to harness creativity, but perhaps one of the best ways to get ourselves out of ruts, rethink categories and challenge accepted norms. Click To Tweet Instead of telling one another to seize the day, maybe we can remind ourselves to seize the limitation. Click To Tweet

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Hug Your Customers Summary

Hug Your Customers SummaryThe Proven Way to Personalize Sales and Achieve Astounding Results

Managing a company is a 24/7 work. Personalizing your products is critical for displaying immense capability of satisfying even the pickiest demands.

Hug Your Customers” put to the test all common strategies for increasing profits and serves many new methods on a silver plate that are seldom used.

About Jack Mitchell

Jack MitchellJack Mitchell is a motivator, consultant, a motivational speaker, and the author of several books.

“Hug Your Customers Summary”

Improving the relationship with your customers is not rocket science, but you should also not take anything for granted.

Mitchell states, “Only delighted customers are genuinely loyal.” Such statement emboldens the organizations and stores to prioritize the customers’ needs and put secondary the quality of the goods. Increasing sales is proportional to satisfaction and loyalty.

In reality, the employees constitute the main leading force in all endeavors, and their impact is far more important than any other factor. All marketing strategies will generate little value if the company lacks the expertise and vision to proceed.

If a firm is not fueled by a loyal base of customers, the potential long-term users would be on the fence – whether to use or skip the product your company is offering. Putting your customer as an entity at the top of the hierarchy forms a route paved with principles leading to enforcement of success-rules.

Hugging can be understood and used in various contexts. It can literally illustrate hugging or maintaining a positive vibe with the interlocutor. Get out of the box, and realize that activities such as sending a Christmas Card, or a small gift to your loyal group of customers can generate revenues.

Showing love and appreciation for being loyal to you is regarded as hugging. Caring about their preferences and requirements is the only ticket to prosperity. Rudeness from your employees mustn’t be tolerated, lack of manners can result in bad word-of-mouth marketing, regardless of the quality your products or services possess.

Business owners who adopt a stubborn and single-minded attitude quickly face a collapse. Not many potential customers will make the same mistake twice; especially if you fail to leave a great first impression. On the contrary, conducting with utmost propriety conveys a new message that will set in motion new lucrative laws.

  • Anticipate their reaction and define the “Wow! moment”
  • Be passionate about improving and enhancing the relationships with the customers.
  • Give “free” hugs and eclipse their expectations.  
  • Advocating for customer satisfaction is step one, go for full-loyalty.
  • Allow the customer to voice complaints and make their demands.
  • If you want to be the best, you must work with the best.
  • There are no mistakes, only lessons. There are hundreds of opportunities just waiting for the perfect moment.

Key Lessons from “Hug Your Customers

1.      Hire Positive and Goal-Oriented Individuals
2.      Technology must support hugs
3.      Increase your influence in the market

Hire Positive and Goal-Oriented Individuals

A bad working atmosphere can trigger lesser productivity and endanger the efficiency. The one responsible for human resources must take into account the attitude of the newcomers.

Don’t hire anyone, without thinking and testing their capacities.

Technology must support hugs

Unlike other unrelated sectors, if the cutting-edge equipment and machinery do not back your strategy that is concerned about creating a stable and satisfied base of end-users, you cannot expect to yield favorable results.

Increase your influence in the market

With the help of plenty hugging methods, you can begin thinking about taking control of the market.

In truth, such endeavors often end up in failure due to inadequate preparations. Don’t shy away from challenges and embark on a full-scale adventure.

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“Hug Your Customers” Quotes

Our vision is that anyone that becomes a customer of our stores enters an enduring relationship with us. He or she instantly becomes a friend. That's our motto, Once a customer, always a friend. Click To Tweet In some instances, we physically hug the customers - but we mainly metaphorically hug them by showering them with attention in a way that every business ought to but doesn't. Click To Tweet We know every item a customer has ever purchased and when they purchased it, going back years. We know their sizes, their brand preferences and their color preferences. Click To Tweet If a customer comes in and mentions she's in a bit of a rush because she had to fetch her dog at the vet, we'll say, 'Oh, sorry to hear that. Is Lucia okay?' We know the dog's name too. Click To Tweet It's not location, location, location - it's service, service, service. Click To Tweet

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The Chimp Paradox Summary

The Chimp Paradox SummaryThe Mind Management Program for Confidence, Success and Happiness

There is one surefire way to take control of your life – by taking control of your mind first. Dr. Steve Peters is one of the most famous sports psychologists alive – and knows that’s true even for the greatest athletes.

That’s why he wants to teach you something about “The Chimp Paradox.”

About Steve Peters

Steve PetersSteve Peters is an English psychiatrist, best known as the counselor of the British Cycling Team (Sir Chris Hoy, Victoria Pendleton). He has also advised sprinter Adam Gemili, snooker player Ronnie O’Sullivan, as well as the Liverpool F.C. In 2014, Roy Hodgson recruited him to help the England football team.

Steve Peters also competes in masters athletics and has won numerous gold medals.

“The Chimp Paradox Summary”

If you are not your brain, then, obviously, there’s a high chance that your brain is playing tricks on you from time to time. Insecurity, lack of self-confidence, sudden forgetfulness… familiar?

Well, according to noted psychiatrist Steve Peters, that’s not you. It’s the chimp in your brain.

You, see, your brain – or, more correct, your Psychological Mind – consists of three separate brains: The Human, the Chimp and the Computer Brain. You – the essential you – are the Human Brain. Your Chimp Brain is nothing but “an emotional thinking machine.” Finally, your Computer Brain “is a storage area and automatic functioning machine.”

Any one of these brains can take complete control of you at any given moment.

For example, are you making your morning coffee or driving the car while talking to someone? Well, you’re on autopilot – and you’re using your Computer Brain. Are you having an argument with your wife over some unimportant thing? Of course, you’re nothing different than a chimp.

Finally, are you asking yourself questions such as “What do I want to do in this situation?” or “What do I want to be in life?”

The answers to these questions are the key to the Human side of your brain. As Steve Peters says, “this is who you really are. Any deviation from this is a hijacking by the Chimp.”

But, how to put an end to this?

By killing the goblins in your brain! Yes – there are goblins in your brain and they are controlling what you think!

Now, Descartes would have loved that sentence!

Just like any similar operation, removing goblins starts with their identification. And since your Computer Brain is the storage of information in your skull, your goblins are most probably hidden somewhere in there. Because, you see, both your Chimp and your Human Brain are fed by the information stored on your Computer Brain.

Think of it just like the Internet: at any given moment, you can read a book summary here at getnugget.co or spend half an hour browsing through timewasting websites.

So, find a negative behavioral pattern which your Chimp Brain may abuse. And turn it into a positive one.

That’s what high performers do – and that’s what you should do too!

Key Lessons from “The Chimp Paradox”

1.      Your Brain Is a Three-Part Structure – Ravaged by Goblins
2.      Lesson #1 for Your Chimp: Everybody’s Different
3.      There Are Four Ways to Communicate – And the Fourth One Is Your Problem

Your Brain Is a Three-Part Structure – Ravaged by Goblins

Your Psychological Brain is not a holistic structure. It’s, in fact, internally divided into three parts: the Human Brain, the Chimp Brain, and the Computer Brain.

The Computer Brain is where you store all the information, which the Human and the Chimp inside your head can use it afterward. Now, the Chimp Brain is a bundle of emotions, as primitive as your distant Neanderthal cousins. And the Human Brain – is too rational to act quickly.

So, it’s the Chimp which usually takes control. By using the exactly wrong information saved by your Computer Brain. He’s the one clicking “New Tab” when you’re actually reading an informative Wikipedia article!

Now, that right there – that is an example of what is a brain goblin. Fight it – even if you have only 5 seconds!

Lesson #1 for Your Chimp: Everybody’s Different

One of the main things “The Chimp Paradox” tries to relate is that, even though everybody’s brain is the same three-part structure, there are millions of patterns and goblins. So, in a nutshell: everybody’s different.

And you’ve got to take this into account if you want to understand others!

Start by learning to not assume anything about the other person. Then, put the unreasonable expectations in the bin. Finally, abandon all prejudice. It doesn’t matter if they’re positive or negative: single stories are dangerous.

There Are Four Ways to Communicate – And the Fourth One Is Your Problem

Since the information stored by your Computer Brain can be used by both your Chimp Brain and your Human Brain at any time, every discussion has to have four different scenarios.

Namely, it can be a Human to Human discussion; it can also be a Human to Chimp or a Chimp to Human discussion; worst of all, it can be a Chimp to Chimp discussion. Everything bad that has ever happened in human history is because of chimp to chimp discussions.

The great news:

If you’re participating in a discussion – you can always be the Human. And even in the case of a disagreement, Human to Chimp discussion – believe us – will turn out just fine.

It just might take a little longer to wake the inner human in your disputant.

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“The Chimp Paradox” Quotes

When you decide to do something, remind yourself that it is commitment not motivation that matters. Click To Tweet Most people have reliable partners and sharing with a partner is one of the joys of life. However, basing your security on a partner or any other one individual is a recipe for disaster. Click To Tweet Do not measure ‘reasonable’ by your own standards and then impose them on to others because everyone has different standards. Click To Tweet I am an adult and I can deal with any situation. Click To Tweet It’s the way you deal with things, not what happens, that gives peace of mind. Click To Tweet

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Monetizing Innovation Summary

Monetizing Innovation SummaryHow Smart Companies Design the Product Around the Price

Monetizing Innovation” is an easy-going and absorbable book that further examines the stigma of price-sensitivity and ways to handle it.

About Madhavan Ramanujam and Georg Tacke

Madhavan RamanujamMadhavan Ramanujam and Georg Tacke are experts in product segmentation and consultants that helped many companies in their efforts.

“Monetizing Innovation Summary”

Experts estimated that approximately 75% of new products fail to exceed expectations, regarding sales. These goods or commodities including both tangible and intangible products mainly fail due to bad design that is not suitable to the customers’ wishes.

The “Nine-Rule Approach”

The authors advise the companies and start-ups to implement the steps below if they intend to keep high-intensity in the struggle for better market positioning. Analyze everything, from top to bottom, and you’ll soon get the big picture and all other features that go with it.

  1. Willingness-to-Pay

As an illustration of this theory, Ramanujam and Tackle explain how Gillette managed to increase its profits in India by designing a cheaper blade. Conversing with the customers and understanding their “ideal price” is vital for reaching success.

  1. “One-Size-Does-Not-Fit-All”

Examine and underline the perfect ratio of price to assets/features. Some customers are more price-oriented while others prefer an all-encompassing product. The price sensitivity varies on a case-to-case basis; your job is to test each possibility and then based on these results develop a strategy.

  1. “Configuration- and Bundling”

Apply a design that fits the customer’s possibilities. “Who will pay for your product and how much” is the key question. First, present the core product that has only the most basic features at a lower price. Afterward, add some extra features and segments to see whether your customers are still interested in purchasing your product,

  1. “Go Beyond the Price Point”

What are your plans for generating income? Do you think that a monthly subscription is better than sharing free information? Internet or regular companies must adjust their financial strategy to fit the business objectives.

The pricing model must be compatible with the product or service you are offering, otherwise, your company will face a quick downfall.  

  1. “Pick a Winning Price Strategy”

Making trade-offs between risk and benefits is unavoidable. Adjust your strategy to fit your goals – for instance: do you prefer to have a larger base of customer or higher profits? Maximize your influence and chose the best method that is either aggressive and penetrating or it’s based on replication.

  1. “Build an Outside-In Business Case”

Foresee every possible behavioral change with the help of product segmentation, market positioning, and a wide variety of choices. Revise your plans and see whether you’re dealing with an overly price-sensitive group of customers – all insights are welcome.

  1. “Communicate the Value”

Don’t be shy about launching on a full-scale word-of-mouth marketing campaign. Tell the whole story and pay special attention to the benefits that product will bring to the users.

  1. “Use Behavioral Pricing Tactics”

Customers can behave in an entirely unpredicted way. A sudden shift from rational to irrational and vice versa is possible. Behavioral science explains the mood swing phenomenon and advises the companies to advocate for multiple choices. For instance, setting up a “basic and premium possibility” is a great method for making the more expensive offer look more affordable.

  1. “Avoid Knee-Jerk Repricing”

You did your very best to convince the audience, and yet you failed. What’s next? – Resist the temptation to reduce the price of your latest invention. Such endeavor will convey negative signals that will further damage the quality and popularity of the product.

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“Monetizing Innovation” Quotes

Nearly three out of four new products or services miss their revenue and profit goals. Many of those crash and burn entirely, and some take their companies with them. Click To Tweet A pricing strategy is your short- and long-term monetization plan. The best companies document their pricing strategies and make it a living and breathing document. Click To Tweet Products lose integrity when a company’s knee-jerk response to a lukewarm early market reaction is to reduce their product’s price in the first few months. Click To Tweet Your pricing strategy should be to land a customer by showcasing the lower up-front costs and then expanding on a higher variable amount. Click To Tweet Your business case must model the linkages among the four elements of price, value, volume and cost. When you do that, your monetary forecast will be far more precise. Click To Tweet

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Confessions of an Economic Hit Man Summary

Confessions of an Economic Hit Man SummaryThe mainstream media has a habit of covering the real truth and revealing some questionable information that is merely dictated by some hidden groups and influencers.

Confessions of an Economic Hit Man” is a story about John Perkins, a hero in the making, who exposes mind-blowing methods that are created for the purpose of destroying economies and countries.

About John Perkins

John PerkinsJohn Perkins is the founder and creator of an alternative source of energy company that was later sold to unknown parties.

He also worked as a manager, consultant, and economist.

“Confessions of an Economic Hit Man Summary”

John Perkins’ life journey reminds the readers of the critical crossroad that Kevin D. Mitnick was forced to pass. Their high-tech “craft” took a sudden turn to another direction, where instead of being labeled as thieves, they started collaborating with the police (same as Frank Abagnale Jr) – teaching them how to recognize fraud and track potential criminals.

Having the criminal record about his whereabouts and wrongdoing, John had little choice but to submit to the prosecutor’s demands.

Assembling of an invisible army made of high-tech “mercenaries” also known as Economic Hit Men (EHMs) requires some time. Their true intentions were disguised at every bilateral visit and economic summit. In reality, their real job was to provide exceptional services in order to create a false impression about their expertise and thus, to extort a significant amount of money.

As a member of such organization, he realized that there are only two fundamental roles. The first one would be to convince all the parties involved in “accepting substantial loans” to support the game plan – a capital primarily given to stimulate the economy and stand behind all construction and other tech-management projects.

How will such endeavor end up in benefits for both sides? These revenues would arrive as a result of following the deadlines and creating real value for the companies providing the financial injection including Halliburton, Bechtel, and Brown & Root.

The second, unethical assignment was to do everything in its power to bankrupt all the countries, which gave their “yeses” for the loan – making them vulnerable and non-creditworthy. Being in a tight financial spot will leave them at the mercy of the creditors.

The Asian Development Bank and USAID are into hiring experts from all over the globe to readjust their economic programs. Visiting the cities and providing exceptional support for the companies in need of such was required.

Perkins’ three-day visit to Indonesia affected the way he perceived the world and economy. Greeted with respect and sincerity by the officials from Jakarta and Bandung, he really listened to their stories and anecdotes about the West.

These representatives claimed that the greedy U.S. administration only wanted to exploit their countries including the Middle East, which will automatically increase the corruption and generate unrest among the people.

Key Lessons from “Confessions of an Economic Hit Man

1.      The Vietnam war from a different angle
2.      Stop the imperialism from expanding
3.      Ask for forgiveness

The Vietnam war from a different angle

Even the Vietnamese war held the primate of imperialistic bloodshed. In addition, a vast portion of the American people (known as pacifists) also disagreed with the necessity of this conflict.

Stop the imperialism from expanding

In general, the ordinary people have little clue of what’s actually going on. Forces supported by money and oil fields have no intentions of stopping in their plans of creating one global empire.

The educational system must take the final blow and stimulate free-flowing ideas that are not controlled by the government and non-government organizations.

Ask for forgiveness

Raise your voice and acknowledge your mistakes. Make a confession and explain who and what made you the person you’re today.

Don’t take no for an answer; endorse a change to the full extent.

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“Confessions of an Economic Hit Man” Quotes

The hour is ours. It is now time for each and every one of us to step up to the battle line, to ask the important questions, to search our souls for our own answers, and to take action. Click To Tweet Our global culture is a monstrous machine that requires exponentially increasing amounts of fuel and maintenance, so much so that in the end it will have consumed everything in sight and will be left with no choice but to devour itself. Click To Tweet Members of a conspiracy can be rooted out and brought to justice. This system, however, is fueled by something far more dangerous than conspiracy. Click To Tweet On the day in 1971 when I began working with my teacher Claudine, she informed me…Once you’re in, you’re in for life. Click To Tweet The story of this particular economic hit man is the story of how we got to where we are and why we currently face crises that seem insurmountable. Click To Tweet

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Up and Out of Poverty Summary

Up and Out of Poverty SummaryThe Social Marketing Solution

Poorness is gaining momentum and threatens many communities. “Up and Out of Poverty” is an eye-opening book that explains the leading causes that trigger impoverishment.

About Philip Kotler and Nancy R. Lee

Philip KotlerPhilip Kotler is the author of several books related to marketing and management. He works as a professor at Northwestern’s Kellogg School.

Nancy R. Lee teaches at Seattle University and the University of Washington.

“Up and Out of Poverty Summary”

Poverty is ever-spreading and perhaps the greatest problem existing nowadays. Approximately 1.5 billion of people don’t possess the minimum of an adequate living standard, and another two billion people manage to survive with only 50-60 dollars per month.

Poverty is a scarcity of water, food, education, home, and clothing. It is fostered by corruption, wars, political tensions, social instability, and crimes. Anti-poverty programs don’t seem to have a firm grip on the issue, Philip and Nancy are referring to.

Experts outline the greatest contributors to famine, underdevelopment, hardship, and lack of essential survival elements. Not only chronic wars but also from a psychological standpoint – the attitude and approach towards life add to poorness.

Even though healthy economies provide these impoverished regions with financial aid and support on an annual basis; experts believe that only 15% manages to reach the underprivileged communities. As always, political corruption has a huge role in such turn of events.

Scary facts about the current situation:

  • About one-sixth of the population has a limited budget of no more than $1 a day, and another 30% have less than $3 in similar regards on a day-to-day basis.
  • As we mentioned, not more than 15% of foreign aid in money, technology, equipment, and means reaches the targeted people or organizations.
  • Teaching the poor to adopt new attitude is critical for tackling beggary and enforcing some profitable laws.
  • Social marketing is critical for convincing people, how a career shift can grant them the inner edge they always dreamt of.

A new mix of both useful tactics and foreign capital is vital for keeping the blood flow – hypothetically speaking. Giving money to the impoverished regions is a terrible way of improving the economy. In truth, we must advocate for implementing an altering social marketing strategy that will cause a shift in the minds of the people – a change supported by foreign investments.

Finding the processes that best suit one country or a region is a far-reaching perspective that unlike others generates positive results. Don’t forget about cultural preferences as well, take all elements into account when designing a strategy.

Key Lessons from “Up and Out of Poverty

1.      Socialization is pivotal for reducing poverty
2.      Build partnership alliances
3.      Categorize the long-term objectives

Socialization is pivotal for reducing poverty

Not creating ghettos or areas where the poor are isolated from the rest, is one of the most effective strategies for improving the well-being of these people.

Socialization with everyone, especially on a global scale can make all the difference in the world.

Build partnership alliances

The best way to reduce poverty is to endorse a coalition between various partners including both government and non-government bodies.

Each partner must understand and its role and operate for the benefits of the group.

Categorize the long-term objectives

Prioritizing task and ideas is critical in developing a society that has ever-expanding room for progress.

According to their relevance or schedule, you can divide these activities so that you can install a new behavior.

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“Up and Out of Poverty” Quotes

The extreme poor of Brazil apparently place a higher priority on home entertainment than drinks served cold, food stored in refrigerators and the convenience of disposing of their human waste in toilets. Click To Tweet Successful antipoverty programs require a mix of efforts and investments. Click To Tweet Social marketers strive to create, communicate and deliver value to a target market in exchange for performing a desired behavior. Click To Tweet Social marketing initiatives are likely to require new and different ways of doing business for the non-profit. Click To Tweet Vision without action is a daydream; action without vision is a nightmare. Click To Tweet

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The 15 Commitments of Conscious Leadership Summary

The 15 Commitments of Conscious Leadership SummaryA New Paradigm for Sustainable Success

There are two types of leaders: conscious and unconscious. If you want to be the latter one – you don’t need this book; but, also, probably, not many of your employees like you. If you want to be the first one – then, here’s your manual.

Jim Dethmer, Diana Chapman, and Kaley Warner Klemp’s “The 15 Commitments of Conscious Leadership.”

About Jim Dethmer, Diana Chapman, Kaley Warner Klemp

Jim DethmerJim Dethmer is a leadership coach and motivational speaker, the founder of Conscious Leadership Group (CLG). He has co-authored two books, the second of which is with Jim Ware, “High Performing Investment Teams.”

Diana ChapmanDiana Chapman is CLG’s co-founder and a sought-after leadership advisor. She has counselled over 1000 leaders and has been a speaker at TEDx.

Kaley Warner KlempKaley Warner Klemp is a transformational leadership advisor and YPO facilitator. In addition to co-authoring “The 15 Commitments of Conscious Leadership,” she has also written “13 Guidelines for Effective Teams.”

“The 15 Commitments of Conscious Leadership Summary”

So, what kind of a leader are you?

According to “The 15 Commitments of Conscious Leadership,” you can be one of two types: conscious, or unconscious.

The names speak for themselves.

Unconscious leaders are, really, just going with the flow. They employ traditional models, don’t want to learn anything new, and when the push comes to shove, everyone can be blamed or motivated through fear and threats.

Don’t rush to any conclusions just yet: this kind of leadership works! But only in the short run. While creating a hostile and unsafe atmosphere where hate and distrust prevail.

So, believe us: you don’t want to be that boss.

But if you want to be the conscious one – you’ll have to spend some time working on yourself. And we’re about to teach you the 15 basic strategies on how to become that person.

Starting with commitment #1: taking radical responsibility.

The Navy SEALs do it, football managers do it – and you should do it too. The premise is as bright and clear as the sky in July: when something goes wrong, blame no one but yourself. That’s how you earn your employees’ trust and respect.

That’s how you learn as well! Learning through curiosity is the second commitment and, obviously, it means exploring, but, even more, understanding that it’s the pioneers who make the most mistakes. But, they are also the ones who pave the way forward.

Commitment #3: feeling all feelings. Or, in other words, mastering your emotional intelligence. Don’t repress or recycle bad feelings. Analyze them; talk them out.

The fourth commitment is related: speaking candidly. If you want your employees to be open with you, do yourself a favor and be open to them as well. Listen attentively and express yourself honestly. That way – you’ll eliminate gossip, which is the fifth commitment.

The sixth commitment is practicing integrity. If you’re committed to the five commitments explained above, you’re all but doing it. The only thing missing: keeping your word. Say what you do – and do what you say.

This should generate appreciation which is commitment #7. Return the favor: appreciate your employees as well for their abilities and their uniqueness.

Speaking of uniqueness: excel in your zone of genius. This is one of the reasons leaders are respected. Don’t forget that genius is not transferable – if you’re the best in one areas, you’re not the best in all areas.

Commitment #9: living a life of play and rest. Everybody wants to have fun. Be the role model and play yourself. Work shouldn’t be boring. Don’t forget: all work and no play makes Jack a dull boy.

The tenth commitment is just as important: exploring the opposite. Accept other people’s interpretations – because, you’ll be right in, at best, only half of the cases.

The eleventh commitment is worded much more complex than it actually is: sourcing approval, control, and security. In reality, it means finding a way to be happy with what you have.

Which brings us to commitment #12: having enough of everything. Time, love, money – it’s logical that at some point you’ll get enough of each of them. So, stop endlessly chasing them.

Experiencing the world as an ally is the thirteenth commitment. Not everyone is against you. On the contrary, in fact: virtually everything and everyone can help you in some way.

And if that’s not the case – see commitment #1 – it’s your fault. Because, you need to create win for all solutions. Compromise and competition aren’t the only ways to go. There’s always a third side to every argument.

And that third side is you. Which is why being the resolution is the final, fifteenth commitment of conscious leadership.

Don’t be the problem.

Key Lessons from “The 15 Commitments of Conscious Leadership”

1.      Be a Conscious Leader
2.      Take Full Responsibility for Your Actions
3.      Be the Resolution to All the Problems

Be a Conscious Leader

There are two types of leaders: unconscious and conscious.

Unconscious leaders don’t really need books to lead their companies. But, that’s not because they know how to lead; but because they listen to their instincts.

And, in the short run, their instincts work; but, in the long run, they make them unloved managers of an unloving environment.

Take Full Responsibility for Your Actions

The first commitment of any conscious leader: take full and radical responsibility for your actions. Which means: both your successes and your mistakes.

A word of warning: there will be many of both.

Be the Resolution to All the Problems

This is the final commitment: be the resolution. Never be the problem. There are many of the latter. Very few of the former.

By committing yourself to be the resolution, you’ll inspire resolute commitment from your subordinates. Which will make leadership a song!

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“The 15 Commitments of Conscious Leadership” Quotes

At any particular time, leaders are operating from either fear or love. Click To Tweet We often describe unconscious leaders as reactive. They react from a ‘story’ about the past or an imagined future, and their personality, ego, or mind takes over. Click To Tweet Burned-out, stressed-out, and frazzled leaders foster organizations that experience high turnover, low employee engagement, steep healthcare costs, and dysfunctional teams. Click To Tweet The current models of leadership require organizations to motivate their people largely with fear and extrinsic rewards. Click To Tweet The team that sees reality the best wins. (via Jack Welch) Click To Tweet

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The 4 Disciplines of Execution Summary

The 4 Disciplines of Execution SummaryAchieving Your Wildly Important Goals

A strategy is worth nothing if it doesn’t get executed.

Learn “The 4 Disciplines of Execution” and success will follow.

About Chris McChesney, Sean Covey, Jim Huling

Chris McChesneyChris McChesney and Jim Huling lead FranklinCovey, a company that guides people to improve their performance.

Sean Covey is an author, publishing executive and speaker.

“The 4 Disciplines of Execution Summary”

Ever New Year we write up a full list of resolutions to change our habits and lives.

The first few weeks after we decide to change our life, we are enthusiastic and motivated and even do a few small steps toward making our resolution come true.

However, as days go by, our enthusiasm wears off, and we go back to our old habits and behaviors.

Why is that the case?

Because people find execution hard.

The same goes for companies as well.

Having a strategy is not enough – without executing it, nothing changes.

So, what can you do to improve your execution and reach the place you wish to see yourself at?

First, you need to start focusing only on those things that matter.

We get it: you want to do more, but the more you overburden yourself, the less energy you will have to focus on vital tasks.

So, make a list of priorities and focus on one or two WIGs (Wildly Important Goals). When you create this list, be as specific as possible.

Now once you do this, you need to shift your focus from measures that help you achieve your goals, instead of measures that put you down when you do not.

Do not focus on past experiences and lag measures – instead, concentrate on lead measures which are an image of current behavior.

Focusing on the present is important since you can influence it to achieve your objectives.

The third discipline is keeping score of your employees’ performance. Keeping score will motivate your staff since it will create a game-like atmosphere, in which all people will want to win.

Lastly, nothing of what we mentioned above will bring long-lasting change if your employees do not commit to the goals you want to achieve.

To make this happen, make sure they are not accountable just to you, but to their colleagues too.

Hold WIG meetings to keep the progress in check.

Key Lessons from “The 4 Disciplines of Execution”

1.      Change is Good
2.      Become Aware of the Whirlwind
3.      Four Steps to Introducing the Four Disciplines to Your Company

Change is Good

A change will push you forward. Growing is essential.

But what you should strive for is not using quick fix actions with which you find someone else to do the job for you, but to change your behavior so you can create lasting change.

Become Aware of the Whirlwind

Whirlwind is a term used to define all daily tasks that drain your time and creativity.  Whirlwind is the most significant enemy of change.

However, despite the whirlwind, by mastering the four disciplines of execution, you will be able to achieve big strategic objectives.

Four Steps to Introducing the Four Disciplines to Your Company

  • Gather many ideas.
  • Rank the ideas you came up with.
  • Test your ideas.
  • Come up with a clear and simple definition of your goal.



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“The 4 Disciplines of Execution” Quotes

If you are not keeping score, you’re just practicing. Click To Tweet If you ignore the urgent, it can kill you today. It’s also true, however, that if you ignore the important, it can kill you tomorrow. Click To Tweet You might find it hard to let go of a lot of good goals until you start serving a greater goal. Click To Tweet Once you’ve decided what to do, your biggest challenge is in getting people to execute. Click To Tweet Focusing on the wildly important means narrowing the number of goals you are attempting to accomplish. Click To Tweet

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Why Good Leaders Make You Feel Safe Summary

Why Good Leaders Make You Feel Safe SummaryWhat describes a one-of-a-kind leader? The incentive to guard against any external factors that may jeopardize the stability of the company and as a result put the employees in a difficult position.

About Simon Sinek

Simon SinekSimon Sinek is the author of “Start With Why” and “Leaders Eat Last”; and he is also a non-profit consultant.

“Why Good Leaders Make You Feel Safe Summary”

When there is a threatening situation, out of instinct, people tend to adopt new ideas that apply to the rules. Sometimes these concepts are converted into devices, developed to enforce the rigidness of the system.

As an illustration, Simon shows this example – One day, a gate agent at the airport prevented a passenger from climbing on board too early.

The agent on numerous occasions explained its reaction: “If I don’t follow the rules, I could get fired or endanger my position.” Perhaps, such similar situation would not have raised the roof in other company that stimulates the employees to stick to the agenda without any exceptions.

Southwest Airlines, among them, is a firm whose roots are deeply connected to certain norms, which don’t endanger the efficiency and productivity.

If you want to keep a safe distance from corruption; show your unconditional support towards the employees. With the wind in their backs, they will improve the cooperation with the rest of the group, a mentality that elevates the company to the next level. Great leaders foster the employees to become moral and ethical individuals, a line that overlaps good parenting.

Protecting your employees’ interest is a responsibility for every CEO. However, many subordinates feel the injustice deriving from the disproportionately divided salaries. The art of betrayal is typical for many leaders, but it doesn’t serve the company’s long-term interests because it arouses a sense of deception and reduces productivity.

Unlike some of his fellow colleagues, CEO Bob Chapman refused to fire some of the employees due to the crisis that struck the world economy and inflicted a recession in 2008. As a response, he enforced the well-known four-week furlough program.

Instead of laying off only a small group of workers, he spread the stress and financial stroke evenly, at the expense of all members including the management.

We don’t know if you concur that real form of leadership can only be tested in times of crisis or not. Bob got more than he had ever bargained for, the employees with an intention to help those who could not afford any unpaid absence, swapped personal gain for compassion and friendship.

Evidently, rank and status don’t collide with leadership. Your authority grants you the right but not the command if you lack the ethical skills. Real leaders must exist at all layers, for the purpose of providing good care for their fellow colleagues.

Making sacrifices for improving the well-being and stability of others is a trait that is a rarity in today’s world. Nonetheless, leaders who put their people’s satisfaction first, deservedly hold the primacy – of true moral managers and decision-makers.

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“Why Good Leaders Make You Feel Safe” Quotes

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears. Click To Tweet You can easily judge the character of a man by how he treats those who can do nothing for him. Click To Tweet If the conditions are wrong, we are forced to expend our own time and energy to protect ourselves from each other. When we feel safe inside the organization, we will naturally combine our talents and our strengths and work tirelessly to… Click To Tweet

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Thinking for a Change Summary

Thinking for a Change Summary11 Ways Highly Successful People Approach Life and Work

Thinking for a Change” is a life-altering book that undermines conventional wisdom and presents many new thinking branches that can be customized.

About John C. Maxwell

John C. MaxwellJohn C. Maxwell is an expert on leadership and the author of several bestselling books such as “The 21 Irrefutable Laws of Leadership”.

“Thinking for a Change Summary”

  • Every process, endeavor, action or operations begins and ends with thinking! Successful people, in particular, know this and understand the impact.
  • Changing your mindset is critical to enhancing your performance.

In fact, proper thinking patterns consist of related but different thinking skills. Each one of those has a big role and if fully implemented can lead to success and prosperity in all realms.  

Big-picture thinking

You must persist on maintaining continuous growth and expansion. Same as the body, our mind also requires training. Never stop to look for new opportunities, which will give you the edge in personal and professional life.  Ask questions and listen intentionally when you’re in the company of wise people.

Focused thinking

Focused thinking, as the concept implies, is based on aiming your attention at a specific point. Finding solutions to problems is facilitated by this method. It is mainly concerned with enforcing a transparent and robust approach to decision-making.

Creative thinking

In truth, many people believe that creativity is an innate characteristic, it’s not something you develop over the years. Quite frankly, all children are creative and intuitive. We lose our creativeness in the adult world, but that doesn’t mean it cannot be reignited.

Realistic thinking

Grown-ups idolize realism, and as time goes, the emphasis falls on practical reasoning rather than on chasing dreams and fantasies. Hoping for a better tomorrow is done differently; being a down-to-earth person means to advocate for facing the actual reality.

Strategic thinking

Strategic attitude is composed of analyzing the pros and cons of every decision. Such analytical approach focuses on planning before the implementation phase is underway.

Possibility thinking

In this case, the belief plays a pivotal role in reaching the outlined goals. Visualization as a part of the whole process is enforced at the beginning as a tool for motivation. The motto is “Visualize before you can materialize.”

Reflective thinking

Reflective thinking reduces the stigma attached to the future and concentrates on the past. Looking back and seeing your mistakes is one way to improve your current status. It assists and helps each and every one to stay on track and adopt a disciplinary behavior.

Going beyond popular thinking

Staying safe in the herd is a cowardly method. If you want to distinguish yourself from your peers and the rest of the flock, one must utilize the “power of the unpredictable” and apply an out-of-box mindset. Tackle conventional wisdom and go for the trophy.

“Shared thinking”

Having mutual goals is a great way to ignite the fire in the hearts of many. The mind-blowing idea doesn’t have to be unique nor yours, it has to be effective. Put your communication skills to the test and use brainstorm sessions to attract first-class propositions.

“Unselfish thinking”

It doesn’t come as a surprise that success for most people is merely a reflection of personal gain. “What’s in it for me” is not the only way. Helping others to achieve their goals gives birth to enjoyment that no other feeling can overshadow. A real win-win situation!

“Bottom-line thinking”

Underline your fundamental principles and conceptualize your thoughts. “Bottom line thinking” illustrated in financial terms indicates that you are striving for success in professional life. Evaluation of prosperity is based on self-imposed standards.

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“Thinking for a Change” Quotes

Dont ever be impressed with goal setting; be impressed with goal getting. Reaching new goals and moving to a higher level of performance always requires change, and change feels awkward. But take comfort in the knowledge that if a change… Click To Tweet Ideas have a short shelf life. You must act on them before the expiration date. Click To Tweet People with humility don’t think less of themselves; they just think of themselves less. Click To Tweet Your thinking, more than anything else, shapes the way you live. It’s really true that if you change your thinking, you can change your life. Click To Tweet There is no life as empty as the self-centered life. There is no life as centered as the self-empty life. Click To Tweet

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