The Creativity Toolkit

Being creative is not a process nor an accident, it is commitment linked to a clear purpose. Fortunately, you’ll have the possibility to revive the childish creativity by using several tools. These tools originate from previously developed techniques which can make you the man of the hour.

Kids glow with creativity, the difference between adults and them is that they do it spontaneously – it is the nature of things. Kids perceive through the eyes of imagination; in the “grown-up” world every moment has its price and pleasure. Every second is a time well-spent if you utilize your inner abilities to invent or innovate. The business world transforms the childish mindset for the worst, their playful personality is converted into seriousness, and thoughtfulness – which is opposite of creativity. Sometimes people suffer from the overwhelming social and external influence which targets our creative knack.

An original toolkit designs businesses; invented by a “dreamer” who gambled with reality. The industrialists back in the days tried to bury creativity in order to make their businesses more profitable, luckily, their efforts were in vain. The world is built on novelty and change which makes it even harder for a person to create value. Unleash the “creative beast” from within and profit from it. If someone is backing your ideas since childhood, you’d never waste your talent; imagination is the secret key. Don’t believe in the theory that creativity reduces over the years, that idea is imposed upon you. Our minds are programmed to produce thoughts that a person needs to become serious in order to survive the difficulties of today.

Don’t lose your creativity by focusing your energy on false theories, which are meant only to confuse you. It cannot be hard to attain freedom if that’s a part of your nature. The childish imagination is hidden deep inside every one of us, all it needs is a little bit of digging and mentorship. Practice makes perfect, using this quote can boost creativity in all aspects. Blaming the society as a guilty party would do you no good either. Take matters into your hands and confront the parental methods which alongside knowledge cause absence of ingenuity and talent. Allocate resources properly – referring to your time and energy. The authors of “The Creative Toolkit” H. James Harrington, Glen D. Hoffherr, and Robert P. Reid debate about matters related to creativity.

Does the society deprive people of creativity – topic subjected to discussion among them? Is it a skill anyone can master or is it a privilege only for the luckiest individuals out there? Living a routine life is conflicting with the fundamental laws of imagination.Mindsets will be affected a lot more if there is room for a change, leading to life-altering experiences. The transformation refers to ingenuity or inventiveness which only a few can attain. Every person (without exception) has the potential to reveal its mysterious talent, a shortage of courage can become a problem. GetNugget infiltrates the world of creativeness by prescribing this great guide-book to every person in the world. It is especially useful for managers, decision-makers and newly established entrepreneurs who want to climb up the corporate ladder or make it on their own.

Who is this book for

Your mind requires activity, avoid performing a routine job and get out of the annoying circle because it kills your creativity. Rest is equally important for spurring ideas, allow yourself a break when you are about to conduct a series of processes. Contribution is anybody’s task in this world, how can you provide services for your community if you lack dedication, devotion, and creativity. Focus on the attacking side which leans heavily forward towards prosperity. Sometimes starting a simple dialog among acquaintances can result in a huge success.

Imagination doesn’t limit anyone to dream about particular things; it grants you the universe on your palm. Organizations improve parallel with their weakest link, as a manager or an executive you have to motivate your associates creatively, explain their worthiness and allow them space to grow. Things you can start doing varies from drinking a cup of tea to inventing a series of new products. It’s always easier to come with a great idea than to carry it out. Your willingness to put some extra time on practicing creativeness can allow you to prosper on every level. GetNugget recommends this book to anyone willing to dive into the waters of creative thinking.

Authors’ expertise and short biography

One of the authors – Dr. H. James Harrington has worked for four decades designing and managing systems. Glen D. Hoffherr is a senior consultant who currently works for James Martin Government Consulting, and he has authored or co-authored around fifteen books. Robert P. Reid, Jr has a fierce reputation when it comes presentations.

Key Lessons from “The Creativity Toolkit”

1.       Unleash creativity from within
2.       Choose the right type of creativity
3.       Creativity is a series of tools with a chance for improvement

Unleash creativity from within

Creativity is seeing among those unexplainable concepts. Exploit it in different ways and use it to create value for the world. Creativeness is proportionate with risk. Rationality and education oppose ingenuity by promoting clear logic and facts – as the only reliable source of knowledge.

Choose the right type of creativity

First, decide what style of creativity suits the present situation. Don’t hold blindly to one method, be open for change and prepare to conduct a series of analyses that will help you to choose the right one. Next, develop a plan of action.

Creativity is a series of tools with a chance for improvement

Even if you take yourself to be an untalented or untalented person, creativity is something you can work on. Manage your time and eliminate some useless activities. Creativity is fun, following the rules and sticking to your routine life will bury every hope for improvement.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Beyond the Brand

The best way to create that special bond with your most loyal customers is to be open for their needs by listening to their stories – and tell your point of view.

In the 90s, Nike established the very first series of golf product like bags, balls, clubs, shoes, t-shirts. At the time the market had several dominant companies which tried to make the industry as hard as possible to prosper for newcomers. The easiest way to reach the audience was to design a strong marketing campaign by finding common ground with pro golfers and signing sponsorship deals. Nike is known for paying exclusive attention to the “building-one-to-one relationship” processes with the world’s greatest athletes or in this case golfers. The famous sports gear brand never neglected their customer demands; they only interfere by helping them to choose.

Nike has been signing top players for decades, a policy which gave them profits and fierce reputation. As players started to use their products increasingly, Nike exploited the situation and lured Tiger Woods with a $100 million sponsorship deal. In the meantime, Tiger has transformed from an early adapter to a golf star. By 1999, the investment passed the break-even point, and the Nike gold mania began to take shape. All major tournaments could not “proceed” without the company’s gear – referring to the obsessiveness which ruled in that period. If you plant the seeds correctly, you can expect fruits. It is tempting to tell your story, but you should be a good listener, allow people to share their problems and perhaps you’ll be able to resolve theirs and become rich. Millions of dollars spent on marketing campaign and promotions are not equal to the all-powerful word-of-mouth method. The satisfied storytelling can boost your company in a second.

Most marketing books debate how marketers should approach a customer, what techniques to use when relating to existing ones or hunting new ones. An intelligent marketer must not cross the line by adopting an informal penetration tactic. A formal one is the best way to jump over the wall of awkwardness and build a profitable relationship. However, this book promotes another unique and softer method, “anthrojournalistic”. This approach consists of hearing the consumers’ demands and desires before you start making conclusions. The interaction will help you to steer the decision-making wheel because it provides your business with valuable information about the product’s design. The idea about the concept was borrowed from “anthropology” an oral tradition only adapted to the digital era – word-of-mouth promotion.

The author of “Beyond the Brand” – John Winsor advocates for listening and storytelling as essential “money-building” marketing techniques applied only by trained professionals. Any business ought to enforce the same rule – understand the customers’ wants and demands before you start identifying the target group. IBP can only be identified by listening; analyzes can help trained marketers to produce business value for their companies by putting extra focus on customer requirements. Don’t follow the anthropologist’s perspective blindly; some societal, economic or political surroundings will suit the method better. Analyze the situation and make your decision. GetNugget prescribes this marketing masterpiece for newcomers in the “marketing world” and students who are keen to learn new ways to contribute by exploring new ideas.

Who is this book for

The digital times are proving to be hard to handle. The expenses are increasing and accordingly, our salary must increase. Before you start wondering why this has anything to do with the book, ask yourself – How can I get richer? The answer is simple, by producing greater value for the world. In the marketing world, higher value means higher profits, leading to a better salary and ultimately a better life. Whether we like it or not, every person on this planet is promoting something or someone. Learn how to market things! This book will give you first-class insights already tested by experienced marketers on how to overcome the customers’ confusion. This is a straightforward process, which will provide you with a creative know-how to deal with people. Marketing is more than a concept, according to the author it is our everyday reality which has to be taken with sobriety. “Beyond the Brand” is perhaps one of the best self-promoting books ever written. It is intended to solve business problems with all-around economic solutions. A small investment is needed on your part – openness to new knowledge.

Author’s expertise and short biography

In the late 90s, John Winsor founded Radar Communications – a marketing consultancy tool for helping companies to evolve from self-listeners to community-listeners. Momentarily, he heads the department of CPB’s Strategy and coordinates the ever-expanding business network of relationships among communities and businesses. Despite being an author of “Beyond the Brand” Winsor wrote another marketing related book called – Spark. 

Key Lessons from “Beyond the Brand”

1.      Anthro-journalism is more than a concept
2.      Use social networks for marketing purposes
3.      Stories represent a newly established marketing foundation

Anthro-journalism is more than a concept

Storytelling is a powerful tool for achieving marketing goals. The process must be performed by the other side, or the customer itself. To produce the best results the companies must transform by adopting “Anthro-Journalism” and become “listeners”.

Use social networks for marketing purposes

The world communicates through social networks, so the importance of it is familiar to everyone. Emphasize word-of-mouth marketing because a “commendation” echoes for eternity. Social networks known as potent persuaders have the credibility to influence the world.

Stories represent a newly established marketing foundation

Attention placed on story-telling puts the company’s marketing strategy to a whole another level. Customers want to feel important! If you disregard their opinion and continue with your stubbornness; the business will suffer. To achieve the possible results, tell your story and allow other to express themselves as well.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

How to Get Ideas

As Henry Ford once said, “Whether you assume you can or can’t-do something, you’re right in both cases.”

Your age, profession, skills, or practice are not so important nor relevant. To come up with an exceptional idea faster and easier, you’ll require something far greater than talent. There is one useful method which includes a specific mindset trained to make your mind “idea prone.” Several factors are worth mentioning which can contribute to this purpose:

  • Build a sense of humor, and make the working environment-friendly once more
  • Don’t abandon the child within you, the imagination and creativity are equally important
  • Always be curious and eager to learn new things.
  • At first, you have to visualize before you materialize
  • Reconsider your thinking approach.
  • Listen to different ideas and combine them for your own good
  • Don’t be afraid of failure, take the risk

The very foundation of humor as you already know is intertwined with the creative side of one’s mind. Creativity is an integral part of the coming up with an idea process, and that is why you cannot neglect one or the other. The embodiment of any artistry is the standard of merging disparate elements to form a new idea which truly makes sense.” Generating ideas is a fun piece of work, it is like writing a song. Perhaps, the last one you wrote was a big hit; now you must make room or free yourself from the old chains for new ones to emerge.

When you think about, it’s almost unimaginable to isolate humor or fun from imagination. The question is – What is the difference between idea-prone people and those who are not? Lawyers, investors, managers, musicians, athletes have got to be on the right side because their jobs require not only creativity but sometimes even ingenuity. Come up with ideas is the easy part, knowing where to find them all the time is a bit harder. An average person would say: But they exist in our mind where else? Ideas can be found anywhere, in the supermarket while shopping, on YouTube, while you are scrolling the Facebook’s news feed, etc. The people who live a boring routine life, don’t come up with any mostly because they do not even search for them. In fact, it is all so simple.

It’s not okay to discredit this book by looking it like just another explanation related to the super-saturated and infrequently enlightening area of creativity. Some readers share that perspective about Jack Foster’s book. The quotes and examples are drawn from well-known and familiar sources. Enriched with all sorts of life-altering – ideas, formulas and inventions, Jack Foster has deservedly taken the credit for this inspiring, compelling and inspirational book. There are no delays, the author guides you right to the point in a humorous way and never descends to the unrecognizable stage of psychobabble. “How to Get Ideas” claim that all people have a creative side, but not everyone knows how to use it. If you feel ready for transformation, this is the perfect pick you.

Who is this book for

What you take yourself to be, is probably the most important part of your life-journey. Your self-image has the capacity to control everything else. Have you ever witnessed a person who didn’t believe in itself and yet somehow magically managed to become a winner in time? Not even Disney can make this fairy-tale story real. It is okay if you are poor, but your overall failure doesn’t depend on the present situation, it relies on your mindset. Visualize, and then you can materialize, your success awaits you behind the corner. Analyzing regular people on the street is enough, so that you may also endorse this theory. The seemingly talented individuals fail while the silent ones experience a wild success. See beneath the surface and understand why this happens? The “inferior” people succeed because of self-admiration attributes supported by strong beliefs. The diversity among individuals occurs when bubble with ideas burst; those who don’t have a clue of what to do next, become lost, and the ones with a natural ability to generate ideas – flourish. Jack Foster advises you, to be a part of the second group, expand your knowledge and share your thoughts with the world. Don’t be afraid of rejection and make your path.

Author’s expertise and short biography

Jack Foster spent 40 years working in the advertising business – willingly. His job was above else to write commercial campaigns for companies like Universal Studios, Carnation, Sunkist, Mattel, Mazda, Albertson’s, ARCO, Ore-Ida, Suzuki, and Rand McNally.

Key Lessons from “How to Get Ideas”

1.      Awake the child in you
2.      Creativity makes people curious and brave
3.      Use your creativity to combine elements

Awake the child in you

The childish nature is the ticket to a more creative mindset. The adult in you is rational, avoid spending too much time on the realistic side. The adult overthinks, and it is restricted by personal experience, knowledge, surroundings, rules, culture, preconceptions and religion. The child is innocent in every possible way; it is allowed to think freely and doesn’t limit itself. He sees the world as one gigantic playground; perhaps you should do the same.

Creativity makes people curious and brave

Creative people have on thing in common – curiosity. It makes them like kids, asking thousands of questions daily eager to learn new things. This attribute guides them to gather a vast amount of knowledge, from the apparently meaningless to the profound.

Use your creativity to combine elements

In spite of the fact which indicates that a new idea is just a combination of old components; in time you’ll come up with a conclusion – you can merge various elements in hundreds of different ways. Creativity allows it.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;

Six Thinking Hats

Always deal with one concept at a time don’t rush things, even if you are a prominent member of the group

People are familiar with two types of challenges when they strive to resolve some problem or to overcome an unpleasant situation. You probably know the first obstacle already – The Ego. Don’t consider ego as something wrong; you should understand how your personality affects your decision-making ability. It is composed out of an ambition to succeed, to oppose someone or to show other people are prone to make mistakes out of confusion and misunderstanding. Ego is a mix of emotions and phenomena who regularly judge other people based on their opinion, appearance, education creativity, intelligence, etc. Sometimes for a person, it is better to disregard emotions like logic, hope, and creativity to cope with the difficulties of today. The “Six Thinking Hats” will help you to carry out meaningful analyses that will aid you in the decision-making process by focusing only on the most important issue of all. The hats are reckoned as visualization tools that associate to each of our brain functions.

Transform your mindset completely – For instance, if a group of people at a meeting consistently criticizes and make negative comments on other members behalf, you should advise them to remove those “black thinking hats. These hats emphasized caution and risk analysis as their essential attributes; the “yellow ones,” signify hope, bliss, and optimism. It all depends on what you seek; it doesn’t matter whether you have superior or inferior egoic state of mind, what does matter is how you cope with life. On account of prosperity, you should choose your hat and understand the benefits and disadvantages that any hat carries. Enter into the thinking process entirely, your appeal for a positive viewpoint will not threaten other person’s egos. Simplify your life not just your thinking – It is so much better to focus on one thing at a time, the juggling thoughts are not helpful. Control your emotions and intuition for the benefit of peace and inner harmony.

According to Edward de Bono, people from all races, nationalities, cultures, and outlooks are invited to use his “Thinking Hats method. “It grants each person access to all sorts of information quickly and conveniently. De Bono’s visualization tools are not only helpful to sidestep the ego but also, they point out a direction to one sporadic nonjudgmental decision-making approach. Each chapter, each paragraph in the book contains a comprehensive explanation of the attributes that every different hat color has. Plenty personal examples and stories are used to assist readers on how to use these hats when communication occurs. It is recommended for managers, teachers, musicians, and for almost any person involved in a small community or a group reliant on the collective opinion. If you have the opportunity use these thinking hats, their methods will earn your group the best possible results. You have the freedom to employ them in any order, but it is an imperative to start and end with the blue one.

Who is this book for

You have probably heard that rationality confronts the creative hemisphere of human’s mind. Creativity is something profound which destroys the idea of a concept. Thinking is also a changeable concept; occurs even in a sleeping mode, Edward de Bono educate individuals of the variable nature of things and their development. All of the six hats represent a unique self-developed mindset. Mindsets are a dangerous phenomenon; they can be your best friend or your worst enemy. The shape of your world defines them and indicate the amount of collective opinion that dwells in you. Contradictory attitude is not the solution, oppose the robotic methods, and fight for your business to reach a state of freedom and financial balance. The societal restraints are influential elements in the business community. Therefore, the real struggle begins when you feel apt to the destroy these constraints once and for all. The book is especially intended for that part of the population which “dives deeply into dangerous waters” of entrepreneurship. Lawyers, managers, and investors will surely enjoy the easygoing writing style of Edward and his outlook.

Author’s expertise and short biography

Edward de Bono is a Maltese-born entrepreneur, writer, consultant and an individual who holds college degrees in medicine and psychology. He was born on 19 May 1933, in Malta. St. Edward’s College in Malta granted him a medical degree, and he obtained an MA in psychology from Rhodes Scholar. After receiving many honors, he got to a stage to teach in prestigious universities like Oxford, Harvard, and Cambridge. He wrote more than forty books; among them, you can find masterpieces like I am Right, You are Wrong; The Happiness Purpose and Teach Your Child How to Think.

Key Lessons from “Six Thinking Hats”

1.      White Hat; Red Hat
2.      Black Hat; Yellow hat
3.      Green Hat; Blue Hat

White hat

A non-color illustrates an impartial state of mind. White hat way of thinking is realistic; it assimilates examples and information.

Red hat

This method is opposite of the white one. Red is the color of creation, love, and perception. The “red hat” signifies the importance of feelings and how are they influencing our decisions.

Black hat

Represents cautious mentality; this is the hat which is often overused. In the meantime, black hat has a task to recognize any potential difficulties and tries to avoid them.

Yellow hat

100% symbolic of sunshine and brilliance; it also represents optimism. The yellow and black hat are balanced somehow.

Green hat

Manifests “productivity and growth.” If you feel creative, the “green hat” is the perfect fit for you.

Blue Hat

Blue indicates real authority. For instance, in a meeting, the “blue hat” emphasizes the group’s facilitator.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

 

Paradoxical Thinking

“An irrational consistency is the embodiment of uneducated minds.

Successful people (regardless of profession) seem to be comfortable and flexible during arguments; their different perspective makes them even more extraordinary. As a matter fact, the more a person adopts a  paradoxical approach in life, the more it will benefit in every situation. The greatest asset of paradoxical mentality is that it allows you to compete with highly professional individuals and to spread your values among the people with no significant effort. A paradox must not be interpreted as a clear contradiction to the truth; it is more like a different angle of the truth. The theory also refers to persons, expressing thoughts or emotions and showing an apparent contradicting approach with lots of inconsistencies. A dictionary has the habit of identifying the paradoxical thinking with a one-way street, these restraints bear the same mark of contradictory, so the limitations only refer to certain mutually exclusive combinations, which quite often seem to be impossible to attain. It is not easy to explore them fully, but it is helpful so that you can experience the truth from both sides without any attachments.

It would be a great advantage, if you understand how and when to apply your paradoxical skills, in pursuance of a better life guided by a true identity. The use of these qualities will only enable you to resolve complicated and intricate problems and help you upgrade your communication skills. The goal in any conversation is to make your Interlocutor feel amazed by your communication abilities. How to perform at your very best? – Paradoxical way answer this question, with approach capable of dealing with challenges that emerge in any given situation. The flexible manner can serve your goals; adaptable nature is the key to the evolving world. Take the paradoxes to be your strongest, contradictory and at the same time inconsistent quality that comes into view spontaneously.

The authors Jerry L. Fletcher and Kelle Olwyler analyze what the proper way to use the paradoxical thinking – incompatible ways of approaching life-situation (But that doesn’t mean it is the wrong path). There are many discussions left open struggling to find the answers to certain paradoxical mysteries. One of them is – How to make paradoxes work for you, not against you? Or in other words – Is the contradictory thinking your ally or our enemy? You mustn’t be carried away by useless thoughts, remain sober and recognize the good and bad outcomes that come out of these paradoxes. Later on, you’ll be able to choose and apply those paradoxes working for your sake. Jerry and Kelle invite readers to contemplate deeply and to resolve the present problem. The book is beneficial referring to its valuable nature to help you overcome personal or professional obstacles. Nevertheless, while the standard is relatively truthful, components may seem a little complex and difficult to apply without guidance. New decision-making approach and an admirable way to regard goal setting without that monotonous voice of reasonableness in your head.

Who is this book for

Too much reasonableness destroys creativity. What must be noted is that today’s world suffers from an overwhelming population of robotic minds. Contradiction not only that it opposes the robotic way of life, but also it shows that the paradox is not contrary to the truth. The authors of the book “Paradoxical Thinking” want to create a completely transformed mindset that will encourage people to express their contradictory views freely. Every individual felt the societal constraints on its skin, the struggle against the paradox has been going on for centuries but fortunately – the society failed to destroy it. Are you a brave person, or you advocate for averageness? – The answer shapes you not only as a person but as being. The book is intended for the entire population because we must not allow being controlled by the media and the collective opinion. Be courageous let the world see your beauty and uniqueness.

Authors’ expertise and short biography

Jerry L. Fletcher is a specialist in helping profitable corporations handle certain issues that occur in the human resource department. Organizational change must be an imperative for every company according to Jerry. Among his clients, you’ll find one of the world’s largest corporations as Pfizer Pharmaceuticals, Digital Equipment Corporation, IBM and Procter & Gamble. As a writer, he has written several books Patterns of High Performance, Paradoxical Thinking, and Human Growth Games.

Kelle Olwyler is a consultant and an expert in team consultancy who strictly focuses on processes related to innovative thinking and executive coaching. Kelle has managed and trained many consultants in Europe, North and Latin America.

Key Lessons from “Paradoxical Thinking”

1.      Learn how to perform well
2.      Find the best contradictory qualities within you
3.      Find your biggest problem

Learn how to perform well

When people understand how to express their paradoxical qualities, spontaneously they will be apt to accomplish their assignments efficiently and energetically. Make up a list of your strengths and your weakness to become aware of your capabilities. Ten characteristics at each side are recommended.

Find the best contradictory qualities within you

Different mindsets have developed different reactions about the good or bad sides of person’s contradictory qualities. Later on, you should find the best way to express your paradoxical thinking, which represents your character.

Find your biggest problem

If you experience difficulties along the path, you should immediately set up a goal to resolve your complexed paradox. At first, pick the most important concern of all, and design a method that will help you to overcome it (with a paradoxical approach of course).

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

 

A New Earth

Shift to an egoless state of being to understand that peace is your nature – beyond the everlasting rush of thoughts and other phenomena.

You are probably thinking, here we go- another positive way of thinking kind a book – that is not correct. This book inspires you to completely transform your mindset full of ego to a steady and empty river.  The 21st century new- and renowned guru Eckhart Tolle refuses to present this egoless reality as another teaching. He believes that moving beyond the concept of thinking it is not something that you learn along the way; it is your essence. Eckhart explains that there are no separate goals as we thought, we as a population must awaken to the reality, that the energy that flows in every living thing in the universe is, in fact, our true self. However, if you wish to get in touch with you own inner self, gradually you have to remove the habit of identifying with the misleading voice in your head.

The western world found this book intriguing during 2008 breakthrough when Oprah Winfrey immediately selected this masterpiece for her bestseller-making book club. Right after receiving massive media attention, Oprah started a worldwide discussion on different subjects about the book – online and via live chat with Eckhart.

The readers actively started sharing their “misleading parts of the book” and even cited some sentences that sounded too complicated for an average person to understand. When they’ve asked Eckhart: What is the highest purpose of this book? – He replied that the goal is a shift in consciousness. Everyone who is familiar with Eastern philosophies already knows that the Buddha, Osho, Sri Ramana Maharshi and many other gurus have already spread the idea of a new man.

Even though Tolle’s message is not surprising, his methods can trigger an inner change and transformation. The human egoic mind has created unique unreal worlds and continued to do so. The people do not understand that these phenomena are just mere sensations and nothing more. Your name, religion, nationality are only a self-made concepts, and they are miles away from the real self. The old approach that focuses on egoic transcendence has been part of the Eastern people culture for hundreds of years. Tolle’s message is guided by the same force. According to Eckhart, the human mind has been evolving for millennia, only to get to this point where a person is able to contemplate its existence, understands its essence and transcended the egoic inner character.

Who is this book for

If we are guided by the Greek philosophers who also studied the nature of being, we’ll realize that even they knew that there is something more than just self-created inner worlds. There is no greater evolution than the one in which a person distance itself from cold rivers and enters into new calm waters. Eckart’s goal is to awaken every individual and create a new Earth or a new World. Indeed, we all strive for happiness, according to Ekart, that happiness is relative, it is just an adrenaline which cannot be considered as real. True happiness carries absolutely peace with it, a sense of contentment and infinite inner space. In Eastern culture, this transformation is known by the term of enlightenment. Although the name is not important at all, an enlightened person is the one who has overcome the constant need for personal pleasures and sees with the eyes of the true Self. In such circumstances, all beings should strive for such an experience so that we can create a real New Earth.

Author’s expertise and short biography

Eckhart Tolle (Ulrich Leonard Tölle) was born on February 16, 1948, in Lunen (small town- North from Dortmund), Germany. According to Eckhart, it was difficult growing up in post-war Germany. So he moved a couple of times – to Spain, Britain, USA and ultimately Canada. At the age of 29, he had a mystical experience. He woke up in the middle of the night full of fears, anxiety, and thoughts about death. His inner transformation took place soon after he realized that he couldn’t live with himself anymore. The very next day everything was different, he saw everything peacefully, his mind was calm, his heart pleased. That state has been his life-companion for four decades. After being involved in several part time jobs, he wrote a few books including: “A New Earth,” “The Power of Now” and “Stillness Speaks.”

Key Lessons from “A New Earth”

  1.       Beyond concepts and the false “I.”
  2.       The ego plays different roles, which change all the time
  3.       Pain-body and its characteristics

Beyond concepts and the false “I.”

The “I” pronoun is among those commonly misused words that exist in any language, alongside with its similar concepts, like “me,” “mine,” “I have” and “myself.” The “I” expresses an illusionary notion of your real your identity, of what and who you take yourself to be. The egoic mind immediately begins to refer to all different kinds of matters: “my brother,” “I am a man (woman),” “my faith,” “I love you,” “my nationality” “my religion.” If you move beyond all of these things, you’ll come to a clearing – a path to happiness.

The ego plays different roles, which change all the time

The ego wants more power,  to be in the spotlight, to experiences more worldly pleasures, and gets it by playing different roles. You have started the same process during your childhood, considering your cultural environment and parental upbringing. As you can see, the ego hasn’t got a final version of itself; it constantly changes so that can’t be the real self.

Pain-body and its characteristics

The accumulation of memories inflicts a certain amount of emotional pain known as the “pain-body.“ Memories are created through thoughts and other sensations from your past, and many people often think these memories are intertwined with their true identity. People consider that their sense of “I” is composed of concepts, for the same reason they experience emotional pain (pain-body).

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one click delay – check it on Amazon;

           

 

The Black Swan

To understand Black Swan at first, you must comprehend certain critics and opinions by philosophers, experts, and writers in different fields. Thinking is a relative concept that is based on uncertainty and possibilities, critics made by Harold Bloom describe Hamlet’s predicament, not as a concept that implies “Thinking too Much” but rather as one that signifies” The Thinking is ongoing too good,” by not allowing any rest to take place from illusions.” Nassim Nicholas Taleb as a well-known essayist, philosopher, and trader describe today’s economists, gurus, so-called “experts”, bankers and CEOs incompetent to understand black swans, to predict future events and the risk they carry with them. “Black swans” represent highly meaningful, sometimes consequential and unbelievable events that may or may not happen at some point, they also provide future predictions and certain explanations as worst as possible. The book has an unusual analytical style that is kinda personal and literary at some point, but his heterodox and unique perspective can sometimes be rigorous and accurate as well. By combining these several factors you’d come up with a breathtaking, disturbing, antagonistic and unforgettable book based on randomness, spontaneity, and changeability.

Despite Taleb’s clear medical tips, some readers may find the book too harsh at some moments, The Black Swan is intended for persons which are more likely to believe in unproven data that are unsupported by any facts. It also teaches them how to embrace spontaneity and randomness and how they can overcome “black swans” when needed.

Who is this book for

The Black Swan has no particular target group of readers to whom the book is intended. Written and designed for all audiences especially for enthusiasts that are restless and hungry for new knowledge that opposes the traditional way of predicting, forecasting, analyzing, calculating and estimating different events that happened or may happen in the future. Taleb as philosopher tries to confront society’s imposed view with a broader perspective and share it with the public in a concise and succinct way.

Author’s expertise and short biography

Nassim Nicholas Taleb was born in 1960 in Amioun, Lebanon. He is an American-Lebanese essayist, philosopher researcher, trader, and financier who works and dwells in the US. As a polyglot Taleb fluently speaks five languages: English, French, Arabic, Italian, Spanish and he is also able to read classic Greek and Latin scripts. Currently, he is Dean’s Professor in the Science department at the University of Massachusetts and a professor at the Institute of Mathematical Sciences at New York University. Taleb emphasizes the great importance of randomness and as a “skeptical empiricist” believes that all scientists exaggerate the value of logical and analytical explanations of past data and undervalue the real relevance of randomness in those data. His point of view – the past can’t and must not be used to predict the future is shared by lots of skeptical philosophers such as Montaigne, Algazel, Pierre Bayle, and David Hume.
His greatest works are Fooled by Randomness; The Black Swan; The Bed of Procrustes; AntiFragile

Key Lessons from “The Black Swan”

  1. Confront facts, research on your own and expand your knowledge
  2. Luck matters
  3. Different natural phenomena
  4. Is forecasting optional or mandatory business activity

Confront facts, research on your own and expand your knowledge

In the 17 century, the European schoolboys were taught by their teachers that the swans are white. Their theory overlapped with the fact that every swan they examined had a snowy white plumage. Willem de Vlamingh a Dutch explorer was among the first Europeans who set foot in Australia’s wilderness. Without any previous preparations, Vlamingh started his exploring expedition by searching the continent for wildlife and unique ingredients. Soon after he discovered creatures that were not familiar to him nor his crew such as kangaroos, teddy bears – koalas, Australian Dingo and would you know it a black feathered bird that looked exactly like the White Swans in Europe. Detailed observations and investigations were made before Willem de Vlamingh realized that they were Swans just like the ones that he has seen in his homeland, so he challenged the scientists back in Europe to reformulate their beliefs and scientific facts.  

Luck matters

If you think about a story any business story, the first thing that comes to our minds would be the challenges that an average businessman faces during his path. Every story begins in the present or the prosperity that the businessman encounters after so many years of struggle. Afterward, the story takes a step back by reminding us of his humble and penniless beginnings.

Nassim Nicholas Taleb challenges this idiotic concept of making a story by providing a simple sample like when some person becomes a lottery winner and declares that he/she is a genius for choosing that particular number and denying the fact that the number they’ve picked was just a mere luck.

Different natural phenomena

The human mind has been at the very center of unexplored mysteries that intrigued philosophers since ancient times.There’s a saying: There is one Earth but 6 billion of worlds.  Later on, the humans realized that our minds can percept different realities out of one situation. So are you a “Mediocristan” or “Extremistan.”?. These two represent catchy and memorable metaphors for remembering and perceiving two highly divergent rankings of phenomena. The phenomena that can be described falls into the Mediocristan category while the phenomena where a single event or a person that cannot be explained is referred as Extremistan.

Is forecasting optional or mandatory business activity

If you can predict when an aberration may occur and what impact will it have than an Extremistan orientation is not so bad. The problem is that no one can precisely and accurately calculate these phenomena.  To understand this better you may consider Hit Movies or best seller books for example.
Screenwriter or an author may be 100% confident with their work, however, that is not enough to guarantee them fame and early success.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one click delay – check it on Amazon

The Innovator’s Dilemma

Many companies fail to reach the state of stable yearly profit that indicates a regular monthly income from reliable customers.  Clayton M. Christensen’s The Innovator’s Dilemma book that falls into strategy literature genre is awakening the companies that right calls or decisions don’t always produce the desired outcome.  You (as an investor or businessman) should not be surprised by the fact that even if you consider yourself to be a faultless investor or whatever perfect steps your company takes on a long run, the end result may still be catastrophic. You are familiar with the saying: “The customer is always right”  however, sometimes it is absolutely wrong to rely only on customer’s needs wants and demands, by investing all your money and effort in high return opportunities your company may face total financial disaster in near future if the customer finds a cheaper solution that will satisfy his requirements.
The Innovator’s Dilemma is a concise and transparent piece of written material, that is challenging all the companies to expand their knowledge by understanding that the market is not something that you can forecast. Loyal customers are those that are not interested in any innovation or product improvement features, therefore an innovator must carefully and quickly choose a target group that may purchase his innovations or improvements. Established companies’ employees quite often come upon or invent redundant innovations, but as we said almost 90% of the time the firm’s most profitable customers typically have no interest in these innovations.
It’s quite Paradoxical to realize that, great companies and economies overall do not collapse because they are not able to carry out remarkable decisions, bankruptcy occurs when a certain company asks for product improvements from their employees on brands that already have satisfying demand.

Who is this book for

The Innovator’s Dilemma is an eccentric work intended to answer questions, clarify business mysteries and deal with the uncertainty that exists in today’s market. Students known for their frantic behavior especially those studying economy would find this book motivating and challenging that would test their knowledge to the limit. Christensen as a writer tries to indulge economic fluctuations by “playing” with the business community that struggles to enforce methods that can reduce cash deficiency and ultimately achieve long-term stability for small, medium and large companies. This book is also adapted for all industries and businessmen, it challenges the idea that a passive behavior(in terms of innovation) from a company is unacceptable.

Author’s expertise and short biography

Clayton Magleby Christensen was born on April 6, 1952, in Utah. He is an American-born scholar, author, economist, consultant that presently works as a professor at Harvard Business School that is an integral part of the Harvard University. Above all Mr. Clayton M. Christensen is a professor and expert in joint appointments related in Management Operations, General Management and Technologies. As a business administration – Doctor, Christensen advises companies and business to adapt to divergent business environments and fluctuating economies that are a serious threat to the business community.According to many his “disruptive innovation” theory is currently at the pedestal as his best work which is often described as one of most influencing business ideas of the 21st century.

Key Lessons from “The Innovator’s Dilemma”

  1. Innovation is not equal to improvement
  2. Think Smart, don’t push too hard
  3. ROI is the most important concept for any Investor

Innovation is not equal to improvement

Failure is not an obstacle, it is an indispensable part of success. Christensen wants you to learn that your success doesn’t depend only on preparation, forecasting, marketing or effective business plan. Your commitment and dedication are not enough to remain competitive on the market. There are numerous occasions where a strongly developed company fails to fascinate its customers by constantly trying and pushing too hard, not realizing that even hard work doesn’t pay off all the time. That is why The Innovator’s Dilemma makes you aware of the fact that even exceptional companies face failure and financial fiasco from time to time. Sometimes the firms neglect economists and innovation experts and continue to do it in an old fashion way. In fact, it’s quite opposite, here you will understand that even if companies execute their activities perfectly, have an excellent financial and operational management team and understand customer’s needs would probably increase their sales but suddenly when they introduce their products to the market – the company faces catastrophe.  

Think Smart, don’t push too hard

Even the word Innovation cannot be explained in one or two sentences, however, according to many experts, there are several classifications but here we are going to mention only two types of it: Sustaining and Disrupt Innovation. The Sustaining Innovation is used by companies that wish to improve their existing, well-known and established products or services. In order to do so, you must improve customer’s experience by delivering the same product with greater value. The Disrupt Innovation issues happen more than you can imagine. Many businessmen as we mentioned earlier by trying and pushing too hard somehow they find themselves in a position where their existing products have even lower value than they used to have.

ROI is the most important concept for any Investor

The people that know the company and its operations perfectly are usually the managers, however, the managers are not responsible for allocating firm’s investments, quite often that privilege belongs to the customers and their investors. Every business is at risk from the start to the very end; even not taking a risk is a risk. The companies must try to isolate themselves from Irreversible investments in disruptive technologies. ROI is the core and substance to all that exists in the business world, wise investors would wait until a large portion of the market demands certain product or service change so that they would minimize any unwanted economic failures by investing in valuable technologies.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one click delay – Check it on Amazon;

Levitt & Dubner’s Think Like a Freak in 30 nuggets

Think Like a Freak cover

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain by Steven Levitt and Stephen Dubner

The authors of Freakonomics bring us another brilliant book. Think Like a Freak is about learning to think more rationally, creatively, and productively. It offers a new way to solve problems big or small, personal or global. Steven Levitt and Stephen Dubner’s book is funny and interesting, and will teach you to see the world in a new way.

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