Companies take interacting among departments very seriously because it doesn’t fall into a “simple business transaction” category; look forward of making it a peak experience.

Nowadays, psychologists like Abraham Maslow emphasize the meaning of psychological health and leave the pathological matter to other experts. Unfortunately, reaching the “Peak” is not a straightforward process. Above all – among people, the need for growth is present during the adulthood period– the evolvement refers to professional and psychological aspects. Nonetheless, you should take into consideration many external factors or influences because your emotional capacity isn’t the only tool for prosperity. The way you approach any given situation, speaks a lot about your abilities to cope with self-centered people and organizations.

Abraham firmly believed in the idea that all people in pursuance of reaching the top must fulfill a series of graduated needs – without exception. It’s not that big of a deal, and yet extremely powerful.  This step-by-step program allows you reach your potential, only by following basic, simple ground rules which will ultimately take any individual to a greater self-satisfaction. As an illustration, Maslow once said, “The humans are nothing more than desiring animals…As one demand is not being met, another immediately pops up without hesitation, to take its place.” As a result of this course, Maslow endorses the human-want theory, by designing a mind-pyramid with five essential levels: “Physiological aspect, security, social/acceptance, self-esteem, and self-actualization.”

Maslow’s pyramid has stretched far beyond its practical use to help both individuals and teams discover their goals by improving their decision-making abilities. Not long after the invention of the all-powerful pyramid, many people started to realize the benefits of adopting a proper everyday attitude. The new mentality alluded to all aspects of management.

For this reason, as soon as Chip Conley heard about the pyramid, he was determined to implement the methods on an organization level. Joie de Vivre Hospitality – renowned collection of boutiques spreading all across the San Francisco area, expanded due to meeting customers’ needs and conducting a better CRM. The great success encouraged the boutique to conduct such a change on all levels and satisfy staff members’ and investors’ unique desires, and first-class demands. The policy to extend beyond the fundamental needs generates multiple benefits like increased sales, improved relationships with stakeholders, leading to higher profits. Under those circumstances, having the peak experiences is feasible – supported by self-actualization.

Chip Conley’s business philosophy is like any other success-guide or an instruction manual for utilization of resources. The self-actualization effect reaches its maximum when collided with a pure intention. In the background of happenings, the notion of helping others separates from the group. In this particular case, it refers to understanding how all subjects associated with the process think, and how you can assist them to reach the peak experience. A framework is used in order to present the Maslow’s well-known “hierarchy of needs graphically,”. According to many standards, the stimulation of self-actualization is pure gold. GetNugget presents this summary and prescribes this fantastic book to managers, organizational workers and other people who need a motivational boost.

Who is this book for

Undoubtedly using self-actualization to beat the out-of-box traps in order to reach the peak is not as easy as it looks. Nevertheless, the process allows creativity to replace rigidity which is excellent. Many opportunities unfold along the way, the book filled with facts presents many methods or approaches that will boost your organizational or personal performance. The changing side, like the attributes, shouldn’t be taken too seriously, but that doesn’t mean that you don’t have to work on yourself. To gain an advantage, listen to the stakeholders what they have to say, satisfy their needs and hope for a big reward. Great leaders imply series of concepts which will boost the organization, if you lack critical thinking skills, self-actualization will be the least of your concerns.

Employees, co-workers, and other personalities sometimes have rigidly developed attitudes without room for improvement. Your job is to encourage them to change, develop and grow. Discussion, arguments, and debates are just a healthy expression of organizational openness. Satisfy your customers’ needs before they even express their desires or admit that they have them. Share your vision with investors because they understand the company’s culture and way of working. All things considered, this book is particularly useful for all corporate workers who are seeking a career advancement.

Author’s expertise and short biography

Chip Conley was born on October 31st, 1960 in Orange, California. He is an American-born hotelier, entrepreneur, writer, and a keynote speaker. In the 80s, Chip obtained both BA and M.B.A. from Stanford University. 24 years after founding and creating Joie de Vivre Hospitality – California’s largest consortium of boutique hotels, he sold it to Geolo Capital.

Key Lessons from “Peak”

1.      The importance of employee actualization
2.      Understand the customer actualization levels
3.      Providing investment values

The importance of employee actualization

Generally speaking, employees place their faith in the pyramid by emphasizing money. It’s never easy to meet their requirements, but that’s organizational goal. As shown above, to understand their survival needs, managers need to analyze and observe their everyday routine and behavior.

Understand the customer actualization levels

The final analysis shows the three primary levels of the transformational pyramid which affect both customer and organizations. The first one is “meets expectations,” after the organization has a clear understanding of the expectations, the manager must “meet customer desires” and “unrecognized needs.”

Providing investment values

These days, entrepreneurs have a little understanding of investment possibilities. Adopting a perspective where any investor is just an “ROI machine” is catastrophic. Managers mustn’t be only interested ROI, but attention must also be paid to investors’ needs.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

In An Uncertain World

The science of “Uncertainty” with all its attributes from the Former Treasury Secretary Robert Rubin’s point of view. A book which covers his White House days: the variability of the U.S and world’s economy.

One beautiful evening on January 10th, 1995 Robert Rubin swore allegiance to the U.S people with a promise that he will fulfill the Secretary of the Treasury duty with honesty and integrity. Shortly after the briefing, an unexpected call turned his honeymoon into a short-dream. The formalities play a considerable role in the American Administration, but Robert had little time to learn the system. “A cry for help” knocked on his door and he immediately went to Mexico alongside Larry Summers (Treasury’s top international official).  

The former USA President Bill Clinton requested an emergency meeting about the situation prevailing in Mexico. Before the arrival, many of the essential subjects were already examined and investigated by Rubin and his team of highly-educated professionals. According to them, the process of integration was of utmost importance, so any relevant “rescue information” was crucial.

Alan Greenspan (Federal Reserve Chairman) and Rubin designed a rescue plan before the meeting with the president. The new Secretary realized the value of the task and briefly explained that Mexico was on the verge of bankruptcy. Such an economic disaster could have led to a massive migration and other societal constraints. Rubin and Summers suggested an urgent reparation plan or in other words financial rescue – known to the public as a bailout. As a consequence of that meeting, the Mexican government received billions of dollars help to avoid economic collapse and disaster.

Robert Rubin, a proven genius, and the ex-Treasury Secretary acknowledges the theory of measuring risk effect by studying the probability of its appearance. To him, uncertainty is not just a term; it is an integral part of life. The sooner you realize, the better. In reality, Rubin was ahead of its time – meaning that he didn’t allow “risk-aversiveness” to enter his heart. At the time, he influenced Clinton’s policies and other decisions because his experience was highly appreciated. Mistakes were not a part of his package deal, but their existence from time to time was inevitable.

The sacrifice he made during that period was enormous, due to the fact that he offered a lot useful solution for economic problems. U.S back in the late 90s, during Clinton’s mandate, rescued many economies, and this trend continues to this day. American top leaders guided by financial experts like Rubin helped not just rural countries but many other economically stronger nations in the hope of overcoming the global economic crisisс. His warning signs used to signalize the dangerous disconnection between the country’s growth and lack of support from the Global community.

Rubin carefully draws a line between opinions and facts or in other words – delivers a well-researched study which separates facts from unproven theories. In spite of Clinton’s reputation, he often expressed himself too freely, not to offend the Clintons, but to share his thoughts without hesitation. This is one of those so-called – measured risks. His title and knowledge gave him the credibility to turn words into action. Uncertainty as a topic is not a straightforward term because it can be interpreted in thousands of different ways. Each perspective covers a specific area of knowledge which reflects the experience of that particular person.

GetNugget proudly presents this summary to the audience – which focuses on mindset transformation. The new idea doesn’t only affect the political side of the story but shares insights on how to exploit opportunity – mostly referring to the economic aspect. Country’s economy doesn’t end at its borders, globalization influences the world equally so this book will teach you to expand your shallow views and enter the real world.

Who is this book for

U.S. history and tradition has a lot of controversies, but its economy always had an impact on the world. With such a highly professional administration the Americans often act as the “World’s Policeman” dealing with all sorts of troubles beyond its borders. Clinton during his mandate had faced hundreds of economic obstacles and challenges. To handle these issues, you need a team of professionals, a squad of experts who will analyze the situation, and provide detail analysis. The ability to maintain a high-level of concentration in times of crisis consists of vision, dedication, and knowledge. Nevertheless, you’ll immediately realize that this book extends far beyond politics, it’s a demonstration of how a leader should behave. Read this book and learn how to become a real professional in your area of expertise.

Authors’ expertise and short biography

From 1995 to 1999 Robert E. Rubin was at the height of its “power”. At the time he was a U.S. Treasury Secretary in the Clinton Administration. He graduated from Harvard University. Jacob Weisberg as an author wrote “In Defense Of Government” and edited a few other books.

Key Lessons from “In An Uncertain World”

1.      The White House Life and its impact
2.      “We” versus “I”
3.      Rubin and Clinton’s efforts  

The White House Life and its impact

The White House was undoubtedly a morale booster for Rubin. He didn’t spend much time investigating the rooms, but proving useful in other areas. The uniqueness of “The White House” emerges from a well-designed interior and a mix of perfectly selected colors.

“We” versus “I”

One thing that all people must learn – to choose their words carefully. That practice is long forgotten by the world’s leaders in the digital era. Somehow we are living on the verge of a new war. They must be able to put politics aside and stand for stability. Prosperity demands it.

Rubin and Clinton’s efforts

In the 90s, Asian financial crisis spread to Latin America leaving the north side isolated. Clinton had little time to react, Rubin as a member of his team of experts advocated for a policy to support Brazil. Clinton endorsed the idea despite the risk of failure. Fortunately, the plan worked.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Steve Jobs

steve jobs walter isaacson book summary

Understanding and communicating the life of Steve Jobs is a challenge. Making the Steve Jobs summary wasn’t any easier. Steve was such a genius that he chose a biographer to the height. After the cancer diagnosis which eventually led to his death, Walter Isaacson was the chosen biographer. He already had in his portfolio no less than biographies of Albert Einstein and Benjamin Franklin, and to fulfill the mission, he interviewed Steve on more than 40 occasions for 2 years, as well as more than 100 friends, relatives, competitors, and co-workers.

Jobs biography is a collection of fantastic stories, through the ups and downs of his career, his passion and perfectionism and the revolution of six major industries: personal computing, animation cinema, music, e-books, mobile phones, and tablets. Jobs was an inventive genius who knew that the 21st century was based on connecting technology and creativity. Steve cooperated with the book, but he did not interfere in any way. In fact, he did not even read the book before its publication and encouraged all interviewees to be sincere and transparent. His story, captured succinctly in this summary, is a fantastic tale of innovation, character, leadership, and values.

Zen, Critic, and ill-behaved

Those who knew Steve Jobs as a child may not have imagined that he would reach the top of the business world by founding and leading the most valuable company in the world. Born in February 1955, the son of a Muslim father named Abdulfattah and a Catholic mother named Joanne, he was put up for donation because his father did not share his mother’s Catholic religion. He was adopted by Paul, an engineer who worked as a mechanic and Clara Jobs. Living in Silicon Valley, a rich environment for technology experiments, Steve was introduced to the world of engineering and design by his own adoptive father. Despite being welcomed by his parents, he fought throughout his life against feelings of abandonment. The Steve boy was extremely precocious, impertinent and intelligent. Proof of his daring is that when he was 13, he phoned Bill Hewlett, Hewlett-Packard’s president to order electronic components for a school project. Working with his father, he learned to be proud of his work and to be thorough.

From childhood, he had already demanded the perfection of himself and the people around him. As a teenager, Jobs became interested in the computer world and the hippy culture that spilled over into the Valley at that time. Steve experimented with drugs like LSD and other psychedelics, and later he would attribute some of his creativity to these drugs. For Steve, his experiences with LSD helped him to understand what mattered in life and to see other perspectives on the world. In addition to his interest in altered consciousness, Steve was also interested in spirituality. He walked barefoot and rarely bathed and followed his growing interest in spiritual philosophies spending seven months in India, where he learned more about intuition and introspection. At first, he embraced the possibilities of computing, much more for his potential to raise human consciousness than for his business or commercial applications. But the Zen influences failed to soften his increasingly critical and arrogant behavior.

One Apple day

Steve Wozniak was a timid electronic nerd who shared with Steve the taste for Bob Dylan’s classics. They invented a device called the “Blue Box” that mimicked the wrists of a telephone line and allowed people to hack into the telephone system, making free calls. Wozniak was superior to Jobs technically, but Jobs had the determination and the spirit to market the products. Woz invented and Jobs sold.

After visiting a farm, Jobs imagined that “Apple” was a gentle and simple name. With only $ 1,300 in 1976, Apple Computer was founded. In Jobs’s garage, he and Woz worked together and created the Apple, their first personal computer and their second version, the Apple II. The Apple I consisted of a case with a built-in keyboard that plugged into a TV and software that would allow the end consumer to operate a computer. With this, they managed to take the computing from the world of nerds to put it in the house of people.

Wozniak developed the circuit boards as Jobs linked computing power to a friendly packaging that represented his obsession with perfection. In just 30 days being marketed, the Apple I was already becoming profitable. For the Apple II, the project was more audacious and perfectionist. But Steve was rude and rude to his employees. He seemed not to care about their feelings and focused only on the details of the product itself. Given his imbalances and emotional instabilities, Mike Scott was appointed the president of Apple Computer, and eventually, there were conflicts between employees and Jobs, who had to be mediated by Scott.

Steve’s obsession was so great that he came to reject more than 2,000 shades of beige for the Apple II box and Scott had to decide at the end. Steve also insisted on offering a one-year consumer warranty when the industry standard was 90 days. When his colleagues confronted him, Jobs screamed, spoke and sometimes even cried, but he always got what he wanted. His closest collaborators learned how to deal with him, but he was a master of manipulation, always trying to do everything his way. But the company was doing so well that this situation ended up being tolerated internally.

The Apple II has sold 6 million copies and is considered one of the cornerstones of personal computing. For Steve, that was not enough. He wanted to build a computer that would leave a mark on the universe. So Jobs began working on the Macintosh, the successor to the Apple II that would lead him to stardom. The impetus for further action prompted Jobs to assemble a renegade team of “pirates” inside the company to compete internally with the Apple team that was building the computer Lisa (named after the illegitimate daughter Jobs first was reluctant to acknowledge, but later welcomed). The Macintosh was not a unique creation of Jobs, in fact, some ideas were “appropriately” (stolen?) from others, but the project gave life to a machine that was powerful enough to display sophisticated graphics and be controlled by a mouse.

The Macintosh was an absolute success especially due to the TV campaign of the commercial called “1984”, directed by famous Hollywood director Ridley Scott. The commercial was so successful that sales exploded and everyone came to know Steve Jobs. He got interviews in every major magazine manipulating journalists as if he were giving them an exclusive.The Macintosh made Steve rich and famous, but his personality was eroding the company.His oppressive and perfectionist behavior was making the employees feel disenchanted and depressed. This behavior caused his dismissal from Apple by its board in 1985.

What’s next?

After recovering from his resignation from his own company, Jobs noticed that he could now do things his own way. His first project was a computer for the educational market called NeXT. With Next, he resumed his passion for design. He invested more than $ 100,000 just for the company logo and wanted the computer to be in the form of a perfect cube, but that made manufacturing costs too expensive. The NeXT almost broke, the launch was delayed in years and in the end, the product was too expensive for the consumer. Its high cost and the lack of availability of software caused the project to fail.

At the same time, Jobs bought control of a company called Pixar. As chairman of the board, he created a strategy that combined technology and art. In 1988, Jobs had already lost tens of millions at Next and invested $ 50 million in Pixar. Pixar released a movie called “Tin Toy” that won the award for best animation and this made Jobs shift its focus to the animated film business. Eventually, Pixar partnered with Disney and released their first movie, Toy Story, which became the most profitable film of the year 1996. Pixar made an IPO, and Steve’s stock was then valued at $ 1.2 billion.

Steve in family

In addition to his new business, Jobs tried to reconcile his personal life, reconnecting with his biological family. In 1986 after the death of his adoptive mother, he met his biological mother. He was surprised to learn that she had a sister who was artistic and temperamental and they became close. At the same time, he met his future wife, Laurene Powell, with whom he married in 1991. The couple had two children, Erin and Eve. With Laurene’s encouragement, Jobs also spent more time with his daughter Lisa, who was as temperamental as Jobs. In some cases, they would remain months without speaking. In private as well as in his professional life, Jobs was either very passionate or extremely distant.

A new Apple

After Jobs left, Apple fell into decline. In 1996 Gil Amelio was appointed CEO, and he wanted to bring new ideas to restore the company. In 1997, he bought Next and made Jobs an advisor to Apple. Once back at Apple, Steve took as much control as he could. He put his favorite NeXT employees in the highest positions at Apple. The company was not doing well, and the board decided to give Jobs a new chance as CEO. But Jobs declined the invitation. He preferred to retain his advisor status to gain more influence in the company. He managed to sew a partnership with Microsoft to develop Office for Mac and thus ended the battle between companies.

The stock price of Apple took off, and after some time, he finally accepted the invitation to become CEO of the company again. By taking over, his focus became unique. Focus the company on making fewer products. And so he worked to save Apple. The mantra of his administration was “Focus.” He rejected entire product lines, fired irrelevant employees and cut the whole stockpiles. Jobs had transformed himself from a free-spirited corporate rebel to a uniquely dedicated, collaborative yet volatile executive.

He believed in “deep collaboration” between departments and in engaging and cultivating “A-players”, high-level talents. Thus, a potential marketing engagement had to be hounded by designers and software engineers. “Simultaneous Engineering” meant that the products under development went through simultaneous reviews of manufacturing, design, marketing, and distribution, rather than going through each area sequentially. This ensured that everyone had a stake in the development and creation of new products. Jobs hired Tim Cook to run operations, and the two connected and quickly became friends. Cook would eventually help Jobs lead Apple. The strategy worked: Apple, which was 90 days from insolvency, turned a loss of $ 1 billion in 1997 to a profit of $ 309 million a year later.

The field of reality distortion

Jobs had a strange ability to persuade people to follow his vision and ideas. He demanded what others considered impossible. Thus, glimpsing the impossible, he made things happen and changed reality. He focused so intensely on what interested him that he sometimes ignored everything else, including his wife, Laureen, their children – Reed, Erin and Eve, Lisa – and their family and friends. Steve was cruel and extremely critical of others and his work, but even so, he cultivated faithful, almost fanatical assistants. He never clung to material possessions, living in unfurnished homes, but his passion for products made Apple a giant. Jobs believed that the rules did not apply to him. The man who refused to put plates in his cars and parked in places reserved for disabled people invented products that consumers did not even know they wanted but for which they soon fell in love.

Design in all the aspects

Steve Jobs learned the importance of design quality with his father who taught him how to make beautiful the hidden sides of a cabinet mattered as much as creating an elegant front. From his forays into the Eastern philosophies, Jobs understood that product design was at its core. He met a designer named Jony Ive, who became his right-hand man and # 2 at Apple.

Mr. Jobs elevated these concepts to the point where he believed the presentation of Apple products could convey as much meaning as the products themselves. Even packaging was crucial. Jobs got so involved in the design minutiae that his name appears on several patents of Apple products. Jobs caught the attention of the public when Apple introduced the iMac in 1998. Quickly the computer developed along with Jony Ive became the computer that sold fastest in history.

The round, fun-looking computer came with a semi-transparent coating and was available in five colors. Jobs made the interior as attractive as the exterior. When Apple extended the range of colors, Microsoft’s Bill Gates painted his PC in red and mocked that the iMac would be a fad. In addition to the obsession with design, Jobs wanted to control the entire distribution chain. Hence came the idea of ​​having your own physical presence, the Apple Store. The first Apple Store came in 2001 and was a great success.

Today, Apple Stores are still the result of the almost obsessive need for control of Jobs. Computers were different, but retailers generally did not focus on explaining differences to buyers. Jobs wanted to manage the consumer experience, just as he had influenced all other aspects of computer design and production. Therefore, he resolved to design sales points with the same taste he brought for everything else. He insisted on expensive and busy places. He patented the design of the titanium and glass staircases of the stores. He wanted more than a store. He wanted a customer experience that was associated with the spirit of Apple products.

More than just computers

Jobs took the “Top 100” employees (the ones he would choose to put on a “lifeboat and take to his next company”) at an annual retreat to discuss Apple’s future. In 2000, the company’s transformation began. The personal computer evolved into a digital cube that could manage the consumer’s digital lifestyle, from written communications to cameras, music players, and video recording. Apple removed the word “Computers” from its corporate name to explore the potential of the internet to connect and integrate these different aspects. For example, iTunes grew out of Jobs’s perception that downloading music over the internet would change the music industry: the iTunes store sold a million songs in the first six days.

The iPod resulted from the need for a better music player, and among its innovations, the scroll wheel is included. The success of the iPod, built on the sales of the iMac, consolidated the brand. In January 2007, the iPod accounted for half of Apple’s revenue. Still, Jobs kept looking for the next big release. Identifying cell phone as the next wave, he left a new mark on the universe and unveiled the iPhone, combining iPod, telephony and internet access. It alone accounted for more than 50% of total global cellphone profits in the year 2010. The idea of ​​a tablet predated the iPhone, but in 2010 experiments with the iPhone paved the way for the next revolutionary item: the iPad. In the case of the iPad, Apple sold 1 million units in the first month and reached 15 million in just 9 months.

Battling against cancer

Jobs believed that his cancer, diagnosed in 2003, resulted from the stressful moments he experienced when he led Apple and Pixar in the late 1990s. Treatment for kidney stones led to an examination that discovered his cancer. Even so, the prognosis was good; the tumor was treatable and slow-growing. However, Jobs rejected medical recommendations for surgery. He consulted nutritionists, acupuncturists, followed vegetarian diets, underwent colon cleanings and banished negativity from his thoughts. In 2005, he made mention of his mortality in a graduation speech at Stanford University. Jobs told the trainees, “Remembering that I will be dead soon is the most important tool I have found to help me make great choices in life … There is no reason not to follow your heart.”

A better world | Final Notes

Steve Jobs has transformed industries, invented new forms of communication, put the world at your fingertips, and made it fun, intelligent and cool. His belief that the product was everything guided Apple’s philosophy and its focus on how the consumer would perceive and use those products. Jobs felt, just like his idol Edwin Lan of Polaroid, that he was in the “intersection of the arts with science.” Like Walt Disney, Jobs wanted to leave a company that contributed to society and represented more than just profits. He recognized that his personality was difficult and that his behavior was sometimes cruel but believed that being honest was the only way to give his best and extract the best from those around him.

Nugget tip: How about checking out the Walmart founder Sam Walton in our Made in America summary?

The Inner Edge

Being a leader is not the ultimate goal. To become an effective one is something more specific. Before you start your “leadership” career, observe your attributes and see what you are doing wrong.

Ask yourself – Have I Lost my guts? As a leader, you’ll have to face the consequences of your actions. Every person has two critical two edges: your “inner edge” is composed of inner values like determination, strength, plans, vision, goals, etc. This aspect of yourself known as inner self-plays a pivotal role in defining your character. The other half is reserved for the outer environment or “outer edge. The external reality represents everything associated with your external self you and how every individual presents itself in front of the world because “ Actions speak louder than Words”. Good decision-makers need to find the perfect balance between these two. However, that is easier said than done. It is challenging to conduct a comprehensive self-analysis without any particular goal in mind. To justify your vision, you need to determine the amount of influence these two have over you. Most leaders regardless of their current professional standings focus on their outer edge – they interpret it as a symbol of success.

As you already know, we more often judge other people on what they do. The action takes the leading role in this dilemma, which according to the author it is not something you should build on. Nevertheless, the seekers for real self-expansion understand that the only way to achieve full potential is by concentrating on the inner aspect as well – equally. This process requires detailed self-examination, including the answers to some “difficult” personal questions which reveal your abilities to be a real leader.

“Have you ever been given a task that would truly reflect your characteristics as a leader?” “Do you have any particular goal in mind which defines you as a person? “How would you explain the word “success” in your opinion? In spite of your answers you give to these questions, the only real improvement can be made inside or throughout the inner edge perspective. Being a good leader is not something you learn, is something you are. Your actions are reflecting your inner-situation, if you behave in a way which irritates other people, regardless of your contribution to the company – you’re miles away from seeing with the eyes of true “leadership”. Bossy attitude is the worst one of all, many managers today solve their problems by passing their anger on people working under them. A cowardice approach is leading to a total unproductivity and inefficiency. Don’t be impressed by outer edge activities; first thing first – deal with yourself.

A high-profile leader is “do or die” oriented, with a “can-do” not “must-do” mentality who take full responsibility for the operations. They compete indirectly with other leaders from other companies; their job is to make a difference. Any management related book places interpersonal skills at the top of the ladder. This theory gives you a clue of how important your inner edge could be. Jay, the author of “ The Inner Edge,” presents ten useful practices, leaders can adopt in order to achieve a critical integration between personal and professional life. GetNugget recommends this book to those people willing to align their lives in a perfect working harmony.

Who is this book for

People perceive things externally; they ignore your mental abilities to handle issues. Companies have troubles with productiveness; perhaps the problem lies within the motivation tactics that leaders apply. How to motivate others when you are not stimulating yourself? How to love others if you do not like yourself? Don’t look for a culprit in each situation. However, the ratio between action and know-how mentality is an essential element. Not every person can make his “Climb up” into the business world, but every individual can learn the values of proper leadership. Investing in your employees, yourself, kids is not something you should take lightly. All the benefits emerge from investments which in this case – are a part of one’s inner self. See beneath the surface of failure, open the curtains of life and start working on yourself. Self-admiration and self-reliance are processes which can cause a lot of damage. Put “we” before “I”, let everyone see your inner edge. Many prominent personalities have recommended this book for each person who feels sturdy enough to guide other people in achieving mutual benefits.

Author’s expertise and short biography

Joelle K. Jay is a trained professional who holds a Ph.D. in advanced learning and leadership abilities. Due to her role as an executive leadership coach, she met many prominent personalities from numerous companies. As a writer, Jay wrote a few books including Quality Teaching and The Inner Edge.

Key Lessons from “The Inner Edge”

1.      Put personal gain aside
2.      Create a win-win situation
3.      Identify your key goals

Put personal gain aside

Don’t ask for support if you are not willing to give yours first. Every team hates those arrogant leaders who expect much but give nothing in return. To attain personal growth, the support from your team is crucial. Present yourself in a friendly manner, let them see your “inner edge”.

Create a win-win situation

Efficiency = Achieve more in less. You can interpret these two differently according to your company’s needs. The achievement of understanding real leadership takes time, effort and devotion. Manage your time by designing a schedule of activities.  

Identify your key goals

Before you start making plans; ask yourself – What makes me happy? Don’t skip this step, because people often don’t have a vision of what inspires them. Get in touch with your dreams, commit yourself to them and receive the reward.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Standing in the Fire

Executives understand the pressure when participating in certain conferences. Learn how to maintain your balance when encountering a similar situation.

If you work in a group – the burden of making mutual decisions is familiar to each member. Especially if you’re the leader (the organizer of meetings), you’ll occasionally find yourself “Standing in the Fire” of heated arguments. Sometimes “fire” can forge relationships that can last forever. However, it is more likely to burst into unpleasant flames when the meeting’s effect takes an unexpectable turn. A real leader has to manage the atmosphere to avoid any unpredictable outcomes which can affect many important decisions. Misunderstandings often occur as a result of various opinions on the subject. The organization mustn’t be deprived of passion which can erupt when such a thing is required. The group’s failures or past defeats can destroy the moral if there is not a single person able to lift up the members with a valuable piece of advice. The representatives often have an aversive attitude towards divergent opinions or other hidden agendas.

Beware of different personalities which can not only cause disorder but can also endanger the vision of your organization. A mixture of perspectives is not always the desired outcome. Discouragements among members can also occur due to very similar interests – personal gain. Once in awhile, leaders need to suffocate hostile interactions by enforcing some norms that need to be followed (without exception). Every agreement will help everyone grow on a professional level. Hatred and anger have no place in modern debates and arguments, avoiding them doesn’t mean leaving them aside. It refers to discouraging any future verbal conflicts! As a leader, you should challenge your team wisely, divide them into separate groups with one purpose in mind – to solve problems togetherly. If you transform your mindset, your associates will follow that example. Give them more freedom to express their opinion, if you know their thoughts you can improve the team’s chemistry. Focus on playing a pivotal role as the new “fire tender”. Become a person who transforms the dynamic energy of conflict into a passionate conclusion.

Parental upbringing has its role on how you manage to cope with stressful situations. How you lead people, speaks a lot about your mental capabilities that match with your character as a leader. Larry Dressler, a consultant by profession, clarifies the importance of heated arguments from to time. He looks at them as inspiring and most importantly necessary part of any successful organization. Heated discussions may seem unwanted, but their power extends far above the surface. The author shares his techniques for dealing with those “hot buttons” – sensations or effects which control our behavior. These feelings emerge due to past experiences, and they should be taken seriously. The “Standing in the Fire” book displays six essential steps for managing those heated topics. These stages represent a guide for dealing with the complexity of running meetings – successfully. Despite the book’s repetitiveness; the clear steps are an indicator of how you should behave in your organization.

Who is this book for

Every good book with a purpose to educate its readers must be rich with all sorts of examples. These cases represent a new perspective, by which the people will orient themselves. Larry’s task is to make sure that his book doesn’t have a shortage of them. A high-quality stories or cases prompts the readers to implement those so-called solutions into their own lives. Don’t look elsewhere, become the leader your company deserves to have. A good leader and above person is capable of inventing new ways which will strengthen the bond among the associates. It is often a hard task since the capitalism compels us to compete against each other. Confronting every argument among your co-workers is unwise either because there is a healthy side of any heated argument. Work on yourself, transform your mindset, and perhaps you’ll be able to see the big picture. The closest thing to achieving victory in every field is becoming aware of the present situation (regardless of how it seems to you). What does matter is the knowledge you have up your sleeves. This book comes highly recommended for all those enthusiastic individuals prepare to smell the taste of real leadership and final victory.

Author’s expertise and short biography

Larry Dressler momentarily works as an organizational development consultant, and he is also a writer with several books to his name. He is also the founder and president of a company established in the 90s – Dressler & Associates, Inc – a well-known CPA business advertising company serving a broad range of eminent personalities from movie and music industry. He even had the privilege to meet Marlon Brando back in February 2004. Shortly after the meeting, Larry received the honor to represent him as his business manager.

Key Lessons from “Standing in the Fire”

1.      Feel the situation and act accordingly
2.      Give everyone a chance
3.      Become a real leader

Feel the situation and act accordingly

The participants can start to feel upset and anxious if the hostile argument continues to unfold. Approach hostile discussions carefully. Making irrational decisions will not do you any good. If the leader cannot deal with a heated interaction, the members will doubt his authority.

Give everyone a chance

Deal with anger by keeping a cool head. Maintaining this kind of mentality is the only way to control volatile meetings. Your reactions derive from your manners, education, religion or simply beliefs. To handle a hostile situation, a person needs to have an open mind. Let others express their perspectives.

Become a real leader

Being a leader – means being right there where your company needs you. Sometimes even you have to neglect your personal ideas for mutual benefits. The effectiveness of true leadership is measured by your strength to sacrifice yourself for the team.  

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

The Snowball

The fascinating bio of Warren Buffett has one particular picture which stands out from the rest of them: a portrait of a child playing with its favorite toy – a moneychanger.

What is the first thing that comes to your mind when you think of Warren Buffett? Just another millionaire who inherited the wealth of his parents. On the contrary, he earned every penny by himself. Warren is not living amid Wall Street’s bustle. Instead, he spends most of his time working in Omaha, Nebraska, a rural town in the U.S. heartland. Throughout his professional life, Omaha has been Buffett’s base for decades, even though the rest of the civilized world and business community sees it as just another second-class town of no particular importance. From an early age, Buffet reconsidered his decision on how to earn more money and ultimately build wealth. His focus was placed on studying the stock market and trading secrets (commerce), inspired to learn as much as possible about global companies (industry leaders), their financial situation and potential for growth. You cannot describe these methods as a learning task; it was his pleasure to implement that hard-earned knowledge which he gradually did. The results were evident, the path he chose was his guiding light. Inch by inch Warren became and still is among the richest persons in the world. His investment approach or philosophy is only the result of Benjamin Graham’s legacy as an investment guru and his mentor. He often used to say – Seek for firms whose stock values have a lower price than the organization’s “inborn” value and invest your capital accordingly. Buffett endorses the theory – A smart investor would not worry too much about stock market’s momentary ups and downs.

Warren Buffett emboldens every person, by believing – that everyone has the capacity of becoming a multi-billionaire. Despite his current financial situation, he prefers a humble way of life. Annually he receives around 100,000 dollars, income suitable for an average middle-class person. Warren lives in the house he bought in 1958 for 31, 500 dollars located in Omaha, Nebraska. People often see him wearing an old gray, rather than an expensive brand. Surprisingly in the early days of Buffett’s success, when he was “only” a multimillionaire, Buffett used to wear shoes with big holes. According to his beliefs, a man should strive to make money, not to look fancy because the wardrobe doesn’t matter. Besides, who else has the credibility to speak like this? He has a freedom to do what he finds appropriate. By the Forbes Magazine in 2008, Warren Buffett earned the title of the globe’s richest man, with an estimated net worth of astonishing $62.3 billion. The author of “The Snowball” Alice Schroeder does an excellent job of analyzing Buffett’s unbelievable, inspiring life. Schroeder is an expert research analyst who displays Buffett’s successful investment philosophy and his business approach. Many financiers, students, and economists praise Schroeder’ shrewd skills not only as a researcher but also as a writer.

Who is this book for

The Snowball is undoubtedly an unconventional work capable of resolving mysteries linked to investment and finances. If you think that finances are not your area of expertise you are still living in the medieval period. Every person should expand its knowledge concerning investments and how to manage its capital. ROI is what matters, but the today’s unpredictability makes the brokers and investors feel skeptical. According to Buffett this theory is nonsense, you as an individual should eschew worrying about the changeable nature of the stock market. A good investor must easily disregard the ups and downs by understanding the stock market uncertainty. Alice Schroeder advises you to indulge the whole economic process by “playing” you – the investor versus the business community. Enforce a proper philosophy which will overcome problems like cash deficiency. It is a rarity to find a book adaptable for all audiences especially for professionals engaged in the economic sphere of influence – that is the case here.

Author’s expertise and short biography

Alice Schroeder was born on December 14th, 1954 in Dallas, Texas. She is a columnist, former insurance analyst, and the author of New York Times bestseller – The Snowball. In the late 70s, Alice received her BBA and MBA from the School of Business at the University of Austin. Soon after graduation he immediately started working as a CPA for Ernst, and Young in Houston. From 1993 till 1998 she changed several jobs all linked to insurance investment and analyzes. Initially, Alice impressed everyone with her amazing writing style (clear and concise), and on Warren Buffett’s behalf, many individuals insisted that she deserves a full-time writer status instead.

Key Lessons from “The Snowball”

1.      Buffett continues to increase its wealth
2.      Susie’s charities
3.      Find your path to prosperity

Buffett continues to increase its wealth

As the years passed, Warren without stopping continued to keep getting richer and richer; alongside with his trusted partners and fellow investors. In the 80s Buffett shifted from a millionaire to a multi-millionaire and ultimately reaching a billionaire status by 1985. At that time, his estimated net worth was around $2.1 billion, placing him among the ten richest people in the United States.

Susie’s charities

Buffett is not a greedy man; he made every person around him wildly rich by using the same philosophy he applied for himself at the stock market. Susie Buffett started her charitable activities on behalf of Omaha’s poor African-American community. She also tried as a part-time singer to support the community, meanwhile remaining passionately supportive of her husband’s work.

Find your path to prosperity

It is not easy to find the right answer on what techniques to use if a person wishes to become a millionaire. Probably, the best way to resolve this mystery is to look at one of Buffett photographs, the one in which he proudly holds his favorite toy –  the change maker.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;


If you lead the people passionately, without any doubt a tribe of professionals will form around you.

The history tells us – for millions of years the people have gathered in tribes to make their survival easier. The digital era allows tribes to form with greater ease and coordinate for mutual benefits. Do you consolidate with others to make your life better, enjoying common hobbies, personal interests, political opinion, and professional projects? If so, you are already a part of a particular tribe. Depending on the size – Tribes can be larger or smaller. However, they must align the goals of each into one ultimate goal. To join a successful tribe is not something anyone could accomplish.

Groups without passionate and motivated leaders who place their gain up front are destined to fail. The world lacks true leaders, leaders capable of getting the best out of their associates or members. Each member has to do its part, a contribution to the tribal community represents a sacred obligation. The tribal community has one vision, the operational activities must be performed flawlessly; these thoughts are shared with the business management of every company in the world. If you wish to take it by definition, “a group of people connected to one another, sharing the same interests, doing the same things is known as a tribe.” There is no greater bond than – two-people connected to one leader and having a collective ambition.” The next step would be to find the best channel to communicate and simply enjoy.

The words – “Call it a group, call it a network, call it a tribe, call it a family: It doesn’t matter how you call it, or who you take yourself to be; you are in need of one” has to be interpreted accurately. Elizabeth Jane Howard, a British novelist by profession, spoke about tribes and their actual meaning. One of the best-selling author today and the founder of Seth Godin fully supports Elizabeth’s theory. He explains precisely why and how a person can live and follow its dreams. The primary focus remains on the concept of leadership – is it easy to gather followers, how to build a commune and achieve great results as a unity. A person has to absorb the different reality, discuss the benefits of social networking with other members and expand the tribal movement. Godin gives clear tips on how to improve your tribal leadership abilities and become the leader that the world craves to see.

A charismatic leader, confident person and outstanding professional are what makes a good tribal leader. Decision-maker can also find itself among those essential attributes. Give and ask nothing in return is a rarity in the today’s world. Nevertheless, that is the risk you must be willing to take if you strive for respect and success. Even though Seth falls into some of his typical, and promising hyperbole, his views are transparent and encouraging for the audience. This book comes highly recommended by all those entrepreneurs, leaders, managers, and lawyer who immediately saw the power emerging from this exceptional masterpiece.

Who is this book for

Seth Godin methods are straightforward, no hidden intentions no subtle message. If you feel ready to take the struggle with hypocrisy and overcome your disadvantages, then you shall find this book amusing. Either you are born leader, or you’ll always be strangled in mediocrity. Motivate yourself explore the advantages of a tribe, learn from leaders whose goals are aligned with the tribe’s vision. Although today’s society and digital era provide the people with tons possibilities, the population is behaving shamelessly. No real effort, no energy nor desire has been pointed towards a tribe. Make an effort to build a small impenetrable tribe, don’t go for a larger one at least not yet. The trick is to create a small audience of real and intimate believers that will gradually expand. Keep some things hidden, let them explore, curiousness represents the ticket to a larger group of followers.

Author’s expertise and short biography

On 10th July 1960 in Mount Vernon (NY) Seth Godin was born. A real American dreamer, renowned author, businessman, speaker, and a marketer who realized the power of curiosity. Godin received his bachelor degree (computer science) from the Tufts University in 1982. Soon after graduating, he started working for Spinnaker Software; he remained there for three years. The knowledge he received while working for Spinnaker helped him to launch Yoyodyne in 1995 and selling it three years later to Yahoo for astonishing 30 million dollars. Yahoo’s offer included an executive position in the company – direct marketing vice-president. His biography is enriched with several books: Linchpin, Tribes, Purple Cow, and All Marketers Are Liars.

Key Lessons from “Tribes”

1.      Create a freedom of movement
2.      Deal with your fears
3.      Go for a smaller tribe

Create a freedom of movement

Membership in the tribe that you would like to lead should be voluntary. You have to remember tribe is not a monarchy; a leader cannot become a king without its subjects. Many tribal leaders assume that stable organization is the key to a prosperous tribe, but that is not the case.

Deal with your fears

Difference between courageous and fearful people is only the ability to cope with failure. It is not enough the inspire new ideas but to let others act upon them. Not taking a risk is also a risk. Don’t wait for approval from your non-existent self; be a person of action.

Go for a smaller tribe

Not even figures like Steve Jobs didn’t strive for satisfying a mass audience; he only wanted passionate fans for his Apple products. Apple wanted – tribe members to wait in line to purchase their products, to develop a word of mouth marketing and build a brand. For the same reason, Jobs deliberately enforced “tight” tribe – rather than a large one.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

The Wisdom of Crowds

Have you ever wondered how an amateur crowd could behave like an expert on discernment, coordination and relations queries?

At the beginning of the 20th century, a young scientist known as Francis Galton came to a remarkable discovery in an unusual nonscientific setting: Fat Stock and Poultry – West England. Despite his early non-scientific discoveries, Galton had spent his time and career learning about human characteristics and their evolvement. This work has left him persuaded that the only path to social health and accountability was to give the power into the hands of the aristocracy or elite. According to him, education and parental upbringing have a huge influence on person’s behavior, so the first thing an individual should do was to manage somehow to control these tendencies and sensations. Yet, his background led him to a whole new level of firmly suggested ideas that such elitism is foolish if applied extremely because the crowds have the last word.

For instance: Galton reminds its readers with one unusual situation. One day at the livestock fair, the people have organized a contest; the participants would have to presume the weight of a live ox – precisely or close, what would be his weight after butchering? There was a lot of excitement; the contestants started purchasing tickets on which they submitted their guesses.  Galton only wanted to demonstrate that an ordinary fairgoer would not even come close to the precise number or very far off the mark. The results shocked Francis, not only that he was the mistaken one but also the crowds concisely expressed their knowledge. There is not much to be said; after he counted and compared the crowd’s guesses to see the big picture, he astonishingly realized that the group had predicted the weight of an average ox – almost perfectly.

Strange circumstances and even more outlandish outcomes, it is not something paradoxical it is real. “The Wisdom of Crowds” best-selling book examines the apparent anomaly that shows why crowds composed of non-experts (ordinary people) are collectively smarter than an individual or small groups (teams) of experts. This essential insight represents the modern financial investment theory and method, placing its priority on the difficulties of knowing or understanding the market. It all started with Francis Galton’s conclusion in 1906; he realized – crowd which is composed of ordinary people is more reliable in guessing or discovering than a group of experts in any particular field. James Surowiecki- a columnist and a writer by profession also acknowledged this theory as well. He stands for productive thinking in a group which can quickly comprehend the meaning of skillful experiments, discoveries, and unique anecdotes. Many people are not so amazed by this book, which does not seem reasonable to anyone, despite its well-explained methods and theories representing the modern financial literature.  As a comprehensive and well-written masterpiece, it surely is recommended to anyone.

Who is this book for

Once in awhile, people have to abandon their habits, beliefs or theories not only to make room for new ones but also because they’ve become old and unproductive. Try not to impose your outlooks on anyone, be polite and tender when you explain your theories or methods. These days, the internet has somehow managed to connect us with every person in the world. In all four parts of the Earth, we can communicate, cooperate and relate. Many books disregard the importance of the collective opinion; since the beginning of the 21st century, the individualism, and its features are being enforced by the society. Today’s democracy, which puts together distinct, self-reliant, decentralized perspectives, is apparently the informative form of government. They underrate crowds, which need to be considered as varied, autonomous and decentralized. Individual judgments aggregated into one entity are a dominant force regarding accuracy or precision. James Surowiecki encourages everyone to understand the real power of crowds, by realizing their accuracy in managing their every-day situation.

Author’s expertise and short biography

James Michael Surowiecki is an American journalist, columnist and a staff writer who currently works at The New Yorker, (writes his popular entrepreneurial columns, “The Financial Page”). He was born on April 30, 1967, in Meriden, Connecticut, U.S. Despite being born in the US, he spent much of his time in Puerto Rico, where he technically grew up and educate himself. In 1988 James obtained his college degree from the University of North Carolina at Chapel Hill. As a journalist, he has written many columns for Wall Street Journal; Foreign Affairs; New York Times; The Motley Fool; etc. He momentarily lives in Brooklyn with his wife.

Key Lessons from “The Wisdom of Crowds”

1.      Find out your true intentions
2.      Diversity is not always the same as uniqueness
3.      Crowds must be decentralized

Find out your true intentions

Self-sufficiency supports the wisdom of crowds in two ways: it counters the correlation of adverse decisions from leading everyone in the wrong direction. And, it also guarantees a range of individual views, from conservative and familiar to modern and unconventional.

Diversity is not always the same as uniqueness

Ask yourself – what is the bee’s method for finding food? They certainly do not coordinate with people. Instead, they rely on their capabilities to find the best prospects for flowers, bees scout all the time; they seek or search for flowers. The ultimate objective is to find nectar.

Crowds must be decentralized

For instance, America’s intelligence and defense system is known to be decentralized. Various of different agencies collect and analyze information individually. These agencies don’t coordinate with one another to assemble valuable pieces of information that would help them to predict and possibly even prevent a new September 11 kind of attack. Even though in this case – centralization may be the solution, on the other hand, crowds are efficient only if they are decentralized.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;


Learn how Steve Wozniak (technophile by profession) founded Apple alongside Steve Jobs, created the first personal computer; joking along the way.

Steve Wozniak declared that all of the merits go to his father, Jerry. He was an engineer who efficiently performed his duty at Lockheed’s missile program; Wozniak’s dad is responsible for his love and eagerness towards electronics. When he was as only four years old Steve had an unusual playing time; young Steve used to play with his dad’s electronic parts during weekends. He enjoyed visiting him; loved to attend and watch him build certain things and make them function properly.

Amazed by the advanced technology and electronics from a young age, it was somehow destined that Wozniak would become the next Alan Turing. From time to time, his father was working home as well, so he frequently came across thousands of different questions by his curious son. Sometimes, Jerry even had no answer for these matters about resistors and other components. Keen to learn, and enthusiastic about the future his father immediately saw the potential his son possessed. There was no other way except to dedicate some time and to teach him more about atom mass and elements (protons, neutrons, and electrons). When he was only six years old, Steve tried to build his first ever crystal radio without any guidance.

Unfortunately, it didn’t work out so well. This immature boy was not discouraged by this failure, on the contrary, Wozniak learned to work and create on his own. The second important lesson was the significance of honesty and ethics. Jerry used to say – being a good engineer or developer is secondary while being a good person must be a priority. It all comes down to helping others by ingenuity and innovation. He like his father, give credence to – electronic devices that are useful and can improve our lives. His mother Margaret granted him A sense of freedom, encouraging him to have fun all the time.

These memoirs come from reliable sources. One of Apple innovators Steve Wozniak pledged his allegiance (like in the medieval era) to technology. He started creating from a very young age; an average reader would think that Steve Wozniak didn’t even experience a period of carelessness since he spent most of his time discovering and analyzing how things work. His father’s “prophecy” came true when Jobs, Wozniak, and Wayne built the first ever affordable personal computer with a keyboard and monitor. Critics refer to book’s unconventional and first-person style, which sounds almost naïve and childish. There are plenty of stories which explain Woz’s playful character and the jokes he used to say. He just like any other individual, had his heroes or role models which motivated him. The book is divided into two equally impressive parts. The first part is filled with stories of Wozniak’s personal life before Apple, and the second one is 100% dedicated to Apple – its birth as a company, early difficulties, and early success.

Who is this book for

“iWoz” is an unconventional, exclusive and sincere book capable of motivating individuals. It follows Wozniak’s challenges before and after Apple, and it consists his failures and accomplishments through life. It is not a biography, as you would seemingly assume, it is more like guidance. Even though the book is separated – before and after Apple, it indicates the same point. Steve didn’t change his outlooks; he remained faithful to its principles and ethics long after the successful launch of Apple INC. Steve Wozniak and Gina Smith as the authors of this book don’t want to inspire you or anything; the goal is to make you aware of your inner potential – whatever that may be. Wozniak’s visionary approach, look beyond the technological ingenuity and consider the technophile nature as any other art. The book is predetermined for all those individuals who believe that they can accomplish something exceptional.

Authors’ expertise and short biography

In San Jose, California on August 11, 1950,  Steve Wozniak was born. Despite being a technophile, he is also a philanthropist, programmer, writer and an electronics engineer. In 1976, Steve single-handedly managed to develop Apple I, and one year later he also designed Apple II – first ever microcomputer. In 2000 the co-founder of Apple Computers deservedly entered into the Inventors Hall of Fame.

Gina Smith is an American born writer, entrepreneur and an award-winning journalist, who co-authored Wozniak’s astonishing biography. She has written many books including The Genomics Age; 101 Computer Answers You Need to Know, etc. In 2001, Upside Magazine placed her among the 100 most influential individuals in technology.

Key Lessons from “iWoz”

1.      Name that indicates something
2.      Ask for opinion and then decide
3.      Improve your skills

Name that indicates something

Back in the days, Jobs asked Wozniak to pick him at the airport; Jobs arrived from one Oregon commune, a location, called by some “apple orchard.” Jobs immediately came to an idea, that the company should be called “Apple, ” the co-founders Wozniak and Wayne couldn’t come with a better solution.

Ask for opinion and then decide

According to Wozniak beliefs, the technological revolution began at the first gathering of Homebrew Computer Club. Around thirty people tried to make a plan and build the first advanced computer affordable to the ordinary people, not just for the companies. After the meeting, Wozniak discussed the subject with other members of the group and decided to build a personal computer.

Improve your skills

In the early 70s, Hewlett-Packard (HP) offered Wozniak a job. They have hired him for his expertise to design computer machines, Allen Baum sent a letter of recommendation to HP based on Wozniak incredible technological abilities. He was brought there to focus on electronic engineering rather than marketing.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.


The 8th Habit

The first 7 Habits will lead you to the 8th Habit: Be authoritative, use your voice; try to help other people. Put yourself entirely to work, with your mind, soul, heart, and body.

We as a society are dealing with serious problems related to management because some organizations are functioning like the companies in the Industrial era. For example, the physicians in the Medieval period used to practice bloodletting. Imagine yourself in a hospital severely wounded, and you have doctors around who treat you with the same methods they used back then. It may seem barbaric; no one wants to see leeches on their body. Their primary task was to draw blood from debilitated persons infected seriously; the people believed that leeches are capable of purifying the blood, so, the bad blood will be sucked by them.

Fortunately, the medicine progressed, and the paradigm shifted soon after the advent of germ theory, saving many lives. You have to be aware that a model is compelling. The traditional Industrial era standard wanted to keep people together; the goal was to make them become depended out of raw outputs such as shoes and clothes. As a consequence of that, people were treated as objects. Wealthy industrialists somehow managed for a very long time to use the people like inputs for disposable use, disregarding person’s fundamental human rights and their moral responsibilities. In their eyes, they were just expendable goods, not individuals with heart, mind, and spirit, but rather as animals which needed to be controlled and ruled. The humanity has come out of this era; however, the circumstances have not changed significantly since then, the basic paradigm continues its work. Even in the 21st century, the exploration of workers still exists, the companies approach them more carefully to squeeze them and make them perform more efficiently.

For Stephen R. Covey, approximately 300 pages were enough to explain the first seven habits, on the other hand, 409 pages exactly and a CD on the eighth. If we put cynicism aside, you’ll see that this book is worth reading – The 8th Habit. The credit goes to Covey for his dedication and vision. He didn’t want to rest on his reputation and just write a regular, non-threatening “guidebook” that would lead him to further success. Covey avoids mediocrity, everything about him is transparent and straight. According to him, the majority of employees today are mistreated. The society suffers emotionally as a result of a bad-working environment in the organizations. Covey insists and advises companies to treat others as they would like to be treated – as human beings. “The 8th Habit” invests in the notion that the knowledge worker must incite a change in employer’s behavior, in pursuance for a better organization system we must witness a new unspoken, unwritten human to a human deal between both parties. It can only be done if the new paradigm basis relies on respect by all sides.

Who is this book for

Covey fights for the power of choice. Every human has four essential elements according to him: body, mind, soul, heart. The successful people have four extra qualities that cannot be found among ordinary citizens: clear vision, strict discipline, burning passion and moral conscience. It is not easy being an honest person, but that doesn’t have to stop you from becoming one. The ultimate goal that every individual should pursue is to manage and master all of the eight habits. Covey never limits its books by targeting particular groups of readers, which are more likely to be interested in reading it. The 8th habit intrigues people; it helps them to overcome challenges by encouraging them to implement the fundamental right habits in real life situations. It is not easy to find a transparent, accurate, and easy going book, written at the highest level of inner knowledge. “The 8th Habit” book is helpful for every individual capable of taking the next step in pursuance of self-appreciation and freedom.

Author’s expertise and short biography

In Salt Lake City- Utah on October 24, 1932, Stephen R. Covey was born. During his career, he has established himself as one of the greatest businessmen, philosophers, theorists, and speakers of the 20th century. 80 years later Covey passed away; he left a legacy for future generations. His whole was dedicated for the sake of the people. Chairman of Franklin Covey Corporation and the author of several best-selling books including First Thing First; The 8th Habit; The 7 habits of highly effective people.

Key Lessons from The 8th Habit

1.      Completely transform your life, with the principle-centered living concept
2.      The principle is under constant improvement
3.      The main thing must always be your priority

Reach your full potential

For a person to find its unique voice, it must be ready to take full advantage of its innate potential. God has given us the greatest gift; we mustn’t become irresponsible individuals incapable of exploring our inner capacities. You are granted with a choice; you can act or react; it’s up to you.

Don’t suppress people’s opinion

Eventually, leadership is a difficult term to understand. Thousands of different views on leadership are available. However, the best way to explain it would be – the ability to help other people reaching their full potential and actual worth. The Industrial Age perspective tried to suppress the power of thinking; the goal was to keep the employees stranded in poverty. Today’s leaders must make an effort to eradicate that form of leadership entirely.

Serving Others is the ultimate goal

After all, the only path to happiness is to help others. “The 8th Habit” book encourages organizations to transform themselves and their orientation. The conception of genuine service above generates you the authentic morality of being an exceptional leader. You should ask yourself – Am I worth it?

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;