The Nonprofit Membership Toolkit

Members reflect the strength of your customer base, making them a priority wouldn’t be such a bad idea. There are not many practical ways to build your membership, either fun or for profit.

In general, defining members isn’t an easy job, because they can cover many profiles or statuses – from ordinary people to experts. Donors, supporters, buyers, newcomers you name it. Organizations, these days have to think smart and act wisely, because no institution prefers to live on the verge of uncertainty. Without exception, all members regardless of their status contribute to the organizational growth.

Organizational boom must be your priority as a member, but it all depends on how you the system treats you, or what privileged access rights you have. Planning to build a membership-base? Here’s what you need to do. Identifying the key supporters or members drive by your vision. Organizations develop a need for representatives in order to:

  • Influence some area – For instance, if you’re attempting to install some system, or create a company in some distant city, people who live there will increase your chances of success.
  • Authority – Members are no underdogs; sometimes their political influence can produce value.
  • Know-how – Members often, donate their specialized expertise- unselfishly. If your membership base is filled with economists, lawyers or people in business, for example, there will be no shortage of real value. These experts will use their skills on a volunteer basis, to spread the organization’s influence.
  • Word-of-mouth marketing – Is there any stronger marketing tool than word of mouth? Imagine you are in a cinema, after the great movie you’ve just watched, the next thing most people would do is to share the experience they’ve had. The same publicity is achievable with well-established organizations whose members share their vision, and values.
  • Funding – The membership-system receive money from Individual donors- 80 percent of the time.

The book “The Nonprofit Membership Toolkit” offers unlimited access to valuable information for the nonprofit membership machines. The desperate need of money, political power, influence on a global scale, authority, credibility, workforce are just some of the aspects these organizations cover. During the surviving process, many other benefits or restrictions may appear as well; nothing is certain nor forbidden. The life of these membership-structures is filled with relativity, for the same reason members are prone to give up their membership. The authors introduce their readers with dozens of different recruiting members, online and offline.

Even though it may seem evident, but the definition of membership has some unexpected turns. This book will improve your decision-making abilities, those obvious mistakes you used to make, are going to disappear – one by one.  Most prominent one of all is failing to convert those people who desperately seek to gain membership privileges. As a fact-filled, straightforward, masterpiece, you’ll slowly work your way through any organizational obstacles due to the examples present in the book. Regardless your current profession, GetNugget warmly recommends this book to all people involved in some “groups”.

Who is this book for

Quite often people don’t have a clue on how to deal with all the organizational issues that occur along the way. Membership fever has struck this world. All the people are trying to join some organization that will take care of their interest. Facing challenges is perhaps the biggest advantage of these structures, and hence they must adopt a more flexible approach. Using different excuses to cover up the lack of political protection or influence is not a practical strategy, but sure is useful. Managing these nonprofit membership institutions takes time and energy, so before you start doing anything clearly thing about the purposes.

Don’t make any rash decisions is rule number one, enforce principles and norms should be the second in line – priority. Nevertheless, the reality is variable, it all depends on where you’re looking from. Funding is perhaps the most challenging process but still manageable one if the organization has no shortage of high-profile individuals. To be recognized as a nonprofit ethical association, several factors must be met. All aside, this book is a magnificent gift for the decision-making body in any company or corporation. It’s quite useful for the ordinary people too, those who are looking for a way to join, co-create, or create their own membership base.

Authors’ expertise and short biography

Ellis M.M. Robinson is known as an expert in membership development due to her 25 years of experience in all subjects related to it. As the current president of The Buttonwood Partnership, she enforced some practices on fundraising and management of nonprofit organizations. Kim Klein works as an author and editor, or explicitly editing this series of books. She also wrote a few books including “Fundraising for Social Change” and co-authored “Stir It Up”.

Key Lessons from “The Nonprofit Membership Toolkit”

1.      Membership status – importance
2.      Different methods to obtain membership
3.      The power of special appeals

Membership status – importance

More reliant members are the ones who are “giving everything” to obtain a more significant membership rank. Nevertheless, at no.1 spot goes to those money-sending members who support the processes – financially and ethically.

Different methods to obtain membership

Nowadays, memberships can be built across the ocean, on seven continents, meaning that the location doesn’t generate any boundaries like in middle-ages, for example. Expressing commitment and relating with the organizations tends to be the only method to solve some complex problems. To put it in another way, identifying these people as members, indicates that some work has been done on their part.

The power of special appeals

Special appeals are like short guide-books. They give information on numerous subjects to entice the members to respond and contribute to the mutually created task. One of the techniques to improve the response rate is to prefer long-letters rather than short ones.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

The Cigarette Century

Tobacco’s road: how cigarettes have influenced the everyday life, affected the social development, economics, culture and most importantly health of the American people.

The 19th century, known for its technological advancement, has designed the first ever cigarette. Shortly after the James Buchanan’s discovery – the person known to the public as “Duke,” imposed a new way of life. His creation produced a boom on American soil. Before the manufacturing process in 1879, James tested the cigarette effect in order to see how will the audience react. The strange thing was that the community interpreted smoking as some sort of privilege; among the wealthiest. The invention was followed up by a launching process, 700 cigarette rollers were employed around North Carolina and New York region. In the hope of getting the society addicted to smoking, James geographically dispersed the business.

The transition between non-smokers and smokers lasted for years; Duke had a pure intention to reshape the industry with a technological invention: The cigarette roller. The goal was to speed up the production process, which by some standards should reach more than 200 cigarettes a minute. On average this is around 60 times more efficient than leaving the task to the most skillful hand roller in the country. Afterwards, several secret meetings took place between these two, they ultimately reach an agreement and seal the deal.

Successful entrepreneurs always follow one specific formula, not to increase production, but to improve the cost/benefit ratio. Even in the late 19th and early 20th marketing existed. To raise awareness about his brand – cigarettes, Duke started a promotion cycle by relying on investments in ads, postcards, coupons, creating a target group and several other promotion techniques. This marketing leverage granted him a differentiation clue because the tobacco business has little space for maneuver. Even now, the production is vulnerable to price competition; cigarette manufacturers struggle to offer something new because the market is restricted to one product. The same notion guided James Buchanan giving him insights to focus on consolidation.

The differentiation struggle forced Duke to devise a new strategy for manipulating his opponents. American Tobacco consortium wasn’t just a name; it was an organization which consisted of all American cigarette manufacturers. The establishment of a tobacco-growing institution led to the creation of new cigarette manufacturing process and more efficient distribution in the hope of increasing profits. From the early 1900s, till 1991 American Tobacco was one of the most profitable U.S.’s companies – or precisely among the first three. The government realized the problem and confronted the monopoly back in 1911.The tobacco industry’s growth formula lies in the infiltration of smoking as an indispensable part of our lives.

Allan M. Brand wrote this fact-filled, intriguing book, motivated by the smoking-impact and its dangerous side-effects. The American deserve to know how it all started. The Harvard professor exposes all facts and documents associated with the early production of cigarettes. The easy-flow and digestible content is one more reason, to take a quick look and scan this unique book. GetNugget interferes with the whole process by presenting this book summary as an illustration of the main point. Business historians, health officials, and other neutral knowledge seekers will find this book amusing and breathtaking.

Who is this book for

“The Cigarette Century” is a fascinating, unusual book with intriguing stories about the personal life of one of the greatest entrepreneur of all time – James Buchanan – Duke. Not many books share the versatility by covering several genres and answering questions from different fields. Smoking tends to get a little annoying or is it? Stats have shown that the percentage of people addicted to cigarettes – usually stagnates for the past 20 years.

Business deals, mind-tricks, entrepreneurial solutions, and financial mysteries are all a part of the intention to design an absorbable book – like in this case. If you are more on the historical side, many examples indicate the importance of being a good-decision-maker, nothing has changed even today. Nevertheless, the real meaning lies in the ability to interpret smoking from another angle, not like a habit but more of business. How integration granted Duke an importunity to enforce monopoly and how he fought after the government crashed his intention. To sum up, GetNugget warmly prescribes this magnificent one-of-a-kind book to all people who want to learn more about businesses from a historical point of view.

Author’s expertise and short biography

Allan M. Brandt was born in Washington, D.C in 1953. Currently, he teaches at the Harvard Medical School as a historian of medicine. A few prominent books like “No Magic Bullet: A Social History of Venereal Disease in the United States since 1880” and “Morality and Health” are written by him. He obtained his B.A from Brandeis University and received a Ph.D. in American History while attending Columbia University.

Key Lessons from “The Cigarette Century”

1.       The fame of smoking
2.       History of smoking and public reaction
3.       The movement of Non-Smokers

The fame of smoking

Perhaps nowadays, people don’t consider smoking as glamorous as our great-grandparents once interpreted it. Today, the biggest competition to the “smoking-industry” derives from the fitness industry; developing healthy habits, and adopting a motivational attitude. These concepts are undoubtedly growing in popularity.

History of smoking and public reaction

It’s pretty hard to find an American person who has never smoked a cigarette. It’s equally tricky on a global scale. The devastating effects of smoking are known to the public, and yet the glamour has not vanished entirely. When looking from another from a broader point of view, smoking is embedded into the American society; it changes history!

The movement of Non-Smokers

During the 70s and 80s, many anti-smoking campaigns appeared in the States. The tobacco industry was a profitable and unregulated organization at the time; Anti-Tobacco movements forced the government officials to enforce some laws on smoking in public places. Several years later, many companies encouraged by the progress, signed anti-smoking policies.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Inside the Mind of the Shopper

Companies invest millions of dollars for marketing purposes, to try and get their IBP into the store. What really takes place behind the scenes?

Marketing has only one goal – to increase brand awareness which will ultimately lead to profits. The process takes time, patience and ingenuity. A comprehensive research on the subject has proven quite useful. Companies need to study the behavior of their target audience with utmost care, to read their minds by understanding their demands. When you get access to valuable information, you can then identify your marketing goals. In order to achieve long-term goals, firms have to sacrifice a small portion of their time, effort, and energy.

In the same fashion, knowledge = money but in reality, how much can you tell from research? Probably a little more is needed on your part. Nevertheless, it’s one thing to lure the potential buyers into your store and something entirely different to make them eager once they’re there. Weaknesses occur as a consequence of making marketing efforts that lack modern retail strategy – meaning, companies have little interest to understand the shopping behavior. Even people not associated with marketing, have realized that shoppers tend to move from point A to point B, without guidance. Moreover, a major setback among retailers is their habit to design their shops for the “stock-up” buyers, those who purchase a lot of goods. Individual needs get neglected, and customers feel betrayed.

Stores must have a perfectly-designed flow of products, formed in a way to help the shoppers find what they are looking for. 90% of the time, customers spend more time than needed only to find a particular product, which is an entirely wrong policy leading to terrible results. 50% of shoppers don’t purchase anything even though they spent countless hours searching for the perfect product. Marketing experts, with this mind, investigate the devastating phenomenon for businesses. Retailers as the guilty party should prompt change by acquiring sufficient amount of knowledge about shopper’s intentions, plans, thoughts, and movements. This fantastic opportunity will allow each company to maximize their profits. Not more than a few adjustments are needed, for obtaining a substantial growth and an organizational satisfaction.

Start by asking yourself one fundamental question – Why employees in the supermarkets place milk in the back – far away from the entrance? The goal for such a strategy is to make the shoppers look through hundreds of different products before getting to the milk; enticing them is the route to bigger profits. Nevertheless, not many shopping experts agree with this theory like behavioralist Herb Sorensen. He advocates for reducing shoppers emotional distress and not make things worse because they will go someplace else.

The “spending” process has left traces of failure. Companies still cannot control shoppers’ behavior or gain insights on their buying tactics. Despite these mind-blowing facts, new theories rise daily all promoting a solution for the firms’ big problem. GetNugget takes a neutral side but prompts readers to get to know several effective tactics for their businesses. Retailers are the Target Group, in this case, flexibility on their part will ultimately grant them benefits and profits beyond their wildest imagination.

Who is this book for

Even though, marketing as a concept has a definition; it stretches beyond it due to the numerous of other possibilities. One of those aspects covers the buyers’ behavior and ideas while shopping. It’s complicated to discover how your customers want to be treated. Companies for decades are searching for the perfect formula, but as mentioned above marketing is not a one-way street. Likewise, marketers must deal with the uniqueness of the situation, what types of “products” is the business producing and many other aspects. Not even that will guarantee you success because marketing is much more than a one-time project.

It requires continuous investment and devotion on your part. To get inside the mind of the shopper, you need tools and strategy. The combination of these two can encourage business growth and development, something that every entrepreneur desperately needs. When you get to this stage, a new path reveals itself – called opportunity. Now you are slowly entering the field of creativity, with the help of an expert like Herb Sorensen, you can start raising awareness of your brand. Use his methods and unleash the “creative beast”! “Inside the Mind of the Shopper” is a fact-filled book. GetNugget recognizes the power emerging from it, and recommends it to the creative part of the population, to “opportunity seekers” and “risk hunters” – especially retailers.

Author’s expertise and short biography

Herb Sorensen, Ph.D., heads TNS Sorensen as the president of the firm. The company covers all aspects related to shopping behavior and research any uncertainties. He perceives consumers’ mindset from a scientific perspective but gives a clear easy-to-understand report to the stakeholders.

Key Lessons from “Inside the Mind of the Shopper”

1.      The power of paying Attention!
2.      Seize the sale opportunity
3.      Navigation inside the Store

The power of paying Attention!

Retailers fail to understand shoppers’ behavior due to their stubbornness. Focusing too much on profits can lead to neglecting other significant factors which contribute to the ultimate goal. A focus on customer satisfaction is the difference between prosperity and failure – pay attention to that.

Seize the sale opportunity

Every time a shopper enters your store; the process requires absolute commitment on your part. Don’t suffocate the purchaser, let them feel the walk-through process but you control its movement. Demonstrate the three phases of truth “reach, stopping/holding and closing” – guide them gently.

Navigation inside the Store

Most retailers take the designing part very challenging. Thousands of different suggestions are presented before them; it’s on them to choose the best one. You – as a Retailer must make it easy for them, to find the products as quickly as possible. A poorly-designed interior makes the customers feel nervous!

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Steve Jobs

steve jobs walter isaacson book summary

Understanding and communicating the life of Steve Jobs is a challenge. Making the Steve Jobs summary wasn’t any easier. Steve was such a genius that he chose a biographer to the height. After the cancer diagnosis which eventually led to his death, Walter Isaacson was the chosen biographer. He already had in his portfolio no less than biographies of Albert Einstein and Benjamin Franklin, and to fulfill the mission, he interviewed Steve on more than 40 occasions for 2 years, as well as more than 100 friends, relatives, competitors, and co-workers.

Jobs biography is a collection of fantastic stories, through the ups and downs of his career, his passion and perfectionism and the revolution of six major industries: personal computing, animation cinema, music, e-books, mobile phones, and tablets. Jobs was an inventive genius who knew that the 21st century was based on connecting technology and creativity. Steve cooperated with the book, but he did not interfere in any way. In fact, he did not even read the book before its publication and encouraged all interviewees to be sincere and transparent. His story, captured succinctly in this summary, is a fantastic tale of innovation, character, leadership, and values.

Zen, Critic, and ill-behaved

Those who knew Steve Jobs as a child may not have imagined that he would reach the top of the business world by founding and leading the most valuable company in the world. Born in February 1955, the son of a Muslim father named Abdulfattah and a Catholic mother named Joanne, he was put up for donation because his father did not share his mother’s Catholic religion. He was adopted by Paul, an engineer who worked as a mechanic and Clara Jobs. Living in Silicon Valley, a rich environment for technology experiments, Steve was introduced to the world of engineering and design by his own adoptive father. Despite being welcomed by his parents, he fought throughout his life against feelings of abandonment. The Steve boy was extremely precocious, impertinent and intelligent. Proof of his daring is that when he was 13, he phoned Bill Hewlett, Hewlett-Packard’s president to order electronic components for a school project. Working with his father, he learned to be proud of his work and to be thorough.

From childhood, he had already demanded the perfection of himself and the people around him. As a teenager, Jobs became interested in the computer world and the hippy culture that spilled over into the Valley at that time. Steve experimented with drugs like LSD and other psychedelics, and later he would attribute some of his creativity to these drugs. For Steve, his experiences with LSD helped him to understand what mattered in life and to see other perspectives on the world. In addition to his interest in altered consciousness, Steve was also interested in spirituality. He walked barefoot and rarely bathed and followed his growing interest in spiritual philosophies spending seven months in India, where he learned more about intuition and introspection. At first, he embraced the possibilities of computing, much more for his potential to raise human consciousness than for his business or commercial applications. But the Zen influences failed to soften his increasingly critical and arrogant behavior.

One Apple day

Steve Wozniak was a timid electronic nerd who shared with Steve the taste for Bob Dylan’s classics. They invented a device called the “Blue Box” that mimicked the wrists of a telephone line and allowed people to hack into the telephone system, making free calls. Wozniak was superior to Jobs technically, but Jobs had the determination and the spirit to market the products. Woz invented and Jobs sold.

After visiting a farm, Jobs imagined that “Apple” was a gentle and simple name. With only $ 1,300 in 1976, Apple Computer was founded. In Jobs’s garage, he and Woz worked together and created the Apple, their first personal computer and their second version, the Apple II. The Apple I consisted of a case with a built-in keyboard that plugged into a TV and software that would allow the end consumer to operate a computer. With this, they managed to take the computing from the world of nerds to put it in the house of people.

Wozniak developed the circuit boards as Jobs linked computing power to a friendly packaging that represented his obsession with perfection. In just 30 days being marketed, the Apple I was already becoming profitable. For the Apple II, the project was more audacious and perfectionist. But Steve was rude and rude to his employees. He seemed not to care about their feelings and focused only on the details of the product itself. Given his imbalances and emotional instabilities, Mike Scott was appointed the president of Apple Computer, and eventually, there were conflicts between employees and Jobs, who had to be mediated by Scott.

Steve’s obsession was so great that he came to reject more than 2,000 shades of beige for the Apple II box and Scott had to decide at the end. Steve also insisted on offering a one-year consumer warranty when the industry standard was 90 days. When his colleagues confronted him, Jobs screamed, spoke and sometimes even cried, but he always got what he wanted. His closest collaborators learned how to deal with him, but he was a master of manipulation, always trying to do everything his way. But the company was doing so well that this situation ended up being tolerated internally.

The Apple II has sold 6 million copies and is considered one of the cornerstones of personal computing. For Steve, that was not enough. He wanted to build a computer that would leave a mark on the universe. So Jobs began working on the Macintosh, the successor to the Apple II that would lead him to stardom. The impetus for further action prompted Jobs to assemble a renegade team of “pirates” inside the company to compete internally with the Apple team that was building the computer Lisa (named after the illegitimate daughter Jobs first was reluctant to acknowledge, but later welcomed). The Macintosh was not a unique creation of Jobs, in fact, some ideas were “appropriately” (stolen?) from others, but the project gave life to a machine that was powerful enough to display sophisticated graphics and be controlled by a mouse.

The Macintosh was an absolute success especially due to the TV campaign of the commercial called “1984”, directed by famous Hollywood director Ridley Scott. The commercial was so successful that sales exploded and everyone came to know Steve Jobs. He got interviews in every major magazine manipulating journalists as if he were giving them an exclusive.The Macintosh made Steve rich and famous, but his personality was eroding the company.His oppressive and perfectionist behavior was making the employees feel disenchanted and depressed. This behavior caused his dismissal from Apple by its board in 1985.

What’s next?

After recovering from his resignation from his own company, Jobs noticed that he could now do things his own way. His first project was a computer for the educational market called NeXT. With Next, he resumed his passion for design. He invested more than $ 100,000 just for the company logo and wanted the computer to be in the form of a perfect cube, but that made manufacturing costs too expensive. The NeXT almost broke, the launch was delayed in years and in the end, the product was too expensive for the consumer. Its high cost and the lack of availability of software caused the project to fail.

At the same time, Jobs bought control of a company called Pixar. As chairman of the board, he created a strategy that combined technology and art. In 1988, Jobs had already lost tens of millions at Next and invested $ 50 million in Pixar. Pixar released a movie called “Tin Toy” that won the award for best animation and this made Jobs shift its focus to the animated film business. Eventually, Pixar partnered with Disney and released their first movie, Toy Story, which became the most profitable film of the year 1996. Pixar made an IPO, and Steve’s stock was then valued at $ 1.2 billion.

Steve in family

In addition to his new business, Jobs tried to reconcile his personal life, reconnecting with his biological family. In 1986 after the death of his adoptive mother, he met his biological mother. He was surprised to learn that she had a sister who was artistic and temperamental and they became close. At the same time, he met his future wife, Laurene Powell, with whom he married in 1991. The couple had two children, Erin and Eve. With Laurene’s encouragement, Jobs also spent more time with his daughter Lisa, who was as temperamental as Jobs. In some cases, they would remain months without speaking. In private as well as in his professional life, Jobs was either very passionate or extremely distant.

A new Apple

After Jobs left, Apple fell into decline. In 1996 Gil Amelio was appointed CEO, and he wanted to bring new ideas to restore the company. In 1997, he bought Next and made Jobs an advisor to Apple. Once back at Apple, Steve took as much control as he could. He put his favorite NeXT employees in the highest positions at Apple. The company was not doing well, and the board decided to give Jobs a new chance as CEO. But Jobs declined the invitation. He preferred to retain his advisor status to gain more influence in the company. He managed to sew a partnership with Microsoft to develop Office for Mac and thus ended the battle between companies.

The stock price of Apple took off, and after some time, he finally accepted the invitation to become CEO of the company again. By taking over, his focus became unique. Focus the company on making fewer products. And so he worked to save Apple. The mantra of his administration was “Focus.” He rejected entire product lines, fired irrelevant employees and cut the whole stockpiles. Jobs had transformed himself from a free-spirited corporate rebel to a uniquely dedicated, collaborative yet volatile executive.

He believed in “deep collaboration” between departments and in engaging and cultivating “A-players”, high-level talents. Thus, a potential marketing engagement had to be hounded by designers and software engineers. “Simultaneous Engineering” meant that the products under development went through simultaneous reviews of manufacturing, design, marketing, and distribution, rather than going through each area sequentially. This ensured that everyone had a stake in the development and creation of new products. Jobs hired Tim Cook to run operations, and the two connected and quickly became friends. Cook would eventually help Jobs lead Apple. The strategy worked: Apple, which was 90 days from insolvency, turned a loss of $ 1 billion in 1997 to a profit of $ 309 million a year later.

The field of reality distortion

Jobs had a strange ability to persuade people to follow his vision and ideas. He demanded what others considered impossible. Thus, glimpsing the impossible, he made things happen and changed reality. He focused so intensely on what interested him that he sometimes ignored everything else, including his wife, Laureen, their children – Reed, Erin and Eve, Lisa – and their family and friends. Steve was cruel and extremely critical of others and his work, but even so, he cultivated faithful, almost fanatical assistants. He never clung to material possessions, living in unfurnished homes, but his passion for products made Apple a giant. Jobs believed that the rules did not apply to him. The man who refused to put plates in his cars and parked in places reserved for disabled people invented products that consumers did not even know they wanted but for which they soon fell in love.

Design in all the aspects

Steve Jobs learned the importance of design quality with his father who taught him how to make beautiful the hidden sides of a cabinet mattered as much as creating an elegant front. From his forays into the Eastern philosophies, Jobs understood that product design was at its core. He met a designer named Jony Ive, who became his right-hand man and # 2 at Apple.

Mr. Jobs elevated these concepts to the point where he believed the presentation of Apple products could convey as much meaning as the products themselves. Even packaging was crucial. Jobs got so involved in the design minutiae that his name appears on several patents of Apple products. Jobs caught the attention of the public when Apple introduced the iMac in 1998. Quickly the computer developed along with Jony Ive became the computer that sold fastest in history.

The round, fun-looking computer came with a semi-transparent coating and was available in five colors. Jobs made the interior as attractive as the exterior. When Apple extended the range of colors, Microsoft’s Bill Gates painted his PC in red and mocked that the iMac would be a fad. In addition to the obsession with design, Jobs wanted to control the entire distribution chain. Hence came the idea of ​​having your own physical presence, the Apple Store. The first Apple Store came in 2001 and was a great success.

Today, Apple Stores are still the result of the almost obsessive need for control of Jobs. Computers were different, but retailers generally did not focus on explaining differences to buyers. Jobs wanted to manage the consumer experience, just as he had influenced all other aspects of computer design and production. Therefore, he resolved to design sales points with the same taste he brought for everything else. He insisted on expensive and busy places. He patented the design of the titanium and glass staircases of the stores. He wanted more than a store. He wanted a customer experience that was associated with the spirit of Apple products.

More than just computers

Jobs took the “Top 100” employees (the ones he would choose to put on a “lifeboat and take to his next company”) at an annual retreat to discuss Apple’s future. In 2000, the company’s transformation began. The personal computer evolved into a digital cube that could manage the consumer’s digital lifestyle, from written communications to cameras, music players, and video recording. Apple removed the word “Computers” from its corporate name to explore the potential of the internet to connect and integrate these different aspects. For example, iTunes grew out of Jobs’s perception that downloading music over the internet would change the music industry: the iTunes store sold a million songs in the first six days.

The iPod resulted from the need for a better music player, and among its innovations, the scroll wheel is included. The success of the iPod, built on the sales of the iMac, consolidated the brand. In January 2007, the iPod accounted for half of Apple’s revenue. Still, Jobs kept looking for the next big release. Identifying cell phone as the next wave, he left a new mark on the universe and unveiled the iPhone, combining iPod, telephony and internet access. It alone accounted for more than 50% of total global cellphone profits in the year 2010. The idea of ​​a tablet predated the iPhone, but in 2010 experiments with the iPhone paved the way for the next revolutionary item: the iPad. In the case of the iPad, Apple sold 1 million units in the first month and reached 15 million in just 9 months.

Battling against cancer

Jobs believed that his cancer, diagnosed in 2003, resulted from the stressful moments he experienced when he led Apple and Pixar in the late 1990s. Treatment for kidney stones led to an examination that discovered his cancer. Even so, the prognosis was good; the tumor was treatable and slow-growing. However, Jobs rejected medical recommendations for surgery. He consulted nutritionists, acupuncturists, followed vegetarian diets, underwent colon cleanings and banished negativity from his thoughts. In 2005, he made mention of his mortality in a graduation speech at Stanford University. Jobs told the trainees, “Remembering that I will be dead soon is the most important tool I have found to help me make great choices in life … There is no reason not to follow your heart.”

A better world | Final Notes

Steve Jobs has transformed industries, invented new forms of communication, put the world at your fingertips, and made it fun, intelligent and cool. His belief that the product was everything guided Apple’s philosophy and its focus on how the consumer would perceive and use those products. Jobs felt, just like his idol Edwin Lan of Polaroid, that he was in the “intersection of the arts with science.” Like Walt Disney, Jobs wanted to leave a company that contributed to society and represented more than just profits. He recognized that his personality was difficult and that his behavior was sometimes cruel but believed that being honest was the only way to give his best and extract the best from those around him.

Nugget tip: How about checking out the Walmart founder Sam Walton in our Made in America summary?


In the background of decision-making processes, influence has a huge role. In either case, we accept things as they are, without striving for a change. The worst of the worst is your inability to influence your life.

People often miscalculate the impact their decisions have on theirs or someone else’s life. As an illustration of this point, the authors confront your incapability of change, and challenge you to become “The Influencer”. The most considerable role in this procedure belongs to the problem-solving capacity aligned with the courage to pull strings. Handle those small irritating problems that you’ve been avoiding all along, stop going unnoticed when you’re in a meeting or someplace else. The one-sided attitude is a mere reflection of your logic by which you function during the day. By adopting a “NO,” you’re on the way of developing a “Stone” personality– referring to your stubbornness.

“Influencer” offers you an opportunity to reduce your complaining by learning some useful methods which can pull you up from the self-constructed pitfall. Generally speaking, by focusing on yourself, you’ll more easily adapt to the changeable circumstances which can drive us crazy. Now, you can learn how to become more vigilant by gaining momentum and grow into an influencer. Life isn’t a toy to play with; it teaches you something new every single day whether you like it or not. The final analysis may sound too optimistic, but if you take all the actions done by Mimi Silbert into consideration, your mind will absorb the concept effortlessly.

This book enters the “one-of-a-kind” category, a pure joy just waiting for the perfect reader to emerge. Undoubtedly, you’ll find a lot of inspirational quotes, sentences, and examples which will lure you to step on and do something about your current living situation. Occasionally, those who take the hide-road while struggling to apply changes in their life, give up on a long-run because they have no fight left in them. Lack of devotion, persistence, and eagerness compose the guilty party which takes us to ruins leading to a “do or die” situation. Kerry Patterson, David Maxfield, Joseph Grenny, Al Switzler & Ron McMillan the authors of “Influencer” – present before you dozens of helpful tactics to spark optimism and apply the right way.  

Constructive self-criticism will enable you to focus on what deprives you of influence. It would ease up your life, if you understand that optimism is not “out-of-box” mindset, it’s much more realistic then your previous addiction to stubbornness. All it’s possible if the right approach is adopted, the claim that success is a worldly creation – unworthy of your attention, explains your inner state. Take from this life as much as possible, uncover realistic examples and analyze yourself.  Sooner or later, a person realizes that influence or impact is everything. It is a scale which judges your strength to handle stressful situations. GetNugget highly recommends this book to anyone who is trying to reshape the complexity of this world into something more meaningful like social change. The eager ones will immediately notice the opportunity that is presented here.

Who is this book for

How to identify the perfect balance between influence and inferiority? Having too much impact on everything can destroy relationships and other emotional processes. Creativity represents the fundamental “bridge” for merging these two into one. In the meantime, the world imposes opinions on us, which are not trustworthy due to the fact that some of them are written by depressed people who just share their perspective. Societal constraints transform the artistry into robotization, meaning that you have to separate yourself from the mass and act on your own. Too much pride will do you no good either.

Express your views freely, let everyone see your uniqueness, don’t be afraid to stand alone! Furthermore, you have to challenge the society by conducting a series of analyses on how “The Influencer” can make an impact here and there. Every individual felt the societal restrictions embedded deep into our hearts. The struggle for influence and defiance towards those imposed concepts starts from within. Later on, the resistance will manifest differently by eliminating the social ideas which don’t serve our interest. Are you a mediocrity fighter or a courageous person? “Influencer” can shape your mindset by promoting uniqueness instead of collectiveness. As such it is intended for any knowledge seeker who wishes to make an impact on the world.

Authors’ expertise and short biography

Kerry Patterson and Joseph Grenny are public speakers and writers. Joseph is also one of the founders of a non-profit organization. David Maxfield shares his passion for writing with his colleagues and periodically performs a speaker as well. Despite being a speaker – Ron McMillan also works as a consultant. Al Switzler has a role at the University of Michigan.

Key Lessons from “Influencer”

1.      Use motivation as a tool for influence
2.      Domination versus Control
3.      Adjusting to change

Use motivation as a tool for influence

Sometimes people act as though they need someone’s advice. The truth is we often try to look cool regardless of our interest. Motivate yourself to follow your beliefs no matter what, the influence you make during that process will serve as leverage for other procedures.

Domination versus Control

When people are not showing their appreciation for your efforts – step away. Let their behavior and success be the judge. The most fundamental error influencers make – They are not ready to admit defeat. Being the control force doesn’t put you in a position to change the nature of things, it only allows you more space to act upon.

Adjusting to change

Putting pressure on others is not a good policy for stimulating transformation. Anyone familiar with mass movements knows the devastating force of these actions. Try to approach others subtly, look from their point of view and help them adjust to change.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

Why Women Earn Less

The society still hasn’t managed to produce an equal workforce among men and women. Different paychecks and salaries for the same amount of work are tormenting the concept of fairness among them.

All the major setbacks result in despair but “underearners” deal with unique kind of injustice. Back in the days, the community was built on men’s ingenuity and female sacrifice. With this in mind, people fail the identity the influence that women had over this world. Constructive self-criticism is a point which underlines the theory – that every girl, mother, daughter, wife or grandmother is responsible for the quality of life. However, in the 21st century, with all the facts presented openly, it is completely unprofessional to pinpoint woman as the only culprit for the present situation. The process of earning is still subjected to lots of controversies in modern history. The “underearners” a name implied on millions of women is a consequence of the sabotage they’ve experienced for hundreds of years. Suffering lower payment for the same for work is a “silent disease,” presented in secrecy.

Maternity leave is a process which has problems during the implementation phase. Many countries perceive it as a holiday which prompts women all across the world to shorten their child-care period as a result of the constant pressure from their superiors. As a matter of fact, ignoring this societal and economic issue increases the complexity of the situation by “feasting” with the incapability to handle this dilemma. In reality, earning less tends to create a society in which true values are secondary while personal stimulation takes the front seat – creating long and short-term side effects. The short-one refers to regular everyday expenses like the inability to cover household bills or the presence of healthy food on a daily basis. On a long-term perspective, the so-called “underearners” fail in the intention to spend their retirement period in prosperity due to lack of funds. Lower financial power can seriously endanger their well-being and by covering only the most essential daily needs.  

Some people perceive their life as a complete failure; often creating a desperate community which is usually the case. If your career is an illustration of a rock which is buried 10 feet beneath the surface, it’s time to do something about it. Many women are in the same situation especially younger job-seekers who underestimate themselves only to get a job. With attention to details and quality work, women give more than they receive as a consequence of the gratefulness towards the boss who gave them work. “It’s not that bad” syndrome leads to earning less than your male colleagues. The book is a vibrant mix of facts, theories, and comments all underlying the societal issues that we are facing. Mikelann R. Valterra challenges the gender pitfalls which are reflecting the salary differentiation. The author reveals these hidden problems, which are tearing the world apart. GetNugget contributes to a solution by presenting this book summary to all people willing to put the world on a scale from 1 to 10 and evaluate equality.

Who is this book for

Facts and theories are the essential attributes that every book needs to possess. Another key point worth remembering is why women earn less and how to handle this problem. A shortage of moral values drives the world to continue promoting this dishonorable behavior. The ability to deal with societal issues separates us from animals, but the strength to follow integrity and courage makes us vulnerable and proud at the same time. Life is a mix of challenges and actions, the attitude you adopt over the years is going to shape the amount of happiness during your lifespan.

The reality tends to get a bit different since we cannot control our lives. To live an ethical life is the only thing we can do actually. The modern underdogs or women are fighting the gender discrimination, or in other words, they strive to be recognized equal to men in all aspects. An objective point of view is unavoidable if the society dreams of moving through this process. The author presents several highly productive ways which with their essence can contribute to the overall transformation of the world. Given these points, this book is written with one purpose in mind – To challenge the functionally of our communities. “Why Women Earn Less” will broaden your perspective and give one more aspect to think about.  

Authors’ expertise and short biography

Mikelann R. Valterra is a highly capable author and a financial recovery specialist who operates for worldly benefits. The book “Why Women Earn Less” granted her the opportunity to perform as a public speaker and educate the audience on moral values.  

Key Lessons from “Why Women Earn Less”

1.      The Glorification of Poverty
2.      The mystery of underperforming
3.      Have a better life

The Glorification of Poverty

Financial “underearners” often function under the theory of “moral poverty”. Companies use this scenario to create a guilt of having money. Many dedicated, hard-working people all over the world trade their time to receive a small paycheck for their immense effort and contribution. Generally speaking, “The Money is Evil” –  don’t fall for that.

The mystery of underperforming

A significant percentage of women all across the world underearn due to their habit of believing in underperforming. Hidden agendas such as – “I’m paid accordingly to my contribution” are just tricks used to confuse you.

Have a better life

To demonstrate risk-aversiveness, the author reveals several straightforward methods. These techniques focus on how to increase your earnings in order to cover the fundamental daily needs. Not to mention, the necessity of investing. In other words, if your salary is not sufficient to cover the essential demands and grant you some basic social privileges, you’re in need for a change.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

Solving Tough Problems

Dealing with high-stakes and complex organization issues is challenging for any manager. You can use many techniques to solve these problems like scenario analysis, or the ability to become a great listener.

Managing personal issues is as tough as it can get. Handling entrepreneurial problems which consist of relocating resources, managing HR, finances is even tougher. For people to leave peacefully, they need to overcome these obstacles. Tough decisions require resilient leaders to make them. Otherwise how you’ll be able to deal with life-altering situations. We often feel trapped, which usually occurs due to the complexity of the society. The lack of solutions and other pressing matters compel us to become addicted to all sorts of thing. The pressing matters are frequently linked to financing which gives us a whole new perspective of the community.

According to many case studies, solving problems is a process leading to counter-effect. Meaning that if you adapt to the solving-methodology, you’ll end up finding new ones. Trained professionals often referred to as leaders supervise the handling processes with authority and experience on the subject. Their expertise allows them to take the high-road to success.

The strive for peacefulness compels us to get involved in series of problem-solving tactics and techniques. In ancient times, people relied more on their religion as an institution for that purpose (when prestige, money, honor was at stake). The Greeks have said – don’t expect something of value from a poor person. The misunderstanding of this quote happens once in a while because people often interpret poorness – as a lack of money. The poverty refers to a lack of expertise on the subject. Experts in problem-fixing matters willingly apply to discuss any possible issues within the organization or society. The leaders of global corporations and enterprises manipulate these scenarios by stimulating strategic thinking. Since the future will always have its uncertainty, our dependability from others ought to vanish or reduced to a measurable point. Stay alert and prepared to cope with variables affecting your personal and professional life.

This book covers several unique business strategies all linked to one obscure topic: the problem-solving processes with the help planning and analysis techniques. The author of “Solving Tough Problems” Adam Kahane focuses on how to deal with the changes that occur in numerous systems. Will the rebuilding of the system do the trick? He reckons that the conflict resolution approach needs to be reshaped from top to bottom.

For explaining his theory, Kahane uses the critical thinking skills which he acquired during his career as a consultant. Address these issues utilizing the scenario analysis technique! This method will help you realize the source of the problem. Nevertheless, despite the method’s early success, the author reveals that the approach does not have a 100% successfulness. Various factors can influence the odds of making it work, which also vary from the complexity of the situation. GetNugget shares this book summary to those people looking forward to exploring new ways of dealing with troubles on any level.

Who is this book for

Apparently, “Solving Tough Problems” is an out-of-box kind of book which doesn’t only focuses on problem-solving techniques but also it encourages people to transform their perspective when facing them. Before you start concluding; listen and understand not the problem but the source of it. It will give you an advantage in every situation. Real leaders debate on how to listen properly, your body language, your intelligence; they all reveal your leadership abilities. Being a listener is not the only technique you should master, people, need to see you as a friend, but feel you as a decision maker.

Not only that you will be able to transform their mindsets, but also, they’ll unquestionably follow you. Polite discussion or a dialog is the path you should take, stop imposing your opinion on others not even if you are absolutely sure of its trustworthiness. Worse than a bad opinion is not having one. Leave your associates or family members to express themselves freely – for your sake. Rational thinking represents the embodiment of problem-solving strategies, in a traditional sense, the benefits of it are huge. The only problem lies in defining this concept of thinking. Nevertheless, this book generates controversy in terms of forcing you to reexamine yourself. It is prescribed for every person out there, willing to step out from the shadows of “averageness”.

Author’s expertise and short biography

Adam Kahane is a renowned consultant and a leadership expert. Despite being one of the founders of Generon Consulting, he also assisted a lot of international oil companies by heading social, technological and financial scenarios for them.  

Key Lessons from “Solving Tough Problems”

1.      Learn how to use Scenario Analysis
2.      Sometimes, Scenario Analysis doesn’t produce the expected results
3.      The power of Listening

Learn how to use Scenario Analysis

To start defying a problem with scenario analysis – method, form a team of educated individuals who will take the matter seriously. Subdivide the group into a smaller one which is more capable of producing a high-quality solution for the situation. Shape your company’s future with trained professionals.

Sometimes, Scenario Analysis doesn’t produce the expected results

1/10 the “scenario analysis” method can have difficulties in analyzing the situation. For instance, when you approach a problem with the intention to solve it, many other factors join as well. For a representative from any nation, to use it successfully it has to be aware of the fact that emotional, historical and other factors can enter the mix at any time.

The power of Listening

For scenario analysis to work appropriately, the solving complex problems – process, should rely on listening. The affected parties have to listen each other passionately, to talk freely with open minds. The author has designed three ways according to which you can test the “listening strategy”.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

The Leaders We Need

The embodiment of real leadership symbolizes many followers. Or is it? The study of leadership reveals secrets unknown to many companies which may change the way we function. The lack of real leaders, firms are now focusing on self-creating them.

Conservative organizations provided the people with controversial context covering the 20th-century concept of leadership. This literature includes management skills which the bureaucrats used in the industrial era. Its controversy relates to the “shallow” vision of the companies back then and their limited knowledge on management. The U.S companies began to use business strategies that leverage capabilities in the early 20th century which generated a brand-new system. Frederick Winslow Taylor, one of the leading experts on the subject, supported the idea of building standardized tools which according to his beliefs would ease up procedures. He acknowledged the theory that employees when guided without questioning nor complaining produce the best results. He advocated for unthinking entities which will create a business value for the company. In the early 20s, syndicates started to form, immigrant workers from all over the world protested for several reasons. They didn’t agree with the leadership stimulated by the industrialists, and they wanted their voice to be heard. The free-minded workforce started to shape, and the owners had little choice but to grant them freedom and other benefits.

This unique framework was subjected to many discussions which ultimately forged a new conclusion. The modern era brought the slow transition from industrialism and bureaucracy to free-minded customer-centric organizations. Elton Mayo, an expert in all matters of leadership, co-led with focus on discovering two crucial facts linked to some guidance within enterprises. The audience interpreted both theories differently. One of them received widespread adherence, while the other one didn’t gain any credit. The facts were:

  • Money is a trade tool, don’t use it as a motivator for workers. Only an energetic and kind boss could boost the company with high-quality management strategies.
  • Managers who welcome playfulness and entertainment while working on improvements or system designs can boost their businesses even more.

The author of “The Leaders We Need” Michael Maccoby and an anthropologist and psychoanalyst by profession explain his analyzes conducted in the field of leadership. His expertise on the subject (more than three decades) gives him credibility to challenge today’s so-called modern management with concise theories. His basic thesis is simple – the digital time requires a leadership model which sidesteps the industrialism era with its bureaucratic features. Leaders should carefully select their followers; the selection is a subtly conducted process. New family structures start to appear, people adapt in all ways possible – physically, mentally, financially, etc. Select the perfect “follower-profile” according to your preferences. In his texts, Maccoby interprets these “high-profile” workers as interactive individuals with a series of demands. The emphasis is placed on “Personality Intelligence,” collaboration among departments and most importantly teamwork. GetNugget contributes and endorses the method of tackling leadership issues with a proper education, long-term vision, attitude and ultimately kindness.

Who is this book for

People tend to get suspicious in your intentions if you do not provide them a guide. Leadership is all about that. The way you deal with your closest ones reflects your strength in the office. As our physical part evolved for thousands of years, the same thing awaits every concept that we’ve discovered. There are many theories based on facts, but the majority of the discoveries gives us space to examine further. Don’t be a closed book, ignite a passion for handling issues and you’ll become the winner at the end of the road. All you need is a proper guidance, which Michael Maccoby voluntarily provides. You can start by redesigning your to-do list, if you have none, then create it. You’ll be amazed of how a simple sheet of paper can prove useful. Companies complain that their motivating techniques don’t produce the expected results. Don’t live on the verge of probability, leave open space for new possibilities but define your goals. Eager leaders have to embrace heart-leadership, to be a symbol for mental clarity, and willingly to solve other people’s problems. The response they give will shape them as not only as a leader but as humans. Leadership is an essential asset to the U.S. culture which by all means is the only solution to the health-care crisis that is currently unfolding. This book is prescribed not only for Americans but for all young and middle-aged persons all over the world eager to exploit the benefits of true leadership.

Author’s expertise and short biography

Michael Maccoby is an American-born writer, psychoanalyst and an expert in leadership methodology. He was born on March 5th, 1933 in Mt. Vernon. He received his college degree from Harvard and a year after he became the president of the Harvard Crimson. Michael wrote “The Gamesman” and co-authored several other books.

Key Lessons from “The Leaders We Need”

1.      From bureaucracy to cooperation
2.      Understand how to deal with followers
3.      Evaluate your abilities

From bureaucracy to cooperation

The era of the bureaucrats has left this world. Even though we witness traditional families and cultures, the emphasis is now placed on collaboration and team effort. Reevaluate the real values and see what your business desperately needs.

Understand how to deal with followers

People favor following rather than having followers. Often some individuals are forced to follow leaders, an utterly wrong policy which generally leads to a financial disaster. Become their friend, let people see your benevolence by promoting a common welfare.

Evaluate your abilities

The organization listens to reason. Measure the organization’s effectiveness on a scale from one to ten. Use the anonymous results to confront “the party boys” within your group. This procedure will put your intelligence and leadership abilities to the test. That is precisely what every decision-maker needs.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Pour Your Heart Into It

The Starbucks Company has a lot to offer. You’ll not find many similar places with the diversity of choices as in Starbucks. Become as inventive as they!

Shortly after the beginning of the customer-centric era, companies started to guide themselves according to customer needs. The market was exposed to change; its previous concept turned into ruins and the over-saturated market of today has proven its effectiveness. However, the abundance of products and services don’t guarantee a steady flow of money. Before making any rash decisions, companies should spend a lot of their time and resources inventing systems in hopes of “killing two birds with one stone”. A phrase used to outline the efforts leading to profits and competitiveness. As you already know, people bark at the wrong tree quite often. It is mandatory for every entrepreneur to take differentiation as the key aspect to success. Critical thinking skills for such potential are a must.

Lacking vision, mentorship, and proper education are issues which keep us down. Many managers have no significant knowledge of the company’s present financial situation. If you are not aware of your possibilities, then you’ll not be able to improve the services of your business. Despite the ideas you have on how to achieve your goals, without designing a plan the odds will always be against you. Many people claim that they follow their heart or vision but is this true? Unfortunately, No! You have to dig deep and explore your fears which keeps you away from pursuing your life-objectives. Don’t become the guy who sits on the fence, step up and make the first move.

Not all things can be measured, nor we need such a thing. In spite of these unmeasurable features, your newly designed operational activities require support from the manager. Valuable information can provide your company with the essence needed to move beyond the shadow of mediocrity. The Americans understand the power of “uniqueness” better than anyone. Standing out as a separate entity in the business world means everything. It represents the difference between prosperity and failure. The business as same as your body needs to get in shape – a perfect working condition. In order to do that you need a robust infrastructure which will lay down the foundation of your long-lasting reality.

This book covers the breathtaking story of the world’s biggest coffee brand Starbuck and its financial boom. The untold tale of Starbucks’ rise includes the beginning of a small Seattle company which grew up to a point – reaching an astonishing 1600 stores globally. This will surely one of greatest business stories ever told. The emphasis is placed on the building of a brand and management of activities. Starbucks’ strategy relied on quality; they didn’t focus on marketing too much. Their goal was word-of-mouth meaning there is not greater campaign than a satisfied customer. By putting their clientele in the first place, Starbucks achieved global success. The founders Howard Schultz and Dori Jones Yang have written a genuinely educational and inspiring book which is worthy of your time. The enthusiasm is the only tool available for achieving success.  GetNugget recommends this book to anyone willing to exploit its entrepreneurial skills.

Who is this book for

The Starbucks effect created a whole new dimension of coffee flavors. Its successfulness spread throughout the world. This book outlines the importance of differentiation since the market is already filled with tons of similar products. Do your best in trying to put some additional specialty in your goods and services. The success is not measured by the amount of money your company made in some period, but by the prosperity of your business – which is harder to measure. Conquer the world with a brand new idea – start that journey by learning some useful tips. “Pour Your Heart Into It” will provide you with tons of valuable information related to finance or marketing. How to know the best ratio between quality and cost, how to manage your business and how to follow your vision. Stocks, interest rates, profits, sales are relative, but your idea is timeless. Provide a service to the world and make a difference. Don’t be afraid to put a little bit of “weirdness” into your scheme. Endorse the theory of singularity or at least try to do it.

Authors’ expertise and short biography

Howard Schultz is an American-born businessman and the executive chairman of Starbucks. He was born on July 19th, 1953 in Brooklyn. After graduating at Northern Michigan University Howard started his career as a salesman. From the late 80s till now he has been involved in all activities related to Starbucks. Doris Jones Yang is a reporter, writer, and a journalist who was born in 1954 in the U.S. Currently she resides in Bellevue, Washington.

Key Lessons from “Pour Your Heart Into It”

1.      People hate authority but love leadership
2.      Teamwork as the only route to success
3.      Accomplish your dream

People hate authority but love leadership

In the end, it all comes down to how you manage to get the best out of your associates including yourself. Don’t try to force in doing things your way, even if you are in charge of the activities. Let people behave in their own way, lead with your heart.

Teamwork as the only route to success

Arrogance is never the right answer. Favor leaders, even in your group. You need real decision-makers who motivate others on your behalf. People often get offended if you do not trust them. Hire top-notch managers with concise ideas within their minds, support their effort and stand by their side.

Accomplish your dream

Imagine it for months, realize it within days. It is not easy to put the paperwork to the test, but your effort requires a reward. Are you willing to take the risk? Pick up user requirements and interact with people daily. This mouth-to-mouth communication will encourage you to give your vision a tryout.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.


Critical Thinking

Critical thought has the power to change your life. Avoid being caught having negative thoughts, try to transform your mindset and see the results!

Since the beginning, the world has always been subjected to change. No person can stop the evolution – referring to technological growth, inventiveness, and most importantly – nature. The complicity on the topic makes it even harder to forecast any modification which may appear at any time. Even if you try to hide and fight it, you’ll not be able to stop the process of transformation. Dangers, as well as possibilities, lurk around, no matter how you approach this life. It is only a part of the game, environmental issues like the pollution have become the main threats to our community. Critical thinking is a new discipline that answers the question – How to improve my decision-making abilities in challenging circumstances? The problem appears when people take critical approach too seriously, like something they cannot imagine doing. In fact, your mindset is developed by you, don’t misuse the term by adopting a perspective by which the “ordinary” negative thinking mentality is much more easier to apply. Sure, it takes some time and effort to master the useful critical-thinking skills, but complaining aside, critical thinking is not harder than the uncritical one.

Before you start making assumptions, examine the way your mind works. The analysis process refers to your “logic-center” which by some standards is a reflection of decision-making attitude. As the authors clarify, approach yourself with a dose of curiosity. Every person is probably thinking – I know myself, there is no need for this step. Nevertheless, the statistics have shown that the mistakes we made during our lives are a consequence of not knowing thyself. Open your heart to the possibility that you may have been wrong all along. Only a small portion willingly admit that they are not in a position to control the life-flow. Total control is not advisable either, even though we want it. Success and failures are only concepts, phenomena which float in our heads. Admirable thinkers do not rely on their outstanding skills; they use their intellectual virtues to answer critics. Just like any other human feature, the intellectual virtues are also interdependent sensations.

The introduction covers the complexity of the today’s society by assessing the damage till now. The 21st century conveys a strong liberal message which by some modern intellectuals is a fraud. They prescribe this phenomenon to the knee-jerk reactions and short-orientated thinking mentality. According to Richard W. Paul and Linda Elder, critical thinking assists people to cope with the changeableness of the digital life and become more comfortable making decisions. Its point extends far beyond the simple mastering of the uncertainty; it reaches the gates of emotional and intellectual abilities. All material benefits aside, GetNugget supports the “Critical Thinking” claim on the significance of proper mind-approach. The book also outlines valuable skills and methods to be used in various situations. As such, this masterpiece is prescribed for all those people willing to learn the art of critical thinking.

Who is this book for

It is not easy to simply walk in people’s lives without an invitation, giving advice and waiting for them to receive it well. Igniting the fire is an individual privilege, encourage yourself to be one of those people who wake up every morning thinking how to improve. You probably know a lot of complainers, who blamed someone else – for their own life failures. Even if somebody else played its part to get you removed from somewhere, you should always take credit or guilt for the thing you do. Overthinking is not an aspect of critical mentality, separate these two immediately. Overthinkers often have the habit to judge themselves only by their temporary situation. Become flexible, drift around looking for better options. If you cannot adapt to the environmental uncertainty, you’ll end up depressed and lost. The world is one big change, don’t get involved in thinking process without seeing the big picture. What matters is – how you lay down the foundation for success. “Critical Thinking” is a book which is prescribed for people who are brave and eager enough to explore the possibilities of today.

Authors’ expertise and short biography

Dr. Richard W. Paul is a writer who heads the National Council for Excellence in the methodology of Critical Thinking. Dr. Linda Elder is currently an author, an educational psychologist and the president of the Foundation dedicated to Critical Thinking. Despite her executive role at the Center for Critical Thinking, she alongside Paul also promotes personal development and research on the topic.

Key Lessons from “Critical Thinking”

1.      Adopt long-term perspectives
2.      Sociocentric point of view
3.      Fight your deficiencies with the intellect

Adopt long-term perspectives

Skillful thinkers place their hope in themselves.  They don’t like being deceived, nor they apply it to others, that is their strength. These people put their personal gain aside by focusing on learning and assessing skills.

Sociocentric point of view

Sociocentrism is a new term which stimulus the group rather than the individual.  Egocentrism, for example, is a reflection of the capitalist rule, as a manager, you must handle this kind of situations by placing the team up front. Provide your organization with norms and principles on how to behave, to ensure that everyone follows your perspective. A group may refer to a nation, or some department – it doesn’t matter.

Fight your deficiencies with the intellect

Strategic thinking is a method which takes you one step further in the process of thinking. It helps you acknowledge the way you should see things. Before you start making conclusions, analyze your environment and yourself. Diagnose your imperfections and apply intellectual activities to defeat them.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;