The No Asshole Rule Summary

The No Asshole Rule SummaryBuilding a Civilized Workplace and Surviving One That Isn’t

Don’t be an asshole. Don’t be a victim of one.

Follow “The No Asshole Rule.”

About Robert I. Sutton

Robert I. SuttonRobert I. Sutton is an author, an advisor and a Professor at Stanford Business School

“The No Asshole Rule Summary”

Assholes are everywhere.

They are those people who put down and bully others.

Even ourselves sometimes act like assholes, for example when we have a bad day.

But that is temporary asshole behavior.

Certified assholes, on the other hand, are assholes by character.

Their behavior is not a result of a bad day, but it is a long-term pattern.

They express their hostility mentally or physically, through verbal or non-verbal cues.

If you are a victim of an asshole, you will feel afraid, angry, and even humiliated.

The workplace also can be filled with assholes. These assholes intimidate and insult employees, interrupt others while they are trying to express themselves, put them down or ignore them altogether.

And still, they get away with it.

In fact, very often, they even rise to management positions.

How do they do that?

Assholes are smart enough to know whom to treat badly. Hence, they always are courteous and respectful towards the clients and superiors, while mistreating other co-workers.

That is why many companies tolerate assholes, without realizing how it affects the business.

But, such behavior is bad for business, especially when these people assume the role of superiors.

Observations show that in an environment where assholes get away with their conduct, employee morale is low.

Which, of course, affects the staff’s productivity, since employees focus on avoiding humiliation, instead of on focusing on doing a good job.

To create a sound working environment, companies need to adopt “The No Asshole Rule.”

And this rule should apply to every employee, who holds any kind of position.

It should even apply to customers who put down the employees for no good reason.

More equality equals fewer assholes.

Key Lessons from “The No Asshole Rule”

1.      How to Reduce Asshole Behavior
2.      The Best Motivators of People
3.      Building Emotional Distance

How to Reduce Asshole Behavior

The way business should go about reducing asshole behavior is decreasing the social distance between the staff.

You can do this using different means, one of which is keeping the wage gap as narrow as you can.

The Best Motivators of People

People are best motivated by two things: recognition and incentives.

These positive techniques are long lasting and will keep the office morale high, and hence increase productivity and quality.

Building Emotional Distance

If you are a victim of asshole behavior, you can build emotional distance by realizing that:

  • You are not the reason the problem occurred.
  • The problem will not last forever – it is temporary.
  • The problem will not extend out of the workplace and ruin the rest of your life.

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“The No Asshole Rule” Quotes

The difference between how a person treats the powerless versus the powerful is as good a measure of human character as I know. Click To Tweet Fight as if you are right, listen as if you are wrong. Click To Tweet Listen to those under your supervision. Really listen. Don’t act as if you’re listening and let it go in one ear and out the other. Faking it is worse than not doing it at all. Click To Tweet People also have a greater capacity when they aren’t worn down by work and worry. Click To Tweet Assholes tend to stick together, and once stuck are not easily separated. Click To Tweet

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Whale Done Summary

Whale Done Summary

The Power of Positive Relationships

What could a person possibly learn form the techniques used to train killer whales?
As you will see in “Whale Done” – many things!

About Ken Blanchard, Thad Lacinak, Chuck Tompkins and Jim Ballard

Kenneth H. Blanchard

Ken Blanchard is a bestselling author and Chairman of the Board of theBlanchard Companies.

Thad Lacinak is vice president of Animal Training for Busch Entertainment Corporation

Chuck Tompkins is a curator and vice president of Animal Training at SeaWorld in Orlando, Florida.

Jim Ballard is a writer, an educator, and a corporate trainer.

“Whale Done Summary”

There are many things one can learn from observing the nature, animals and their behaviors.

“Whale Done” is a story about Wes Kingsley who, when going to Florida, for a business conference, visits SeaWorld for the killer whale show.

In that time of his life, he is having a hard time getting employees at work to improve their performance, and while watching the show, he wonders how he can use the techniques that killer whales trainers use to make them perform better.

So, what does Wes Kingsley find out?

First, whales will not comply unless they trust you. So, the trainers feed them and play with them. By doing them, they are building a relationship which leads to trust.

Second, the trainers create an environment in which the whales can both have fun and learn and develop. To simplify the process, whale trainers start with easy lessons. This technique works with humans as well.

Third, the trainers have clear expectations of the whales and encourage the right behavior by clearly showing the consequences of different actions.

Whenever your employees do something wrong, respond positively, by providing redirection, or refocusing their energy toward what you want them to do.

Taking this path is far easier and way more efficient.

Finally, do not forget to show your trust and faith in the person, despite their behavioral troubles.

For some, this process may seem manipulative, but it is merely a process that lets you find people’s motivation, and ignite it, so they become higher achievers.

Be careful not to make people dependent on your praise, but to create an environment in which people do what is right, even when nobody is watching.

Key Lessons from “Whale Done”

1.      Build Trust by Accentuating the Positive
2.      Steps in the Redirection Response
3.      Elements of the Whale Done Response

Build Trust by Accentuating the Positive

Ignore the negative behavior, and shower the positive behaviors with attention. Why? Because people crave attention, and when they realize that they will get it only if they do well – they will try more subconsciously.

Steps in the Redirection Response

  • Describe the issue immediately, without blaming anyone.
  • Show why the mistake has an adverse effect.
  • If the task was not clear, take the blame for not making it understandable.
  • Review in detail what the person is supposed to do.

Elements of the Whale Done Response

  • Give people praise right away.
  • Be concrete in telling them what they “did right or almost right.”
  • Show them that you value what they did.
  • Encourage them to keep going.

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“Whale Done” Quotes

These animals are not so different from people. They’ll show you when they don’t like how you’re treating them. Click To Tweet The more attention you pay to a behavior, the more it will be repeated. Click To Tweet Build trust. Accentuate the positive. When mistakes occur, redirect the energy. Click To Tweet Redirection is the best way to turn countless low morale situations around. Click To Tweet Praise progress. It’s a moving target. Click To Tweet

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Angels, Dragons, and Vultures Summary

Angels Dragons and Vultures Summary

How to Tame Your Investors…and Not Lose Your Company

If you are looking for funds to support your company, you have probably considered entering the venture capital market. In our short summary of “Angels, Dragons and Vultures” we acquaint you with what you might expect to find there.

About Simon Acland

Simon Acland

Simon Acland has been a successful entrepreneur for more than two decades.

“Angels Dragons and Vultures Summary”

If you think you can become the next “big thing” in the business world, and become rich overnight, it is time you started living in reality.

We are not saying it is completely impossible; we are just saying that it is harder than you think and that you will have to learn how to cope with all venture capital’s scary creatures.

In order to survive and thrive in the venture capital’s world, you need first to understand the rules it is built upon.

So, first, let’s explain what venture capitalists are. They are people who invest in young companies and startups. They also help more prominent and more established company enter a new segment of the market or move to a new stage of growth.

Now, knowing that the venture capitalists invest in companies early on and face more significant risk than most investors, you can understand why they expect a higher return.

Be careful to make the distinction between venture capital and private equity. What differentiates them is the kind of companies investors choose to fund.

If you are thinking about searching for new ways to finance your company, first think how much control you are willing to give up to strangers.

If you decided to open your own business because of the independence, it gave you, then maybe you would like to reconsider if you really want to enter the venture capital market.

Your investor can be either a Vulture or an Angel, but he will, either way, have the right to influence your decisions and the working of your company.

So, keep the venture capital market as an open option, but first, consider other ways to raise funds.

In the event of deciding to go for the venture capital option, then prepare yourself by creating a solid and realistic business plan and presentation.

Your business plan is your core marketing tool, which should prove a valuable investment for a venture capitalist to be interested in.

Key Lessons from “Angels Dragons and Vultures”

1.      Angels and Vultures
2.      Swallow Your Pride
3.      When You Reach the End

Angels and Vultures

Vultures usually invest other people’s money to invest in companies. Hence, the vulture’s real clients are investors, and not you.

Angels, on the other hand, most of the time have had a business themselves, so they invest their own money. Dealing with them is much easier.

Swallow Your Pride

If your business is not growing as you expected it to, your Vulture may want to change the leadership before they consider to continue founding. In such a case, swallow your pride, and assume an active role in finding your true successor.

When You Reach the End

Maybe you will choose to leave your company after all. In such a case, be prepared to find many of your exits blocked, depending on the condition of your business when you decide to leave it.

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“Angels Dragons and Vultures” Quotes

This is my business plan adage: Fiction can lead to friction. But fact does not always get backed. Click To Tweet

In my venture capital career, I backed and sat on the board of 23 companies. Only seven of those companies still had their original chief executive at the end of the journey. Click To Tweet One of the few advantages that a small business has over a large business is the ability to change direction quickly. Click To Tweet This book is about how to keep the Lions, Angels, Dragons and Vultures all on the same side. Click To Tweet Venture capital is often used to allow a company the dangerous luxury of making losses. Click To Tweet

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Climate Change Summary

Climate Change SummaryWhat’s Your Business Strategy?

Part of the respected Harvard Business Press series “Memo to the CEO,” “Climate Change: What’s Your Business Strategy?” is a concise volume covering all you need to know about climate change and how it may affect your business. And according to Andrew Hoffman and John G. Woody, knowing your company’s “carbon footprint,” reducing it and getting a say in the matters is the right way to go!

About Andrew J. Hoffman and John G. Woody

Andrew J. HoffmanAndrew J. Hoffman is a Professor of Sustainable Enterprise at the University of Michigan. He is one of the leading authorities on the implications of environmental change on business. Hoffman holds a Ph.D. from MIT, and has authored over 100 articles and 15 books. Find out more at

John G. WoodyJohn G. Woody is a Vice President at NRG Energy. Previously, he worked as a Senior Consultant for Energy and Environmental Economics, Inc., an advisory service. He holds an M.S. in Energy Engineering from Stanford University and an MBA from Columbia Business School.

“Climate Change Summary”

There are very few things as divisive around the world as the issue of climate change.

However, the main focus of this slim volume which bears that exact same title is not to take a side in the debate – although, it understandably does; it’s to explain to you how, regardless of whether you’re a believer or a sceptic, climate change can affect your business, nevertheless.

So, in other words, it’s better to think of a strategy today, than to scratch your head tomorrow.

And the numbers prove this! We’ll just point out two:  by 2030, 1% of the global GDP will be used per year to control green grass emissions! Or, to make it a bit more illustrative: that’s $446 billion!

And that fails to convey the public and the economic impact in full. You, especially if a CEO, don’t have such a luxury: you must know everything about global warming, in order to act accordingly!

And Hoffmann and Woody make things pretty easy for you. Because, after spending a 20-page chapter to investigate the business implications of climate change, they get right down to the job. And they present a three-part climate change strategy.

As any other strategy, this one begins with research as well. Or – knowing your carbon exposure. But, be thorough and careful. Because, there are both direct and indirect emissions. The direct come from burning fossil fuels in your production facilities. The indirect, however – suppliers, employees, customers – may amount to more!

Your job is to keep track of them carefully. Fortunately, there are many systems for registering emissions and you can opt for anyone of them.

Only then, you can move on to the second part of the strategy: learning how to cut the emissions. And here’s the best part: it comes with a secret benefit!

Namely, greening your company can benefit you financially in the long run! For example, using AI, big data, and serious statistical analysis, Google has managed to reduce its data center cooling bill by 40%! All the while helping the environment!

However, have in mind that the monetary benefit may not be immediate. In fact, some climate change business strategies will result in losses. But, only on the short run! Because, statistics have proven that cutting carbon emissions benefits companies strategically.

In other words – people prefer climate-aware companies nowadays. Who would have known: the green revolution has already started happening!

Which brings us to the third and final part of your strategy. Namely, influencing the policy-development process.

You see, the Kyoto Protocol is not the only environmental strategy out there. There are many more and regulations will tend to get stricter as the risks are likely to get more serious. So, now, many politicians and policy makers out there are all behind the green world idea, pushing for, say, carbon taxes.

And they need your help!

Use it to be part of the policy-making process. Not its victim.

Key Lessons from “Climate Change”

1.      Find Out Your Carbon Exposure
2.      Take Action to Cut Emissions
3.      Get a Seat at the Table of the Policy Makers

Find Out Your Carbon Exposure

No matter how little you’re interested in the global warming debate, the fact that everybody is – affects you and your company. So, it’s time to start taking it into consideration. And the first step: discovering your carbon footprint and the extent to which some of the future policies may hurt your business.

Take Action to Cut Emissions

Once you discover how much carbon your company produces, it’s time to take some action. There are many different ones suggested by “Climate Change.” Some are easy (“low-hanging fruits”), such as upgrading your insulation or teaching your employees to turn off the light. Others are big (“silver bullets”), such as discovering how you can substitute one process with another of an eco-friendlier kind.

Get a Seat at the Table of the Policy Makers

Whether climate change is a thing or not – doesn’t concern you. What does is that almost every government of the world thinks it is. And for years now they try to find the right regulations to limit global warming. So, try to take part in the discussions. Because, otherwise, others will be discussing your future.

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You should not think of climate change as an environmental issue at all. Instead, you should think of it as a market transition. Click To Tweet The implications of addressing climate change are not uniform, and the burden will not fall evenly. Click To Tweet At a minimum, all companies should know their exposure to the climate-change issue. Click To Tweet Goals are meant to challenge your company and spur innovation, productivity increases, and cost savings. Click To Tweet If you do not choose to consider climate change relevant to the valuation of your company and its assets, groups on Wall Street may do it for you. Click To Tweet

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Make Your Mark Summary

Make Your Mark SummaryThe Creative’s Guide to Building a Business with Impact

You cannot know where you can go if you do not know where you are at the moment.

You cannot know what you can become if you do not know what you are right now.

Read our summary of Glei’s “Make Your Mark” and learn how you can define your own and your company’s purpose, and find the right road to success.

Who Should Read “Make Your Mark”? and Why?

“Make Your Mark” is a collection of the opinions and advice of twenty-one entrepreneurs on the qualities of good leadership, gathered in one book by editor Jocelyn K. Glei.

Her purpose is defining the essential traits that successful companies have in common.

The book addresses issues such as the need for finding your business’s purpose, the necessity of knowing your customers’ needs, the need for transparency during communication, the challenges of building a brand, etc.

We recommend this essay compilation for executives, self-employed individuals, and entrepreneurs.

About Jocelyn K. Glei

Jocelyn K. GleiJocelyn K. Glei is a founding editor of 99U and a former global management editor at Flavorpill.

“Make Your Mark Summary”

You worked hard and came to the point where you can “sell” your passion.


Does that mean that you are successful? Sure.

But, does that mean that your business is successful?

Well, it depends.

You need to understand that “success” is not just profit and product – focus. To make sure that your business is labeled as successful you need to define your purpose. Purpose-driven companies actively participate in making the world a better place to live in.

So, you know what the business is about, but you do not know exactly how you can define your purpose?

Do not worry; we are here to help. What you need to do is answer the following four questions:

  • What does the world need?
  • What are your organization’s specific abilities?
  • Who has the company timelessly been?
  • Who must it fearlessly become?

These questions will help you become introspective and realize your business’s contribution.

You can play with these questions and make them relevant to inquiring about your own purpose:

  • What do you contribute to the world?
  • What are your abilities that no one else has?
  • Who are you at your finest?
  • Who must you fearlessly become?”

To be able to find your purpose, you have to forget about whom you think you are. The ideas you have about yourself are ego-based, and the purpose is defining your core concerns. Answer these questions, and you will come up with a clean personal statement.

A personal statement will communicate your goals and your worth. The same goes for your company as well.

Apart from the questions we mentioned above, which are fit for finding your purpose, you should also keep your progress in check.

You can do this by continually posing “why” questions. You should know what your customers want and why they want it so that you can fit their needs better. Be ready to reestablish your patterns and beliefs, since things change, and you need to change along with them.

Furthermore, do not forget the fundamental “why” question: why are we here?

As your business evolves, it will most certainly be overburdened by operational issues which will confuse its compass. Whenever you feel this happens, rediscover the spark that started everything.

Next, ask yourself who would miss you if you did not exist and why would they feel like that. This way you will pinpoint your target audience.

Now, you may know your customers, their needs and the value they want to get, but do you know your business?

A company is not just a product. Instead, think of it as a service whose job is to fulfill some kind of cause. So, if you have considered your company as a mere collection of products until now, it is the time that you find a way to become a cause and not just a business.

However, be prepared – when you choose a cause, it will most probably cause a conflict with the bottom line. So, know what you are willing to sacrifice.

Continue questioning yourself and your company, and make sure that your employees know the company’s changing role. Keep learning and growing, and stay open to innovation. But do not innovate just for the sake of it.

Innovate to make your customers’ lives easier.

When you put your focus where it should be – on your customers and their needs, you are exercising leadership the right way.

When you reach that point, you will understand that the best products are the simple ones. Stop focusing on making the product have everything there is to have, and instead concentrate on building it in a way that satisfies a particular need.

The customers will love you for it, we promise!


Because the only person impressed with the complex packaging, in-depth instructional texts, and long-winded marketing is you. Your customers, on the other hand, will steer away.

Most people do not like to be told what the product can do – they want to discover it on their own.

Keep this consumer-oriented advice in mind, and your business will bloom.

Key Lessons from “Make Your Mark”:

1.      Guidelines for Successful Design
2.      The Value of Transparency
3.      Guidelines for Effective Team Communication

Guidelines for Successful Design

  • Work Backwards – try to imagine that you have no limits, and get rid of your mental restrictions. Work backward from your idea about how you can fulfill a specific need, and stroll towards a practical solution.
  • Limit Steps – do not add too many steps that only complicate user experience. Less is more.
  • Use Recognizable Models

The Value of Transparency

Do you wonder what transparency can do for your business and its corporate climate?

  • It will build trust
  • It will boost innovation and information sharing
  • It will fuel loyalty
  • It will minimize nepotism and increase fairness
  • It will create opportunities for valuable feedback

Guidelines for Effective Team Communication

  • Embrace repetition – send the same message over and over to make sure that all team members heard everything there is to hear.
  • Heed different points of view
  • Eliminate gossip

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“Make Your Mark” Quotes

The first step in living your purpose is to distill it. – Keith Yamashita. Click To Tweet The best businesses aren’t profit-driven or even product-driven; they’re purpose-driven. They strive to solve real problems, meet pressing needs and change the world in ways big and small. Click To Tweet If you wait until you are ready, it is almost certainly too late. – Seth Godin Click To Tweet The best brands, the strongest brands, the ones that everyone loves, stand for a concept that is much greater than the product itself. – Emily Heyward Click To Tweet Tiny considerations in the interactions companies have with their customers are all about focusing on people before profits – and, paradoxically, this can yield huge returns. – Shane Snow Click To Tweet

Our Critical Review

“Make Your Mark” consists of practical advice, applicable concepts, lists, exercises and questions that can immensely help interested readers to become leaders.

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21 Days to a Big Idea Summary

21 Days to a Big Idea SummaryCreating Breakthrough Business Concepts

Don’t try to save the world!

In this book summary, we reveal some great ways to cash-in your passion and more.

Who Should Read “21 Days to a Big Idea”? And Why?

Years and years of advancement has put the humankind in a position, where we can say – is this it? How far can we go? In fact, there is no ending point in evolution, and that’s the ultimate truth.

21 Days to a Big Idea” is perfect for those understanding this trilogy. If you have a bit of self-esteem left, don’t hesitate to put your expertise to the test.

About Bryan Mattimore

Bryan MattimoreBryan Mattimore is an author and innovation expert. He is also the creator and founder of Growth Engine – company, located in Connecticut.

Mattimore through brainstorming sessions has fostered ingenuity, and improved productiveness at many top-notch brands such as Ford, and Pepsi.

“21 Days to a Big Idea Summary”

It’s not a big secret that some of the world’s greatest minds, used the effects of brainstorming, to expand their ideas globally. Thomas Edison as one of the leaders in such regards shared the same conviction and methods.

An essential asset in Edison’s pursuit of glory was the discipline, which pushed him to write everything that rolled into his mind – a record that dates back to January 3rd, 1888. This piece of paper contains a huge list of over 100 ideas, which technically marked the beginning of an extraordinary career.

Even though plenty of them remained only “in the air,” the goal was to narrow down the list and find one idea that distinguishes itself from the rest. His brilliant mind even came across various plans such as electric piano, artificial silk, etc.

Are you familiar with the saying – Solve people’s problems, and you’ll get rich!? Indeed, if one thing the world isn’t missing that’s trouble and issues at different scales. So, before embarking on a journey, your job is to locate a single one that can give you the edge.

Start with yourself, and the things that make you nervous. There’s got to be something out there that gets you angry and displeased. You don’t have to go into details, start with something conventional such as, carrying groceries or a new toothbrush.

After you examine these, you can begin your narrowing process – same as Edison.  

In general, we have a habit of saying – I’m just an ordinary person, I’m not some kind of genius who can alter the world. According to you, which is more convenient?

  • To establish a brand-new idea
  • To go with an existing one, only upgraded.

There’s no reason for feeling uncomfortable while utilizing the benefits from an established concept. The basis often comes from previous inventions, and that’s only natural and normal.

In today’s world, the technology can help you in your endeavors and provide a solid foundation for future inventions. Dreaming is also a crucial part of making an impact.

An excellent way to start is by selecting a technology that is already applicable. Afterward, you should think of a new style that applies to the same methodology, in manners that can be both impressive and unique. Take all cons and pros into consideration and then make your move.  

The formula for success in the realm of inventions is often described as a mix of critical-thinking skills, and technical capabilities. If you decide to put your words into action, synchronization between these two is vital for future progress.

As soon as you are able to digest this connection, all else will flow naturally – as it should. Perhaps the greatest mystery is how to ignite that fire? – That’s not explainable and never will be, but there are some key aspects that you ought to take into account.

Make your mind explore, don’t take away its essence by thinking that you know it all. It’s almost absurd that we should remind you – Keep thinking!!

For instance, what are your thoughts on endless web-surfing? The emphasis mainly falls on, do you consider it productive or not? Perhaps, you are doing it out of habit or because you’ve got nothing more interesting to do at the moment.

How about, turning that energy into something more profound, and utilize the pull from the Internet. Nothing stands between you and your idea, other than inefficiency. A dynamic source of information can be of great help if used properly.

Last but not least, it’s of vital importance that you think about mindfulness and its effects. The personal and professional growth are intertwined with the shred of evidence that you possess about the trends and your funding ideas. Ultimately, you’ll be able to devise a long-term plan for your project.

Key Lessons from “21 Days to a Big Idea

1.      The real conflict
2.      Productivity at its best
3.      The limited world

The real conflict

Once you’ve got your mind unsettled, and you are ready to go toe to toe with your “inner devils” – success is within reach. Don’t forget to investigate the trends, by following simple ground rules and principles – who, what, when, where, why and how?!

Productivity at its best

If you want to beat the odds, in a race against time – one must be willing to undergo various reforms. Increasing productivity is not a mind-game, but a process that is forever ongoing! Assumingly, you don’t want to give up your daily routine, that’s fine also.

The limited world

In the adult world, there is little room for imagination, because we’ve grown-up and became too rational. However, if you manage to rediscover your childish innate nature, you’ll once again rekindle that eagerness and passion.

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Our Critical Review

Think about your first invention as a kid, an indoor house, or a ski sled. You felt like being at the top of the world. This book ignites that same feeling and puts you in a position to dream again.

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Million Dollar Consulting Summary

Million Dollar Consulting SummaryThe Professional’s Guide to Growing a Practice

Do you want to be a consultant?

We will show you how!

Read on.

Who Should Read “Million Dollar Consulting”? and Why?

Many people who are not suited for the nine-to-five kind of life decide to use their knowledge, experience, and skills by becoming consultants.

“Million Dollar Consulting” tells you everything there is to know about the field. It gives you the tools you need to create long-lasting relationships with your clients and grow your business.

We recommend this read to everyone who considers becoming a successful consultant or hiring one.

About Alan Weiss

Alan WeissAlan Weiss is an author of more than 50 books and the founder of Summit Consulting Group.

He was named as one of the top one percent of the National Speaker Association’s speakers and has consulted for a vast number of companies.

“Million Dollar Consulting Summary”

If you want to become a lawyer, you need to go to law school and pass the bar, and then you get the certificate which lets you practice law.

That is straightforward, isn’t it?

Well, many professions have clear requirements, but almost anyone can be a consultant.

What does being consultant mean?

A consultant is someone who can use his skills and talents to create components that their clients’ businesses do not have. The value that consultants add to the companies comes from two places: content and process expertise.

Content expertise comes from study and work experience in a specialized industry. This expertise consists of the talents and skills that fueled your success in one specific field.

Process expertise does not limit itself to specific industries and consists of a set of practical methods. In other words, you can apply it in any environment.

Process consulting is more valuable than content expertise since it is more general and you can apply it in different areas and thus make up for the lack of content expertise.

Now that you know the difference between the two sources of the value consultants adds, we move on to defining how you can measure the quality of your work.

Remember that being a consultant is all about results, which means that quantifying your tasks is not a proper way of assessing the quality of your work. Instead, opt for determining the value you add to the businesses of your clients.

So, if there are so many consultants out there, what can set you apart?

First, think of your mission statement. When you are coming up with it, make sure that it is not too vague. A good mission statement includes the intended results and specific goals a consultant has.

Next, show your clients how you add value and try to differentiate yourself and your services from others.

Keep in mind that the basis of your strategy should always be the quest for growth, both personal and financial.

Now, to become the best possible consultant, you have to strive to become irreplaceable to your client. You can do this by creating a lasting bond with them, which will let you maximize your fees and keep your task pipeline filled.

In other words, you need to become a strategic thinker. A strategic thinker will even discount his fees for unique opportunities if such an opportunity gives you a window to learn more about your client’s business.

Each project you take will increase both your experience, your worth and consequently, your fee.

But all of this comes with a price.

You will regularly have to learn and find new ways to add value to your clients’ business.

Adding more value to your clients adds more numbers to your income.

However, money is not the only takeaway. Each assignment you will successfully finish will also improve your network by leaving you with a strengthened relationship with your client.

Just imagine the word-of-mouth marketing a satisfied client can give you!

So, make sure that you always get something from your assignments. Conversely, if a business does not keep up with your growth strategy – don’t do it.

You cannot let bad clients hold you back.

So keep your standards and fees up, but even more importantly, keep the quality above them both.

Key Lessons from “Million Dollar Consulting”

1.      The Roads Companies Use to Find a Consultant
2.      Four Reasons Clients Reject Your Services
3.      Balance Between Work and Play

The Roads Companies Use to Find a Consultant

Word-of-mouth marketing leads the clients directly to you. It is based on direct recommendations by past clients or someone who has heard of you, so there’s not much you can do about this.

What you can do is make sure you do not just deliver great work, but also treat your clients well and pave a path toward a long-term relationship.

An outstanding body of work – everything you have so far done increases your visibility. Use your past work as your credibility, since people respond best when you show them proof of the value you added to others.

Four Reasons Clients Reject Your Services

No money – if you explain the kind of services you offer, i.e., the value you deliver, your fees will seem more reasonable.

No urgency – just like for the first reason, if you make your added value big enough, you will appear more urgently needed.

No need – although clients know what they want, they do not always know what they need. So, it is up to you to be the one who identifies their needs and use that as your selling point.

No trust – you need to create a relationship with your client by making them believe you that you have their best interests in mind.

Balance Between Work and Play

First, understand that there is no personal and professional life. There is just life. Your life.

So, eliminate any time boundaries and do as you please. Work when you want to work and unwind when you need unwinding. Being an independent consultant gives you this luxury.

Furthermore, enjoy all the variety that surrounds you. Do new things, avoid being alone and look for inspiration in others.

Lastly, your body is your temple, so take care of it.

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“Million Dollar Consulting” Quotes

You grow based on exploiting strengths, not by acclimating to weaknesses. Click To Tweet Abraham Maslow observed: When the only tool you have is a hammer, you tend to see every problem as a nail. Click To Tweet Too many consultants fall in love with their own methodology. Success in this business comes from marketing, not from the depth of consulting expertise. I know that this is heresy to many of you, but all the nonrainmaking consulting gurus… Click To Tweet One Percent Solution: Videotape clients giving you testimonials and place these on your Web site home page. This is the most dramatic video marketing tool that I know of. Click To Tweet Always ask yourself, Would I be proud of this if it appeared all over the Internet tomorrow? Click To Tweet

Our Critical Review

While reading the book, you get that the Weiss is experienced and that he knows what he is talking about, which makes his advice credible and invaluable.

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Love Is The Killer App Summary

Love Is The Killer App SummaryHow to Win Business and Influence Friends

Times are changing fast, and you need some tricks that will lead you to everlasting career success.

Unlike what you may believe, the answer lies in the fundamental human emotions: love and compassion.

In our summary of “Love Is The Killer App,” we show you how love can turn you into a generous, smart and compassionate person, who always succeeds in both his life and job.

Who Should Read “Love Is The Killer App”? and Why?

Times have changed. A winner takes it all philosophy no longer works in business. Instead, interpersonal skills are getting the spotlight.

Author Tim Sanders shows you how you can bring that love and compassion to work for you in furthering your career.

We recommend “Love Is The Killer App” to anybody who wants to work on their interpersonal skills, to those who are having problems with workplace relationships, and team leaders in need of strategies that could fuel synergy in their group.

About Tim Sanders

Tim SandersTim Sanders is a writer, speaker and a consultant to Fortune 1000 companies.

He uses his vast knowledge of psychology, marketing and business to help people and companies excel in any economy.

“Love Is The Killer App Summary”

In the past, an Ivy League education was the ticket to a long and stable career, in which the essential thing was the knowledge learned on the job.

However, all things change, and so has the market.

Lately, people are valued according to their knowledge, not their educational background and previous job experience.

But if that is the case, then what is the ticket that can secure a fruitful career in the future?

You guessed right: love.

Everyone already knows that love is a fantastic feeling and that it can create wonders.

So, shouldn’t it be part of the business world too?

However, when we talk about love connected to the business, we are talking about the linkage of three intangible qualities: compassion, knowledge, and network.

Let’s take a quick look at them.

First, knowledge is all the information you have picked up and will continue to do so, regardless of its source: work experience, school, or self-taught.

Second, your network is the net of all current relationship and prospects. It is the foundation of your success since with no network you will not get a chance to apply your knowledge.

Third and last, compassion is the ability to support the people that surround you and to help them grow. This last quality is becoming increasingly important, as we are becoming more aware that people’s feelings are stronger and more significant than their thoughts about you.

These three qualities are so powerful that most successful people have already incorporated them into their lifestyle and shifted their mindsets.

We like to call these people lovecats.

What are lovecats?

Well, you can think of them as high achievers who have left the old ways of functioning behind them. The things that traditional economy has taught us: the first mover advantage, the importance of capturing market share, the predatory marketing – you can find none of it in the lovecats’ way of doing business.

In today’s world in which intimacy has lost its meaning, it is no wonder that professionals suffer from lack of intimacy in their connections to one another as well.

Many people who are focused on their careers are feeling lonely and think that no one understands them and can offer them support.

That is such a bitter way of life. It is time for it to change.

And it can, if we decide to fight our fears and emanate love.

So what are the problems that push people away from this new way of functioning?

For starters, one of the fundamental human fears: the fear of rejection.

What you need to understand is that starting a conversation with a business prospect is far less risky than talking to a total stranger. Business people are always looking for ways to expand their networks and to find new opportunities.

The sooner you accept this, the better. There is just too much at stake for you to be stopped by an unbiased fear of rejection.

All that said, we need to underline that there is always a chance that the people you show love for will just use your network for their benefit, without showing you any gratitude.

But, that is okay.

Do not worry about such things, since those are the exceptions, not the rules. It is not worth losing a rich and loving network, over the fear that somebody may take advantage of you.

Always remember that when you are sharing business love, although you may not always gain something, you never lose anything.

Key Lessons from “Love Is The Killer App”:

1.      Benefits of Being a Lovecat
2.      Knowledge Will Take You Places
3.      Building Strong Networks

Benefits of Being a Lovecat

  • It helps you build an excellent image for yourself
  • It gives you the opportunity to create an experience
  • You will get people’s attention
  • You will emanate the power of positive presumption
  • You will receive exceptional feedback
  • It gives you personal satisfaction

Knowledge Will Take You Places

Okay, you already knew that. But, how can you become more knowledgeable?

Well, there is no shortcut: you will have to read. However, do not read just for the sake of it. Instead, invest yourself in it, so you can make knowledge work for you.

A good strategy is to write down the main points as you go through the text. Then make sure that you comprehend everything that you have highlighted.

If you have, then you are ready for the last step which is the actual application of what you have learned.

Building Strong Networks

  • Become a collector

Place your contacts in groups: customers, prospects, co-workers, friends, and family. Also, always carry a business card, ready to be exchanged.

Keep track of your communication and remember those small chunks of information that at the moment may not seem that important, but are great conversation starters for some other time.

  • Connect People

Of course, we are not saying you should just pair people up. Instead, know what people need and what they want and pair them with others who can offer those very things.

Be careful not to become a middleman and remove yourself once you can sense that the relationship can support itself.

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“Love Is The Killer App” Quotes

Nice, smart people succeed. Click To Tweet Become a walking encyclopedia of answers for anyone who has questions. Click To Tweet Be a lovecat. Click To Tweet The world is run via intangibles – knowledge, networks, and compassion. Click To Tweet Men and women across the country are trying desperately to understand how to maintain their values as professionals in the face of rapidly changing times. Click To Tweet

Our Critical Review

While reading “Love Is The Killer App,” you will get the feeling that Tim surely knows what he talks about. He gives fantastic bits of advice. The strongest chapter is the chapter on reading, where he really lets himself shine.

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How to Win at the Sport of Business Summary

How to Win at the Sport of Business SummaryIf I Can Do It, You Can Do It

If you are not a person who likes playing by the rules, then you are in the right place.

In our summary of “How to Win at the Sport of Business,” we give you an overview of the unconventional advice on surviving and thriving in the business world that Marc Cuban offers.

So, read on.

Who Should Read “How to Win at the Sport of Business”? and Why?

Have you ever heard of Mark Cuban?

Even if you have not, you have surely heard about MicroSolutions and, two companies to which he is the founder of.

Mark Cuban started small, and turned both businesses into multi-million dollar enterprises, after which he became the owner of an NBA team.

Sounds unattainable?

It is not!

In his book “How to Win at the Sport of Business,” which is a collection of posts from the author’s blog, Cuban gives you his formula for success. He writes about winning, and why it is a good thing, about the need to develop the skills, and the ways you can get ahead of your rivals.

We recommend this read to all aspiring entrepreneurs, passionate people who want to capitalize on their passion, and business people who never liked playing by the rules.

About Marc Cuban

Marc CubanMark Cuban is the founder of MicroSolutions, which he later sold, and to He later became the owner of the Dallas Mavericks NBA franchise and climbed his way toward becoming one of the wealthiest business people in history.

“How to Win at the Sport of Business Summary”

At the age of 24, Mark Cuban decided to move to Dallas.

Then, he was looking for three things: women, sunshine, and job opportunities.

He did not have much: a few polyester suits and a broken down car. He began sleeping on the floor of the tiny apartment of one of his acquaintances.

He worked in several different places, which he considered as opportunities to learn.

That was what Cuban did right from the start – he had the right mindset.

Many people are eager to find the right job at the very beginning of their career, right after college, but that is not necessarily the best way to begin.

In fact, it might be smarter to work different temporary jobs which will allow you to develop a variety of skills.

Working a range of jobs teaches you another thing as well: the methods you see other people using, may not be suitable for you. Additionally, you learn things about yourself, your ambitions and capabilities, and you can see all the mistakes businesses can make before starting your own company.

When Cuban realized that his bosses were not open to listening to the ideas of their workers, he decided that that not be the place where he could work any longer.

So, he left and soon founded MicroSolutions, his own company which sold configured computers and PC software.

Of course, his company was not without its share of problems, but Cuban succeeded to grow it into a stable company that he eventually sold for $6 million.

When you are just starting out in the world of business, you may sometimes feel that your business will be small forever.

In those moments, do not give up.

Just as Cuban showed, all businesses can end up becoming big.

Also, if you succeed, do not stop at your first success.

Instead, reinvest the money into a new business which you are even more passionate about.

If you show an interest in something and have enough money, then what keeps you from investing in it?

Key Lessons from “How to Win at the Sport of Business”

1.      Never Stop Learning
2.      Work Hard and Pick the Right Opportunities
3.      Hire the Right People

Never Stop Learning

There is no end to learning, so never stop educating yourself.

You can do this by reading books and articles on the topics you are interested in. Stay up to date with the trends, and take advantage of the vast amount of reading material you have access to.

Work Hard and Pick the Right Opportunities

If you want to control every aspect of your business, let us just break it to you-you will fail at it.

There are so many unpredictable variables in business, and there is just no way to control everything.

What you can do is to work hard.

In fact, if you want your business to succeed, you have to work hard, day and night, toward achieving your objectives. Work with your team and your customers during the day, and prepare for days to come at night.

A good work schedule and ethics is not everything you need for success. You also have to take the right opportunities.

Know that you cannot take each opportunity that comes your way since the dispersed focus will take your attention off your core goals.

Hire the Right People

It is not enough just to be passionate about your business; you also have to surround yourself with people who trust your vision as well.

If your team does not love what you all do, they will have a hard time doing all the hard work that is awaiting them.

So, make sure you hire people who are as motivated and ambitious as you are.

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“How to Win at the Sport of Business” Quotes

What makes a good salesperson? Let me be clear that it’s not the person who can talk someone into anything. It’s not the hustler who is a smooth talker. The best salespeople are the ones who put themselves in their customer’s shoes… Click To Tweet Success is about making your life a special version of unique that fits who you are—not what other people want you to be. Click To Tweet Rule #1: Sweat equity is the best startup capital. Click To Tweet Relaxing is for the other guy. I may be sitting in front of the TV, but I’m not watching it unless I think there is something I can learn from it. I’m thinking about things I can use in my business and the TV is just there. Click To Tweet Effort is measured by setting goals and getting results. Click To Tweet

Our Critical Review

In his book “How to Win at the Sport of Business,” Marc Cuban gives his knowledge from the business world on a silver platter. He serves his advice connecting it to his personal experiences, which makes the recommendations very credible. So, be sure to take into account all of his valuable tips on making your business a great success.

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Start Small, Finish Big Summary

Start Small Finish Big SummaryFifteen Key Lessons to Start – and Run – Your Own Successful Business

Do you wonder if you can start a business even though you do not have many funding options? Have you ever wondered how some of the big names out there made it?

Then, you are in the right place.

In the “Start Small, Finish Big” summary, we will summarize Fred DeLuca’s book which talks about fifteen principles of success, which anyone can use to start a successful business.

Let’s start.

Who Should Read “Start Small, Finish Big”? and Why?

In “Start Small, Finish Big,” the co-founder of the Subway submarine sandwich chain, Fred DeLuca depicts his experience and the experiences of 21 different business visionaries who transformed independent ventures into large organizations.

He refers to 15 achievement principles while utilizing intriguing “How I did it” stories from business people to delineate them.

Having in mind that it is mainly a book consisted of cases and success stories, we recommend it not as a practical business manual, but rather as an intriguing of stories about how a couple of entrepreneurs made it to the top. It is an excellent read for anyone that searches for a little boost of motivation.

About Fred DeLuca and John P. Hayes

Fred DeLucaFred DeLuca is the president of Subway ever since 1965 when made the very first Subway sandwich. Around 30 years later, he established the nonprofit organization Micro Investment Lending Enterprise, designed to provide microloans for new entrepreneurs.  

John P. HayesJohn P. Hayes is a public speaker, a writer, a marketing trainer for small business operators, and a business coach on various subjects including franchising.

“Start Small Finish Big Summary”

The global business world offers a large number of cases of business people who began with little cash – $10,000 or less and ended up successful. These are called “microbusinesses, ” and the individuals who build them are called “microentrepreneurs.” The associations that loan finances to these organizations are “microlenders.”

In spite of the fact that these organizations might be little, they are incredibly significant to the economy. Some of the microentrepreneurs come from a business background, but most of them do not.

They vary in age, some start their business as a part-time venture, while they are employed full time, while some might be secondary school dropouts or school graduates. Formal education appears to have little effect on entrepreneurial achievement. Often microentrepreneurs begin in their homes, and they work alone.

So, what do you need to be a microentrepreneur?

Well, you need an idea, a minimal expenditure and, most the desire to begin. We further list the star-up principles you need to follow as an entrepreneur:

– Start small – Beginning small is superior to not kicking your business off in the first place.

– Learn to earn – Earning some money while you are young is an excellent practice and kicks you off figuring out how to procure.

– Begin with an idea – Ideas are all around you. Search for what should be enhanced or a void in the marketplace. By looking around, you will eventually find a worthy idea that can be developed into a business.

– Think like a visionary – Don’t just stop with the concept itself – look past it. Consider what your business can be, what value it can give to clients, and how it can help you financially.

– Keep the faith – Believe in yourself and your business notwithstanding other individuals who are doubtful.

– Get ready, aim, shoot – If you ponder what you need to do, you will not do it. You have to dive in, fire away, and begin.

– Make profits or die – Unfortunately, it is not difficult to make deals, yet not that easy to make a profit.

Stay positive – Optimism will keep you moving past difficulties that may appear like impossible obstructions.

– Improve constantly

– Believe in your kin – If you do not bolster the people who work for you, they may take it out on your or your business.

– Maintain your money flow – To abstain from coming up short on cash, consider getting it before you have to so you will have capital.

– Introduce your products to new clients

– Be persevering – You may regularly feel the need to leave the business. Be that as it may, once you quit, you are out.

Build a brand name – Branded items sell better than unbranded ones, and customers are ready to pay more for them.

– Seize the opportunity – You have to snatch your chance when it comes since opportunities wait for no one.

Next, we move on to the key lessons in the form of real cases that illustrate these principles at work.

Key Lessons from “Start Small, Finish Big”:

1.      Hair Today
2.      A Clean Vision
3.      Talking The Way to the Top

Hair Today

The significance of starting out with an idea is represented by Tomina Edmark’s story. She concocted a plan for an inside-out braid clasp she named the Topsy Tail, which ladies can utilize it to form their hair in an assortment of styles without any difficulty. She sought after her thought until the point that it turned into a business achievement.

A Clean Vision

The idea of adopting the thought process of a visionary helped Jim Cavanaugh begin a little business cleaning organization and transform it into the world’s most prominent cleaning organization, Jani-King. In 1968, he started a friendship with the janitor who cleaned the Holiday Inn, and he began showcasing the janitor’s services for a commission. He felt there was a need for professionalism in the cleaning business and built up an establishment program for janitors.

Talking The Way to the Top

Motivational speaker Zig Ziglar exemplifies the rule of persistence. He fizzled 17 times before he prevailed in the matter of being an expert motivational speaker. He says that the one who put him on the track to progress was his supervisor amid the days when he was a sales representative for a cookware organization. The manager, P .C. Merrell, disclosed to Ziglar that he could wind up the organization’s national deals champion if he had faith in himself. With this motivation, Ziglar’s execution instantly shot up and he soon was setting records. He turned into the best salesperson nationally.  At that point, he chose to become a full-time speaker. Although he approached bankruptcy, he was persistent, having a definite conviction that he would make it. Presently he acquires $50,000 for each talking engagement.

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“Start Small, Finish Big” Quotes

Knowing less and actually doing something is far better than knowing everything and never doing anything at all. Click To Tweet

You only fail if you quit. Click To Tweet

Starting small is better than never starting at all! Click To Tweet

Opportunity waits for no one. Click To Tweet

People who give up ultimately have to go back and start all over again. Never give up! Click To Tweet

Our Critical Review

While the book is an enjoyable read, the principles are familiar. The examples depict how entrepreneurs try different approaches, and finally find something that works. However, in the book, there are no lessons you can apply in practice, mainly because of the broadness of the guidelines. Still, it is a fascinating book, if you read it to motivate and entertain you.

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