Business Communication

Become a cool negotiator and a smooth talker by confronting your business shyness. Adopt a new approach that will enable you to form long sentences effortlessly.

Representation is quickly becoming one of the most important business aspects. Daily we encounter dozens of different people with whom а subtle competition is unfolding on a regular basis, and the winner is the smoothest one of all. Business interaction cannot be restricted only to talking, body language, self-confidence and pride are among other key elements that you should take into consideration. What is the first thing you notice when you start a conversation? Probably, the way that person represents itself, despite the other elements’ importance, business communication has the greatest influence on any business leader’s prosperity.

Success is an unexplainable phenomenon which meaning varies from person to person. However, business writing, on the other hand, has clearly specified purposes: to create value, to help with an explanation, to convey information, to instigate action, etc. Before you take the next step in important business interactions, set your goals. The goal is to underline your text’s whole idea or in other words – to explain your intent. Once you point out your long or short-term objectives, a new stage comes knocking on the door. As soon as you finish the document, assess whether your text has all the necessary attributes to fall into the unique and trustworthy category. Ask yourself – How will my audience respond? You’ll soon get your answer.

Experienced bloggers and book writers comprehend the difference that exists between targeting specific target group or IBP and delivering texts to satisfy a general audience. Most of the articles should be aimed at individuals who express their interest. Every writer must focus on understanding the mass, its needs, wants, and necessities. To satisfy their requirements, you must be able to adapt and endorse a flexible attitude. Such an approach will grant you an authority in the business world and build the foundation for fierce reputation. Strive for improvement, be eager to exploit the possibilities existing today. Reach that level by interacting on all levels, with the customers, other business entities, and with the stakeholders. To forge strong relationships with prominent personalities, a writer ought to share its message in a clear and concise manner. The community expects your contribution, deliver it transparently – in a few sentences.

Without exception, all businessmen can boost their communication skills. For the same reason, this short and absorbable instruction-book should be a part of every communicator’s bookshelf. The lack of ideas is compensated with useful tips and useful lessons applicable in life-situations. The author presents various time-tested rules consisting of high-grammar and organizational standards. The creation of time-frame occurs spontaneously, a structure composed of basic concepts and ideas with the capacity to shape successful presentations. GetNugget joins the mania by appreciating the value this book produces. Valuable for almost any company, GetNugget recommends it to all people keen to get mileage out of “communication skills” and become a more sharp communicator.

Who is this book for

Apparently, communication plays a huge part in managing businesses. Companies are in desperate need of real communicators capable of step on and take full responsibility for the firm. Motivation also plays a vital role, because people have to become passionate and eager for knowledge if they wish to profit from communication skills. Like any other thing, it takes time and energy to entirely get the hang of interacting processes and managing interpersonal relationships. You can spend a lifetime in delusion, thinking that you’ve got it all figured out. Sacrifice something ( such as time) for a greater good, adopt openness and generosity.

This book will educate the readers on how to paraphrase texts, by teaching them useful technical and formatting skills. For instance, the author declares – If you promote a new idea in your document, the last section would be the perfect position to place it. A good editor emphasizes easy-readability and digestible writing style. Don’t try to impress the readers with hard-to-understand words; avoid using too technical terms as well – for your sake. The writing style has a special place in grammar, on the other hand, it’s difficult to measure its impact because it all depends on the vocabulary a person uses while writing. All things aside, “Business Communication” is particularly useful for consultants, managers and other individuals whose work is associated with a human contact.

Author’s expertise and short biography

2002 was a new beginning for Harvard Business Essentials series. The 21st century brought the readers tips, guidance, and access to valuable information related to communication techniques. These strategies nowadays, serve as tools which guide the people in various industries.

Key Lessons from “Business Communication”

1.      Ancient Group Presentations formed the today’s society
2.      Progress through writing
3.      The ability to edit

Ancient Group Presentations formed the today’s society

In ancient times, the Greeks started the process of presentation. The faultless public presentations back in those days laid the foundation for modern interactions and democracy. If you feel shallow in that field, there are many available courses which can enhance your narrative skills.

Progress through writing

The digital world has produced many ways for establishing relations. Most of them come in a written form as emails, chats, memos, letters, etc. Business communication is gaining momentum by seizing opportunities along the path. Often, businesses utilize memorandums, as a primary channel for maintaining of inter-organizational relations or potentiation some policy.

The ability to edit

Nothing is more valuable than the ability to edit. These days, editors have an increasingly more work and responsibilities than in the past. Editing enhances articles by emphasizing accuracy, clarity, and trustworthiness. The process is composed out of reconstructing the sentences in order to improve the structure of the text.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon.

The Business of Software

Every Manager, Programmer, and Entrepreneur Must realize how to handle good and bad situations

The software industry is one of the very few industries that change our way of life on day to day basis. Gigantic software industry continues to overwhelm every other as time passes by. Even the success of the dot-com and their business boom wasn’t enough to challenge the need and demand of the software industry services, skimming off the top is not an option since software yet remains the business world’s most profitable industry.  Michael A, Cusumano as a software expert is a part of an intriguing and insightful study that skips the glamor and go straight to the point. It all comes down to the end result, The Business of Software generates techniques that explain accurately what makes one software company a technological leader in difficult economic times, recessions, and bankruptcies.

Cusumano writing style has some academic tendency in it, however, he tries really hard to demonstrate why a prosperous and well-organized software company can be a gold mine in the digital era by using a vocabulary that can be understood by a high school kid. The Business of Software clarifies the best methods in the software development industry in a coherent and transparent way. Cusumano offers plenty of real-life examples and case stories also that add a little more fire into it. This book is recommended by numerous of software experts, investors, and teachers that also clarify to people why they need to wait a little longer from time to time when they make a call to a software company’s toll-free number. Entrepreneurial adventures are an indispensable element of an this all around software book, professionals and investors would find them as the most intriguing and engaging sections of the entire work. 

The digital age is compiled out of hardware and software services so is no wonder that futurologists, experts, and investors are currently advising people to invest their capital in those two industries.You’d probably have heard this saying: In Japan, everything requires time and everything is a process, while in the U.S. everything it’s a business. At the very end, it all comes down to choosing the right software products and services for your needs.

Who is this book for

You cannot limit Cusumano’s writing to one particular business group. Those eager to understand the importance of software development in all sorts of private and public services would find this book filled with beneficial material that may come in handy anytime.  The Business of Software is intended for the entire business community since automatization and digitalization are becoming the core elements of the new business era.  
Young adults, students, and digital “fanatics” are also advised to read and perhaps re-read the book,  it would answer a large portion of their digital mysteries like: What should we expect in near future from the world?

Author’s expertise and short biography

Michael A. Cusumano is an American author born on September 5, 1954, New Jersey – United States of America. He obtained a Princeton University bachelor degree, while Harvard University gave him the privilege to earn his Ph.D. Momentarily Cusumano is highly prominent Professor who teaches at the Technology’s Institute in Massachusetts – Sloan School of Management. A well renowned and leading expert on everything that concerns the software industry, he is the legitimate writer of some the best-selling books concerning Microsoft Secrets and Competing on Digital Time.
As a former editor and director of the MIT Sloan Management Review,  he currently owns the privilege to be a one of the few widely cited writers on implementing business strategies and latest information technology matters.

Key Lessons from The Business of Software book

  1. Software Industry has a strong vision
  2. Reproduction Efficiency
  3. Mass Market relies on software

Software Industry has a strong vision

The Software Industry requires different perceptions from the community as it has a unique and unsubstitutable nature. For beginners, its visionaries are often the main reason for world economic progress and for the majority of times, they do that successfully. For instance, back in the 70s, Bill Gates had a vision, that vision later on become our everyday reality. Microsoft Corporation studied the future, they were 100% sure that every home and every office at the late of the 20th and the beginning of the 21st century would have their own personal computer, while these computers would run on their software. Would you know it, their vision became our reality, these hardware and software geniuses didn’t forecast anything, nor did they used any magic to see the future, they’ve just analyzed one thing: How can we change people’s lives for the better?

Reproduction Efficiency

Unlike long-established companies that manufacture tangible products or other service companies, software firms are renowned for their low-fixed costs that grant them the opportunity to spend the exact same amount of money to sell one or a million versions of their items. Companies started to realize that they’re all dependent on the software industry, B2B and B2C sales are the fundamental basis of what makes the software so essential to us.

Mass Market relies on software

What is a Mass Market why should we mention it? If you want a straightforward easy and honest answer then-The mass market is simply a system that consists of a huge number of computers and connects some random users that are using those computers. The new digital time brings all sorts of marketing, financial, and interactional opportunities, in order for a company to exploit some of these opportunities it must rely on software.
A financial success in this market can lead to an increased profits, but the Mass Market is no stranger to Globalization, so companies must be aware of the fact that this Mass Market carries an increased competition with itself.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon;



As a reader, you would find yourself trapped into the 2002 baseball draft’s hidden processes explained by Michael Lewis. The draft is analyzed by Billy Beane-the general manager of the Oakland Athletics, his highly qualified staff and by Beane’s sometimes apathetic baseball scouts team. Often described as baseball fanatic – Lewis moves gently and with caution, back and forward across fifteen decades of baseball history, inquiring different baseball adages, pro-players statistics, processes that occur during baseball drafts, the overall business, baseball’s current list of individuals and the methods throughout they all interact. Moneyball displays how different baseball and investment strategies can be perceived in an identical organization, a friendly book that clarifies the game of baseball. Lewis also introduces his readers to a million dollar lessons that can be found in it and about the incompetence of disorderly organized and sloppy data. All injured and healthy athletes as well-known competitors are familiar with the fact the baseball sometimes represents a metaphor for business, what an exciting theory that is apparently true!  You’ve probably figure it out by now that Moneyball is an intriguing book for every baseball fan, player, beginners or pro coach. For those who love and appreciate the game of baseball, its numbers, player’s box score, all around statistics, would find Michael Lewis’s masterpiece as a life changing experience, because at the end of the day a simple baseball game can put a smile on your face.

Investors and owners know one thing that Baseball is a business, very unique business where the management has succeeded and broadcasted a whole new belief system that enforced the baseball teams to spend too much of their salary cap on employees that are renowned for their incompetence to accomplish strategic goals: Help the team to win matches and eventually championships. Moneyball advises baseball managers and scouts how to assess the new recruits and chose the best possible draft option that corresponds with the profile of certain type player that they’re looking for. It’s not always about player’s speed, endurance, stamina, ability with the ball, its body shape, sometimes what counts the most is his understanding of the game, reading in-game situations and making smart decisions.

Who is this book for

Moneyball is an unusual name for a book, it can be easily understood by any baseball and basketball fan, with an easy readability flow that in accordance with Lewis’s writing style. Any sport, not just baseball enters into the process of Globalization. The globalization carries benefits and new challenges with it that sports teams must embrace in order for them to increase their profits by improving theirs current and existing marketing campaigns.  Michael Lewis’s masterpiece is targeted for all sports readers. It is pretty noticeable that Lewis especially marks baseball players, coaches, owners, and investors as his target group which is more likely to find Moneyball as a trustworthy and valuable piece of written material that would help them to expand their baseball knowledge to another level.

Author’s expertise and short biography

Michael Monroe Lewis is an American-born non-fiction writer and a renowned journalist born on October 15, 1960, at New Orleans, Louisiana. He is the author of several best-selling books like Liar’s Poker: Rising Through the Wreckage on Wall Street, book based on one investment banker’s journey through life. Moneyball also falls into this selected category of bestsellers however, he also works for the New York Times Magazine as a contributing writer, for Bloomberg as a financial columnist and as a visiting lecturer at Berkeley.

Key Lessons from Moneyball

  1. The inefficiency of Sloppy data
  2. Understand the phrase- No Play, No Error
  3. Unfair Offer

The inefficiency of Sloppy Data

James and several other former baseball players after their long and exhausting carries declared alongside with James that they were not satisfied with the way that the game of baseball kept their yearly statistics. There weren’t enough useful and valuable information for those eager to understand the cause for their teams’ good or poor performances. Two decades later, Wall Street Journal’s computer experts including Ken Mauriello together with Jack Armbruster decided to challenge and tried to resolve the complexities of financial markets that the game of baseball was facing, especially derivatives that were exposed to the same issue – “the inability of organizing data” – that James stood against right after midnight at Van Camp’s, back in the days when baseball was not among the highest paying jobs .  

Understand the phrase No Play, No Error

Baseball has two pillars and those pillars are the well-known “hits” and “errors”. This baseball foundation motivated James to challenge that particular rule book and simplify the game of baseball. For example, does the name Albert Belle ring any bells, the passive and powerful hitter, playing at the left field and his all-around magnificent baseball story that serves as an example that Belle hasn’t been given any error, because he moves really slow, he doesn’t even try to catch the ball on the fly and on the other hand eliminating the chance for a play at home. That leads us to a conclusion – No play, no error.

Unfair Offer

In the late 20th century, when Billy Beane played for Oakland Athletics’ as a fifth outfielder, at a given point in his career he felt like the time has come to face a new challenge and so he became a scout. Billy’s physical strength and endurance were known throughout the entire baseball world, where they all shared one common opinion that Billy would soon be a part baseball history and greatness. Nevertheless, no one expected that Billy would just walk out of that field and his dreams to get a well-paid office job, but that is exactly what it happened.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one click delay – check it on Amazon

The Innovator’s Dilemma

Many companies fail to reach the state of stable yearly profit that indicates a regular monthly income from reliable customers.  Clayton M. Christensen’s The Innovator’s Dilemma book that falls into strategy literature genre is awakening the companies that right calls or decisions don’t always produce the desired outcome.  You (as an investor or businessman) should not be surprised by the fact that even if you consider yourself to be a faultless investor or whatever perfect steps your company takes on a long run, the end result may still be catastrophic. You are familiar with the saying: “The customer is always right”  however, sometimes it is absolutely wrong to rely only on customer’s needs wants and demands, by investing all your money and effort in high return opportunities your company may face total financial disaster in near future if the customer finds a cheaper solution that will satisfy his requirements.
The Innovator’s Dilemma is a concise and transparent piece of written material, that is challenging all the companies to expand their knowledge by understanding that the market is not something that you can forecast. Loyal customers are those that are not interested in any innovation or product improvement features, therefore an innovator must carefully and quickly choose a target group that may purchase his innovations or improvements. Established companies’ employees quite often come upon or invent redundant innovations, but as we said almost 90% of the time the firm’s most profitable customers typically have no interest in these innovations.
It’s quite Paradoxical to realize that, great companies and economies overall do not collapse because they are not able to carry out remarkable decisions, bankruptcy occurs when a certain company asks for product improvements from their employees on brands that already have satisfying demand.

Who is this book for

The Innovator’s Dilemma is an eccentric work intended to answer questions, clarify business mysteries and deal with the uncertainty that exists in today’s market. Students known for their frantic behavior especially those studying economy would find this book motivating and challenging that would test their knowledge to the limit. Christensen as a writer tries to indulge economic fluctuations by “playing” with the business community that struggles to enforce methods that can reduce cash deficiency and ultimately achieve long-term stability for small, medium and large companies. This book is also adapted for all industries and businessmen, it challenges the idea that a passive behavior(in terms of innovation) from a company is unacceptable.

Author’s expertise and short biography

Clayton Magleby Christensen was born on April 6, 1952, in Utah. He is an American-born scholar, author, economist, consultant that presently works as a professor at Harvard Business School that is an integral part of the Harvard University. Above all Mr. Clayton M. Christensen is a professor and expert in joint appointments related in Management Operations, General Management and Technologies. As a business administration – Doctor, Christensen advises companies and business to adapt to divergent business environments and fluctuating economies that are a serious threat to the business community.According to many his “disruptive innovation” theory is currently at the pedestal as his best work which is often described as one of most influencing business ideas of the 21st century.

Key Lessons from “The Innovator’s Dilemma”

  1. Innovation is not equal to improvement
  2. Think Smart, don’t push too hard
  3. ROI is the most important concept for any Investor

Innovation is not equal to improvement

Failure is not an obstacle, it is an indispensable part of success. Christensen wants you to learn that your success doesn’t depend only on preparation, forecasting, marketing or effective business plan. Your commitment and dedication are not enough to remain competitive on the market. There are numerous occasions where a strongly developed company fails to fascinate its customers by constantly trying and pushing too hard, not realizing that even hard work doesn’t pay off all the time. That is why The Innovator’s Dilemma makes you aware of the fact that even exceptional companies face failure and financial fiasco from time to time. Sometimes the firms neglect economists and innovation experts and continue to do it in an old fashion way. In fact, it’s quite opposite, here you will understand that even if companies execute their activities perfectly, have an excellent financial and operational management team and understand customer’s needs would probably increase their sales but suddenly when they introduce their products to the market – the company faces catastrophe.  

Think Smart, don’t push too hard

Even the word Innovation cannot be explained in one or two sentences, however, according to many experts, there are several classifications but here we are going to mention only two types of it: Sustaining and Disrupt Innovation. The Sustaining Innovation is used by companies that wish to improve their existing, well-known and established products or services. In order to do so, you must improve customer’s experience by delivering the same product with greater value. The Disrupt Innovation issues happen more than you can imagine. Many businessmen as we mentioned earlier by trying and pushing too hard somehow they find themselves in a position where their existing products have even lower value than they used to have.

ROI is the most important concept for any Investor

The people that know the company and its operations perfectly are usually the managers, however, the managers are not responsible for allocating firm’s investments, quite often that privilege belongs to the customers and their investors. Every business is at risk from the start to the very end; even not taking a risk is a risk. The companies must try to isolate themselves from Irreversible investments in disruptive technologies. ROI is the core and substance to all that exists in the business world, wise investors would wait until a large portion of the market demands certain product or service change so that they would minimize any unwanted economic failures by investing in valuable technologies.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one click delay – Check it on Amazon;

The Fifth Discipline

There is a lot to be said about Peter M. Senge point of view on organizational learning. The main thing to understand is his perspective and the way that certain companies organize their operations. To get the big picture let’s observe this simple review: The Fifth Discipline book is not something that you can just skip without facing financial and organizational consequences as a business, so our advice would be to start reading it as soon as possible. You are probably familiar with the fact that some artists, scientists, and spiritual people weren’t appreciated in their own time, the exact same thing happened to Peter M. Senge’s book. Soon after, the already stated magnificent piece of business writing appeared in the 90s, it was apparent that the book was one step ahead and its learning organization tips were just too much for some companies back then. Today’s reality compels companies not just to adapt to the digital age but also to constantly work on their organization development processes. If the companies hesitate or if they are unwilling to somehow implement Senge’s accurate analysis on business’s evolution, they will find themselves one step behind from their competition. The real question is Why? The Fifth Discipline has unlimited possibilities that increase awareness of new organizational practices and theories that can be applied by different firms in every industry. The corporate world demands change, demands evolution and it demands progress, without these elements any company would be lost, Senge’s book encourages readers to carefully analyze and re-read the book that would help them climb the corporate’s fence.

Gradually all employees evolve more and more into “knowledge workers” – there is a saying: We learn our whole life, therefore a constant educational and inner development progress by the staff is needed to align with company’s skills policy.  For a firm’s organization to identify itself as a“learning one” as Senge would have advised it must grow inwardly and outwardly, that growth must be done in a collaborative manner so that all workers, directors, and managers would evolve collectively. According to a research conducted by Stanford Research Institute International, learning organizations have three significant features: Vision, Openness and they must stimulate system thinking.

Who is this book for

The latest technologies carry with them an increased set of options available for the companies to operate in a more cost-effective way. “The Fifth Discipline” challenges businesses and companies to change their old-fashioned manner of organizing activities, projects, and events. Economy Students- (especially those studying management and accounting ) would find this book quite thrilling and amazing where clear, concise and unique organization methods and techniques are presented, that may come in handy very soon. Open-minded Businessmen are quickly able to grasp why all businesses need an organizational change and improvement, Senge’s point of view is not some personal agenda, It is a long-term plan for a company to optimize its so-called operations.  

Author’s expertise and short biography

Peter Michael Senge was born in 1947 Stanford, California. He studied philosophy and received a B.S. from the Stanford University.  As an American-born scientist, analyst, and organizational expert he gradually became a Learning Organization consultant and the founder of the Society for Organization Learning. The Center for Organizational Learning developed under the patronage of Peter M. Senge where he currently has an executive role as a director at MIT’s Sloan School of Management. Peter M. Senge is also the founding partner of consultancy services in Massachusetts – USA, Toronto – Canada and many others.

Key Lessons from “The Fifth Discipline”

  1. Become an Individual Expert
  2. Developing mental models
  3. Share a Common Vision
  4. Team learning atmosphere

Every company is a part of a restless pursuance of sales and profits. This madness is usually accompanied by several key disciplines that every company needs to master. For an organization to qualify as a learning organization it must successfully fulfill two conditions. First of all, the human nature is an unresolved mystery. Overcoming problems such as shelter; food; family issues existed in ancient times and they still exist today, so why do we mention this?
These difficulties occur in organizations also people’s commitment and the ability to learn are the core elements to overpower any problem.” Second, the work is more than just providing your customer with an end product; today’s customers have many preferences and the path for total customer satisfaction is filled with many obstacles and a lot of sacrifices.  Every learning organization that can be the cause for this kind of satisfaction must maintain five major key elements, that are listed separately, but, in fact, they are one major operation:  

“Become an Individual expert

A person should constantly be clarifying and reorganizing its visions and ambitions. Learning organization must have employees that are familiar with tolerant behavior, harmony, and egoless relationships.

“Developing mental models

Conduct a research and have your personal assumptions that would help you develop a realistic picture of how the world actually develops since these worldly activities and events are shaping your business.

“Share a common Vision

Requires a motivational group of employees that share the same goals, vision, and mission.” Companies must enforce a subtle message something like a slogan that would incite the staff members to share their opinion openly not only as a statement.

“Team learning atmosphere

As it name indicates Team Learning promotes a healthy working environment, an air filled with friendly atmosphere that motivates people to progress as one. Good teams are made– they aren’t born. For a group to achieve magnificent results, first it must learn to grow and mature collectively and hopefully, this union and friendly surroundings would generate a better long-term outcome.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one click delay – Check it on Amazon!

Speak Portuguese? How about reading this summary of Who Moved My Cheese?


How Mass Collaboration Changes Everything

Don Tapscott and Anthony D. Williams through their Wikinomics book try to intrigue readers in numerous ways. The book examines all possibilities of massive data sharing and participating in open-source software that is available to all business participants, consultants, and experts. Back in the old days, sharing and delivering an information required a lot of effort, now all you need is a computer with unlimited access to all sorts of free encyclopedia sites. Sort to speak every user is familiar with the fact that the digital era contributes to a new highly educated population. Some of the examples that you may run into while reading Wikinomics would probably sound familiar, while others may sound a little surprising and maybe even shocking. These authors are so intently a part of the new era that makes them feel obsessed as knowledge -seekers – for instance,  sometimes certain actions or changes that are done by few enthusiasts seem like some sort of internet transformation procedure –  however, for the majority of times these enthusiasts fail to provide clear definition or supporting and digital data.
Wikinomics wants to inspire readers to adjust their way of thinking to the new dynamic and digital age, by becoming critical all around decision makers, educated and proficient in the business sphere in almost any industry. The end reader would feel like he is reading some business guidebook, changing its point of view from time to time and for the majority of times, it would sound like a proclamation of ideas and concepts, valuable to the business community. The world would continue to change and evolve, therefore mass collaboration process would represent a vital factor in those changes. The new era would be built on openness, globalization and business integration. Organizing data would become much easier as finding data and sharing it would be a relatively easy process to conduct that can lead to minimizing organization boundaries that we’ve faced earlier.

Who is this book for

It is relatively difficult to specify a group of readers to whom this book would be intended.  Magnificent piece of work written for HR Managers, Scientists, Futurologists, and Experts who wish to expand their views and get a wider perspective of where this digital age is going. Students known for their thirst for new knowledge would find Don Tapscott and Anthony D. Williams’s work as one of the most extraordinary and exceptional business guides they have ever read. Known for its first person examples and high-quality tips, Wikinomics is no wonder an all around book that can answer any business related question.

Authors’ expertise and short biography

Don Tapscott was born on July 1, 1947, in Toronto, Canada. He is an author, consultant, business innovator and executive that is focusing on combining different business strategies that would generate an organizational transformation in the society. As a founder of New Paradigm, that is currently owned by NGenera,  and as a CEO of the Tapscott Grouping,  Don Tapscott encourages companies to overcome organizational boundaries by associating with the latest technologies.

Anthony Williams is a Canadian Born author, a senior fellow at the Lisbon Council, founder of the Anthony Williams Consulting in Toronto and a strategic adviser to different governments, global institutions, and other Fortune companies. He was born in 1974 in Toronto, Canada. Anthony Williams and Don Tapscott as co-authors of Wikinomics are repeatedly dismissing any criticisms based on their book without answering any of the critics.

Key Lessons from Wikinomics

  1. Understand Wikinomics
  2. Four Basic Principles of Wikinomics
  3. Ideagoras and their meaning

Understand Wikinomics

“Wikinomics” is the single letter word combined with two terms: “wiki” (that represents something being done quickly and fast) and “economics”, as such Wikinomics represent a term of quick interaction. These interactions are made possible by the digital opportunities that we’re able to take advantage of in today’s society. “Old-fashioned ” traditional businesses still maintain and keep unnecessary and evident boundaries. These organizational barriers are backed up with a tightly controlled economic captivity of limited information that flows in and out. If you as a company implement Anthony Williams and Don Tapscott’s principles and norms, all shareholders would notice an instant “freedom” change, that would indicate long-term success.

Four Basic Principles of Wikinomics

The four basic principles that forge Wikinomics are: “Open communication, peering, sharing of information and globalization.” Openness or Open Communication refers to inciting open-society mentality with freedom of speech in a transparent, clear and concise way in favor of eliminating any organization boundaries that may occur among the shareholders. Sharing of Information as the names tell us indicates an easy, fast and limitless way of accessing all sorts of data.”Peering” is an integral part of open society. It illustrates business and organizational interactions among the employees to be held in a collaborative manner, not hierarchically. Globalization makes us aware of the fact that overseas competition and partnerships are going to occur as soon as any company decides to infiltrate its product to the global market.

Ideagoras and their meaning

In ancient times, people used to meet in places called agoras (today’s marketplace), where philosophers gathered and taught the people on different subjects. Today’s online world shares the same idea as Ideagoras back then, Modern Ideagora represents something similar to a virtual “marketplace of ideas, financial solutions and concepts.
The Modern Ideagora concept is still in the process of development, yet reliable and visible examples are present in every corner. As an example we would take the case where: Approximately 100,000 Scientists from 175 countries are assembled in one InnoCentive Service where they can share ideas, information, data and ask questions.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one click delay – check it on Amazon.

Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

If you ever need a clue or a long-term advice that will guide you throughout the whole process of how your company can maintain its current position in the existent market and discover new ones with less competition that are much more profitable and prosperous then, this is the book for you. Blue Ocean Strategy is an “out-of-box”  kind of breakthrough book that gives its readers a new way of understanding the framework organization that has an assignment to identify and implement different blue ocean strategies in various industries.

A true masterpiece written by W. Chan Kim and Renée Mauborgne, the book is empowered to impart new ideas on traditional and older business industries. The main part is not the only intriguing section of the book, even the appendices are more than capable of grabbing reader’s attention with first-class high-quality examples about lots of different product categories that vary from the Model T to movie theater products. The sets of rules and principles that are present in the book are meant to be followed by intrepid strategists, all managers can find that the navigation is relatively easy, considering the author’s key strategic advice.

Depending on different personalities and risk aversion mentality an intrepid executive may or may not undertake a voyage that can lead him to a spacious ‘’blue ocean of possibilities’’ and abandon the competitive and ‘’life-threatening’’ business waters.

Who is this book for

The book is intended for all businessmen from various Industries, those eager to learn new ways, techniques, methods, and strategies that are not only beneficial in the business world but also in other aspects of life.

Blue Ocean Strategy book cannot and isn’t suitable only for the business community. Adults, students, and knowledge seekers would find it also thrilling and inspiring, they may feel an intense urge while reading it that can drive them to call-to-action decisions and mentality. Some experts divide the population, especially the young adults in two categories: Doers and Delayers (thinkers).  The first category represents those people that may find this book as something that they crave for, an inspiring piece of written material that may carry them through life. The written word of the Blue Ocean Strategy book for some people or in our case the second category evokes some inner stimulus, It is somehow awakening the ‘’sleeping beauty’’ from within.
The real question that may occur within our minds is: How can a book be suitable for different kinds of persons with divergent backgrounds?
The answer lies within the question – The book is designed to target and answer the financial and business difficulties that almost every person faces on a day to day basis.

Authors’ expertise and short biography

As a South-Korean-born theorist and businessman W. Chan Kim has established himself as a professor of the University of Michigan Business School in the US. Later on, his professional life reaches a culmination while teaching international management and strategy and by having an executive role as a co-director at the INSEAD Blue Ocean Strategy Institute located in Fontainebleau, France. There are numerous business journals written for Financial Times, The Wall Street Journal and The New York Times which represent only a small portion of Mr. W.Chan Kim’s area of expertise, he is also the founder and inventor of Value Innovation Network.
American-born economist and a business theorist Renée Mauborgne currently works as a professor for strategy and management theories. Mis. Renée Mauborgne just like Mr. W.Chan.Kim has an executive role at the INSEAD Blue Ocean Strategy Institute as a co-director and she is a Distinguished Fellow at INSEAD, where she teaches the different blue ocean strategies and management techniques as we said earlier. As a fellow of the World Economic Forum, she has even declared herself as a writer due to numerously written articles on Blue Ocean Strategies and managing multinational corporations and companies.

Key Lessons from Blue Ocean Strategy

1.      Eliminate all Market Boundaries
2.      Leave the Statistics aside and see the Big Picture
3.      Don’t Limit your Business
4.      New technology doesn’t guarantee success

Eliminate all Market Boundaries

The first thing that every business faces are the wrongly evaluated premises that are shaping your company’s model. To get a wider and broader perspective to the surroundings assumptions, and reports must be made so that you can specify the type of industry and market standards that you should omit, eliminate or even rebuild.  For example: These analytic processes were used by Casella Wines from Australia. In pursuance of prosperity, Casella Wines has increased its brand awareness by breaking all marketing habits that resulted in a huge success of the newly created then Yellow Tail brand that was categorized as one of the fastest growing labels in the U.S history.

“Leave Statistics aside and see the Big Picture”  

You must resist the temptation to start with early negative judgmental comments and predictions, your focus must be fixated at the company’s overall view and long-term opportunities. Many strategists get lost down in statistics and income predictions, so they often miss the really important aspects that they should be concentrated on. Strategy Canvas as a graphical and visual representation of the competition and its attributes is the best way to find the path that you and your company should take on a long run.

Don’t Limit your Business

It is only natural that a company would rely on Pareto’s 80:20 customer mechanisms. However, the real growth lies beyond the current demand, therefore, businesses must find a new way and sacrifice their early profits by placing customer satisfaction at the very center of their priorities(not the money). This would lead to an engagement possibilities with neutral and competitor’s customers.

“New technology doesn’t guarantee  success”

The strategy must be executed sequentially so that the company would achieve its “value innovation”.  The latest technological equipment is helpful in creating safety and high-quality products and services, however, just by having it without any knowledge of using it doesn’t indicate that your company is capable of producing a blue ocean product. An assessment for such product/service is required to test their usefulness, handiness, safety, distribution complexity, service delivery, environmental contribution and “environmental friendliness”.

If you feel like this is the book for you, feel free to contact us for further information. You can download our mobile app and share your experiences with us. Between you and your book, there is a one-click delay – check it on Amazon!

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