Shoe Dog Summary

Shoe Dog Summary

A Memoir by the Creator of Nike

If you’ve set your mind on becoming an entrepreneur, Phil Hampson Knight is a name you should probably know by now. After all, in terms of net worth, he’s not that far from Zuckerberg, or Brin and Page! In fact, he’s the 28th richest person in the world!

And if that’s not enough, there’s a big chance that you’ll wear his snickers later tonight.

Of course, we’re talking about Nike’s co-founder.

In his own words.

Summarized, to be fair.

Who Should Read “Shoe Dog”? And Why?

As its subtitle so succinctly states, “Shoe Dog” is a memoir written by the creator of “Nike” himself. And if that’s not an advertisement enough, the book is also a “New York Times” bestseller.

All in all, a must-read for anyone who is interested to master the world of business, or to read another old-fashioned rags to riches story. (Or, if you allow, a quite modern “from $50 to $29.1B tale.”)

Two things to be wary of, though. First of all, the book is not exactly a book brimming with practical advices. And secondly, it’s much more personal than you would expect, mainly dealing with the early part of Phil Knight’s career.

But, ultimately, whether you’re launching a business or daydreaming about it, there’s something for everyone in here.

About Phil Knight

Phil KnightPhil Knight is the co-founder of Nike, Inc., the world’s largest athletic shoes supplier.

He acted as the company’s CEO for four decades between 1964 and 2004, serving as board chairman until 2016. He is the current Chairman Emeritus of Nike, and an owner of the stop-motion animation studio, Laika.

In addition, he’s Oregon’s most generous philanthropist in history, donating over $2 billion for his hometown.

Shoe Dog” – translated often as “The Mark of Victory” and available in a Young Readers edition as well – is his first and, so far, only book.

“Shoe Dog Summary”

This is a book of memories.

And, as it usually happens with them due to our faltering memory, they are not exactly structured or consequential. Writing them on paper does help, but Knight doesn’t make it easy for his readers, expecting them to know everything he does at all times.

Even more: supposing they’ll be able to remember all of the names and their noteworthiness when they appear 50 or so pages later.

But, a summary is a summary for a reason. So, let’s extract only the main parts of Phil Knight’s 1962-1980 biography. More or less, that makes his memoir a story of one name, two companies, and three people.

It’s 1962 and Phil Knight is on an after-graduation around-the-world trip. In November 1962, he visits the Onitsuka Company in Kobe, Japan. Fascinated by the quality of their shoes and, moreover, their affordability, he arranges a meeting with Onitsuka’s executives.

He tells them that he’s a representative of Blue Ribbon Sports and that he’s interested in buying the exclusive rights for distribution of Onitsuka’s Tiger shoes in western US.

But, what he doesn’t tell them is the more interesting part and the stuff entrepreneur’s dreams are made of.

You see, Blue Ribbon Sports is not exactly a company. It’s a business operated by Knight in his parents’ house. And he’s not exactly a representative: he is, basically, the company. Many years before “Pre-Suasion,” Knight pulls a trick out of Robert Cialdini’s books on influence. And he does a heck of a good job!

The first two pairs of Onitsuka Tiger shoes are mailed by Knight to Bill Bowerman in an attempt to get an endorsement. He is the second most important person in our story, a legendary track and field coach at the University of Oregon and trainer of more than 50 Olympians.

He is, also, the co-founder of Nike, Inc.

Because, once he receives the shoe samples Bowerman doesn’t merely want to endorse them – he wants to take a part in selling them!

Soon, business is blooming and Onitsuka Tiger stops looking at Blue Ribbon Sports as an ally, but as a competitor. Cue the long legal struggles, and Knight’s and Bowerman’s attempt at Plan B: if they can’t distribute high-quality low-cost athletic shoes, why shouldn’t they create them themselves?

Fortunately, Plan B turns out to be even better plan than Plan A. And it is all due to Knight’s entrepreneurship skills, and Bowerman’s innovator’s brain. Have you ever heard of the “Waffle Sole”? Well, Bowerman invented it.

And that’s how “Nike” was born.

Oh… we’re running ahead of ourselves.

That’s how a pair of great nameless shoes was designed. But, in order to be registered at the U.S. Patent Office, it had to have a name. It came into a dream of the first Blue Ribbon employee, Jeff Johnson, a day before the paperwork was filed.


And it sure trumped what Knight and Bowerman had come up with: Falconbengaldimensionsix. (OK, that’s few names jumbled into one, but you know how it is few hours before a deadline…)

And that’s where the third person enters the story: Steve Prefontaine. A runner and a superstar. The second athlete to endorse Nike – after Romanian tennis great Ilia Năstase – and the first American to do so.

His story is remarkable in itself and we strongly advise you to read it. In the context of Nike, Prefontaine will always be remembered as the man who paved the way for, say, the Air Jordans.

And the man who started a long list of Nike sponsorships.

You know, the thing that led to you buying that now coveted pair of Nikes.

Key Lessons from “Shoe Dog”

1.      “Ask, and It Shall Be Given You; Seek, and Ye Shall Find”
2.      Be as Zen as You Can Be…
3.      …And Never Quit

“Ask, and It Shall Be Given You; Seek, and Ye Shall Find”

Sure, the verse comes straight from the “New Testament,” but it’s also a sentence in any entrepreneur’s book! And Knight is no exception.

When he saw an opportunity with the Onitsuka Tiger shoes, he didn’t want to wait. He went there fearless, as a representative of a one-man company. It didn’t matter that Onitsuka was one of the oldest Japanese shoes factories.

It mattered that Knight wanted to create a future sports giant.

And he did.

Be as Zen as You Can Be…

When it comes to Knight’s personal philosophy, he’s an ardent believer in the power of Zen Buddhism. He has used it to overcome many obstacles and achieve his career goals. He firmly believes that his ego is his enemy, and he has often tried to do away with it in order to make better decision.

Knight claims that these tactics have worked for him every time. And there’s no reason why you shouldn’t believe him.

…And Keep Running

Winston Churchill once said: “If you’re going through hell, keep going.” Phil Knight thinks the very same. His words are somewhat different (read them in the “Quotes” section), but the moral is the same.

In his opinion, this is not only a good advice. It’s the best advice you can get.

And the only advice you really need.

Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“Shoe Dog” Quotes

In the beginner’s mind there are many possibilities, but in the expert’s mind there are few. (epigraph, via Shunryu Suzuki) Click To Tweet Let everyone else call your idea crazy... just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where ‘there’ is. Whatever comes, just don’t stop. Click To Tweet I’d like to share the experience, the ups and downs, so that some young man or woman, somewhere, going through the same trials and ordeals, might be inspired or comforted. Or warned. Click To Tweet The harder you work, the better your Tao. Click To Tweet Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart. Click To Tweet

Our Critical Review

“Shoe Dog” is not exactly what you would expect from a book written by the most powerful person in the athletic shoe business. There’s neither flash nor tingles, neither overblown claims nor a juicy detail or two. So, if you’re looking for Super Bowl parties, or MJ contract stipulations – do yourself a favor, and look elsewhere.

But, if you’re looking for a more personal insight in the mind workings of a business magnate, you will probably find just about enough here. After all, Bill Gates endorses it! The book is divided into, more or less, standalone chapters detailing each year between 1962 and 1980, so you don’t even need to read the whole book – just the years of your own choosing.

Whether Knight plans a second part of his autobiography, dealing with the more extravagant part of his legacy is not known at the moment. If he does, we ‘re guessing that the book will be an instant bestseller.

This one, for better or for worse, offers just a peak inside the life of a remarkable, but, even after this book, still somewhat enigmatic kahuna.

   Get this Summary in PDF:   

Will It Make the Boat Go Faster Summary

Will It Make the Boat Go Faster Summary

Olympic-winning Strategies for Everyday Success

Nowadays, it’s all about winning. Life is a competition and you’re nobody if you don’t win once in a while. Now, who would you rather have educating you how to win: a regular teacher or an Olympic gold medalist?

Will It Make the Boat Go Faster” is a book written by one. Bonus: he won the gold medal by being part of a rowing team.

So, you can learn from him how to win, regardless of whether you’re a lone wolf, or a part of a large corporation, and irrespective of whether you are a staff member or a company manager.

Let’s get right to it!

Who Should Read “Will It Make the Boat Go Faster”? And Why?

Every so often, a sports analogy appears in a celebrated business book. This is because sports are great for analogies.

“Will It Make the Boat Go Faster” builds on this and it may be a useful book for anyone building a business strategy. But, ultimately, it will be more interesting to those who dream of becoming Olympic champions.

About Ben Hunt-Davies and Harriet Beveridge

Ben Hunt-DavisHarriet BeveridgeBen Hunt-Davies is a former British rower turned author and performance expert. He won an Olympic gold medal at the 2000 Sydney Olympics, as part of the first British rowing team to do so since 1912.

Harriet Beveridge is a performance and executive coach. She is the content writer for the online version of this course:

Will It Make the Boat Go Faster Summary

No surprises here:

If you want to be a winner, set your goals right and set them from the start! And never forget that whether you’re going for a gold medal or for an employer of the month award, that it’s a marathon and not a sprint. So, split your goals into smaller chunks.

Olympians do this as well.

Hunt-Davies says that they split their goals into four layers: the crazy, the concrete, the control, and – no, it’s not another “c” – the everyday layer.

The crazy layer of your goal is, obviously, the outrageous one. And you can’t go much crazier than setting a goal to win an Olympic gold medal.

Of course, this is one of those goals which are basically going to float up in the air, driving you mad and making you feel much like Tantalus.

Unless you have a sound foundation.

That’s what the concrete layer is all about. The concrete layer is where the crazy layer becomes specific. So, winning a gold medal results in rowing 2km in 5 minutes and 18 seconds. That’s the world record and you’ll certainly get a gold medal with that time.

But, specific is not enough. You need to be in control of your goal as well.

And that’s the third layer. It means separating what you can from what you can’t control. You certainly can’t control the weather, for example, but you can control how often you would train.

And that brings us to the fourth and last layer: the everyday layer. Just like the second did for the first layer of your goal, the third does for the fourth one: it makes the control layer more specific. You can train every day, but now decide how much you’d train daily.

And start climbing the ladder from here to the top!

But, while doing it, make it at least somewhat entertaining. For example, training five hours a day is boring, but training with music isn’t. Dieting is not as much fun as eating chocolates, but signing up for pole dancing is fun and will help you get fitter as well.

Life’s not worth living if it isn’t fun. Can you spend a decade of your life doing things that aren’t entertaining? Of course, you can’t. And you shouldn’t.

Point taken.

Time for another: this all works well if you’re alone. If you’re part of a team, it’s merely the beginning. Because in a team, you will have to sacrifice your ego immediately. A great Navy captain thinks this. Disney more than approves it. And Olympians back it up.

There’s no “I” in team, you see, and, consequently, there are no several differing goals, but a single common objective. In its absence, there’s a team only on paper. In practice, there are still few people competing one against each other.

If that doesn’t spell defeat, what does?

Speaking of defeats –

This is probably a good place to tell you that, on your road to greatness, there will be many. The point is to look at them as necessary steps to victory. Gradually, you’ll learn to soften the blows. Until, one moment, you become all but invincible.

Here’s an example:

You’re stuck in a traffic jam and late for a meeting. What do you do? Do you: a) start shouting at everybody and spent the first ten minutes of the meeting apologizing and talking about the traffic? or b) take a deep breath, accept the fact, and call the office to tell that you’re going to be late?

Of course, the rational answer is b. But, remember that – the next time you’re in a traffic jam. Soon enough, you’ll never be in a hold-up.

Get it?

Key Lessons from “Will It Make the Boat Go Faster”

1.      Split Your Goals into Four Layers
2.      There’s No “I” in Team
3.      It’s Riskier Not to Risk

Split Your Goals into Four Layers

The main lesson of “Will It Make the Boat Go Faster” is this one: whenever you have a goal, you have to split it in at least four layers.

The crazy one is for the objective you can only daydream about. The concrete one is for specifying this objective into measurable quantities. The control layer is for deciding what you can, and what you can’t influence. Finally, the everyday one is for your day-to-day training program.

That way, you can achieve crazy heights by simply doing everyday things.

There’s No “I” in Team

This is an old adage and you probably already know it. But, it’s important to repeat it. Because, teams are built around common objectives, and because no team of brilliant individuals will ever win unless they decide to think and work as one.

So, site down and take notes: speak to every member of your team and decide together on the shared objective.

It’s Riskier Not to Risk

It’s paradoxical, but it’s true: if you don’t risk, you’ll lose nothing. But, you’ll win nothing as well. And you only live once.

On second thought, we’ll let Mark Twain tell you something about this: “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So, throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails.”

Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“Will It Make the Boat Go Faster” Quotes

A goal is simply where you are going. Click To Tweet Whatever our goal is, if we are aware of what we want, then it’s much easier to work towards achieving it. Click To Tweet The stronger our belief in goals, the more likely we are to get off our backsides and build them. Click To Tweet When we have a clear goal, it acts like a magnet drawing us forwards. Click To Tweet Research suggests that we tend to regret what we haven’t done much more than what we have done – even if we screwed up in doing it. Click To Tweet

Our Critical Review

“Will It Make the Boat Go Faster” is called a book written by winners – for winners. This is true, but only if you are a bit more specific. Not that the book isn’t great, but we guess it’s more about Olympians than for regular people.

Because, business-wise, there’s nothing really new here other than some real-life examples which – forgive us for saying – are for superhumans.

   Get this Summary in PDF:   

Without You There Is No Us Summary

Without You There Is No Us Summary

Undercover Among the Sons of North Korea’s Elite

If you’ve ever read Orwell’s “1984,” you’ve probably raged more than once at the Orwellian nature of today’s world. Just wait till you hear a thing or two about North Korea!

After reading the summary of “Without You There Is No Us”, instead of blaming your country – whichever it is – you’ll probably feel grateful. Yes, it’s that bad.

Read for yourself if you don’t trust us.

Who Should Read “Without You, There Is No Us”? And Why?

North Korea is the most enigmatic country in the world. And people like enigmas. Those interested in political enigmas – will certainly enjoy the book. As will anyone intrigued by a country which, even in the 21st century, looks too fictional to be real.

About Suki Kim

Suki KimSuki Kim is an American New-York-based author of Korean descent, and a recipient of Guggenheim and Fulbright fellowships. She has written for “The New York Times” and “The New York Review of Books.” She is also the author of an award-winning novel, “The Interpreter.”

“Without You There Is No Us Summary”

Looking at the title, one might suppose that it’s a romantic novel or, better yet, a melodramatic family tale!

The subtitle makes it all much clearer. “Without You, There Is No Us” is not something children say to their parents, but a verse from a patriotic hymn which North Korean students sing twice a day to their glorious leader, Kim Jong-Il.

Welcome to North Korea!

Yes, this summary’s going to be as bizarre and as depressing as it gets.

For example, did you see what we did above? We tried writing an introductory paragraph to entice you and motivate you to read further.

According to Suki Kim, the concept is alien to North Korean students. The very idea of writing an essay – so, an appealingly written paper stating one’s personal opinions – is intelligible even to the brightest students.

Because, there’s no “I” in “North Korea.” And, in their case, this is not a good thing. Regrettably, it’s also merely the beginning.

Fortunately, for the first time, we have the whole story.

Notoriously isolated, North Korea is visited rarely by foreigners, and, even rarer, by foreign journalists. In fact, up to recently, Suki Kim was the only journalist to have ever lived in North Korea.

How did she do it?

By going undercover, of course.

She went in with a group of Christian missionaries, disguised as an English teacher. And she got a job at the prestigious Pyongyang University of Science & Technology (PUST).

And this is where things started getting really weird.

For one thing, she was instantly assigned a driver and something she calls a minder. His job? You’ve guessed it: keeping a close eye on what Suki Kim did.

And when we say “close” we do mean “close”: it was his regular full-time job. He was always around her, watching each and every one of her steps. For example, if she wanted to go and eat lunch somewhere, she was obliged to take her driver and her minder with her.

And yes: she did have to pay for their lunch as well!

Looking retroactively, paying for the lunch of her minder was the least of her concerns. The more important was – going to great lengths to adhere to the strict North Korean ideology.

Because in North Korea, almost anything can get you into prison!

Taking photographs, for example, is really difficult. Especially if they are from children or the military. Listening to rock n’ roll music is also not allowed. Watching a foreign TV channel (which is all but impossible, since there’s no internet) might get you executed.

And wrapping your lunch in newspaper page with the image of Kim Jong-Il – now, that’s a seriously big “no-no.”

Even jogging is frowned upon! It’s just too crazy to expect from Kim to go into details why would jogging bother anybody.

Yet, it does. Combined with the other two hundred thousand possible offenses (who can count them, really?), it results in millions of executed people and hundreds of thousands rotting in the twenty North Korean gulags.

This is not an exaggeration. These are official UN and Human Rights Watch numbers.

And they’re nothing when compared to the number of North Koreans who have died because of poverty and hunger. Just for an illustration: during the four years between 1994 and 1998, it is estimated that 3 million North Koreans (about a tenth of the population) died because of famine.

The North Koreans call it the Arduous March. We’ll call it: bad government. But only in a whisper and only here, on safe.

Of course, we’re not planning to go to North Korea!


Key Lessons from “Without You, There Is No Us”

1.      North Korea Is a Country with Many Problems
2.      Respect Journalists: You Owe a Lot of What You Know to Them
3.      Be Yourself: Individualism Is More Than Any Government Can Take

North Korea Is a Country with Many Problems

Not that we didn’t know this, but it’s always good to here the truth from someone able to share it with you firsthand: North Korea is one of the worst countries in the world.

The well-known cult of the Great Leader is a small problem when compared to monitoring and economic failures, to isolation and lack of individualism.

For example, nobody in North Korea will ever read this. Because they don’t even have internet.

Respect Journalists: You Owe a Lot of What You Know to Them

It’s extremely difficult to get into North Korea. Consequently, you would have known nothing about it – let alone the students at PUST – if there were no journalists willing to risk their lives and well-being to tell you the North Korean story.

Almost everything you know about North Korea is because of them. Don’t forget it the next time you generalize and blame the media for all the lies around.

Be Yourself: Individualism Is More Than Any Government Can Take

If there’s one thing you should be grateful for, it’s the fact that you can be yourself. You can choose to do what you like, and you can say “no” whenever you feel like. Hell, you can even wrap your lunch inside an image of Donald Trump and nobody would say anything to you!

Powerful governments are afraid of unique people. They need conformists.

Don’t ever become one.

Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“Without You, There Is No Us” Quotes

For a place shrouded in rumors of violence, Pyongyang always appears surprisingly gentle, at least at first. Click To Tweet At times my students revealed a cluelessness that surprised me. Once a student asked me if it was true that everyone in the world spoke Korean. Click To Tweet When I saw my students marching, I thought of the word soldiers. There they were, every direction we turned: soldiers and slaves. Click To Tweet The only two English-language writers I ever heard them mention were Sidney Sheldon and Margaret Mitchell. Click To Tweet Their Great Leaders were always compared to the sun—Kim Il-sung’s birthday was Sun’s Day and Kim Jong-il was called “the Sun of the 21st century”—but there was no warmth from that sun. Click To Tweet

Our Critical Review

“Without You, There Is No Us” is one of the few books about North Korea written from an insider’s perspective. That’s a reason too many to read it. However, at least to us, it seems that the book fails to fulfill the initial expectations.

Because it’s much more personal and melodramatic than you would expect it to be. Consequently, there’s less inside it about North Korea than about Suki Kim. Worth the read, nevertheless.

   Get this Summary in PDF:   

Seth Godin Quotes

Seth Godin QuotesBefore we unveil our number one Quote of the day, we’ll briefly explain why we chose Seth Godin.

Over the years, he has proven to be one of America’s finest “manufacturer” of quotes. All joking aside, he truly is a “Linchpin” when it comes to love quotes.

The author of “Tribes” deservedly holds the status of being a Top-Notch entrepreneur and the founder of Permission Marketing.

Yoyodine’s CEO and marketing expert Seth Godin – is known to be a risk-taker whose creativity is beyond words.

The Quote of the New Day

Continue Reading…

Amy Cuddy Quotes

Amy Cuddy QuotesWe start off with one very intensive, life-altering quote: Don’t fake it till you make it. Fake it till you become.

You have to admit, Amy sure does give you something to think about and contemplate.

As the Author of “Presence: Bringing Your Boldest Self to Your Biggest Challenges” her expertise is out of the question, psychology, self-help, motivation, power, influence you name it.

As one of America’s top-notch social psychologist, she focuses on various topics that can really make an impact and put ideas into action.

But don’t allow us to speak on her behalf!

We present you the Top 10 Amy Cuddy quotes:

Don't fake it till you make it. Fake it till you become. Click To Tweet Powerful people initiate speech more often, talk more overall, and make more eye contact while they’re speaking than powerless people do. When we feel powerful, we speak more slowly and take more time. We don’t rush. We’re not… Click To Tweet A confident person — knowing and believing in her identity — carries tools, not weapons. Click To Tweet All changes… have their melancholy; for what we leave behind us is a part of ourselves; we must die to one life before we can enter another. Click To Tweet I am larger, better than I thought, I did not know I held so much goodness. Click To Tweet Entrepreneurs’ grounded enthusiasm is contagious, stimulating a high level of commitment, confidence, passion, and performance in the people who work for and with them. Click To Tweet When our body language is confident and open, other people respond in kind, unconsciously reinforcing not only their perception of us but also our perception of ourselves. Click To Tweet All changes have their melancholy. Click To Tweet Movement, like posture, tells the brain how it feels and even manages what it remembers. As walking becomes more open, upright, and buoyant, our memories about ourselves follow suit. Click To Tweet We don’t rush our words. We’re not afraid to pause. We feel deserving of the time we’re using. We even make more direct eye contact while we’re speaking. Click To Tweet

You think that would be all?

You couldn’t be more wrong because Amy, doesn’t stop there and neither should you. As a matter of fact, we are entitled to share some clues on what gave her the edge to express herself so accurately.

First of all, as one can probably guess, Amy is an open-minded individual. These quotes will not suit you if you have two faces, one in private and one for the world.

Why do we mention this?

– In a world filled with mediocrity, all we have left is our own uniqueness, which we mustn’t sell so cheaply.

In continuation of our previous discussion we would like to add a dozen more quotes:

“Our way of thinking, our intellect, our affect, our personality—these aren’t things we expect will ever change.”

“A sensitive man, such as myself, overwhelmed by the argument leveled against him, becomes confused and can only think clearly again the bottom of the stairs.”

“When we present a new idea that we’re excited but nervous about.”

“The strongest predictors of who got the money were these traits: confidence, comfort level, and passionate enthusiasm.”

“When we fearfully hold back—activating the sympathetic nervous system’s fight-or-flight response—our vocal cords and diaphragms constrict, strangling our genuine enthusiasm.”

“In fact, when job applicants try too hard to make a good impression through nonverbal tactics such as forced smiles, it can backfire—interviewers dismiss them as phony and manipulative.”

“How do you know if a person is lying? If you’re like most people, your first response will be something like “Liars don’t make eye contact.” In a survey of 2,520 adults in sixty-three countries, 70 percent of respondents gave that answer.”

“A man when moderately angry, or even when enraged, may command the movements of his body, but… those muscles of the face which are least obedient to the will, will sometimes alone betray a slight and passing emotion.”

“When people lie, they are juggling multiple narratives: what they know to be true, what they want to be true, what they are presenting as true, and all the emotions that go along with each—fear, anger, guilt, hope. All the while, they are trying to project a credible image of themselves, which suddenly becomes very, very difficult. Their beliefs and feelings are in conflict with themselves and each other.”

“Our instinct, when under siege this way, is to focus completely on the threat, committing all our psychological resources to defending ourselves. The psychologists Geoffrey Cohen and David Sherman describe our response to these threats as “an inner alarm that arouses vigilance and the motive to reaffirm the self.”

“And the relationships between the narratives and the health outcomes were even stronger for people who were facing significant challenges, such as major illness, divorce, or losing a loved one.”

“People feel the least present when they don’t feel seen.”

“The key to presence—and this is the one thing they tell you in school—the key is relaxation.”

“Listening is crucial to presence.”

“The determination to listen—really listen—was at the heart of the effort.”

“When people feel heard, they are more willing to listen.”

“You develop solutions that other people are willing to accept and even adopt. “

“When people contribute to the solutions—when they are co-owners of them—they are more likely to commit to and follow through with them.”

“Employees can accept not receiving a promotion if they helped develop the guidelines and expectations that led to the decision.”

“The paradox of listening is that by relinquishing power—the temporary power of speaking, asserting, knowing—we become more powerful.”

“If we are focused on the potential costs, we’re likely not to act, thereby avoiding the possible dangers.”

“Equally critical is knowing how the possession of power—a certain kind of power—can reveal our truest selves.”

“When we appraise the demanding moment as an ominous threat instead of a big challenge, and when we feel we don’t have access to the resources necessary to deal with that threat, our anxiety is highest”

“Consider the results of a series of studies in which subjects were primed to feel powerful or powerless and then asked to perform simple tasks—the sorts of challenges you’ll be familiar with if you’ve ever visited popular “brain-training” sites.”

“Powerlessness and the anxiety that results from it undermine what psychologists call executive functions—high-order cognitive tools such as reasoning, task flexibility, and attention control, all of which are critical to coping well in challenging situations.”

“Both chronic and acute anxiety impair some of our most important cognitive functions in part by interfering with activity in the prefrontal cortex (among other areas), which plays an essential role in aligning our actions and thoughts with our internal goals and feelings.”

“Testosterone furnishes the courage to cheat, and elevated cortisol provides a reason to cheat.”

“Remember, we want power to, not power over.”

“The goal is intimacy, not intimidation.”

“Feelings are the consequences… of emotional behavior and bodily response.”

“The psychological and physiological benefits of yoga certainly aren’t limited to people with PTS.”

“The criticism is less likely to undermine their belief that they—not others—control their own destiny.”

“Upright speakers used fewer negative and more positive words, consistent with some of the other findings we’ve seen, but they also used fewer first-person pronouns, such as I and me”

“There is a misconception that people who are confident, have power, have high-status tend to use ‘I’ more than people who are low status…”

“Expanding your body frees you to approach, act, and persist”

Our Final Notes

According to Amy how people judge and influence one another is a battle that we must face. You can really plunge into the heat of an argument if you are armed with all sorts of information.

Don’t get deceived, nor try it for your personal gain.

I hope you all learned something because we sure did!

   Get this Summary in PDF:   

And the Good News Is Summary

And the Good News Is Summary

Lessons and Advice from the Bright Side

Have you ever found yourself daydreaming about getting a job on Capitol Hill? Who hasn’t, right? But, you’re just a regular kid living in some rural area and it must all be a pipe dream, mustn’t it? And the good news is…

Well, that there’s a book called “And the Good News Is…” It’s a biography of Dana Perino and it’s exactly about these kinds of dreams. Or, in her case, reality.

Our summary covers it from cover to cover.

Who Should Read “And the Good News Is…”? And Why?

Most of our readers probably already know Dana Perino as one of TV’s few high-quality political commentators. But, we’ll hazard a guess that not many of you have ever bothered to find out something more about her life.

As is the case with every celebrity, her life is a fairly interesting one. In “And the Good News Is…”, Perino recounts it, in lively and crisp manner, from her humble beginnings to getting a job at Capitol Hill. From ranches – oh, pardon: rags! – to riches, from bushes to Bush.

It’s a type of book American-dream lovers will certainly love to read. It’s inspiring and uplifting, it’s novel-like and educational. On the topic of the latter, the book might be a good read for everyone who wants to get an advice or two about how to be more successful.

Finally, it’s a book every fan of Perino should already have it in his or her hands.

About Dana Perino

Dana PerinoDana Perino is an American author and beloved TV show host and presenter. Between 2007 and 2009, she served as a White House Press Secretary under President George W. Bush, thus becoming the first Republican woman to hold the position.

Perino is a co-host of Fox News’ highly-rated talk show The Five. Since October 2017, she began hosting The Daily Briefing with Dana Perino, also on Fox News.

In addition to “And the Good News Is…”, Perino has written “Let Me Tell You about Jasper. .: How My Best Friend Became America’s Dog”, a sort of a happy-go-lucky autobiographical appendix to her first book.

“And the Good News Is Summary”

It’s no wonder Dana Perino got to live the American dream: she was a descendant of the original dreamers.

And her upbringing could do nothing else but teach her to.

A granddaughter of Italian immigrants, Perino spent most of her childhood on their ranch in Wyoming. There, she learned one of life’s most valuable lessons: being tough doesn’t mean not being gentle. And life is all about combining these traits in the best possible manner.

Of course, there’s a story leading up to this tenet!

The episode which categorically taught Perino this happened when she was eight years old. She and her sister accompanied their grandfather on a trip when they noticed one of their horses had a broken leg. Her grandfather had no choice but to shoot it.

Dana was terrified and upset. Her grandfather gently placed his hand on her knee. He knew how she felt. And that made her feel better. It was then that Perino really understood that shooting the horse was an act of kindness.

What about Dana’s parents?

Let’s just say that you’ll learn a lot about Dana if you hear a little about them.

You see, her mother loved America. She worked in the Refugee Services, which helped immigrants settle in the United States. It was the time of the Cold War, so It’s only normal that most of these immigrants came from the Soviet Union.

And Dana heard from them, firsthand, that, for most of the world, the United States is, indeed, the land of the free.

However, what Dana Perino currently is, owes an even bigger deal to what her father was when she was just a child.

What do we mean?

Well, her father subscribed to almost every relevant newspaper published in the United States. And even when Dana was just a third grade, he discussed with her at least two newspaper articles daily. Perino thinks that this is where she got her analytical talents.

Go figure!

It wasn’t too long after this that Dana urged her parents to attend the earliest Sunday church service so that she could get home and watch the morning talk shows. Yes, at an age when most of us still watched “DuckTales” and “Alvin and the Chipmunks”!

Are you ready for the twist?

Too bad if you are! Because there is none. Just as you would expect from someone with such a background, Dana Perino was a grade-A student and was elected student body president.

Afterward, while in college, she got a job as a political debater on a local television channel, and this went well enough that got her an own show, Capitol Journal. After graduation, she moved on to become a Capitol Hill intern but left due to the feeling that the staff there was pro-democratic and profoundly biased against Republicans.

After a pretty boring stint as a staff assistant for Congressman Scott McInnis, Perino was hired as a press secretary by Daniel Schaefer.

And she was still 22!

However, when Schaefer announced his retirement four years later, Dana and her soon-to-be husband, British businessman Peter McMahon, moved to Great Britain. No wonder she didn’t expect to end up working for the Bush administration a few years later!

But, after a call from an old friend and a series of reassuring talks with Peter, she did! And she worked almost everything imaginable there until she was tired enough to call it quits. And, as it only happens in movies, she got her dream job at this exact moment!

It was 2005 and Dana Perino was hired as Deputy Press Secretary. Two years later, she was promoted and that first word of her title – “Deputy” – suddenly seemed a surplus. She thought life was as great as it can ever be.

And then – it got better!

In 2009, with Bush, Perino had to leave the White House too. It seemed as a low point in her career, but only until she was offered a job at Fox News. The rest of her life, as they say, is history. Or, better yet, the present.

Because you can see it unfolding live, on Fox News, on weeknights, at 10 PM GMT.

Now, tune in for some key lessons!

Key Lessons from “And the Good News Is…”

1.      Good Manners Go a Long Way
2.      Be Brave to Risk
3.      Stay Positive

Good Manners Go a Long Way

Thomas Sowell, an American economist, once said that “politeness and consideration for others is like investing pennies and getting dollars back”. Dana Perino got, more or less, the same advice from Congresswoman Susan Molinari and she had to share it with her readers.

Politeness, to her, means sharing credit and keeping quiet to listen to other people’s opinions. It’s because of this she is both a successful person and a good friend.

And you can be too. It’s not at all difficult! As Emerson said, “Life be not so short but that there is always time for courtesy.”

Be Brave to Risk

If you want to win something, be prepared to lose something. It’s a simple, yet an effective strategy. Change is necessary and you need to adapt daily. And since you’re the product of evolutionary forces – adapting is something you’ll probably be very good at.

So, if you get a job offer in another city, don’t contemplate it. Just accept it! Usually, you can always go back. But, the same is not true with moving forward.

Stay Positive

Dana Perino practiced this all through her life; even when this meant working as a waitress after a short Capitol Hall spell.

Look where that got her!

Like this summary? We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks.

“And the Good News Is…” Quotes

We’ve gone from being the confident leader of the free world to bickering about every living thing under the sun. Click To Tweet A pet peeve of mine is with people who give backhanded compliments. Click To Tweet I understood early on that the freedom of America is what made our way of life possible, and that we should help other people live in freedom, too. Click To Tweet I didn’t have a plan to be the White House press secretary, but, looking back, I can see how my life experiences built up to that career achievement. Click To Tweet Just as civility doesn’t mean shrinking from an argument, it also doesn’t have to mean, ‘You must agree with me.’ To the contrary, being civil means that we can argue vehemently and then either find some compromise, call it a tie,… Click To Tweet

Our Critical Review

Unassuming and down-to-earth, Dana Perino’s memoir has been lauded as “a gem” in its genre by many reviewers.

Why shouldn’t it be?

It’s a success-story, wrapped in a series of “lessons and advice from the bright side of life”, dressed with a mild-flavored republicanism not bereaved of decency and respect, and topped with an alluring laidback style as sweet as a cherry!

Read it – even if you’re a Democrat and don’t like Dana Perino. Because that’s what being decent and civil actually means.

   Get this Summary in PDF:   

Steve Jobs Summary – The Biography

steve jobs walter isaacson book summary

Understanding and communicating the life of Steve Jobs is a challenge. Making the Steve Jobs summary wasn’t any easier. Steve was such a genius that he chose a biographer to the height. After the cancer diagnosis which eventually led to his death, Walter Isaacson was the chosen biographer. He already had in his portfolio no less than biographies of Albert Einstein and Benjamin Franklin, and to fulfill the mission, he interviewed Steve on more than 40 occasions for 2 years, as well as more than 100 friends, relatives, competitors, and co-workers.

Jobs biography is a collection of fantastic stories, through the ups and downs of his career, his passion and perfectionism and the revolution of six major industries: personal computing, animation cinema, music, e-books, mobile phones, and tablets. Jobs was an inventive genius who knew that the 21st century was based on connecting technology and creativity. Steve cooperated with the book, but he did not interfere in any way. In fact, he did not even read the book before its publication and encouraged all interviewees to be sincere and transparent. His story, captured succinctly in this summary, is a fantastic tale of innovation, character, leadership, and values.

Zen, Critic, and ill-behaved

Those who knew Steve Jobs as a child may not have imagined that he would reach the top of the business world by founding and leading the most valuable company in the world. Born in February 1955, the son of a Muslim father named Abdulfattah and a Catholic mother named Joanne, he was put up for donation because his father did not share his mother’s Catholic religion. He was adopted by Paul, an engineer who worked as a mechanic and Clara Jobs. Living in Silicon Valley, a rich environment for technology experiments, Steve was introduced to the world of engineering and design by his own adoptive father. Despite being welcomed by his parents, he fought throughout his life against feelings of abandonment. The Steve boy was extremely precocious, impertinent and intelligent. Proof of his daring is that when he was 13, he phoned Bill Hewlett, Hewlett-Packard’s president to order electronic components for a school project. Working with his father, he learned to be proud of his work and to be thorough.

From childhood, he had already demanded the perfection of himself and the people around him. As a teenager, Jobs became interested in the computer world and the hippy culture that spilled over into the Valley at that time. Steve experimented with drugs like LSD and other psychedelics, and later he would attribute some of his creativity to these drugs. For Steve, his experiences with LSD helped him to understand what mattered in life and to see other perspectives on the world. In addition to his interest in altered consciousness, Steve was also interested in spirituality. He walked barefoot and rarely bathed and followed his growing interest in spiritual philosophies spending seven months in India, where he learned more about intuition and introspection. At first, he embraced the possibilities of computing, much more for his potential to raise human consciousness than for his business or commercial applications. But the Zen influences failed to soften his increasingly critical and arrogant behavior.

One Apple day

Steve Wozniak was a timid electronic nerd who shared with Steve the taste for Bob Dylan’s classics. They invented a device called the “Blue Box” that mimicked the wrists of a telephone line and allowed people to hack into the telephone system, making free calls. Wozniak was superior to Jobs technically, but Jobs had the determination and the spirit to market the products. Woz invented and Jobs sold.

After visiting a farm, Jobs imagined that “Apple” was a gentle and simple name. With only $ 1,300 in 1976, Apple Computer was founded. In Jobs’s garage, he and Woz worked together and created the Apple, their first personal computer and their second version, the Apple II. The Apple I consisted of a case with a built-in keyboard that plugged into a TV and software that would allow the end consumer to operate a computer. With this, they managed to take the computing from the world of nerds to put it in the house of people.

Wozniak developed the circuit boards as Jobs linked computing power to a friendly packaging that represented his obsession with perfection. In just 30 days being marketed, the Apple I was already becoming profitable. For the Apple II, the project was more audacious and perfectionist. But Steve was rude and rude to his employees. He seemed not to care about their feelings and focused only on the details of the product itself. Given his imbalances and emotional instabilities, Mike Scott was appointed the president of Apple Computer, and eventually, there were conflicts between employees and Jobs, who had to be mediated by Scott.

Steve’s obsession was so great that he came to reject more than 2,000 shades of beige for the Apple II box and Scott had to decide at the end. Steve also insisted on offering a one-year consumer warranty when the industry standard was 90 days. When his colleagues confronted him, Jobs screamed, spoke and sometimes even cried, but he always got what he wanted. His closest collaborators learned how to deal with him, but he was a master of manipulation, always trying to do everything his way. But the company was doing so well that this situation ended up being tolerated internally.

The Apple II has sold 6 million copies and is considered one of the cornerstones of personal computing. For Steve, that was not enough. He wanted to build a computer that would leave a mark on the universe. So Jobs began working on the Macintosh, the successor to the Apple II that would lead him to stardom. The impetus for further action prompted Jobs to assemble a renegade team of “pirates” inside the company to compete internally with the Apple team that was building the computer Lisa (named after the illegitimate daughter Jobs first was reluctant to acknowledge, but later welcomed). The Macintosh was not a unique creation of Jobs, in fact, some ideas were “appropriately” (stolen?) from others, but the project gave life to a machine that was powerful enough to display sophisticated graphics and be controlled by a mouse.

The Macintosh was an absolute success especially due to the TV campaign of the commercial called “1984”, directed by famous Hollywood director Ridley Scott. The commercial was so successful that sales exploded and everyone came to know Steve Jobs. He got interviews in every major magazine manipulating journalists as if he were giving them an exclusive.The Macintosh made Steve rich and famous, but his personality was eroding the company.His oppressive and perfectionist behavior was making the employees feel disenchanted and depressed. This behavior caused his dismissal from Apple by its board in 1985.

What’s next?

After recovering from his resignation from his own company, Jobs noticed that he could now do things his own way. His first project was a computer for the educational market called NeXT. With Next, he resumed his passion for design. He invested more than $ 100,000 just for the company logo and wanted the computer to be in the form of a perfect cube, but that made manufacturing costs too expensive. The NeXT almost broke, the launch was delayed in years and in the end, the product was too expensive for the consumer. Its high cost and the lack of availability of software caused the project to fail.

At the same time, Jobs bought control of a company called Pixar. As chairman of the board, he created a strategy that combined technology and art. In 1988, Jobs had already lost tens of millions at Next and invested $ 50 million in Pixar. Pixar released a movie called “Tin Toy” that won the award for best animation and this made Jobs shift its focus to the animated film business. Eventually, Pixar partnered with Disney and released their first movie, Toy Story, which became the most profitable film of the year 1996. Pixar made an IPO, and Steve’s stock was then valued at $ 1.2 billion.

Steve in family

In addition to his new business, Jobs tried to reconcile his personal life, reconnecting with his biological family. In 1986 after the death of his adoptive mother, he met his biological mother. He was surprised to learn that she had a sister who was artistic and temperamental and they became close. At the same time, he met his future wife, Laurene Powell, with whom he married in 1991. The couple had two children, Erin and Eve. With Laurene’s encouragement, Jobs also spent more time with his daughter Lisa, who was as temperamental as Jobs. In some cases, they would remain months without speaking. In private as well as in his professional life, Jobs was either very passionate or extremely distant.

A new Apple

After Jobs left, Apple fell into decline. In 1996 Gil Amelio was appointed CEO, and he wanted to bring new ideas to restore the company. In 1997, he bought Next and made Jobs an advisor to Apple. Once back at Apple, Steve took as much control as he could. He put his favorite NeXT employees in the highest positions at Apple. The company was not doing well, and the board decided to give Jobs a new chance as CEO. But Jobs declined the invitation. He preferred to retain his advisor status to gain more influence in the company. He managed to sew a partnership with Microsoft to develop Office for Mac and thus ended the battle between companies.

The stock price of Apple took off, and after some time, he finally accepted the invitation to become CEO of the company again. By taking over, his focus became unique. Focus the company on making fewer products. And so he worked to save Apple. The mantra of his administration was “Focus.” He rejected entire product lines, fired irrelevant employees and cut the whole stockpiles. Jobs had transformed himself from a free-spirited corporate rebel to a uniquely dedicated, collaborative yet volatile executive.

He believed in “deep collaboration” between departments and in engaging and cultivating “A-players”, high-level talents. Thus, a potential marketing engagement had to be hounded by designers and software engineers. “Simultaneous Engineering” meant that the products under development went through simultaneous reviews of manufacturing, design, marketing, and distribution, rather than going through each area sequentially. This ensured that everyone had a stake in the development and creation of new products. Jobs hired Tim Cook to run operations, and the two connected and quickly became friends. Cook would eventually help Jobs lead Apple. The strategy worked: Apple, which was 90 days from insolvency, turned a loss of $ 1 billion in 1997 to a profit of $ 309 million a year later.

The field of reality distortion

Jobs had a strange ability to persuade people to follow his vision and ideas. He demanded what others considered impossible. Thus, glimpsing the impossible, he made things happen and changed reality. He focused so intensely on what interested him that he sometimes ignored everything else, including his wife, Laureen, their children – Reed, Erin and Eve, Lisa – and their family and friends. Steve was cruel and extremely critical of others and his work, but even so, he cultivated faithful, almost fanatical assistants. He never clung to material possessions, living in unfurnished homes, but his passion for products made Apple a giant. Jobs believed that the rules did not apply to him. The man who refused to put plates in his cars and parked in places reserved for disabled people invented products that consumers did not even know they wanted but for which they soon fell in love.

Design in all the aspects

Steve Jobs learned the importance of design quality with his father who taught him how to make beautiful the hidden sides of a cabinet mattered as much as creating an elegant front. From his forays into the Eastern philosophies, Jobs understood that product design was at its core. He met a designer named Jony Ive, who became his right-hand man and # 2 at Apple.

Mr. Jobs elevated these concepts to the point where he believed the presentation of Apple products could convey as much meaning as the products themselves. Even packaging was crucial. Jobs got so involved in the design minutiae that his name appears on several patents of Apple products. Jobs caught the attention of the public when Apple introduced the iMac in 1998. Quickly the computer developed along with Jony Ive became the computer that sold fastest in history.

The round, fun-looking computer came with a semi-transparent coating and was available in five colors. Jobs made the interior as attractive as the exterior. When Apple extended the range of colors, Microsoft’s Bill Gates painted his PC in red and mocked that the iMac would be a fad. In addition to the obsession with design, Jobs wanted to control the entire distribution chain. Hence came the idea of ​​having your own physical presence, the Apple Store. The first Apple Store came in 2001 and was a great success.

Today, Apple Stores are still the result of the almost obsessive need for control of Jobs. Computers were different, but retailers generally did not focus on explaining differences to buyers. Jobs wanted to manage the consumer experience, just as he had influenced all other aspects of computer design and production. Therefore, he resolved to design sales points with the same taste he brought for everything else. He insisted on expensive and busy places. He patented the design of the titanium and glass staircases of the stores. He wanted more than a store. He wanted a customer experience that was associated with the spirit of Apple products.

More than just computers

Jobs took the “Top 100” employees (the ones he would choose to put on a “lifeboat and take to his next company”) at an annual retreat to discuss Apple’s future. In 2000, the company’s transformation began. The personal computer evolved into a digital cube that could manage the consumer’s digital lifestyle, from written communications to cameras, music players, and video recording. Apple removed the word “Computers” from its corporate name to explore the potential of the internet to connect and integrate these different aspects. For example, iTunes grew out of Jobs’s perception that downloading music over the internet would change the music industry: the iTunes store sold a million songs in the first six days.

The iPod resulted from the need for a better music player, and among its innovations, the scroll wheel is included. The success of the iPod, built on the sales of the iMac, consolidated the brand. In January 2007, the iPod accounted for half of Apple’s revenue. Still, Jobs kept looking for the next big release. Identifying cell phone as the next wave, he left a new mark on the universe and unveiled the iPhone, combining iPod, telephony and internet access. It alone accounted for more than 50% of total global cellphone profits in the year 2010. The idea of ​​a tablet predated the iPhone, but in 2010 experiments with the iPhone paved the way for the next revolutionary item: the iPad. In the case of the iPad, Apple sold 1 million units in the first month and reached 15 million in just 9 months.

Battling against cancer

Jobs believed that his cancer, diagnosed in 2003, resulted from the stressful moments he experienced when he led Apple and Pixar in the late 1990s. Treatment for kidney stones led to an examination that discovered his cancer. Even so, the prognosis was good; the tumor was treatable and slow-growing. However, Jobs rejected medical recommendations for surgery. He consulted nutritionists, acupuncturists, followed vegetarian diets, underwent colon cleanings and banished negativity from his thoughts. In 2005, he made mention of his mortality in a graduation speech at Stanford University. Jobs told the trainees, “Remembering that I will be dead soon is the most important tool I have found to help me make great choices in life … There is no reason not to follow your heart.”

A better world | Final Notes

Steve Jobs has transformed industries, invented new forms of communication, put the world at your fingertips, and made it fun, intelligent and cool. His belief that the product was everything guided Apple’s philosophy and its focus on how the consumer would perceive and use those products. Jobs felt, just like his idol Edwin Lan of Polaroid, that he was in the “intersection of the arts with science.” Like Walt Disney, Jobs wanted to leave a company that contributed to society and represented more than just profits. He recognized that his personality was difficult and that his behavior was sometimes cruel but believed that being honest was the only way to give his best and extract the best from those around him.

Nugget tip: How about checking out the Walmart founder Sam Walton in our Made in America summary?

   Get this Summary in PDF:   

The Everything Store Summary

The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

What’s the first thing you think about when you hear the word ‘Amazon’? Some might immediately think of the mighty river and rainforest of South America. But for the majority, it means the vast online shop filled with any product imaginable, and some of the Kindle.

The Everything Store describes the rise and rise of and its founder, Jeff Bezos. Continue Reading…

A Work In Progress: Summary of Connor Franta’s book

A Work in Progress: A Memoir by Connor Franta

Words like “wisdom” or “experience” lead our imagination to stereotypes like gray hair, honorary titles, a long Wikipedia entry filled with plenty of information and references…

Youth and wisdom don’t seem to be in the same boat.

Connor Franta’s A Work in Progress: A Memoir breaks this stereotype and brings us a whole new image of what learning from experience really means.

Continue Reading…

The Miracle Morning: book Summary

The Miracle Morning: The 6 Habits That Will Transform Your Life Before 8AM by Hal Elrod

This is a great motivational story that begins with “What if?”

Behind this question mark stands the first lesson that should be learned:

Achieving goals is in our power!

Soon you may feel like you have to take some notes. So many actionable things. Simple words. Simple steps to be followed. No failures expected.

And all you have to do is to embrace the key prerequisite of this book:

'It’s official: anything is possible when you are committed.' @HalElrod Click To Tweet

Continue Reading…